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Between Renault Truck's testing of the HoloLens in factories and BMW promoting its newest model through Snapchat, the auto industry is hot for augmented reality to improve internal operations and engage consumers. Meanwhile, though Apple has made its initial play for AR with ...more

Snapchat continues to deepen its roster of clients adopting its Shoppable AR Lens, with clothing giant Levi's and Disney becoming the latest brands to try on the e-commerce platform for size. Accessible via a Snapcode posted on Twitter and on display in the Disney Springs Lev ...more

All Kohl's wants for Christmas is Snapchat augmented reality. In conjunction with a holiday pop-up hosted in New York City from Nov. 7 through Nov. 10, Snapchat ran a sponsored portal lens available to targeted Snapchat users in the AR carousel. The experience gave users the ...more

It's no secret that Snapchat has upped its AR game as of late. They're competing neck-and-neck with the likes of Instagram to see who can out-cool the other. Snap Inc's latest endeavor, 3D Paint, aims to steal the AR spotlight once again by giving you the ability to draw over ...more

Bud Light being the official beer sponsor of the NFL just makes sense for American football. But what about the NHL, with hockey being the official winter sport of Canada by decree? Enter Labatt Blue, which might as well be the national beer of Canada and includes a hockey pa ...more

During this week's unveiling of the new Samsung A Series of smartphones, much of the focus was on the high-end features at a more affordable price as the South Korean tech giant looks to regain its status as the world's top smartphone maker versus Apple's iPhone. But buried i ...more

Microsoft, even being Apple's fierce competitor, is no stranger to producing iOS apps—in fact, they've made 94 of them. But their latest iOS app may be their silliest yet: a goofy photo editor named Sprinkles. Released on April 1 (coincidence?), Sprinkles is reminiscent of Sn ...more

First, there was SnapCat. Now, we have DogChat! Or SnapBark? In October, Snapchat took social media by storm with its Lenses for cats. But the latest addition to the camera app has given dog lovers an augmented reality Christmas gift they won't want to return. Don't Miss: Sn ...more

This week, inside sources divulged details of how Apple nearly acquired Leap Motion, twice. Otherwise, companies offering or working on augmented reality technology had more successes than failures to talk about. For instance, the AR industry's courtship with the fashion worl ...more

Unless you've been totally off the grid, there's a good chance you're aware that the Disney Plus streaming video service launched this week. And, if you're on this site, you're likely salivating over the new Star Wars series, The Mandalorian. But did you know that the service ...more

With its new Sponsored Lens debuting on Snapchat on Friday, McDonald's is attempting to give potential customers a virtual pick-me-up. The promotion features a 3D Bitmoji, an animated avatar crafted in the user's likeness. That character sneaks a slurp from the super-sized vi ...more

Alternate US history is the go-to move for hot new cable and streaming shows, from HBO's Watchmen to Hulu's The Handmaid's Tale, reimagining how things might have turned out is an endless well of narrative inspiration. The latest show to delve into this genre comes from Disne ...more

Not that long ago, Snapchat was an app with only one purpose — to send and receive self-destructing picture messages. The app has clearly grown since, adding many features that both adhere to its original function as well as ignore it. One of these new features is Context Card ...more

While the 49th Annual Gay Pride Parade and Festival will take place on Santa Monica Boulevard and West Hollywood Park, revelers will also be able venture Northeast to the TCL Chinese Theater on Hollywood Boulevard to continue celebrating via Snapchat. On Thursday, Snapchat la ...more

Fast-food chain Jack in the Box has decided to put an augmented reality twist on the traditional sweepstakes promotion by employing the immersive powers of Snapchat. Now through Aug. 18, the chain will run a Jack in the Box AR experience that gives customers a chance to win p ...more

As if riding roller coasters and meeting your favorite childhood cartoon characters weren't amusing enough, Snapchat is amping up the fun with augmented reality at the world's leading amusements parks in the this summer. According to a company spokesperson, Snapchat now offer ...more

Many Americans will celebrate the start of the summer this Memorial Day weekend with backyard cookouts, and two brands hope to solidify their invites to those parties through augmented reality experiences in Snapchat. MillerCoors is running a Sponsored Lens that puts virtual ...more

The Lens Studio community, now made up of more than 200,000 creators, has generated some impressive augmented reality effects in the last few years. Amazingly, the groundbreaking Lenses for Snapchat continue to come, often from the internal AR team at Snap. Take, for instance ...more

Sending Christmas cards via snail mail is so passé. Why spend the time and money for a bougie photoshoot, saccharine card design, and postage when you can use augmented reality to instantly dress up photos and videos to send to friends and family instead? Luckily, there is a ...more

After achieving viral and financial success with its Gender Swap and Baby Face camera filters, Snapchat has returned with the augmented reality equivalent of Benjamin Button. On Thursday, the app added the Time Machine Lens to the carousel so that users can see what they will ...more

Now that Lego Movie 2, a film about an imaginary world made of plastic bricks existing parallel to the real world, is in theaters, it's the perfect time to shop for Lego apparel at a store modeled after that world. As luck would have it, longtime official Lego licensee Kabook ...more

Snapchat has officially unveiled its Visual Search service for Amazon (teased a month ago), a tool the company began testing on Monday. Now, when the app recognizes a barcode or a matching object, a card for the corresponding product on Amazon will appear on the screen. That ...more

The "what (blank) are you" augmented reality filters on Instagram have become so popular that more and more Hollywood giants are following the augmented reality-powered social media meme train, with the latest example coming via Snapchat. The trendy camera effects that starte ...more

Bitmoji has experienced explosive success this year thanks to Snapchat. The app allows users to create their own personal emoji and send responses to other friends, and even though it's only two and a half years old, this customizable emoji app is growing at an impressive pace ...more

An update to the iFramed social media gateway app for iOS adds an augmented reality feature called JuxImage that gives its users Snapchat-like photo and video effects. For the uninitiated, iFramed enables users to post sponsored content to various social media outlets. Users ...more

As far as HBO is concerned, it's not augmented reality — it's Snapchat. The premium cable network is leaning hard on Snapchat's AR magic tricks to promote yet another series, this time for the adaptation of Philip Pullman's His Dark Materials series of novels. Don't Miss: HB ...more

With the Masters, one of professional golfing's four most prestigious annual tournaments, now in full swing, Snapchat is giving users the ability to commemorate the moment in augmented reality. A new Lens in the Snapchat camera carousel places a white visor with the Masters l ...more

Snapchat's redesign has really taken off, slimming the app down to two sections: Friends and Discover. Snapchat appears to be celebrating this massive success by giving all users a sort of "best of" filter, one that encapsulates the complete Snapchat experience complete with t ...more

Snapchat has added yet another social feature to its mobile app, and this one makes it possible to use augmented reality with a group of friends over video. Rolling out worldwide this week, the new Group Video Chat feature gives Snap users the opportunity to video conference ...more

The Lens Studio app has become a cornerstone of Snap and its augmented reality technology portfolio by giving developers, creatives, and novices the ability to create augmented reality camera effects for Snapchat. One reason for this is Snap's steady and frequent iteration of ...more

As Facebook, Apple, Samsung, and others offer augmented reality selfie effects and content that challenge its platform, Snapchat has continued to innovate with its augmented reality capabilities. The latest example, released to the app's Carousel on Monday, is a Lens that rea ...more

When it comes to posting to social media from your smartphone, the process is typically the same. Find the app. Open the app. Tap the app's version of the compose button. Shortcuts for Google Assistant can cut that process down to a single command so that you can jump straigh ...more

With its recent acquisition of 3D gaming engine PlayCanvas, Snapchat parent Snap, Inc. appears to be preparing a challenge to the existing players in the world of game development, particularly in terms of augmented and virtual reality gaming. The acquisition appears to have ...more

A peek inside the code of the Snapchat app has revealed that the company is expanding the search capabilities of its augmented reality camera to include visual search that may link to items within Amazon's massive online store. Self-described "technology leaker" on Twitter, a ...more

Augmented reality has a variety of applications, but lately the face has been a major point of concentration for many companies. We're all pretty familiar with face swapping by now, but ModiFace employs similar technologies for more practical purposes. Don't Miss: Augmented R ...more

Instagram just added another nail in the coffin for Snapchat. It looks like it's the AR platforms final hurrah as IG has snapped up the app's last good feature: its AR selfie filters. Instagram just combined all the good about Snapchat into one platform eliminating the former ...more

Snapchat is probably used to Facebook copying its features by now, but Apple borrowing a page out of its playbook is likely a bit more surprising. But that's exactly what has happened, as Apple has added custom actions to its AR Quick Look protocol for web-based AR content th ...more

If you need some help expressing how you feel to your mom for Mother's Day, Snapchat and Facebook are here with some augmented reality help. On Sunday, Snapchat will offer several Mother's Day-themed AR Lenses to help users create photo or video messages for their materfamili ...more

The arrival of Magic Leap One is tantalizingly close and, although the company has been saving the last details for launch day, a few of the more important details were found this week hiding deep in the code on Magic Leap's website. While Magic Leap's AR hardware will be her ...more

For its latest augmented reality trick, Snapchat has brought the world an AR Lens that has become a bit of a viral hit on Twitter as users turn themselves and their favorite movie stars into characters out of a Pixar movie. According to a Snap spokesperson, more than 215 mill ...more

Earlier this week, Snapchat announced a partnership with NBCUniversal regarding the 2018 Winter Olympic Games in South Korea. Starting on February 10, Snapchat will be streaming a feed of NBC's live broadcast of the Olympics in Pyeongchang. The broadcast will be using Snapcha ...more

Last week, Snap powered through a mountain of important software and (shock!) hardware updates, as well as a few very big business partnerships. One of those partnerships is Disney World, but if you weren't paying close attention, you might have missed how exactly you can bri ...more

Snapchat and Snap Camera aren't the only augmented reality apps available for couples to use on Valentine's Day. Google has added an augmented reality video effect to Duo, its latest video communications app for iOS and Android. Now, when recording a video message, Duo users ...more

What does it mean when a software company obsessively focused on innovating the way we use our mobile devices to see and communicate with the world adds virtual voice agents? Possibly e-commerce magic, with a powerful layer of augmented reality. That's what may be in the offi ...more

Microsoft and Sony are priming their promotional pumps to hype up their respective next-generation gaming consoles, Xbox Series X and PlayStation 5, both of which are scheduled to arrive in time for the 2020 holiday season. The former has enlisted the assistance of Snapchat a ...more

Snapchat announced today that you can now design geofilters in-app, making it easier than ever to customize your snaps. This new feature incorporates a mobile creative studio, so you no longer have to use your computer to create your custom masterpiece. Don't Miss: How to Tur ...more

Many years ago, when I first traveled to Tokyo, Japan, I was amazed by the contactless IC card turnstiles embedded in the county's subway system. Well, despite New York City also being a top-tier city, its famed subway system has only recently added contactless payment, and A ...more

With a fresh series of videos and a new webpage, Snapchat has composed an answer to its own question, "What is Snapchat?" In short, its answer is that "Snapchat is a camera." In an extended commercial (below) accompanying the new webpage, it's evident that the camera does qui ...more

After leaning on augmented reality for its outdoor advertising, HBO has called on augmented reality again via Snapchat to promote its Watchmen series. On Thursday, the Snapchat app for iOS and Android displayed an AR Lens sponsored by HBO that turns users into two of the char ...more

Have you ever browsed through Lenses on Snapchat and got bummed out when the app recommends that you "try this with a friend" and you're all alone? Well, now you can take AR snaps with your cat! The new Lenses for cats and their humans reside in the carousel alongside all of ...more

During its third-quarter earnings call, Apple CEO Tim Cook said that "AR is going to change everything." At Amazon, that change occurred in the form of a new tool that could truly democratize AR development. At Apple, that change looks to manifest itself in how future iPhones ...more

Royal wedding fever has officially taken over the media, and that obsession with the UK's latest marriage event has now extended to Snapchat, thanks to a new Lens from the Today Show. Released on Tuesday, the Today Royal Wedding Lens lets you virtually don one of the iconic h ...more

Yo dawg, Snap heard you using Snapchat augmented reality Lenses in your messages, so it's putting its AR Lenses in other messaging apps. On Wednesday, Rakuten Viber flipped the switch on an update that brings Snapchat's popular AR Lenses to many users of its Viber messaging a ...more

Snapchat's first foray into augmented reality started with the selfie camera and face-tracking technology, with the app's AR capabilities expanding from there. More recently, Snapchat creators have gained full-body tracking via Lens Studio, which begat virtual costumes such a ...more

Snapchat may trail Facebook and Instagram in terms of daily active users, but a new partnership with Samsung may get those innovative AR Lenses onto the mobile devices of a lot more users. Non-fungible tokens, perhaps the hottest segment of the blockchain tech industry at the ...more

Thanks to the grandest of puns, May the 4th is Star Wars Day. And what better way to pay tribute to the space opera than with the augmented reality superpowers of Snapchat. While Disney has used AR via Snapchat, Facebook, and Google, among other outlets, to promote Star Wars ...more

Shark Week, which debuted in 1988 as a week of programming on the Discovery Channel dedicated to the titular predatory fish, has grown into a cultural beast of its own. At Next Reality, we can think of no better way to commemorate the week than to try out some shark-themed AR ...more

During Snap Inc.'s quarterly earnings report, released on Tuesday, the company disclosed that it snagged a revenue total of $230.8 million for the first quarter of 2018, an increase of 54% compared to last year, largely fueled by its augmented reality offerings and other adver ...more

When it comes to the ever-shifting sands of the augmented reality space, you never know which week will end up being truly historic. Well, this one was one for the history books. Not only did Facebook finally launch its AR-precursor smartglasses with Ray-Ban, it turns out tha ...more

It looks like Snapchat, it feels like Snapchat, but after using it for a few minutes, you realize there is a huge difference between Facebook's new Slingshot app and the Snapchat we've all grown so accustomed to. Video: . Unlike Snapchat, Slingshot facilitates reciprocation am ...more