Filmed in what appears to be a single continuous shot, war film 1917 is now the front-runner to conquer the Best Picture category of the Academy Awards after bringing home the Golden Globe for Best Motion Picture in the drama category. To commemorate the occasion, film buffs ...more
Augmented reality already seemed like the ideal technology to advertise for a movie based on the premise of being sucked into a video game world the first time around. For the sequel, how about two times the immersion? After previously working together to create a web-based a ...more
In the past few years, augmented reality software maker 8th Wall has worked to build its platform into a cross-platform augmented reality toolkit for mobile apps, as well as web-based AR experiences. Now, the company founded by former engineers from Facebook and Google is mak ...more
There used to be a time when I thought that gift cards were whack. And then I realized that I would basically be picking my own presents. And as much as I love my grandma, you really only need so many sweaters. If you are lucky enough to get a Play Store gift card from your " ...more
Can't wait till Apple's ARKit is released? Me neither. Luckily, a fun new app launched today that is close to what the ARKit promises to deliver in a few months. The app was launched by holographic tech startup 8i and it's called 'Holo'. It was launched on iOS and Google Play ...more
With over a billion videos uploaded to YouTube, passing your time browsing through the immense library can be an emotional roller coaster ride. One second you're bawling your eyes out over this devastatingly sad clip of Oden the dog's last minutes with his owner, and the next ...more
The marketing team for Marvel Studios is doing "whatever it takes" to make sure you see Avengers: Endgame when it hits theaters in a couple of weeks, including offering an updated set of augmented reality Playmoji for the Playground app on Google Pixel. Included in an update ...more
Every year, fans of Irish culture, as well as those looking to celebrate their own culture, come together on St. Patrick's Day, March 17. Although beer isn't an official component of the day, many often raise a glass of brew to commemorate the occasion and this year that acti ...more
Augmented reality is often likened to granting superpowers to mere mortals, but what about mutant powers? Based on the new Snapchat augmented reality experience promoting X-Men: Dark Phoenix, which debuts in theaters on June 7, the answer is a resounding "yup." Appearing in ...more
Already a dominant force at the box office, Marvel Studios appears intent on establishing itself as the ruler of augmented reality media as well. After licensing Iron Man to Hasbro for the Hero Vision Iron Man AR Helmet as a tie-in to Avengers: Infinity War, Marvel has return ...more
Lego has shipped several apps and products that add an augmented reality dimension to their playsets. But it has taken a reality TV show from Fox to allow brick fans to build with virtual bricks in augmented reality. Just in time for National Lego Day on Tuesday, the Disney s ...more
While Apple and Google have paved the way for developers to create web-based AR experiences through their respective mobile toolkits, an open source option has entered the space. On Wednesday, A-Frame gained support for the WebXR standard on version 79 of Chrome browsers for ...more
When it comes to web-based augmented reality, 8th Wall has emerged as one of the leading platform providers, and the company just cranked up its capabilities another notch for AR marketers. Release 11 of 8th Wall Web brings Image Targets, the company's take on image recogniti ...more
In a world where augmented reality is becoming the hero of the movie marketing, Universal Studios has decided to use the technology to reinvent the traditional movie trailer, a time-tested tactic of film promotion, in support of the forthcoming Robert Zemeckis film, Welcome to ...more
Hollywood has already proven that it's on board with augmented reality, with examples ranging from Avengers: Infinity War to Ralph Breaks the Internet. But one startup wants to make the augmented reality content that's being used to promote TV and film entertainment smarter. ...more
The original iterations of the Terminator film franchise have served as the inspiration (via the heads-up display of the T-800) for future augmented reality dreams, so it is fitting that the current crop of AR gives the latest installment in the series a promotional boost. Wi ...more
You know that guy who does the cheesy card trick to get the attention of all the girls at the party? Well, we kinda hate that guy don't we? But, if we could be that guy, it might not be so bad. Knowing a few card tricks is a great way to break the ice and can also be an easy ...more
When it comes to Easter, I usually dig plastic eggs with money or chocolate inside but hard-boiled eggs shouldn't be missing from the party. And simple hard-boiled eggs won't do. You need to decorate them because we all know bunny eggs are extravagant. What's even better than ...more
Since launching its web-based AR platform in 2018, 8th Wall has continued to push the boundaries of what brands can do with AR experiences outside of native apps. The company's latest update adds another dimension of realism to web-based AR content. Don't Miss: 8th Wall Spin ...more
Usually, flying into unknown territory would mean riding into the "danger zone", but Paramount and Snapchat are taking the trip anyway with one of Summer 2020's most anticipated movie sequels. On Monday, Snapchat published a trailer reaction Lens, the first of its kind for th ...more
There might not be a better brand partnership for the speedy Sonic the Hedgehog character than a fast-food restaurant. For that matter, augmented reality is also the ideal technology for promoting a movie that features an animated talking rodent living life in the real world. ...more
While AT&T is gradually showing off the powers of its 5G technology in the US via the Magic Leap One, another major wireless company is doing the same in the UK using the world of fashion. At this month's London Fashion Week, UK wireless company Three teamed up with designers ...more
The Sharknado franchise is, somehow, releasing a fifth movie "Sharknado 5: Global Swarming" (groan) next month. In anticipation of the film's release, the company has decided to create an augmented reality mobile game called, prepare yourself, "Sharknado: ShARkmented Reality". ...more
If we were to assign a theme for the 2019 edition of the Next Reality 30 (NR30), it might be something along the lines of, "What have you done for me lately?" Many of the top names in the industry from the 2018 edition remain the same, but their positions have shuffled. The p ...more
When Treasury Wine Estates released 19 Crimes Snoop Cali Red this summer, named for its new partner in wine, rapper Snoop Dogg, it already came with the brand's signature AR-enhanced label. Now, with an assist from creative studio Tactic and the web-based AR platform from 8th ...more
There was a huge Marvel movie that opened a week ago, and a popular TV show just finished its second episode of the current season. Both of these facts translate to more cool Snapchat lenses to try out on your iPhone or Android phone, thanks to Snapchat's Lens Studio — where a ...more
Fast-food chain Jack in the Box has decided to put an augmented reality twist on the traditional sweepstakes promotion by employing the immersive powers of Snapchat. Now through Aug. 18, the chain will run a Jack in the Box AR experience that gives customers a chance to win p ...more
One the leading game developers for the PlayStation 4 and Oculus Rift platforms, Insomniac Games, is finally releasing its first major augmented reality title: Seedling for the Magic Leap One. Back in November, we gave our impressions of the game after sampling it at the L.E. ...more
We continue to field stories underscoring the strong trends of Investment in augmented reality in various sectors. This week, one company strengthens their offerings to the enterprise sector, while two other companies capitalize on the promise presented by augmented reality to ...more
This week, while Apple was the subject of thinly sourced reports that it had canceled development of its oft-rumored smartglasses, the Cupertino was actually laying the foundation for its AR hardware future with a new initiative focused on mentoring Chinese developers in mobil ...more
I've been using the Galaxy Note 10+ as my daily driver for a while now. I love it, but as with any phone, it loses its pizzazz after a while. But since it's an Android phone, there's always a way to add fresh features and functionality to the UI. The five customization ideas ...more
Forget Waymo, Uber, Tesla, and other other heavily mediatized driverless contenders — German premium carmaker Audi AG has become the first OEM to introduce a Level 3 car sold in retail channels. With the debut of Audi's next-generation A8 flagship at a media event held today ...more
Have you ever had scrambled eggs covered in chocolate syrup? If you have—you need some help. Seriously. If you haven't, it's probably because it sounds absolutely repulsive. I know there's the whole salty and sweet thing, but that can only go so far. But you know what? Eggs ...more
The Dark Knight Rises. The Amazing Spider-Man. The Avengers. Halloween is a few weeks away and all we're going to see are these same ol' superhero costumes. It's like that every year, due to the immense popularity of comic book films by DC and Marvel. So, if you want to skip ...more
There was lots of new tech to check out at CES 2016, but you could argue that the majority of the big-ticket items weren't the most unique things in the world. Thankfully, there were a few innovative, unconventional ideas on display, and here are some of our favorites. We Get ...more
What is old is new again. In this case, a classic arcade game gets the augmented reality treatment. In a new promotion playing off its ad campaign featuring actor Craig Robinson (The Office, Hot Tub Time Machine), Pizza Hut has turned its pizza boxes into a virtual Pac-Man ga ...more
Help me, George Clooney. You're my only hope. If that mash-up of cultural references doesn't make sense, it will momentarily. To promote The Midnight Sky, the new film starring George Clooney and dropping via Netflix on December 23 (Happy Festivus), the streaming studio is la ...more
When it comes to the ever-shifting sands of the augmented reality space, you never know which week will end up being truly historic. Well, this one was one for the history books. Not only did Facebook finally launch its AR-precursor smartglasses with Ray-Ban, it turns out tha ...more
The holidays are stressful. Between traveling, family, and dinner, Thanksgiving weekend can feel like weeks. Many families have traditions that make the days long, but some of us would rather curl up somewhere and watch our favorite shows. But all is not lost — our phones do s ...more
Contrary to popular belief, augmented reality apps have been available for a while now. I remember using the Layar app (still available for iOS and Android) to explore nearby businesses and landmarks with varying success via an early-generation Android handset. It would be ha ...more
Gaming on smartphones has grown considerably since the days of The Impossible Game and original Temple Run. Mobile games can be just as in-depth as console and PC video games, but some of those require external controllers for the best gameplay possible. One controller you can ...more
SharePlay is arguably one of the most significant features to hit FaceTime since group calls, and it's still hard to find apps that support shared experiences in FaceTime. Apple does list a few apps, but there is no official index of all the apps with SharePlay integration. Th ...more
The year 2020 was a pivotal span of time during which the word "virtual" took on a brand new meaning. Instead of referring to VR or augmented reality, the term was hijacked to describe meeting across long distances through a variety of software tools, most often through video. ...more
We have no control on the weather yet it is a part of our lives which influence what we do, what we eat, what we wear and many times where we live. How did people predict the weather before there was the Internet, television, radio or the weatherperson with all of their gadget ...more
Do not ever laugh or shrug off what medical bottles or boxes give you as side effects or warnings. All of the side effects and warnings are put on the medication for a purpose. Priapism is a topic we all laugh or giggle about but it is a very serious emergency problem. Warnin ...more
WonderHowTo is made up of niche communities called Worlds. If you've yet to join one (or create your own), get a taste below of what's going on in the community. Check in every Wednesday for a roundup of new activities and projects. This week has been an exciting one. The com ...more
Day of the Dead, or Día de Muertos, is a Mexican holiday celebrated on November 1 or 2 each year to honor the dead. It's often lumped in with Halloween, and while some people do dress up in costumes, the day is much more focused on remembering the lives of friends and family m ...more
Directory traversal, or path traversal, is an HTTP attack which allows attackers to access restricted directories by using the ../ characters to backtrack into files or directories outside the root folder. If a web app is vulnerable to this, an attacker can potentially access ...more
Steampunk is a tremendously interesting phenomenon because of its reliance on science fiction, and fiction in general. Steampunk can arguably be broken down into two categories: the fiction, and the aesthetic. Sometimes these categories cross over, but they're often more disti ...more
Besside-ng is the hidden gem of the Aircrack-ng suite of Wi-Fi hacking tools. When run with a wireless network adapter capable of packet injection, Besside-ng can harvest WPA handshakes from any network with an active user — and crack WEP passwords outright. Unlike many tools, ...more
The latest film addition in the American-produced Millennium series, The Girl in the Spider's Web, was just released on Blu-ray a few days ago. As you could expect, the movie has many hacking scenes throughout, just like the previous English and Swedish language movies centere ...more