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Our universe has never been closer thanks to Apple's ARKit. YouTube user Jenil Kansara has been playing around with ARKit features and created a solar system in his room. The cool part about this is that the planets orbit the sun, it's not just a stagnant rendering. He seems ...more

The year 2018 was a rough one for Snap, the company behind the Snapchat app and the Spectacles wearable camera device. From executive departures to reports of slowed user growth, the company that once spurned Facebook's multibillion-dollar advances is now facing a moment of tr ...more

At its height, the COVID-19 pandemic forced many auto showrooms to close their doors. As the pandemic persists, many consumers are still hesitant to let their socially distanced guard down. To solve this dilemma for its dealers in the UK, BMW has launched a web-based AR exper ...more

Transparent display maker Lumus has reached a deal to license its augmented reality optical engine models to Quanta Computers for mass production of displays for consumer smartglasses. Under the deal, Quanta will manufacture and market AR headsets featuring optical technology ...more

Apparently, Amazon's new year's resolution is to bulk up its fitness fashion sales by pumping up its augmented reality muscles. Last November, Amazon updated its iPhone and iPad apps with ARKit to display a limited selection of furniture, home decor, electronics, and toys in ...more

Walsh, a new community under construction on 7,200 acres of former ranch land near Fort Worth, Texas, will one day contain 15,000 homes. To sell prospective home buyers on the development before it is fully built, Republic Property Group is leaning on technology. A high-spee ...more

Luden.io just revealed more details about their mobile game "AR Tribe," made using Apple's ARKit. The company has previously focused on VR games such as InMind 2 and VRobot. This is the company's first attempt at AR, and it looks like it's going to be pretty cool. AR Tribe al ...more

Plants all around us capture sunlight every day and convert it to energy, making them a model of solar energy production. And while the energy they make may serve the needs of a plant, the process isn't efficient enough to generate power on a larger scale. So, scientists from ...more

In 2019, Sony is mixing up its design, attempting to stand out among the sea of familiarity. Instead of emulating Samsung with punch hole cameras, they decided to target a rare section of the market, content consumers. There's the Xperia 1 for those who want the best, and the ...more

With the reveal of Magic Leap's developer documentation last week, many questions have been answered—and several new ones have been raised as well. But since the Magic Leap One (ML1) isn't simply called the "Leap One," these are questions that the company probably has no inter ...more

Sony's Ghost Corps, the caretaker of the Ghostbusters franchise, just released some pre-alpha gameplay footage from the upcoming Ghostbusters World location-based AR game to whet the appetites of would-be hunters of the paranormal. Built on the new Google Maps API, the game l ...more

Fast-food chain Jack in the Box has decided to put an augmented reality twist on the traditional sweepstakes promotion by employing the immersive powers of Snapchat. Now through Aug. 18, the chain will run a Jack in the Box AR experience that gives customers a chance to win p ...more

For social media platforms like Facebook, augmented reality represents a whole new art form with which users can express themselves online. Now, Facebook is giving those users a new brush. A new AR painting tool for Facebook Camera, which began rolling out to users on Monday, ...more

For those of us on the fast ring of the Windows Insider Program — Microsoft's continual beta program for the Windows operating system — the constant updates can be a bit of a pain. But there is a trade-off. We get to try the new features long before they come out to the public ...more

Color Correction: Put Your Best Foot Forward via Hurlbut Visuals My first experience with the 5D DI color correction was for the Terminator Webisodes produced by the Bandito Brothers through Wonderland Sound and Vision.  McG asked me to be the Director/Cameraman for these al ...more

Mere weeks after rumors surfaced that Apple may be working on a headset capable of VR and augmented reality, it appears that Samsung is taking the same approach, but with an assist from Microsoft. Samsung is developing a wireless headset that will deliver both AR and VR exper ...more

If you've ever wanted to be a graffiti artist, but you also frown upon vandalism, then augmented reality is for you. A trio of iOS apps leveraging the ARKit platform turn the world into your canvas, where you are free to paint to your heart's delight. (Until a company like Ar ...more

Kevin Mathieu of California offers this interactive ART piece for rent at kids or adult parties.  Based on a US Postal Jeep, this LEGO jeep is equipped with LEGO surfaces throughout its shape to stick LEGO's to.  After writing a 40 page art proposal LEGO gave Kevin 600 lbs of ...more

While at work, you notice your gloves changing color, and you know immediately that you've come in contact with dangerous chemicals. Bandages on a patient signal the presence of unseen, drug-resistant microbes. These are ideas that might have once seemed futuristic but are bec ...more

When the climate changes, so do all the things that rely on the climate, including people, plants, and pathogens. A European study recently took a broad look at what kind of microorganisms are most likely to be affected as climate change heats, cools, dries, and wets the world ...more

Norovirus outbreaks occur all year long, but peak in the winter months, which means we are in the middle of norovirus season. But there's still time to protect yourself from the highly infectious bug. There's no vaccine for the virus that causes one to three days of misery—ab ...more

Thanks to a new update to Amazon Sumerian, developers will now be able to not only create more realistic 3D content, but also build AR experiences more easily. This week, Amazon revealed that its AR and VR development platform now supports physically-based rendering (PBR), a ...more

Based on newly surfaced information, transparent smartphones like those teased in Iron Man 2 and those hand-tracking monitors made famous in Minority Report may eventually end up being "designed by Apple in California." Among a treasure trove of more than 60 patents awarded t ...more

Augmented reality enthusiasts who expected an AR hardware unveiling at Apple's annual iPhone launch event might not have to wait much longer. On Wednesday, noted TF Securities analyst Ming-Chi Kuo published a report that Apple's 2020 hardware lineup will include an iPad Pro w ...more

Now that the Magic Leap One is officially out in the wild, users are already beginning to find out exactly how it works and what it might be useful for in the augmented reality space. But there are still other, more unique questions that remain unanswered. That is, until now. ...more

The once blurry and mysterious vision of Magic Leap's future is slowly coming into focus in the present, despite the company's obsessive attempts to keep any and all information under wraps until the next reveal is absolutely necessary. A new tidbit of information hints at an ...more

When first released, the iPhone SE was nearly identical to its iPhone 6S counterparts in all but form factor. While the rumored SE 2 (if it even happens) is expected to follow suit with the iPhone 8 models, that hasn't stopped people from wondering what it would look like with ...more

Even when no one is in your kitchen, it is crowded. The refrigerator, sink, and counters are all covered with microbes that are just hanging around. They are inadvertent remnants from the raw chicken you used in that recipe last night, brewing a bacterial cocktail in your Nesp ...more

Among all the new Magic Leap app announcements made at the recent L.E.A.P. conference, an update to one of the company's major in-house apps went mostly unnoticed: Create 1.1. For those unfamiliar with Create, the app isn't a game or a productivity app, but more of an incredi ...more

When computers have vision but people don't, why not have the former help the latter? That's the gist behind the Cognitive Augmented Reality Assistant (CARA), a new HoloLens app developed by the California Institute of Technology. Assisted by the depth sensing capabilities of ...more

Food is both a necessity and a joy. Many people enjoy exploring, cooking, eating, and learning about foods from around the world. But the picture isn't always rosy. A new report from the Centers for Disease Control and Prevention (CDC), highlights the ways and whereabouts of f ...more