T Mobile

With a pair of new APIs and low-latency media servers, Twilio's Programmable Video platform could soon help ARKit and ARCore app developers build shared AR experiences between multiple users. By synchronizing AR content with audio and video communications in real time, Twilio ...more

Some of the big guns developing augmented reality technology fired shots at their competitors with announcements and leaked plans this week. Enterprise augmented reality software and hardware makers were served notice by Microsoft when the company strengthened its own offerin ...more

The recent announcement of a $480 million US Army contract awarded to Microsoft over Magic Leap for supplying 100,000 augmented reality headsets shows just a how lucrative the enterprise (and government) sector can be for AR. However, considering sales of total smartphones to ...more

Among consumer brands, cosmetics companies rival furniture retailers as the quickest to adopt augmented reality as a means to help customers visualize how products will look before they buy them. One cosmetics brand called Benefit has moved beyond lipstick and rouge to let cu ...more

If you missed out on Black Friday this year, you've got a second chance at saving some big bucks on apps, mobile devices, HDTVs, and other tech. See below for all of the hot Cyber Monday deals from Amazon, Apple, Google, Microsoft, and other online retailers. This list will be ...more

Over the past few days, we've learned a lot about Samsung's upcoming Galaxy S9 and S9+ smartphones. In addition to a full list of hardware specs, we have complete renders direct from renowned leaker Evan Blass. Of course, Samsung always has a few surprises up their sleeve, and ...more

What separates the work habits of the ultra-productive from us mere mortals struggling to check items off our never ending to-do lists? While the answer to that question is by no means simple, one undeniable factor in their success is a clearly defined, highly organized workfl ...more

This year's I/O was all about bringing Android into the future and onto new devices. On top of announcing the upcoming "L" release of its mobile OS, Google showcased Android Wear, Android Auto, and Android TV. With a unified design language and notification mirroring, the var ...more

Google just bought a huge chunk of HTC for $1.1 billion. They're bringing in around 2,000 employees, mostly from the hardware division, and these folks will presumably work under hardware chief Rick Osterloh. There's a massive patent portfolio involved, too, so stop me if you' ...more

When filtered through the prism of the top stories of the year, the business of augmented reality 2019 was defined as much by epic failures of AR startups as it was by the promising developments that propelled the industry forward into 2020. On the dark side of the spectrum, ...more

Things just got a lot better in your iPhone's Messages app, and the most significant change lets you text Android users with iMessage-like features such as typing indicators, read receipts, large file sharing, high-quality photos and videos, and even emoji reactions. Introduc ...more

It seems fitting that Time magazine's first augmented reality cover is an issue guest edited by Bill Gates, since the company he founded is currently leading the AR charge via the HoloLens. There's also a certain irony that the AR experience, which includes narration from Gat ...more

Augmented reality (AR) generally exists through the lens of our smartphones as information layered on top of what the camera sees, but it doesn't have to. Developer Jon Cheng worked with an indoor climbing facility in Somerville, Massachussetts, called Brooklyn Boulders, to tu ...more

For those about to rock, Live Nation salutes you, now with augmented reality. This week, at the Cannes Lions Advertising Festival of Creativity in France, the live entertainment giant unveiled a suite of AR experiences that music festivals and their sponsors will be able to d ...more

Every step in the evolution of computing brings an in-kind leap forward in user input technology. The personal computer had the mouse, touchscreens made smartphones mainstream consumer devices, and AR headsets like the HoloLens and the Magic Leap One have leveraged gesture rec ...more

The HoloLens team is finally beginning to realize that to truly engage the mainstream, augmented reality needs to make its way out of the lab or factory floor and onto the streets. The latest example of this comes in the form of a new AR art installation called "Unmoored," wh ...more

At its height, the COVID-19 pandemic forced many auto showrooms to close their doors. As the pandemic persists, many consumers are still hesitant to let their socially distanced guard down. To solve this dilemma for its dealers in the UK, BMW has launched a web-based AR exper ...more

To create a destination for coffee connoisseurs, Starbucks has ordered up a venti cup of augmented reality to make the visit more interactive. The company's new Reserve Roastery in Shanghai, the second such location of its kind in the world, will be the first Starbucks locati ...more

Snapchat has already found a compelling way to create advertisements in augmented reality with their branded filters, but they continue to experiment with new ways to monetize the bridging of the real and digital worlds. Their latest idea, which requires users to "snap" an ima ...more

As a frequent collaborator with Qualcomm, it would be kind of weird if Nreal didn't have something new to unveil at this week's Snapdragon Summit. Luckily, we can put that feeling of unease behind us, as the augmented reality smartglasses maker has given attendees at Qualcomm ...more

The augmented reality cloud will probably be one of the most important pieces of digital real estate in the next few years, and China has no intention of being left out of the virtual land grab. During Huawei's Developer Conference this weekend, the company took the wraps off ...more

In recent days, I've twice talked about brining the Magic Leap One out into the world with me to test its mobile capabilities. But you may have been wondering how I carried the device with me. Did I just stuff my brand new $2,300, hard to obtain device in a backpack and hit th ...more

Just like Apple and Google, Facebook has been working to develop computer vision shortcuts designed to give mobile apps augmented reality superpowers. And while Apple's ARKit and Google's ARCore use computer vision to guess the position of horizontal and vertical surfaces, Fa ...more

The Daily Prophet, the enchanted newspaper from Harry Potter lore, is no longer the sole source for magical moving printed photos. On Tuesday, Lifeprint Products Inc. unveiled the official Harry Potter Magic Photo and Video Printer as the latest edition in its line-up of conn ...more

The augmented reality and VR arm of Verizon, Envrmnt, wants to make it really easy for anyone to create AR apps. AR Designer is a web-based tool with a drag-and-drop interface that enables non-developers to import 3D assets, build ARKit and ARCore apps, and publish them to th ...more

Ever since Facebook announced its partnership with Luxxotica brand Ray-Ban to produce smartglasses, the augmented reality space has been on high alert awaiting more details. Unfortunately, those details have been scarce, until now. During a session at the Paris Viva Technolog ...more

The ability to shift between virtual reality and augmented reality seamlessly on one device is a dream of many AR fanatics, but the execution is usually fairly buggy or underwhelming. That was not the case last week when I got my hands on the Varjo XR-1 Developer Edition head ...more

Businesses that have adopted enterprise-grade wearables for their workforces now have a new option among the multitude of AR productivity apps that can help their team members communicate in AR. A well-known brand among IT and help desk technicians, TeamViewer is extending it ...more

Last week's Augmented World Expo felt like a distant memory by this Monday, as Apple unveiled ARKit 2.0 at its annual Worldwide Developers Conference. Certainly, this news would overshadow anything augmented reality this week as it nearly eclipsed AWE when early reports leaked ...more

From Farmville to selling a company to Google, Amitt Mahajan has been through the startup ringer. Now, as managing partner with Presence Capital, he's funding the future of augmented and mixed reality. With interest in 3D graphics, Mahajan started his career working on game e ...more

Just as Apple, Snapchat, and other tech giants are working on augmented reality wearables in the race to replace smartphones for the future of mobile computing, so is Samsung. However, Samsung is actually betting on a few different horses in this race. One of those recent be ...more

Twitter can be a wonderful place for people to express their emotions and chat with each other in brief. However, it can also be a breeding ground for hateful comments, foul language, and a whole lot of political talk. If you're tired of seeing certain content on Twitter, you ...more

Have you ever wanted to control a swarm of robots? Well, now you can! Robotics researchers at New York University (NYU) have created an app which controls 'bots from your smartphone, using augmented reality. This AR app would certainly come in handy when you want to make a cof ...more

Cable TV network Nickelodeon is looking to break new ground with a new series that will be experienced in virtual and augmented reality. Developed under the working title Meet the Voxels, the series will be one of the first animated shows developed completely within a gaming ...more

If you haven't heard, another big OEM has decided to drop the headphone jack. OnePlus, the hero of the people, has just announced that the OnePlus 6T will not have the popular port. With this decision, audiophiles and others are limited to just three big-name options. Since n ...more

Safari saw many new features and improvements with Apple's latest iOS update, including webpage translations, privacy reports, and picture-in-picture. While the updates were well-received, Apple's mobile browser is still lacking some very basic features. Thankfully, there are ...more

Cosmetics maker Coty is hanging an augmented reality Magic Mirror on the wall of its Bourjois boutique in Paris that will tell customers which shade of makeup will make them the fairest of them all. And while the concept of AR-powered cosmetics marketing isn't new, Coty's ver ...more

Apple is combining internal and external talent in an effort to give them in edge in the augmented reality market, though we still don't know what form their foray into alternative realities will actually take. Rumors have been spreading for years about Apple's interest in au ...more

Mobile augmented reality company Snapchat now has a special option for romantic message exchanging this Valentine's Day, a day which, incidentally, happens to be the first one in 116 years where Sweethearts, the original heart-shaped candy, will be unavailable for purchase. T ...more

Confirming a previous report from last week, Qualcomm announced its Snapdragon X1 platform designed for augmented and virtual reality devices during an event at the Augmented World Expo in Santa Clara on Tuesday, with Meta and Vuzix among the first manufacturers to adopt it. ...more

The actual augmented reality portion of Pokémon GO is about to get even more fun for players. On Tuesday, the company revealed GO Snapshot, an extension of AR+ Mode facilitated by ARKit and ARCore that will enable players to pose Pokémon characters in augmented reality for ph ...more

Location services company Mapbox has added new capabilities to its location-based gaming tool to fend off Google's challenge for the same mobile app category. With version 1.4.2 of its Maps SDK for Unity, Mapbox has made it easier for developers to target real-world points of ...more

Lenovo, the company that now owns Motorola, just announced two new entries in their wildly successful midrange Moto G series. The Moto G5, and its bigger brother, the Moto G5 Plus, were both shown off in detail at Mobile World Congress 2017 in Barcelona, Spain. Highlights for ...more

During this week's unveiling of the new Samsung A Series of smartphones, much of the focus was on the high-end features at a more affordable price as the South Korean tech giant looks to regain its status as the world's top smartphone maker versus Apple's iPhone. But buried i ...more

Electronics maker Epson is courting developers to its Moverio smartglasses with an updated software development kit (SDK) and integration with a web-based tool for publishing augmented reality experiences. Announced today at the Augmented World Expo in Santa Clara, the new ve ...more

When Treasury Wine Estates released 19 Crimes Snoop Cali Red this summer, named for its new partner in wine, rapper Snoop Dogg, it already came with the brand's signature AR-enhanced label. Now, with an assist from creative studio Tactic and the web-based AR platform from 8th ...more

Between Renault Truck's testing of the HoloLens in factories and BMW promoting its newest model through Snapchat, the auto industry is hot for augmented reality to improve internal operations and engage consumers. Meanwhile, though Apple has made its initial play for AR with ...more

The future is here with a new demo made with Apple's ARKit and LeapMotion. Typically, since ARKit works through your iPhone, in order to move augmented reality objects that are appearing on your screen, you have to drag them with your finger. However, developer Arthur Schille ...more

It's safe to say most of us know the dangers of online security. We know there are people trying to steal our most sensitive information, and we try our best to prevent that theft. But new research is showing what we're doing might not be enough, as the sensors in our phones m ...more