Hip-hop artist Drake once rapped that "goin' online...ain't part of (his) day," but that's not stopping him from promoting his new double album, Scorpion, via augmented reality on Snapchat. Using Snapchat's Shoppable AR platform, the experience puts users into Drake's hoodie, ...more
The wearables space experienced its "big bang" moment back in 2015 when Apple released its first wearable device, the Apple Watch. Although the device was initially dismissed by some as an unnecessary charm bracelet packed with frivolous tech, in very short order, the public l ...more
Things are getting more and more interdimensional thanks to Apple's ARKit. We've previously seen some portals work at play with Rainforest Garage and the Interdimensional Portal by Nedd. These demos have only made developers more curious as to what they can do with ARKit porta ...more
It's no surprise that the Microsoft Kinect can provide far better motion tracking than the HoloLens currently can on its own, but at least one developer didn't want to wait for the company's own eventual implementation. Kyle G, founder and CEO of Wavelength Studios, projected ...more
Former soccer star and current celebrity David Beckham has the augmented reality abilities of Facebook and Instagram as allies in the effort to eradicate malaria from the world. The "Malaria Must Die So Millions Can Live" campaign launched earlier this year with Beckham as it ...more
Phone specs get better and better each year, and multiplayer mobile games are right there with them. Instead of playing solo, jump into some real-time gameplay with co-op and player vs. player modes, and battle friends, family, and strangers from around the world. But which mu ...more
Magic Leap shows up in the weirdest places. Last week, right at the start of World Cup fever, for some reason, the Magic Leap One appeared on a Brazilian television show. Worn by show presenter Tiago Leifert, a popular television host in Brazil, not only do we clearly see the ...more
Imagine walking up to enter a live event — but instead of pulling out a physical or mobile ticket to get admitted — you pull out your smartphone which lets out an ultrasonic sound tailored for you that lets you into the event. Yeah, that's what Ticketmaster is trying to do. ...more
I thought lawnmower racing was purely a redneck sport, but apparently not. With the world record speed currently at 80 mph, the UK's Project Runningblade aims to squash it at 100 mph. "Project Runningblade, launched at the UK’s Beaulieu National Motor Museum this week aims to ...more
Where was this video when I needed it? Bag of rice. Water bottle. 1/4 bolt with #20 thread. String. Stupid me. Handheld. Videotaping club soccer games without a tripod. Shaky, unwatchable hours of pixels. The storytelling is leisurely, but worth the wait. If you do not have ...more
On Friday, the release date for her new album, Queen, Nicki Minaj is already grabbing headlines for the track "Barbie Dreams," where she disses Drake and a host of other rappers. It's a bit ironic that she's got beef with Champagne Papi, because both performers have now dropp ...more
Augmented reality is really picking up steam as a tool for marketing departments to pitch their products. Over the past week or so, we've seen numerous examples of the augmented reality used to promote events in the world of entertainment. In the movie business, Disney/Pixar ...more
Many Americans will celebrate the start of the summer this Memorial Day weekend with backyard cookouts, and two brands hope to solidify their invites to those parties through augmented reality experiences in Snapchat. MillerCoors is running a Sponsored Lens that puts virtual ...more
As interest in augmented and virtual reality continues to grow, so does the need to bring objects from the real world into virtual space. With that, there's also now an increased need for solutions that bypass the time-consuming process of producing handmade 3D models. Typica ...more
Facebook has been looking to launch a new product for a while now, and it seems they've finally realized what they're best at—being as creepy as possible. If you thought your boss checking out your girlfriend's beach photos was weird, Facebook's new Graph Search has only upped ...more
Apple's Shortcuts app lets you make and use custom icons for any app on your iPhone, but it won't actually replace any icons. If your goal is to change the official icon for the app itself without any redirects, there's a growing list of third-party apps that'll let you do jus ...more
Since bringing augmented reality features to Search and Maps, Google has made them arguably the most useful augmented reality products in its portfolio. On Tuesday, at Google I/O, Google unveiled some of its new AR capabilities for the pair of mobile apps. Don't Miss: Google ...more
What happens when you find your ball deflated and there's no pump or needle in sight? You could always cancel your plans of kicking around the soccer ball or starting that pickup football game in the park. Better yet, you could be terribly clever and find another way to get ai ...more
The latest iPhone update introduces big features like Live Activities and Clean Energy Charging, but those aren't the only things you'll notice different on iOS 16.1. If you build your own shortcuts in the Shortcuts app, there are a few things you'll definitely want to know ab ...more
The biggest problem with Netflix (which is hardly a real problem) is the overwhelming amount of content available for streaming. Browsing through profile-specific categories might help narrow down your search on something to watch, but some of those categories come and go with ...more