Snapchat++

With April coming to a close, there's a fresh group of augmented reality Snapchat lenses you should try out while they're still hot. We've got a prank lens, gamer-oriented ones for Fortnite and Fallout, and ones for the memesters out there. If you're new to the user-generated ...more

On April 3, 2018, Snapchat announced that the phone and video calling feature that's long been a feature of one-on-one calls would be coming to group chats. Well, late on Monday, April 17, the feature was finally pushed out to everyone for Snapchat groups on Android and iPhone ...more

To promote Battle of Azeroth, the latest expansion for the World of Warcraft franchise, Blizzard Entertainment has conjured a Shoppable AR Lens that is now available in Snapchat's app carousel. The experience, initially launched via Snapcode on Aug. 8, begins in the front-fac ...more

When the titular hero of your superhero movie activates his powers with a catchphrase, it would be pretty neat if your augmented reality promotion for that film could react to the user's voice. Luckily for Warner Bros., Snapchat happens to have relatively new voice recognitio ...more

The allure of Snapchat is that all pictures and videos sent through the app vanish a few seconds after being sent. They're completely obliterated not only from the phone, but from the Snapchat server, as well. The popularity of the application has even incited Facebook to rele ...more

Lebron James, or King James to his royal subjects, is extending the reach of his kingdom beyond basketball and into the realm of augmented reality. The NBA superstar, in his role as pitchman for Nike, is the centerpiece for a new in-store Snapchat AR advertisement at the Hous ...more

In this week of Snapchat lenses, there was a significant increase in ones that involve Marvel superheroes (the Infinity War effect), as well as ones with YouTubers. Classic sitcoms will also always do well, as evidenced by some of my previous roundups. Overall, lenses are doin ...more

In Android 12, you can launch the Snapchat app just by tapping the back of your Pixel phone twice. The latest Pixel update from Google improved upon the feature by giving us access to the shortcut from the lock screen. That means you're mere seconds away from snapping photos, ...more

The response to the COVID-19 pandemic means that social distancing has become the new normal. It also means that more Americans are using video conferencing to connect with colleagues working from home or friends and family in quarantine because of the new coronavirus. In gen ...more

The latest sponsored augmented reality experience on Snapchat from a movie studio might be its scariest — and perhaps most popular — yet. The Sponsored Lens, purchased by Warner Bros. to promote the new The Nun horror movie, uses background segmentation to provide a mostly da ...more

Snapchat's newest feature will allow you to see where your friends are posting from around the world. Called Snap Map, this easy-to-use update gives users the ability to view your friends' stories and locations on a map. Snap Map works by recording your location when you open ...more

There was a huge Marvel movie that opened a week ago, and a popular TV show just finished its second episode of the current season. Both of these facts translate to more cool Snapchat lenses to try out on your iPhone or Android phone, thanks to Snapchat's Lens Studio — where a ...more

For the release of John Wick: Chapter 3 - Parabellum, Snapchat and Lionsgate aren't just creating AR experiences to promote the movie, they are giving fans the opportunity to create and share their own AR experiences. On Friday, the promotional partners launched the "Art of W ...more

It's finally that time. Stranger Things 2 dropped today, just days before Halloween. And to get you in the mood, Snapchat has quietly launched a spooky new filter that lets you immerse yourself in the world depicted in the hit Netflix series. Using the World Lens feature laun ...more

To promote Star Wars: The Last Jedi, Disney and Lucasfilm released virtual porgs into the wilds of Snapchat via a Sponsored Lens on Sunday. The Lens placed a porg in your personal space via the rear-facing camera. Using the front-facing camera, the Lens also equipped users wi ...more

Usually, flying into unknown territory would mean riding into the "danger zone", but Paramount and Snapchat are taking the trip anyway with one of Summer 2020's most anticipated movie sequels. On Monday, Snapchat published a trailer reaction Lens, the first of its kind for th ...more

Under the rocket's red glare and the bombs bursting in air, the Statue of Liberty is swaying in celebration this Fourth of July thanks to Snapchat. On Thursday, Snapchat launched a new augmented reality experience to commemorate Independence Day for those at or in the vicinit ...more

Snapchat is definitely not known for its stellar privacy or security features, but that hasn't stopped them from gaining millions of users. Now, those millions of users can do more than just share pictures and videos—they can share money. For users familiar with mobile pay se ...more

When you post something online, it pretty much stays there. So it's no surprise that Snapchat, the self-destructive photo-sharing app, became such a huge hit, boasting an estimated 50 million users. Its ephemeral nature has proven popular, especially with teenagers—who are now ...more

In the Tom Holland era, it appears to be impossible to promote a new Spider-Man movie without an augmented reality experience, a trend that continues with Spider-Man: Far From Home. Starting on Thursday, Papa John's customers who order a Superhero XL two-topping pizza can sca ...more

I was today years old when I first heard of Bhad Bhabie, but I'm told she is apparently a rapper with a rags-to-riches story. So, of course, she should get her own reality show. And Snap is pulling out the big guns to promote her Snap Original show, Bringing up Bhabie, with a ...more

Over the years, TV has become more of a solo activity than ever before. It is exponentially more difficult to discuss the latest shows with friends since platforms like Netflix just release all episodes at once. Luckily, Snapchat makes it easy to keep your pals in the loop on ...more

Since starting as a simple messenger with self-destructing pictures, Snapchat has grown into a full-fledged social media platform. As features were added, new permissions were requested, and we're all probably guilty of just tapping "OK" to try out the latest and greatest. But ...more

If the name Leroy Jenkins elicits a reaction from you, then you are old enough to remember the iconic title World of Warcraft from its heydey (whether or not you actually played the massively multiplayer online role-playing game). To celebrate the 15th anniversary of the game ...more

While Snapchat is no stranger to location-based AR scavenger hunts, the app's new world-facing game adds some environmental understanding to the mix. This week, Snapchat launched a new Snappables game dubbed Scavenger Hunt. However, while most Snappables games use the front-f ...more

Just days after news spread that Snapchat could be exploited by spammers, an anonymous group of hackers have released the private information of over 4 million users of the popular photo-sharing application. Containing both username and phone number pairings, SnapchatDB! has ...more

HBO is only a couple of episodes into the second season of Westworld, the television version of the classic science fiction movie about a robot resort gone awry, and the fan theories about the show are already reaching Season 1 levels of weirdness. But while you were obsessed ...more

Augmented reality is often likened to granting superpowers to mere mortals, but what about mutant powers? Based on the new Snapchat augmented reality experience promoting X-Men: Dark Phoenix, which debuts in theaters on June 7, the answer is a resounding "yup." Appearing in ...more

Snapchat has been known to jazz it up for big events. They went deep on the Grammys, taking you behind the scenes — and adding a James Corden lens to boot. So when Snapchat had a super cool filter up their sleeve for Super Bowl LII, we weren't exactly shocked. Snapchat's Supe ...more

Facebook released a new app in November 2016 that aimed to compete directly with Snapchat, but it was only officially available in Brazil—and still is. The app, called "Flash," is so much like Snapchat that it's not even the slightest bit of a stretch to call it a clone. Even ...more

In iOS 12, Apple included new, Snapchat-like effects and stickers for photos and videos in Messages. While these new options are fun, they're missing something that takes away from the appeal, especially since Snapchat, Instagram, Facebook, and similar apps already let you do ...more

Snapchat is one of the best ways for people to communicate with pictures, but it has a ton of other features baked into it. From the Memories feature to My Story, there are many ways to save save and share snaps among friends. Sometimes though, you want to add a little more pi ...more

As summer is upon us, new musical Snapchat lenses are as well. This week has entries from Maroon 5, Simon and Garfunkel, and Snow Tha Product with entertaining visuals to match. As kids start to leave school for the summer, expect the lens scene to be kicked up a notch with an ...more

When you're talking about collectibles, in 2021 it's heresy not to include the world of sneakerheads. Nowadays, a single, limited batch of newly designed sneakers from Nike can quickly sell out and then go on to be resold for many thousands more than they were purchased for at ...more

Snapchat has broken new ground in its augmented reality advertising efforts, as BMW has opted to show off its new X2 model in AR with the Augmented Trial Lens. Users who opt in to the experience via ads running between user or publisher stories (or scan the corresponding Snap ...more

Late last year, Snapchat introduced Cameos, deep fake-ish stickers animated from your own selfies. Now, Cameos have evolved as a sticker option to use in photos and videos captured with the app's camera. If you're interested in adding your animated doppelganger to your Snaps, ...more

Snapchat just rolled out a feature that lets you create custom Filters and Lenses. While the average Geofilter won't run you more than a few bucks, it's not that hard to exponentially jack up the price. Amazingly enough, Snapchat's latest attempt to monetize their platform can ...more

The world of politics can sometimes get a little toxic, but with the new administration, there's already a bit of whimsy creeping back into the online meme space. The latest comes courtesy of a new unofficial Snapchat filter that takes an inauguration meme and lets you bring ...more

Although it sounds like a foodie's take on Facebook, what Calabasas, California-based FaceCake actually offers is more about augmented reality fashion marketing rather than food selfies. At the National Retail Federation's Big Show & Expo in New York this week, the company un ...more

On Thursday, Snap released three new templates for its Lens Studio that will give creators access to augmented reality capabilities previously only available to Snap's own design team. With the new Segmentation template, Lens Studio users can design Lenses that change the use ...more

Hip-hop artist Drake once rapped that "goin' online...ain't part of (his) day," but that's not stopping him from promoting his new double album, Scorpion, via augmented reality on Snapchat. Using Snapchat's Shoppable AR platform, the experience puts users into Drake's hoodie, ...more

There might not be a better brand partnership for the speedy Sonic the Hedgehog character than a fast-food restaurant. For that matter, augmented reality is also the ideal technology for promoting a movie that features an animated talking rodent living life in the real world. ...more

In the wild world of Snapchat lenses, this week was an especially good one for cool effects. Lens-crafters (really hoping I can get that name to stick) have gotten a lot better at making non-gimmicky lenses that allow you to interact with them in new and unique ways. New to t ...more

With the 2018 FIFA World Cup underway in Russia, soccer (aka "football") fans worldwide can show support for their favorite teams and players in augmented reality via Snapchat and Facebook. On Snapchat for iOS and Android, fans can don virtual glasses painted with their team' ...more

While you were slaving away at work or school or whatever you were so busy doing over the last seven days, people have been hard at work creating a variety of new Snapchat lenses for your enjoyment. These lenses are hot off the presses, and I'm honestly really impressed with t ...more

Spring is finally here (in earnest now), and a new batch of great augmented reality Snapchat lenses have come along with it. New life has been breathed into meme culture with the spring lineup of TV shows, Mark Zuckerberg's ongoing investigation, and college kids with too much ...more

In an effort to help its advertising partners close sales with its sponsored augmented reality camera effects, Snapchat has launched a set of e-commerce tools designed to encourage users to buy products directly in the app. Shoppable AR is an enhanced Lens that offers adverti ...more

It looks like Snap's foray into augmented reality billboards last year was successful, as the company has returned with two more outdoor advertisements for its Snap Originals series. Now through Sept. 24, Los Angeles residents and visitors will have the opportunity to interac ...more

He might be an O.G. rapper, but Snoop Dogg has officially entered the cutting-edge of technology via a hidden feature included with his newest music release. The artist's latest album, called I Wanna Thank Me, is his 20th since starting with Death Row Records so many years ag ...more

The city of London is getting a holiday gift this season, but it's not the kind you unwrap, since it's completely delivered in augmented reality. Snapchat has created an augmented reality version of the famed Big Ben tower clock building that enables Westminster residents and ...more

This week, we're beginning to see the wide ranging impacts of some of the early iterations of augmented reality hardware and software. For example, we now know how many Microsoft HoloLens devices have been sold. We're also seeing the impact of AR on revenue at Snapchat. And s ...more

Fan favorite Transformer Bumblebee returns to theaters on Friday in a spin-off of the film franchise, so Paramount Pictures is bringing the car-robot back into the homes of fans via augmented reality. On Thursday evening, Snapchat launched a Sponsored World Lens featuring Bum ...more

With summer in full swing, these Snapchat lenses are as hot as ever. With people celebrating the 2018 World Cup in Russia, Snapchat contests that earn could earn you a free ride to Comic Con, and the everyday innovation that comes out of Lens Studio, there's something for ever ...more

For Snapchat users wondering if that selfie is ready to send to their crush, independent Lens Studio creator Andrew Mendez created a handy tool called the Smile Rater. The lens is simple yet effective. A white bar floats over the user's head, showing a rating of one through 1 ...more

Old school media stalwart Sports Illustrated is billing this year's Swimsuit Issue as the "Most Immersive Experience Ever," and it certainly lives up to that statement, as the magazine has added augmented reality and virtual reality experiences to this year's version via Snapc ...more

Less than two months after launching its augmented reality platform for casual gaming and shared experiences, Snapchat is ready to make Snappables available to advertisers. The first sponsored Snappables will be available to users Thursday in Snapchat. Candy Crush makers King ...more

Now even muggles can see how they'd look chasing the Golden Snitch on a Nimbus 2000. That's because Snapchat is gifting Harry Potter fans with a 3D Bitmoji Lens that adorns their digital doppelgängers in the robes of the houses of Hogwarts. To cast this AR spell with your Sn ...more

It's not an official app, but for fans of Rick and Morty, it's a welcome piece of the series' universe until the recently renewed animated show returns to Adult Swim. Created by New York-based filmmaker Gabe Jacobs, the short experience is designed to be viewed via Snapchat a ...more

The 15-year-old star of the 1980s-inspired hit series Stranger Things, Millie Bobby Brown, may have (spoiler alert) lost all her powers as the character "Eleven," but in the real world, she still has augmented reality in her arsenal. The young science fiction icon has release ...more

After pouring out $10 million for 60 seconds of Super Bowl advertising time, Doritos and Mountain Dew continued their Sunday marketing binge on Snapchat. For their spot during the game, Doritos and Mountain Dew staged a lip-synched rap battle between highly meme-able actors P ...more