Star Wars Gun

With the heavily anticipated installment of the God of War game series arriving on April 20, PlayStation has taken the opportunity to make its first foray into mobile augmented reality with a companion app. God of War: Mimir's Vision, available now for free on the App Store a ...more

What's black and white, sounds like actress Kristen Bell, and is standing in your living room talking to your kids right now? Don't worry, that's just Genius the Panda, an augmented reality character from the Yakables app for iPhones and iPads. Using ARKit to place the animat ...more

Those looking for a creative way to loose a metaphorical Cupid's arrow at the figurative heart of the object of their affection can now add augmented reality greeting cards to their quiver. Just in time for the first Hallmark holiday of the year, Happy Giant, developer of the ...more

If you're an Android user, you're very likely jealous of your iPhone friends who have access to the wide, wonderful world of augmented reality thanks to ARKit. But while ARCore is still in developer preview and AR Stickers remain an exclusive feature of Pixel smartphones, the ...more

Soon, Pokémon GO allies attacking a raid boss at a gym will be able to do so together in augmented reality. The game's developer, Niantic Labs, announced on Thursday via a blog post that it has acqui-hired Escher Reality, an augmented reality and computer vision developer tha ...more

Facebook just ratcheted up its ongoing augmented reality war against the competition by stealing away Google's director of product for AR, Nikhil Chandhok. In his new role, the executive will serve as Facebook's director of product on the company's Camera/AR team. Over the pa ...more

Around this time in 2016, the predictions for the next year had reached something of a consensus: 2017 would be the year of augmented reality. But a funny thing happened on the way to the future — nothing much, really. At least not for the first half of the year. It seemed cl ...more

Just a day after the release of the iPhone X, the music-meets-comedy pastime known as Animoji Karaoke quickly emerged as one of the popular (albeit frivolous) features used to justify spending $1,000 for Apple's newest smartphone. Now, that brilliant idea has been taken to th ...more

The knee-jerk reactions to Magic Leap's long-awaited augmented reality device, the Magic Leap One: Creator Edition, range from pent-up joy to side-eyed skepticism. That's what happens when you launch the hype train several years before even delivering even a tiny peek at the p ...more

Continuing its unrelenting (and mostly successful) campaign against Snapchat, on Tuesday, Facebook announced the addition of "World Effects" to its Messenger app. If that sounds familiar, it's because the name and general execution mirror Snapchat's popular "World Lens" featu ...more

Until self-driving cars become mainstream, augmented reality might be the next big technology to hit your dashboard. AR navigation company WayRay recently walked away with the grand prize at the AutoMobility LA trade show, beating out nine other startups with innovations incl ...more

The company that brought us a BB-8 droid controlled with the Force — okay, just a high-tech wristband — is releasing its take on Spider-Man. Toymaker Sphero collaborated with Marvel to release an app-enabled Spider-Man toy equipped with numerous features, as well as games for ...more

Leave it to some lazy college kids to attempt to figure out a way to brew a pot of coffee without leaving the couch. Actually, this project wasn't lazy at all—quite the opposite, in fact. Created by Ohio State University students Carter Hurd and David Frank during HackOHI/O 2 ...more

Uber has recently been updating their app on a weekly basis to ensure that users have the smoothest travel experience possible. The entire UI was recently redesigned to increase user-friendliness, the total app size was reduced to improve performance, and an intelligent shortc ...more

The Air Command window on Samsung Galaxy Note devices makes it easy to access all of the features that the S Pen has to offer, such as Action Memo, which turns your handwritten notes into actionable links, and Pen Window, where you can draw a square on the screen to open a cer ...more

This year's NFL playoffs have been nothing short of spectacular. With Super Bowl XLVIII coming up on Sunday, February 2nd, people are already gearing up for another classic showdown between the NFC and AFC, and this time it's the Seattle Seahawks versus the Denver Broncos. Of ...more

In his famous 1996 "Content is King" essay, Bill Gates predicted that content is where tech companies will make money on the Internet. The adage clearly holds true in the current phase of augmented reality experience. For example, Magic Leap, Snapchat, Facebook, Google, 8th W ...more

One Instagram creator's augmented reality homage to Disney's deep bench of animated characters has earned him fifteen minutes of fame. Taking a page from the enchanted book attraction at the Sorcerer's Workshop of Disney California Adventure, content creator Arno Partissimo p ...more

With the holidays over, a lot of people with shiny new Google Homes are getting their first chance to explore the new Google Assistant. Before the Google Home's release, the Assistant was only available for the Google Pixel and Pixel XL, or in a text-based form with Google All ...more

We're a few weeks away from the fireworks associated with New Year's celebrations, but that doesn't mean you can't start a little early — in augmented reality. The team at Weta Workshop, recently released a small immersive game called Boosters that they created for a little o ...more

Thanks to the expanding universe of augmented reality tools being made available, increasingly, anybody can liven up sleepy office meetings with immersive computing. Now, a new 3D presentation-sharing service for the Magic Leap One has PowerPoint is in its crosshairs (someone ...more

It might sound odd to call interior decorating exciting, especially if you're not a professional within that industry. But that's exactly what it is when combined with augmented reality. I recently found out just how fun it can be when I downloaded the new Sotheby's Curate ap ...more

Until Star Wars-style 3D hologram projection technology becomes commonplace, the near future of certain kinds of remote work is in robotics. Now, a new dynamic is using augmented reality to give this kind of telepresence a kind of superpower. This week, Double Robotics unveil ...more

While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality. Nonetheless, Toyota is catching up with the competition with a web-based augmented reality advertising campaign for the 2020 Corolla. Executed by ad ...more

Just months after we previewed the augmented reality, volumetric video conferencing powers of Mimesys, the company has undergone a major change — it's now a part of Magic Leap. On Thursday, Magic Leap announced the acquisition of the Belgium-based startup that allows Magic Le ...more

Ten days after Magic Leap declared that it had selected the winners of its Independent Creators Program, the company has officially released an almost full list of grant recipients. For its first round of grants, the company filtered its submission pool of more than 6,500 app ...more

The release of Avatar Chat for Magic Leap One and Spatial for HoloLens during the fourth quarter of 2018 appeared to revolutionize video calling via augmented reality. But a new startup called Mimesys, which is showing off its software at CES this week in Las Vegas, has upped ...more

This year's holiday shopping season is shaping up to be fertile ground for augmented reality to show its worth, as both Walmart and Target have crafted immersive experiences designed to engage shoppers in the coming weeks. But the marketing similarities end there, because the ...more

One of the funniest scenes from the teaser trailer for the Wreck-It Ralph sequel is the basis for the new pre-show augmented reality experience via the Noovie ARCade app. Arriving in theaters on Nov. 21, Ralph Breaks the Internet finds the titular character expanding his digi ...more

If you own a Google Pixel, you'll soon have augmented reality versions of Iron Man, the Incredible Hulk, and Childish Gambino on your camera. During its now-annual consumer hardware launch event, Google unveiled its rebrand of ARCore showcase AR Stickers, now known as Playgro ...more

Location-based gaming pioneer Niantic has offered a preview of its augmented reality cloud platform that could change the immersive content game yet again. Previously disclosed by Niantic CEO John Hanke in an interview, the Niantic Real World Platform for mobile apps enables ...more

Google's ARCore has expanded its support to include the Galaxy S9 and S9+, which means you get access to all the cool new apps that can sense the world around them. But one of ARCore's coolest uses so far is still Pixel-exclusive: AR stickers built right into the Google Camera ...more

During the unveiling of its content partnership with the NBA, Magic Leap CEO Rony Abovitz, with an assist from former player/current pitchman Shaquille O'Neal, described at least one of the ways fans would be able to experience sports using the augmented reality device. What ...more

RED has apparrantly been blowing minds with the revolutionary technology inside its upcoming Hydrogen One. Like the Razer Phone in late 2017, most of the cool tech lives inside its screen — which, also like the Razer Phone, is unlike any other on the market today. RED, too, is ...more

Everything that has a beginning has an end. This week marked the end of the long wait for the reveal of Magic Leap's first product and the beginning of the wait for more substantive details. Likewise, Google Tango will meet its end in March 2018, when ARCore will officially b ...more

The promotional images for American Horror Story: Cult have been some of the most arresting in recent memory. They mash coulrophobia, trypophobia, and body horror together with some serious economy into a succinct, colorful, image. It's like a bad car accident that you can't s ...more

Clearly, the next big battlefield for tech gamesmanship between Apple and Google will be augmented reality. While the announcement of the new iPhones by Apple may have underwhelmed in the AR department, they did highlight their new ARCore platform and Core ML image recognitio ...more

There are so many great apps in the Google Play Store that it's become the number one app marketplace in the world. Here at Gadget Hacks we love apps and were excited to hear that the Google Play Store held an awards ceremony to celebrate some of the best apps of the year. Bu ...more

Every year the fine folks at Row Three do a post-TIFF mega-wrap up, collecting the micro-blurbs of a bunch of attendees into a giant meta-analysis of what everyone liked, loved, hated, etc. etc.. We'll link to that post when it goes up on the weekend, but in the mean time, her ...more

By now, you already know that the Magic Leap One ships with an array of apps to immediately get you accustomed to operating in your new spatial computing reality. The first one we're going to focus on is Screens, an app we told you about previously, but only now have managed t ...more

Amid the coronavirus chaos, two companies at the forefront of augmented reality technology took starkly different approaches to their upcoming developers conferences, as Facebook has canceled its annual F8 conference and Magic Leap plans to invite a limited number of attendees ...more

At Next Reality we mostly focus on augmented reality, but that doesn't mean we're not also absolutely obsessed with virtual reality, too. If the thing that's been keeping you from diving into the deep end of VR has been clunky tethered headsets or the expensive but necessary g ...more

As excitement looms for Apple's annual parade of pomp and circumstance for its latest lineup of iPhones, some hidden hints in an internal build of iOS 13 has Apple enthusiasts salivating for what Cupertino is testing in the AR wearables realm. While Apple has yet to even conf ...more

While Magic Leap doesn't yet have a consumer edition of the Magic Leap One, that hasn't stopped AT&T from building apps for mainstream audiences for the headset. Elsewhere, startup 6D.ai, a company that shares Magic Leap's dream of the AR cloud, officially released the iOS ve ...more

The streaming content vision from Magic Leap recently underwent a quiet but major update, courtesy of AT&T. Previously, Magic Leap's retail and 5G partner AT&T made its DirecTV Now streaming television service available to Magic Leap One users. But now that the company has la ...more

Now that Microsoft has squarely focused on the enterprise market with the HoloLens 2, it appears Lenovo is content to play follow-the-leader with its new augmented reality headset. On May 13 at its Accelerate conference in Orlando, Florida, Lenovo unveiled the ThinkReality pl ...more

Google's has expanded ARCore support to numerous Android flagships like the Galaxy S10, so if you have a compatible device, you get access to all the cool new apps that can augment the world around you. One of ARCore's most sought-after features, AR Stickers, is normally exclu ...more

Sony Pictures has tapped the powers of augmented reality as provided by startup 8th Wall & the Amazon Sumerian development platform to help it promote the latest motion picture manifestation of Spider-Man. On Monday, the Spider-Man: Into the Spider-Verse mobile web AR experie ...more

As Magic Leap prepares to ship the Magic Leap One later this year, the company is putting its focus on mentoring developers and creators to build a content ecosystem for the spatial computing platform. Registered developers are so important to Magic Leap that they'll be the f ...more

Coming into this year's Consumer Electronics Show (CES), the common sentiment among observers was that this was expected to be the big year for augmented reality. But as the biggest tech conference of the year draws to a close, the reality is that 2018 seems more likely to be ...more

This Halloween, Belle costumes will be out in full force as devoted Beauty and the Beast fans represent the tale as old as time. Not only was the live-action version of the animated classic the top-grossing film of 2017 (so far), it's also likely to be a contender during award ...more

If competition in the augmented reality space was a spectator sport, then ARKit, ARCore, and HoloLens dominate the prime-time broadcasts on ESPN. If you're looking for the race to be the "Cardboard for AR," you might need to tune-in to ESPN2. There, you would learn that Mira ...more

Innovation Congress starts tomorrow, but its creator, Jason Keath, spoke to Next Reality today about the future of augmented reality. Innovation Congress is an event meant to discuss strategies for businesses to stay competitive in the future, with technology trends shifting ...more

Chestnuts are roasting on an open fire, which can only mean one thing: Christmas is nearly here. It's the time of year we're supposed to spend with family and friends, but usually we spend it stressing out over what to buy everyone on our list without going over budget, or sho ...more

Halloween is only a few short weeks away, and most people are scrambling to get their costumes together before the big night. The secret to a great getup is all in the details, and including your pet in the fun can be exactly what you need to take your costume to the next leve ...more

When it comes to milk, my family consumes anywhere between two and four gallons every two weeks. That's about four to eight gallons every month. That's a lot of milk—and a lot of empty milk jugs! Instead of simply tossing them in the recycling bin, why not get creative and mak ...more

The emergence of Microsoft's HoloLens 2 as a cutting-edge US Army tool has focused a spotlight on the marriage between augmented reality and the military. Now a new startup is leveraging that interest in a different way by harnessing AR technology to assist the US Air Force, ...more

Consumers who haven't already delved into the interactive wonders of augmented reality are about to be pushed into the immersive waters by market forces. In the lead up to next week's upfronts, an annual event during which TV networks work to woo advertisers with new shows an ...more

While most established media brands are satisfied with copying Pokémon GO to jump into augmented reality gaming, at least one property is taking a slightly different approach. Launched this week, Wallace & Gromit: The Big Fix Up is a mobile game fitting into the life simulati ...more

This week, the beginning of an epic legal battle was set to begin between augmented reality players Magic Leap and Nreal, the small China-based startup accused by the former of stealing trade secrets. However, a new wrinkle has emerged in the legal skirmish that could change ...more