Stars Wars

One Instagram creator's augmented reality homage to Disney's deep bench of animated characters has earned him fifteen minutes of fame. Taking a page from the enchanted book attraction at the Sorcerer's Workshop of Disney California Adventure, content creator Arno Partissimo p ...more

In his famous 1996 "Content is King" essay, Bill Gates predicted that content is where tech companies will make money on the Internet. The adage clearly holds true in the current phase of augmented reality experience. For example, Magic Leap, Snapchat, Facebook, Google, 8th W ...more

With the holidays over, a lot of people with shiny new Google Homes are getting their first chance to explore the new Google Assistant. Before the Google Home's release, the Assistant was only available for the Google Pixel and Pixel XL, or in a text-based form with Google All ...more

It would be an understatement to say that Supercell hit it big with Clash of Clans. The game has topped both Google Play and the iOS App Store for years and shows no signs of ever slowing down. I spend hours every day trying to perfect my base and get as many stars in Clan Wa ...more

Filmed in what appears to be a single continuous shot, war film 1917 is now the front-runner to conquer the Best Picture category of the Academy Awards after bringing home the Golden Globe for Best Motion Picture in the drama category. To commemorate the occasion, film buffs ...more

While Elon Musk is in Los Angeles showing off the future of personal transport via the Cybertruck, another, unaffiliated group is taking one of his most popular ideas to market, with augmented reality as a key part of the plan. This week, the HyperloopTT team unveiled its det ...more

Friends and family receiving new Portal devices for Christmas will have some extra stocking stuffers in the form of new AR features. On Tuesday, Facebook unleashed a cornucopia of new features and functionality for the video calling device, including new AR content for the St ...more

Magic Leap took years to launch, but when it did, the company managed to quickly become the leading rival to Microsoft's HoloLens (at least when it comes to experimental immersive experiences). On Friday, Magic Leap continued that journey by holding a different kind of launch ...more

Sure, Tony Stark was able to build the original Iron Man suit in a cave with a box of scraps, but can the average do-it-yourselfer replicate the EDITH smartglasses from Spider-Man: Far From Home in a similar fashion? Evidently, the answer is yes, as YouTuber Jake Laser, whose ...more

The growing stock of augmented reality apps filling up the Magic Leap store seems to be picking up pace in recent months. On Tuesday, the latest addition to the Magic Leap World store came in the form of Dinosaur Kit, an app that offers an immersive education path for those b ...more

Augmented reality can be more than simply a way to enhance navigation, or superimpose virtual sunglasses onto your face. It can also be a platform for shining a light on important social issues. A new film called These Sleepless Nights, which debuted at the 76th Venice Intern ...more

The Association for Computing Machinery's annual Siggraph conference, taking place next week in Los Angeles, will bring researchers from around the to show off their latest innovations in imaging and display technology. This year, the conference has a new headlining act, as M ...more

With the upcoming Memorial Day weekend serving as the unofficial start of summer, Pepsi is turning to Instagram to help sell its soft drinks to quench the thirst of beachgoers and BBQers. This week, Pepsi kicked off its #Summergram (yes, with the hashtag symbol) campaign with ...more

With $100 million in grant funding already available to developers via its MegaGrants program, Epic Games is sweetening the pot with some gear for Magic Leap developers. At last week's Unreal Engine Build: Detroit '19 event, Epic Games announced that it would supply Magic Lea ...more

In recent months, the Magic Leap One has frequently tied promotions to groundbreaking entertainment properties, but the latest may be the startup's biggest coup yet. On Wednesday, HBO announced an upcoming Magic Leap One experience that will allow fans to experience the world ...more

As Magic Leap continues to spread its influence in the US with the help of wireless carrier AT&T, the augmented reality startup is also working its way into East Asia. This week, Magic Leap announced a partnership with SK Telecom that will make the South Korean telecom giant ...more

News junkies who own the Magic Leap One received some good news on Thursday, as CNN has published an app for the headset to display the network's news coverage in augmented reality. Available immediately, the CNN app carries live news, on-demand programming, and digital exclu ...more

Apple's in-house music identification app Shazam has been quiet on the augmented reality front since officially joining Cupertino's finest last year, but a new promotion gives AR enthusiasts an occasion to raise a toast. Last week, Shackleton Whisky launched an augmented real ...more

While these days it is better known for the cross-platform gaming sensation Fortnite, Epic Games also makes Unreal Engine, one of the top development environments for 3D content and, in turn, augmented reality and virtual reality experiences. As a result, the company has mana ...more

The critics of Magic Leap have been circling for a couple of weeks now, but that isn't stopping the company from pushing forward with major new partnerships. The latest Magic Leap tie-up is with none other than motion capture actor Andy Serkis and his UK-based The Imaginarium ...more

The fortunes of ARKit and ARCore are still in the hands of developers, who have been increasing the number of mobile augmented reality apps on the market, but perhaps not as fast as companies like Apple might have expected. But one new product is looking to literally kickstart ...more

By now, you already know that the Magic Leap One ships with an array of apps to immediately get you accustomed to operating in your new spatial computing reality. The first one we're going to focus on is Screens, an app we told you about previously, but only now have managed t ...more

Regal Cinema's augmented reality magazine Moviebill enjoyed a big debut in April and it has its sights set on an even bigger (virtually) outing with its next edition. Arriving in Regal theaters on June 22, the second issue of the publication will feature Jurassic World: Falle ...more

While some in the augmented reality space are tweeting about future amazing immersive experiences and others are showing off cool experiments, Microsoft continues to move forward with tangible business solutions right now that show how the HoloLens can improve business. In th ...more

With the heavily anticipated installment of the God of War game series arriving on April 20, PlayStation has taken the opportunity to make its first foray into mobile augmented reality with a companion app. God of War: Mimir's Vision, available now for free on the App Store a ...more

What's black and white, sounds like actress Kristen Bell, and is standing in your living room talking to your kids right now? Don't worry, that's just Genius the Panda, an augmented reality character from the Yakables app for iPhones and iPads. Using ARKit to place the animat ...more

Those looking for a creative way to loose a metaphorical Cupid's arrow at the figurative heart of the object of their affection can now add augmented reality greeting cards to their quiver. Just in time for the first Hallmark holiday of the year, Happy Giant, developer of the ...more

If you're an Android user, you're very likely jealous of your iPhone friends who have access to the wide, wonderful world of augmented reality thanks to ARKit. But while ARCore is still in developer preview and AR Stickers remain an exclusive feature of Pixel smartphones, the ...more

Soon, Pokémon GO allies attacking a raid boss at a gym will be able to do so together in augmented reality. The game's developer, Niantic Labs, announced on Thursday via a blog post that it has acqui-hired Escher Reality, an augmented reality and computer vision developer tha ...more

Facebook just ratcheted up its ongoing augmented reality war against the competition by stealing away Google's director of product for AR, Nikhil Chandhok. In his new role, the executive will serve as Facebook's director of product on the company's Camera/AR team. Over the pa ...more

Around this time in 2016, the predictions for the next year had reached something of a consensus: 2017 would be the year of augmented reality. But a funny thing happened on the way to the future — nothing much, really. At least not for the first half of the year. It seemed cl ...more

Just a day after the release of the iPhone X, the music-meets-comedy pastime known as Animoji Karaoke quickly emerged as one of the popular (albeit frivolous) features used to justify spending $1,000 for Apple's newest smartphone. Now, that brilliant idea has been taken to th ...more

The knee-jerk reactions to Magic Leap's long-awaited augmented reality device, the Magic Leap One: Creator Edition, range from pent-up joy to side-eyed skepticism. That's what happens when you launch the hype train several years before even delivering even a tiny peek at the p ...more

Continuing its unrelenting (and mostly successful) campaign against Snapchat, on Tuesday, Facebook announced the addition of "World Effects" to its Messenger app. If that sounds familiar, it's because the name and general execution mirror Snapchat's popular "World Lens" featu ...more

Until self-driving cars become mainstream, augmented reality might be the next big technology to hit your dashboard. AR navigation company WayRay recently walked away with the grand prize at the AutoMobility LA trade show, beating out nine other startups with innovations incl ...more

The company that brought us a BB-8 droid controlled with the Force — okay, just a high-tech wristband — is releasing its take on Spider-Man. Toymaker Sphero collaborated with Marvel to release an app-enabled Spider-Man toy equipped with numerous features, as well as games for ...more

Uber's legal team may have finally sold their engineering golden boy down the river as their war with Waymo continues. Anthony Levandowski isn't your average sacrificial lamb either — given the alleged stealing and all that — but Uber seems set on distancing themselves from th ...more

Engineer Anthony Levandowski has officially been kicked off Uber's driverless program by a judge as the company's legal war with Waymo continues. Uber's former autonomous vehicle lead was barred from developing Uber's driverless tech as a result of a court mandate on Monday. ...more

Leave it to some lazy college kids to attempt to figure out a way to brew a pot of coffee without leaving the couch. Actually, this project wasn't lazy at all—quite the opposite, in fact. Created by Ohio State University students Carter Hurd and David Frank during HackOHI/O 2 ...more

Uber has recently been updating their app on a weekly basis to ensure that users have the smoothest travel experience possible. The entire UI was recently redesigned to increase user-friendliness, the total app size was reduced to improve performance, and an intelligent shortc ...more

The Air Command window on Samsung Galaxy Note devices makes it easy to access all of the features that the S Pen has to offer, such as Action Memo, which turns your handwritten notes into actionable links, and Pen Window, where you can draw a square on the screen to open a cer ...more

This year's NFL playoffs have been nothing short of spectacular. With Super Bowl XLVIII coming up on Sunday, February 2nd, people are already gearing up for another classic showdown between the NFC and AFC, and this time it's the Seattle Seahawks versus the Denver Broncos. Of ...more

What Is Graphene? Graphene is a very thin layer of graphite. Graphite is made out of carbon (the mother of all elements), and is normally used in pencils. Graphite is also used for brake padding in larger vehicles, the batteries in laptops or portable gaming systems, and in t ...more

There are two types of people in this world: those who recognize Wordle grids of yellow, green, and gray/black blocks and those who do not. No matter which category you fall in, there's a Wordle-inspired game that's perfect for you. The viral success of Wordle, the daily five ...more

Over the past decade, Marvel Studios has been a dominant force at the box office, raking in more than $21 billion dollars. Averaged out over that span of time, the yearly earnings of those movies outweigh the gross domestic product of some countries. And while those films hav ...more

We're a few weeks away from the fireworks associated with New Year's celebrations, but that doesn't mean you can't start a little early — in augmented reality. The team at Weta Workshop, recently released a small immersive game called Boosters that they created for a little o ...more

Thanks to the expanding universe of augmented reality tools being made available, increasingly, anybody can liven up sleepy office meetings with immersive computing. Now, a new 3D presentation-sharing service for the Magic Leap One has PowerPoint is in its crosshairs (someone ...more

It might sound odd to call interior decorating exciting, especially if you're not a professional within that industry. But that's exactly what it is when combined with augmented reality. I recently found out just how fun it can be when I downloaded the new Sotheby's Curate ap ...more

Until Star Wars-style 3D hologram projection technology becomes commonplace, the near future of certain kinds of remote work is in robotics. Now, a new dynamic is using augmented reality to give this kind of telepresence a kind of superpower. This week, Double Robotics unveil ...more

While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality. Nonetheless, Toyota is catching up with the competition with a web-based augmented reality advertising campaign for the 2020 Corolla. Executed by ad ...more

Just months after we previewed the augmented reality, volumetric video conferencing powers of Mimesys, the company has undergone a major change — it's now a part of Magic Leap. On Thursday, Magic Leap announced the acquisition of the Belgium-based startup that allows Magic Le ...more

Ten days after Magic Leap declared that it had selected the winners of its Independent Creators Program, the company has officially released an almost full list of grant recipients. For its first round of grants, the company filtered its submission pool of more than 6,500 app ...more

The hype around augmented reality has risen to a fever pitch over the past two years, and if this week's selection of business news stories are any indication, the din is about to get down right deafening. That's because the Microsoft's follow-up to the original HoloLens is a ...more

The release of Avatar Chat for Magic Leap One and Spatial for HoloLens during the fourth quarter of 2018 appeared to revolutionize video calling via augmented reality. But a new startup called Mimesys, which is showing off its software at CES this week in Las Vegas, has upped ...more

This year's holiday shopping season is shaping up to be fertile ground for augmented reality to show its worth, as both Walmart and Target have crafted immersive experiences designed to engage shoppers in the coming weeks. But the marketing similarities end there, because the ...more

One of the funniest scenes from the teaser trailer for the Wreck-It Ralph sequel is the basis for the new pre-show augmented reality experience via the Noovie ARCade app. Arriving in theaters on Nov. 21, Ralph Breaks the Internet finds the titular character expanding his digi ...more

If you own a Google Pixel, you'll soon have augmented reality versions of Iron Man, the Incredible Hulk, and Childish Gambino on your camera. During its now-annual consumer hardware launch event, Google unveiled its rebrand of ARCore showcase AR Stickers, now known as Playgro ...more

Welcome to the first annual Next Reality 30, our list of people who've made the biggest impact on the augmented reality space in the last 12 months — and what a 12-month roller-coaster ride it's been. Apple introduced ARKit-powered apps last fall, Google launched ARCore for An ...more

Location-based gaming pioneer Niantic has offered a preview of its augmented reality cloud platform that could change the immersive content game yet again. Previously disclosed by Niantic CEO John Hanke in an interview, the Niantic Real World Platform for mobile apps enables ...more

Google's ARCore has expanded its support to include the Galaxy S9 and S9+, which means you get access to all the cool new apps that can sense the world around them. But one of ARCore's coolest uses so far is still Pixel-exclusive: AR stickers built right into the Google Camera ...more