Super Bowl

Election Day is like the Super Bowl for network and cable TV news, so ABC News is breaking out the big guns with a new augmented reality experience to win over eyeballs of viewers. With all 435 seats in the House of Representatives, 35 seats in the Senate, and 36 governor off ...more

After parting ways with Papa John's, the National Football League has drafted Pizza Hut as its official pizza purveyor, and the company has hit the field with an augmented reality game to entertain hungry football fans. After scanning specially marked pizza boxes using the Be ...more

Fans attending the US Open Tennis Championships in Queens, New York, which kicks off on Monday, will have the opportunity to meet tennis star Venus Williams in an augmented reality game sponsored by American Express. Fittingly, Williams' younger sister Serena was recently fea ...more

The Super Bowl of bicycle racing, the Tour de France, added augmented reality to its TV broadcast this year. Denmark's TV 2 built a new studio for the broadcast where on-air personalities where able to stand in front of virtual backgrounds and behind a large touchscreen table ...more

Many Americans will celebrate the start of the summer this Memorial Day weekend with backyard cookouts, and two brands hope to solidify their invites to those parties through augmented reality experiences in Snapchat. MillerCoors is running a Sponsored Lens that puts virtual ...more

If you're a golf fan who can't attend the Arnold Palmer Invitational in person, you can still follow the next stop on the apparent Tiger Woods comeback tour in augmented reality with an iPhone or iPad. The PGA Tour AR, available now on the App Store for ARKit-compatible devic ...more

Because it takes two to tango, your dancing Bitmoji World Lens on Snapchat is getting a dance partner. Snapchat's new 3D Friendmojis are World Lenses that mix your own Bitmoji with your friend's doppelganger for dual AR hijinks. Activating a 3D Friendmoji is accomplished by ...more

The Microsoft HoloLens has a fairly passionate, yet relatively small group of users pushing the developer-centric device forward, mostly spreading the word about the device through word of mouth and meetups. But this weekend, during the annual NBA All-Star festivities, we got ...more

After closing its 2017 financial books on a high note, Snap, Inc. is planning to ride the momentum of its augmented reality products into the new year. That's the main takeaway following the company's 2017 earnings conference call, which was held on Tuesday. While the company ...more

Most augmented/mixed reality hardware still exists in the development stage, whether that's one of the more robust headsets or a high-powered smartphone. Most everything else isn't widely used or monetized. Snapchat, however, snuck in under the radar and created the foundation ...more

In 2014, Snapchat introduced a special type of Filter called Geofilters. Geofilters only appear when you're in a specific location. For example, a Disney Land Geofilter will only appear if you're actually there. Rather, your phone needs to think that you're at Disney Land. By ...more

There are so many things in life I wish I could've canceled without any repercussions, and I'm mostly talking about text messages. But nothing is more annoying than cancellation fees. Booking a hotel in advance is usually a good way to save some money and make sure all things ...more

While the majority of America was watching the Super Bowl yesterday, the crew over at the evad3rs was finishing its work on their untethered iOS 6.1 jailbreak called evasi0n. Well, the wait is finally over! Evasi0n, which brings untethered jailbreak for devices running on iOS ...more

You've seen it in action before, but now it's finally got a solid release date, well... release month. The newest version of the Sony Ericsson Xperia PLAY was unveiled at MWC 2011 today and will be available for purchase globally in March 2011 (in selected markets), which is ...more

In 1969, the Apollo 11 crew were the first to walk on the Moon, the New York Jets defeated the Baltimore Colts in the third Super Bowl ever, Led Zeppelin released their first studio album, and one of the most pivotal moments in music history happened—Woodstock. But that's not ...more

As augmented reality continues its collision course with mainstream adoption, the technology will now have a role in one of the most anticipated boxing matches of the year. On Saturday, the much-hyped rematch between challenger Tyson Fury and champion Deontay Wilder (the figh ...more

If you've blocked out your calendar to watch the NHL All-Star Game this weekend, then you might be excited to know that USA Today has given its readers the opportunity to meet Washington Capital's John Carlson in augmented reality. And if you didn't know that the NHL All-Star ...more

In an effort to help its advertising partners close sales with its sponsored augmented reality camera effects, Snapchat has launched a set of e-commerce tools designed to encourage users to buy products directly in the app. Shoppable AR is an enhanced Lens that offers adverti ...more

Alongside the usual collection of holiday-themed Lenses, Snapchatters received an extra-special treat from Snapchat over the weekend—a world-spanning Easter egg hunt. Like a highly-simplified version of Pokémon GO, The Great Snapchat Egg Hunt challenged Snapchat users to retr ...more

Before The New York Times brought augmented reality to its iPhone app, the only way Winter Olympics fans could get this close a view to the world's best athletes would be to acquire a press pass. Just days after previewing its augmented reality content strategy, the Times has ...more

Huawei is making a fresh attempt at launching into the US market to challenge Apple and Samsung's monopoly on premium smartphones. In its latest attempt to break into America, Huawei is trying to get its Chinese mobile chipset accredited by AT&T. The world's third-largest sma ...more

Dirty, malformed, and outright mischievous text strings have long been the enemy of interactive website developers. Strings contain any combination of letters, numbers, spaces, and punctuation, and are entered into text boxes on websites by users. These strings in particular c ...more

Obviously this is just a teaser, and who knows how soon we'll see something like this in real life, but just go ahead and watch the video first before you continue reading. Video: . I'm already at at least half-Keanu after watching this video that Microsoft dropped at a Super ...more

We've already taught you how to clench your fist to make healthier food choices, and how to make sure you eat healthily at a restaurant, but it turns out there are even more mind hacks we can use in our never-ending quest to control our appetites. Imagining You're Eating Food ...more

Apple is very tight lipped about their products, and their iPhone is certainly no exception, but when products depend on global manufacturing, it's nearly impossible to keep good secrets contained. Apple's Been Worried for a While Now Apple has seen its growth decrease over ...more

With the upcycling revolution, folks are turning their otherwise useless junk into something functional for the home. Practically anything that you would normally toss or recycle can be reused for a bigger and better purpose. Your milk jugs, chopsticks, toilet paper cardboard, ...more

The famed chessmaster Capablanca was once asked how many moves ahead he saw when playing a game of chess. His answer? "I see only one move ahead, but it is ALWAYS the right move." Such confidence! How did he get it? Cognitive scientists and neurologists have long been fascina ...more

Unless you're one of the world's top golfers, there's a good chance you are not stepping onto the fairways of Pebble Beach Golf Links this weekend. Nevertheless, the PGA is making it possible for golf fans to get closer to the action at the famous Florida course than those wh ...more

This week, at its developer's conference, Samsung took the wraps off a new tool from Wacom that bestows the S-Pen with AR powers, as well as its own entry to the AR cloud market called Project Whare. But while Samsung is just starting to float its AR cloud to developers, Nian ...more

In 2018, there are more ways than ever to watch your favorite sporting events. You can stream them with a number of services, or you can simply watch it on a TV. Many fans will even watch it at a sports bar. The problem with a sports bar is that you won't be able to hear the g ...more

While ARKit and ARCore are poised to bring AR experiences to millions of mobile devices, one company is poised to anchor those experiences anywhere in the world with just a set of geographic coordinates. The geospatial augmented reality platform Aireal enables developers to p ...more

Be it happy hour, a Super Bowl party, or just a gathering of friends, buffalo wings are a universal favorite. Since they're usually prepared for large groups, there is always a mix of both those that aren't counting their calories and others who are. Don't Miss: Buffalo Chick ...more

Now that the Super Bowl is over, you might find that you have an econo-sized bag or two of opened potato chips slowly going stale in your pantry. After all, there are only so many bowls of Buffalo Chicken Pizza Beer Dip you can eat with 'em—and you definitely don't want them t ...more

Seeing that you probably can't go ten minutes without lying (according to this study), you're probably interested in becoming a better liar. The best way to do so is to learn what makes a bad liar, and then do the opposite. 1. Liars Have Revealing Micro Expressions According ...more

We’ve all been there before. Relentlessly refreshing Ticketmaster and filling in those CAPTCHA codes only to receive the miserable “No tickets are available at this time” message. That’s because ticket brokers with a dozen screens and God knows how many browsers snatch up anyt ...more

Hands down, chips and dip are the best entertainment foods to ever exist. This fact can be confirmed in an instant by any grocery shopper strolling down the chip isle on Super Bowl Sunday or New Year's Eve. However, you may want to hold off on buying those standard salsas or d ...more

In America, football has become religion. And that religion has blossomed into an unstoppable juggernaut, which has rocked the very foundations of both television and business. In an era where fragmentation has savaged traditional network television, the NFL's Nielsen ratings ...more

My bathroom is like my own private arcade room. Whenever I'm seated comfortably on the toilet, no one is going to disturb me, so I can play anything I want on my smartphone. You probably do it, too — and your parents, kids, friends, colleagues, and boss — so don't be afraid to ...more

The Chicago Bulls may not be very relevant in the current NBA standings, but they do lead the league in one other area. With an assist from Nexus Studios, AT&T has debuted StatsZone, an augmented reality experience that presents game statistics in an immersive format, in the ...more

Bud Light being the official beer sponsor of the NFL just makes sense for American football. But what about the NHL, with hockey being the official winter sport of Canada by decree? Enter Labatt Blue, which might as well be the national beer of Canada and includes a hockey pa ...more

Whether it's college football, the NFL, basketball, soccer, or baseball, sporting events are prime opportunities to entertain. No matter what the sport, food that's easy to eat is a must. Your guests should be able to mingle, eat, and talk trash... all at the same time! So a m ...more

If you don't want to dress up as a vampire, witch, werewolf, or zombie again this Halloween, step things up a notch and go viral. There have been a ton of funny memes and absurd news since last October, so the only hard part is settling on the right one for inspiration for you ...more

The Lens Studio community, now made up of more than 200,000 creators, has generated some impressive augmented reality effects in the last few years. Amazingly, the groundbreaking Lenses for Snapchat continue to come, often from the internal AR team at Snap. Take, for instance ...more

The year is still off to a roaring start, with augmented reality at the center of nearly everything, from enterprise solutions, to entertainment, to safety. In the realm of streaming, the Marvel universe got another dose of augmented reality marketing help thanks to Disney Pl ...more

Pick of the Night: Carbon Leaf / Brandon Stanley @ Troubadour ($15) Not the most exciting night in music, but I wouldn't mind checking out Carbon Leaf at the Troub. Other Shows: Femi Kuti & the Positive Force / Terence Blanchard with Lula Washington Dance Theater / Richard B ...more

What can you do when you're suffering from a pounding headache and you're in too much pain to drive to the nearest drugstore? Fill a large plastic bowl with hot water, add one tablespoon of dry mustard powder, and soak your feet for twenty minutes. No, really—it's true. Givin ...more

Artist Pery Burge uses water, paint and ink to create images that look like they might have been captured by the Hubble Telescope or under the super-zoom of a powerful microscope. "I use a Canon EOS 500D digital camera with EF100mm F2.8 macro lens and Speedlite 420EX flash, a ...more