Star Ship

After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience. On Thursday, Nike unveiled its new Nike Fit tool, which the company is preparing to add to its existin ...more

This year's holiday shopping season is shaping up to be fertile ground for augmented reality to show its worth, as both Walmart and Target have crafted immersive experiences designed to engage shoppers in the coming weeks. But the marketing similarities end there, because the ...more

If you subscribe to notifications for Magic Leap CEO Rony Abovitz's Twitter feed, you'd think everyone in the world already has a Magic Leap One. Alas, that is not the case, but those not within the geographic areas of Magic Leap's LiftOff service now have a loophole through w ...more

It turns out that the government of Saudi Arabia has managed to do something last month's Game Developers Conference couldn't — give us a few new glimpses of the Magic Leap One being worn by someone other than Shaq. Last month, Magic Leap used GDC to launch its SDK, hold a nu ...more

During the unveiling of its content partnership with the NBA, Magic Leap CEO Rony Abovitz, with an assist from former player/current pitchman Shaquille O'Neal, described at least one of the ways fans would be able to experience sports using the augmented reality device. What ...more

If you're a regular reader of Next Reality, you're more likely to spread the joy of augmented reality than most others. But it can be difficult to introduce newbies into the AR fold if you don't give them exactly the right starting point in terms ease-of-use and affordability. ...more

For those familiar with my old YouTube series, New in the Store, you will be excited to know that I am starting something very similar here on NextReality that's a bit more broad in scope. Have You Seen This? will take a look at HoloLens applications that are new in the Window ...more

Step aside, Heinz: there's a new ketchup in town. Beetroot ketchup is the rising star of condiments. It's a vibrant, earthy, and sweet topping for summer BBQ burgers and grilled hot dogs, as well as a pretty un-beet-able dip for French fries. There's no corn syrup, it's paleo ...more

Apple's special September event just wrapped up with the company unveiling several new products, including the iPhone 6S, iPhone 6S Plus, iPad Pro, and the new Apple TV set-top box. In addition to hardware, Apple also discussed a couple of its latest software platforms, iOS 9 ...more

If we were to assign a theme for the 2019 edition of the Next Reality 30 (NR30), it might be something along the lines of, "What have you done for me lately?" Many of the top names in the industry from the 2018 edition remain the same, but their positions have shuffled. The p ...more

For the augmented reality hardware industry to progress towards the consumer segment, display technology needs to get better. Investors recognize that, and they are showing AR display makers the money. This week alone, AR display maker Akonia Holographics gave its investors a ...more

While Sony as a company is well-known in the United States, it smartphones are not. For years, Sony has stuck with a boxy design with sharp edges and large bezels — however, they're finally getting with the trends. As a result, the Xperia XZ2 Premium offers a rare combo: A sup ...more

As Magic Leap prepares to ship the Magic Leap One later this year, the company is putting its focus on mentoring developers and creators to build a content ecosystem for the spatial computing platform. Registered developers are so important to Magic Leap that they'll be the f ...more

Coming into this year's Consumer Electronics Show (CES), the common sentiment among observers was that this was expected to be the big year for augmented reality. But as the biggest tech conference of the year draws to a close, the reality is that 2018 seems more likely to be ...more

If competition in the augmented reality space was a spectator sport, then ARKit, ARCore, and HoloLens dominate the prime-time broadcasts on ESPN. If you're looking for the race to be the "Cardboard for AR," you might need to tune-in to ESPN2. There, you would learn that Mira ...more

Whether you simply can't stand it or consider it a separate food group (or not food at all), there's no denying that Spam is everywhere. America's favorite canned mystery meat got its humble beginning in Minnesota, but is now used in dishes and found in homes around the globe. ...more

Emojis have transformed the way we laugh and cry, tell stories, give responses, and express excitement to get a drink after work — without any actual text required. Heck, in an incredibly meta move, the Oxford Dictionary even named the "Face with Tears of Joy" emoji as their w ...more

The latest Star Wars movie, Solo: A Star Wars Story, has grossed almost $350 million worldwide during its first month in theaters. This is a good opportunity to discuss how hackers can use media hype (in this case, Hollywood movie hype) to disarm an unsuspecting Windows user i ...more

This week, the beginning of an epic legal battle was set to begin between augmented reality players Magic Leap and Nreal, the small China-based startup accused by the former of stealing trade secrets. However, a new wrinkle has emerged in the legal skirmish that could change ...more

When filtered through the prism of the top stories of the year, the business of augmented reality 2019 was defined as much by epic failures of AR startups as it was by the promising developments that propelled the industry forward into 2020. On the dark side of the spectrum, ...more

When it comes to platform games on mobile, endless runners are some of the hardest to play since they can go on seemingly forever. There's always room for improvement since your goal is to beat your previous score (or someone else's high score). But which endless running games ...more

One could argue that, at least for the moment, software development is more important to the augmented reality experience than hardware. Since a viable augmented reality headset has yet to emerge for the broader, mainstream consumer market, currently, the same devices that mak ...more

It is almost indisputable that smartglasses and head-worn displays are the future of augmented reality. However, at this precise moment, they are still a very niche market. Those who have been in the presence of a HoloLens, Meta 2, or Magic Leap One have witnessed how powerfu ...more

The reveal of Magic Leap One: Creator Edition brought with it some insight into the path the device took from prototype to "final" design. By comparing notes with the Rolling Stone article on Magic Leap with other reports on comparable milestones, we get a clearer picture of ...more

Just days before the release of the first image of the Magic Leap device, the company's CEO, Rony Abovitz, knew that the biggest moment of his life was about to unfold the following week. But instead of hunkering down in the Florida-based confines of the company's skunkworks, ...more

There is an Indian story called the Legend of Paal Paysam, and while it doesn't seem like it at first, it has a lot to say about what motivated Paul Travers in the augmented reality space. The story is about a king that loved chess and the sage that he challenged. To motivate ...more

For some of us, winter puts the brakes on apps like Pokémon GO since smartphone screens usually only respond to bare fingers. Nobody wants to be that guy who caught frostbite chasing a Sneasel. When you use normal gloves, the display's sensor simple doesn't activate, so that d ...more

While its direct-selling model echoes brands like Avon and Tupperware, Indonesia's MindStores gives the approach a modern twist—with augmented reality. Recognized as the first partnership store network to use augmented and virtual reality, MindStores equips its store owners w ...more

If you think that "pawpaw" is just an affectionate name for your grandfather or a cute way of talking about your cat's feet, you're missing out on one of the most interesting fruits out there. The pawpaw is that rare tropical fruit that is actually indigenous to the United St ...more

Google inconspicuously announced an Android update yesterday, and while it's not quite the overhaul that the initial Lollipop release was, version 5.1 brings plenty of bug fixes and new features. This new version is currently on a staged rollout for Nexus devices, so the upda ...more

As government officials scramble to contain the new coronavirus outbreak with bans on large gatherings, travel restrictions, and school closures, the rest of us have to worry about how we're going to safely purchase water, toilet paper, groceries, and other household goods dur ...more

You're a busy, on-the-go professional, so you deserve an email client that keeps up with you. "Mail" on iPhone wasn't always the best option, but thanks to iOS 13, it feels like a completely different app. That said, there are plenty of alternatives that offer a different expe ...more

Since getting our hands on the Magic Leap One last week, we've been methodically delving into each feature and reporting our findings step-by-step. Earlier this week, we took a look at the Screens app (a video viewer) and the Helio app (an AR web browser). This time around, we ...more

Have you been noticing SpaceX and its launches lately? Ever imagined how it would feel to launch your own rocket into the sky? Well, imagine no longer! In this tutorial, you'll learn how to make a simple augmented reality app for iPads and iPhones by using ARKit. Specifically ...more

You know Moana's a rock-solid pick for Halloween this year. The question is, how far will you go to become Moana? Are you going to just slap on a cream skirt and a red bandeau? Or do you want to go all out and end up with the finished product like YouTuber Gladzy Kei did? Alre ...more

Apple CEO Tim Cook has said that augmented reality (or, AR for short) will "change everything." But what, exactly, is augmented reality? Generally, augmented reality refers to the process of presenting virtual objects and imagery — usually through a wearable lens or external ...more

The year 2018 was a rough one for Snap, the company behind the Snapchat app and the Spectacles wearable camera device. From executive departures to reports of slowed user growth, the company that once spurned Facebook's multibillion-dollar advances is now facing a moment of tr ...more

For almost a decade, projector phones have tried to entice consumers with their convenience as media machines. While these devices are alluring, they've never really taken off with mainstream success. The latest effort, Moviphone, sounds tempting if you watch a lot of films an ...more

The augmented reality industry has grown steadily over the past four years, but now it is on a collision course with uber-popular non-fungible tokens technology, with Looking Glass and music artist Reggie Watts among the latest to strike while the iron is hot. Meanwhile, Sket ...more

Who here binges TV on a regular basis? I know I do. Never before have we had so many options for watching our favorite shows, especially when you consider how easy it is to stream from anywhere on a mobile device. But sometimes, all that choice gets a little overwhelming. What ...more

Google and Snap held their annual conferences this week, and both companies managed to upstage their new AR software features with fantastic new AR hardware. After Snap unloaded a deluge of new AR capabilities and tools for creators and brands on Thursday, it dropped the mic ...more

The year 2020 was a pivotal span of time during which the word "virtual" took on a brand new meaning. Instead of referring to VR or augmented reality, the term was hijacked to describe meeting across long distances through a variety of software tools, most often through video. ...more

Stories are everywhere in social media today, but that wasn't always the case. In 2013, Snapchat introduced the world to these temporary windows into our daily lives. Since then, stories have infiltrated other popular apps. However, to stand out, you can't solely rely on the a ...more

|Choose Your View: Quick Bullet Points | Detailed Descriptions Android's newest major update is a special one — it's the tenth full version of the world's most commonly used operating system. The latest release, dubbed simply Android 10 (codename Android Q), was first showcas ...more

There's never been a better time for streaming videos on your phone. With so many options available (including a potential mobile-only Netflix tier) and so many new smartphones having large screens, there's a good chance you know someone who mainly use their phone for videos. ...more

The iPhone doesn't stop at last year's excellent iPhone 12 lineup. Apple's been developing its iPhone 13 models for a while now, and there are a lot of rumors already with eight or nine months still to go until a release. This year, we're expecting four new models with similar ...more