The augmented reality industry made great strides in 2017, but its apex is not even in sight. In terms of software, augmented reality is approaching meaningful mainstream awareness, thanks mostly to Apple and ARKit. Meanwhile, on the hardware side, AR is very much in its infa ...more
Snapchat is enjoying a high field goal percentage when it comes to securing movie studio business with its sponsored augmented reality experiences, the latest coming through the basketball movie Uncle Drew. Lionsgate and promotional partner Pepsi are running not one but two A ...more
Help me, George Clooney. You're my only hope. If that mash-up of cultural references doesn't make sense, it will momentarily. To promote The Midnight Sky, the new film starring George Clooney and dropping via Netflix on December 23 (Happy Festivus), the streaming studio is la ...more
Although Apple's Animoji game is strong, as recently exampled by its Ariana Grande collaboration, Google isn't slacking either, unleashing a far more immersive music experience for smartphone users. Released on Friday, the new Childish Gambino augmented reality Playmoji chara ...more
Given Dwayne "The Rock" Johnson's blockbuster movie pedigree and the promotional power that usually accompanies his work, there's a certain predictable symmetry in the news that Rampage, a movie adaptation of the classic arcade game, has now become an augmented reality mobile ...more
Lately, any subject in the realm of politics is a figurative powderkeg primed to explode on the nearest social media channel. Now, one app wants to use your iPhone and AR to strike a match. Released on Tuesday on the App Store, fuse.it gives users the ability place augmented ...more
An AR/VR developer has managed to use the iPhone X to transport players into an emulation of the classic '90s video game Star Fox as the game's antagonist. The demo comes courtesy of developer Rigel Benton, who concocted the revision of the Super Nintendo classic as part of V ...more
If you're a Trekkie, you might be surprised to find that Spock's popular Vulcan salute can actually be used as an emoji on your iPhone. With the public release of iOS 8.3, you'll now have updated unicode for more diverse emojis. Strangely, Apple added support for the Spock em ...more
The experience of actually using the HoloLens 2 can be difficult to describe to anyone who hasn't had a chance to directly interact with the device in person and be blown away by its immersive capabilities. That's why any new exploration into exposing the augmented reality ma ...more
Just days ago, Georgio Armani canceled his live show in Milan and opted to stream it instead due to coronavirus concerns. Now, at the start of Paris Fashion Week — shadowed by similar worries — Burberry has launched an augmented reality tool that lets you view the latest high ...more
After drawing attention from nostalgic Gen Xers for its Motorola Razr reboot with a foldable screen, Lenovo has a new augmented reality smartglasses concept that the company hopes will also turn some heads. At its Tech World 2019 conference in Beijing, Lenovo showed off its L ...more
The spatial computing world of Magic Leap is no longer limited to the rarefied tones of Sigur Rós and Sennheiser's Ambeo Augmented Audio app. Now, the entire music universe will be at your augmented reality fingertips. On Wednesday, Spotify launched its music app specially ma ...more
The potential of augmented reality is often shown in science fiction movies, but a new exhibit marries the genre with very real-world AR technology, to great effect. "Hollywood Dream Machines: Vehicles of Science Fiction and Fantasy" is a new exhibit at the Petersen Automotiv ...more
One the main gripes against cutting-edge augmented reality headsets like the Magic Leap One and the HoloLens is the price — they're pretty expensive compared to most consumer devices. Well, now some of that pain has been relieved for those looking to pick up a Magic Leap One a ...more
If you find yourself on the run from the Empire, you no longer need a droid to send a holographic distress message, you just need an iPhone X and the HoloBack app. Now available in the App Store, HoloBack uses the TrueDepth camera on the iPhone X to create instant 3D imagery ...more
One of the most popular sports shows on television, Inside the NBA on TNT, gave viewers a tech-powered treat on Tuesday night by dropping them into a broadcast version of augmented reality. During the show's "Gone Fishin'" segment, which is dedicated to teams eliminated from ...more
One of the most successful rock bands still making music has just made augmented reality an integral part of its upcoming tour. Irish rock band U2 has announced a new mobile app experience that allows you to preview the group's live performance in your own home in AR. To expe ...more
Marvel and Walmart are looking to capitalize on the uber-successful Black Panther film with a mobile augmented reality app designed to push the franchise's merchandise. Enlisting mobile app developer Current Studios, the Explore Wakanda app for iOS and Android lets challenger ...more
On Sunday, the annual Grammy Awards delivered its usual mix of fashion, live performances, and music industry magic, but this time with one important difference: Animojis. During the broadcast, two iPhone X commercials ran that showed off how TrueDepth camera, in combination ...more
Scary movies seem to be a natural fit for augmented reality experiences, with the latest example coming from the Insidious film franchise. To promote the latest installment, Insidious: The Last Key, Sony Pictures has possessed the BeautyPlus (iOS | Android) and MakeupPlus (iO ...more
The same approach to augmented reality that some companies use to improve workforce productivity could also make it easier for car owners to operate and maintain their vehicles. Mercedes-Benz is driving down that new path by releasing an augmented reality owner's manual calle ...more
When it comes to identifying what's fashionable on the runway, including cutting edge tech that bleeds into the mainstream of style, Vogue magazine stands at the top of the list. So it's fitting that the fashion tastemaker has now updated its iOS app with an AR camera effect ...more
Two characters from the popular sci-fi animated comedy Rick and Morty have already made their way into augmented reality courtesy of ARKit experiments. Now, it's possible to become one of them on the iPhone X. Developer Michael Bramiage has created an Animoji-style version of ...more
As it turns out, Apple did get AR hardware into its retail stores for the 2017 holiday shopping season, but it's not the headset we've been hearing rumors about for years; it's the MekaMon battle-bot. Apple will be the exclusive retailer for the AR robot, which can be purchas ...more
Facebook's camera platform is the augmented reality vehicle of choice to promote the latest musical effort from Taylor Swift. T-Swift's new album, Reputation, dropped today. To get her fans psyched, an AR effect electrifies the user with virtual lightning, while a snippet from ...more
Over the weekend at IFA 2017 in Berlin, Huawei introduced the Kirin 970 processor, the first of its kind to include artificial intelligence baked into the chip. Instead of hosting AI in the cloud, the Kirin 970 has an integrated neural network processing unit (NPU) for proces ...more
Lenovo has been no stranger augmented reality, both in products for consumers and services for developers. At IFA 2017 in Berlin, after taking the wraps off of their AR headset and controllers for the Star Wars: Jedi Challenges AR game, the company introduced the latest smart ...more
Of all the ways I thought I'd be watching my favorite TV shows, on a floating orb was not one of them. Nevertheless, technology has managed to surprise me once again. A new demo has shown a 360° video being played on a floating orb in the middle of someone's room using Apple' ...more
Artificial intelligence and augmented reality go together like spaghetti and meatballs, and Lenovo has some ideas on how to spice up the recipe. As part of their annual Tech World conference in Shanghai, China, Lenovo presented several concept applications and devices powered ...more
Since its release into the arms of waiting developers, Apple's new ARKit is already making waves in the augmented reality scene. Only a week out and there are already a hefty number of videos appearing on the web showing off various demos with iPhones and iPads. Generally, wi ...more
Some things never change. You'd think that with all the focus on web security, people might take the slightest precaution to keep their online activity private. Maybe there are more people suffering from Paula Poundstone's password troubles than we'd like to believe. Don't Mi ...more
Unlike in the physical world, on the internet you're actually able to shut people up and block spoilers of newly-released movies, your favorite TV shows, or a sports event you've yet to watch on your DVR. If you haven't seen Star Wars: The Force Awakens yet, or just want to m ...more
Video: . I made this Tesla Coil using the myRIO and LabVIEW. It uses electricity to play the music, which can be Star Wars, Harry Potter or even Hunger Games! The music is played by the spark heating the surrounding air (causing it to expand) then the spark turning off (causin ...more
E3, or the Electronic Entertainment Expo, is the 20th annual trade show for video games and gaming tech. The event takes place on Tuesday, June 10th at the Los Angeles Convention Center, and you can watch a live stream of the event on Twitch. Video: . Some of the most anticipa ...more
Day of the Dead, or Día de Muertos, is a Mexican holiday celebrated on November 1 or 2 each year to honor the dead. It's often lumped in with Halloween, and while some people do dress up in costumes, the day is much more focused on remembering the lives of friends and family m ...more
Although it's been several years since Angry Birds first came out, it's still going strong in the App Store, currently third place on the Top Free Apps chart. The new Angry Birds Star Wars is sixth place on the Top Paid Apps chart. What does this show us? Those pesky birds can ...more
Everyone has a favorite superhero. It doesn't matter how old or young you are, there are probably some heroic characters out there that you wish you could be. And in Call of Duty: Black Ops 2, you can be them, as long as you've got some emblem editing skills. As every yin nee ...more
When playing word association with Star Trek, the first thing to come to mind with regards to augmented reality is likely Holodeck, not The Game, an obscure episode from season five of Star Trek: The Next Generation. In this episode (spoiler alert), an addictive augmented rea ...more
The team over at Spatial isn't done innovating its way through augmented reality in 2020. Just days after adding a mobile option to its groundbreaking Spatial virtual collaboration product, the company is releasing Tele, a new app geared toward more casual, AR-powered video c ...more
There are two types of people in this world: those who recognize Wordle grids of yellow, green, and gray/black blocks and those who do not. No matter which category you fall in, there's a Wordle-inspired game that's perfect for you. The viral success of Wordle, the daily five ...more
The entire wireless industry is working overtime to convince the world that 5G, and the higher prices associated with the faster speeds it affords, will not only be worth it but will deliver never-before-seen wonders. But few companies have produced such a stunningly well-done ...more
Musical theater enthusiasts are about to enter a whole new world of melodic storytelling via augmented reality. Immersive production company Wilkins Avenue, along with its Pollen Music Group, is debuting the first-ever AR musical through the spatial computing lenses of the Ma ...more
As Microsoft works toward fulfilling its $480 million contract to supply modified HoloLens 2 headsets to the US Army, Airbus is preparing to supply advanced augmented reality apps for the device. On Thursday, the Airbus Defence and Space unit published a video demonstrating t ...more
The Avengers aren't the only shiny new toys available to Pixel handset owners, as the animated stars of the upcoming Pokémon Detective Pikachu movie have arrived in the Google Playground app. Just weeks after bringing the headlining characters of the box office-owning Avenger ...more
While most of Hollywood and its celebrity class are enthralled by virtual reality, a new augmented reality experience featuring some of the music and film world's top talent is preparing for virtual liftoff. Masters of the Sun is a graphic novel that was released this summer ...more
Filmed in what appears to be a single continuous shot, war film 1917 is now the front-runner to conquer the Best Picture category of the Academy Awards after bringing home the Golden Globe for Best Motion Picture in the drama category. To commemorate the occasion, film buffs ...more
While Elon Musk is in Los Angeles showing off the future of personal transport via the Cybertruck, another, unaffiliated group is taking one of his most popular ideas to market, with augmented reality as a key part of the plan. This week, the HyperloopTT team unveiled its det ...more
Magic Leap took years to launch, but when it did, the company managed to quickly become the leading rival to Microsoft's HoloLens (at least when it comes to experimental immersive experiences). On Friday, Magic Leap continued that journey by holding a different kind of launch ...more
Sure, Tony Stark was able to build the original Iron Man suit in a cave with a box of scraps, but can the average do-it-yourselfer replicate the EDITH smartglasses from Spider-Man: Far From Home in a similar fashion? Evidently, the answer is yes, as YouTuber Jake Laser, whose ...more
The growing stock of augmented reality apps filling up the Magic Leap store seems to be picking up pace in recent months. On Tuesday, the latest addition to the Magic Leap World store came in the form of Dinosaur Kit, an app that offers an immersive education path for those b ...more
Augmented reality can be more than simply a way to enhance navigation, or superimpose virtual sunglasses onto your face. It can also be a platform for shining a light on important social issues. A new film called These Sleepless Nights, which debuted at the 76th Venice Intern ...more
The Association for Computing Machinery's annual Siggraph conference, taking place next week in Los Angeles, will bring researchers from around the to show off their latest innovations in imaging and display technology. This year, the conference has a new headlining act, as M ...more
With $100 million in grant funding already available to developers via its MegaGrants program, Epic Games is sweetening the pot with some gear for Magic Leap developers. At last week's Unreal Engine Build: Detroit '19 event, Epic Games announced that it would supply Magic Lea ...more
As Magic Leap continues to spread its influence in the US with the help of wireless carrier AT&T, the augmented reality startup is also working its way into East Asia. This week, Magic Leap announced a partnership with SK Telecom that will make the South Korean telecom giant ...more
News junkies who own the Magic Leap One received some good news on Thursday, as CNN has published an app for the headset to display the network's news coverage in augmented reality. Available immediately, the CNN app carries live news, on-demand programming, and digital exclu ...more
Apple's in-house music identification app Shazam has been quiet on the augmented reality front since officially joining Cupertino's finest last year, but a new promotion gives AR enthusiasts an occasion to raise a toast. Last week, Shackleton Whisky launched an augmented real ...more
While these days it is better known for the cross-platform gaming sensation Fortnite, Epic Games also makes Unreal Engine, one of the top development environments for 3D content and, in turn, augmented reality and virtual reality experiences. As a result, the company has mana ...more
The critics of Magic Leap have been circling for a couple of weeks now, but that isn't stopping the company from pushing forward with major new partnerships. The latest Magic Leap tie-up is with none other than motion capture actor Andy Serkis and his UK-based The Imaginarium ...more
The fortunes of ARKit and ARCore are still in the hands of developers, who have been increasing the number of mobile augmented reality apps on the market, but perhaps not as fast as companies like Apple might have expected. But one new product is looking to literally kickstart ...more
While some in the augmented reality space are tweeting about future amazing immersive experiences and others are showing off cool experiments, Microsoft continues to move forward with tangible business solutions right now that show how the HoloLens can improve business. In th ...more