Targeted Ads

If you're looking into buying shoes from DSW on Black Friday, then you can save an extra 20% — but only if you smile more. An augmented reality mobile web ad campaign created for the retailer by PadSquad asks customers to smile for the camera. According to a PadSquad spokespe ...more

Tim Cook claimed 85% of new iPhone buyers are switchers from Android back in 2015. Now, after financial analysts noted a drop in the company's stock prices, Apple has unleashed a series of ad campaigns directly targeting the users it needs to win over. That's you, Android love ...more

Your social security number, credit card information, and medical history can fall into the wrong hands if you're not careful about how and where you share your data online. If you really care about your data, there are tools and techniques you can utilize to protect yourself ...more

Phone numbers often contain clues to the owner's identity and can bring up a lot of data during an OSINT investigation. Starting with a phone number, we can search through a large number of online databases with only a few clicks to discover information about a phone number. I ...more

Your iPhone has a lot of personal information contained within it, so of course you want your device to be secure. You don't want that information getting into the wrong hands — or any hands other than your own, for that matter. This guide breaks down the new privacy settings ...more

If the name Leroy Jenkins elicits a reaction from you, then you are old enough to remember the iconic title World of Warcraft from its heydey (whether or not you actually played the massively multiplayer online role-playing game). To celebrate the 15th anniversary of the game ...more

As you're surely aware, your phone can be used against you. Thanks to our cameras and microphones, a clever hacker can obtain access to your device and invade your privacy. But spying isn't limited to just these two sensors — gyroscopes, proximity sensors, QR codes, and even a ...more

Big-box retailer Target has been on a bit of an augmented reality advertising shopping spree via Snapchat lately. The latest example, revealed on Tuesday, comes via a pair of Halloween-themed experiences, available in the camera carousel in Snapchat. Don't Miss: Snapchat Is ...more

Welcome back Hackers\Newbies! Hey guys first of all I would like to explain my absence here in NullByte. I got a little "occupied" with "other things". When I got back, I saw all these HowTo's, articles, Help Questions, I decided, I need to share more of what I have, to you g ...more

Despite the launch of ARKit a year ago, and ARCore this year, a true killer app has not arrived for either platform, that's according to the head honcho for one of the leading development environments for 3D applications. In an interview at TechCrunch Disrupt on Wednesday, Un ...more

Less than two months after launching its augmented reality platform for casual gaming and shared experiences, Snapchat is ready to make Snappables available to advertisers. The first sponsored Snappables will be available to users Thursday in Snapchat. Candy Crush makers King ...more

How much privacy are you getting as an AT&T customer? With the recent leaks confirming the National Security Agency's surveillance on AT&T users, and the ongoing trial of Jewel v. NSA, it seems not much at all. Now you have another thing to worry about—and it's worse. AT&T's ...more

So you've been playing Call of Duty Mobile for some time but can't seem to get MVP at the end of the battle. Well, since the game is a competition of players and bots, you're in an uphill battle. But you don't have to languish at the bottom. With the help of these tips, you mi ...more

Magic Leap's legal battle against Nreal has taken an intriguing turn this week, as Magic Leap set a date to discuss the matter with Nreal. But a new partnership struck by Nreal adds another wrinkle to the duel between the two AR wearable makers. Meanwhile, Magic Leap, YouTube ...more

With a new installment of the Saw horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive advertising to sell tickets. Using Vertebrae's recently-launched AR mobile web ad platform, the ads for Jigsaw will be served as displ ...more

The holiday season is upon us, and that means all the big-box stores are competing against each other to offer the best prices on electronics. What was once a 24-hour period of flash deals the day after Thanksgiving has now become a holiday in and of itself — Black Friday is a ...more

When I review apps, I'll oftentimes end up downloading at least one or two "bad" apps that either lied about their functionality or were riddled with ads. These apps, while not as harmful as malware, can still be a major headache. This got me thinking about the other bad apps ...more

Since starting as a simple messenger with self-destructing pictures, Snapchat has grown into a full-fledged social media platform. As features were added, new permissions were requested, and we're all probably guilty of just tapping "OK" to try out the latest and greatest. But ...more

Smartwatches are an excellent way to keep track of our smartphone's notifications as well as our own fitness. However, these devices are not usually cheap. If you'd rather not pay a premium for a piece of wearable technology, check out all the Black Friday deals on smartwatche ...more

Looking past the obvious visual similarities between the iPhone 7 and Google's new Pixel phones, there are several indications that the search giant had Apple in its sights as they released their latest flagships. For once, this isn't an Android phone we're talking about, it's ...more

If you're like me, you're not too keen on being tracked. So when an app asks you if it can track your iPhone activity across other programs and websites for ads or data brokers, the answer is pretty much always "no." If you're tired of choosing "Ask App Not to Track" over and ...more

Televisions used to be great for just one thing—watching TV. But a more connected world brought with it Smart TVs, devices that can access the web, stream Netflix, and even mirror your smartphone's display. And with this level of connectivity, OEMs like Samsung saw it fit to p ...more

Twitter is a science. The smarter you post and engage with others, the better chance you have at building a bigger audience. Scheduling your tweets is one way to get there. Most engagement occurs at specific hours, but you may not be around then to post your tweet manually. Wh ...more

Quietly, while the rest of the world was engaged in pandemic and political concerns, a few weeks ago Facebook casually upgraded its Spark AR platform with what it calls Unified Effect Publishing. The change now enables developers to submit AR effects once for publishing to bo ...more

The cosmetics brands are among the earliest adopters of augmented reality, using virtual try-on tools to preview shades of makeup before buying. But, on Monday, fashion brand Christian Dior took a different approach, using Facebook's Spark AR platform on Instagram to deliver ...more

There's something extremely satisfying about hunting down your online adversaries and knocking them out with a well-placed shot, which probably explains why shooting games are still one some of the most popular time killers for iOS and Android. Shooting games for mobile come ...more

Under the rocket's red glare and the bombs bursting in air, the Statue of Liberty is swaying in celebration this Fourth of July thanks to Snapchat. On Thursday, Snapchat launched a new augmented reality experience to commemorate Independence Day for those at or in the vicinit ...more

Your Android phone could be listening to ultrasonic ad beacons behind your back. The unwelcome news comes year after app developer SilverPush promised to quit using its (creepy!) eavesdropping software. But it looks like the privacy-threatening technology — which can track us ...more

It just got a whole lot easier to decide whether or not saving $50 on Amazon's new ad- and bloatware-subsidized smartphones is worth the headache of having to see an advertisement on the lock screen every time you wake the device. That's because you can get rid of the lock sc ...more

Over the course of the past century or so, media consumption has gone from a few readers enjoying their local print publication to billions of users viewing countless hours of video across the globe each day. This was a gradual evolution at first, but recent advancements in mo ...more

Yesterday, Bryan Clark pointed out a new option on Verizon's privacy settings that gives new customers 30 days to opt out of a data sharing program that gives advertisers information on basically everything you're doing on your new iPhone (or any other smartphone). The progra ...more

If we were to assign a theme for the 2019 edition of the Next Reality 30 (NR30), it might be something along the lines of, "What have you done for me lately?" Many of the top names in the industry from the 2018 edition remain the same, but their positions have shuffled. The p ...more

When it comes to web-based augmented reality, 8th Wall has emerged as one of the leading platform providers, and the company just cranked up its capabilities another notch for AR marketers. Release 11 of 8th Wall Web brings Image Targets, the company's take on image recogniti ...more

The latest sponsored augmented reality experience on Snapchat from a movie studio might be its scariest — and perhaps most popular — yet. The Sponsored Lens, purchased by Warner Bros. to promote the new The Nun horror movie, uses background segmentation to provide a mostly da ...more

Moviegoers who arrive at the theater early are no longer a captive audience for the ads, trivia, and miscellaneous content that precede the movie trailers than run before the feature presentation, as the ubiquity of the smartphone has become the preferred distraction for early ...more

Snapchat has broken new ground in its augmented reality advertising efforts, as BMW has opted to show off its new X2 model in AR with the Augmented Trial Lens. Users who opt in to the experience via ads running between user or publisher stories (or scan the corresponding Snap ...more

While some companies like IKEA and Lowe's zig towards ARKit to entice shoppers, Target has opted to zag to broader appeal with an augmented reality see-before-you-buy tool for its mobile website. With Target's new See In Your Space Tool, shoppers can visualize more than 200 f ...more

Ever since the FBI took down the Silk Road and Dread Pirate Roberts last month, many questions have been raised about whether Tor still provides anonymity or not, and if it's now broken. I'll try to address that question here today succinctly from multiple angles, keeping it a ...more

Augmented reality already seemed like the ideal technology to advertise for a movie based on the premise of being sucked into a video game world the first time around. For the sequel, how about two times the immersion? After previously working together to create a web-based a ...more

After opening up its Spark AR platform on Instagram for all creators, Facebook is already expanding the platform's capabilities on its Snapchat killer. On Monday, the company released version 76 of Spark AR Studio, which brings support for two new AR effect options for develo ...more

Halloween is barely in the rearview mirror, but Coca-Cola is ready to bypass Thanksgiving altogether to accelerate the arrival of Christmas, and the brand has enlisted augmented reality as an accomplice. On Tuesday, the company introduced its holiday packaging for its Coca-Co ...more

It looks like Snap's foray into augmented reality billboards last year was successful, as the company has returned with two more outdoor advertisements for its Snap Originals series. Now through Sept. 24, Los Angeles residents and visitors will have the opportunity to interac ...more

Google is going all in with Childish Gambino as its musical champion for augmented reality, as the duo has now dropped its second AR collaboration of the year. After Google launched his Playmoji for Pixel's Playground app earlier this year, Gambino, the musical alter ego of e ...more

If imitation is the sincerest form of flattery, then Niantic must be blushing constantly, as numerous copies of Pokémon GO have spawned over the past year or so, seeking to capture the same success, often adding the lure of tangible prizes from brand partnerships. Freeze Tag, ...more

Thanks to a $100 million deal, you could be seeing more original shows on your Snapchat soon. Already, Snap has been producing super short shows in order to compete with social media outlets like Twitter and Facebook who have also been attempting to create their own content. ...more

For the most part, when you're copying text on your Android device, it's because you intend on pasting it into a different app than the one you're currently using. For instance, you might be looking at a posting on Craigslist. So you copy the seller's phone number, then head t ...more

If you've read anything in the news about Skype recently, it probably hasn't been good. First, there was the controversy over the company listening to and recording users' conversations. Now, there's a new spam tool for Skype that can harvest usernames, see whether or not you' ...more

Over the years, we've seen security breach after security breach, as well as high-profile data scandals where collected personal information was misused by companies. Apple makes customer privacy a priority, so there have been few issues to worry about when it comes to its ser ...more

After setting up your phone, there are a number of things you should do immediately before download your favorite apps. Specifically, now that your data is on the device, you need to take steps now to ensure it's both protected and retained. Fortunately, most of these steps ar ...more

Unwanted advertising is everywhere. Annoying pop-up ads, overly loud late night commercials, spam...it never ends. And before spam, there was junk mail. Junk mail is even worse because unlike TV commercials and internet ads, it's physical. You can't just delete or ignore it—an ...more

We've reached the point in the trajectory of augmented reality's growth where AR advertising experiences are becoming commonplace tactics rather than rare experiments. Some of the more impressive examples of AR ads to emerge recently come from Hulu, Coinbase and Ray-Ban via S ...more

Despite the unfortunate social media-driven association of Corona beer with the virus behind a global pandemic, beverage maker Constellation Brands has pushed its marketing forward like a lime through the mouth of a beer bottle. The brand's latest effort leverages an AR exper ...more

Fast-food chain Jack in the Box has decided to put an augmented reality twist on the traditional sweepstakes promotion by employing the immersive powers of Snapchat. Now through Aug. 18, the chain will run a Jack in the Box AR experience that gives customers a chance to win p ...more

If you or someone you're shopping for has a newer iPhone model or an Android smartphone like the Galaxy Note 9 or Pixel 3, they come with wireless charging capabilities. Problem is, they don't come with wireless chargers. But there's no better time to snag one than on Black Fr ...more

For those who thought the action in Pokémon Go was a bit too pedestrian, Father.io wants to recruit you for a multi-player, first-person shooter that unfolds on the streets of your own city. Through a mobile app, available now on the App Store and Google Play, and a pocket-si ...more

According to Digi-Capital, investors poured $1.8 billion into augmented and virtual reality companies over the last 12 months, including $300 million in the third quarter. These investments are not made without a means to monetize products and services. One way AR/VR earns re ...more

Scanning important paperwork on smartphones is a tedious process, often relying on either external scanners or third-party apps that had to be either purchased or were loaded with annoying ads just to get the job done. Thankfully, iOS 11 now lets you easily scan documents usin ...more

When iOS releases in the next few weeks, consumers on both iOS and Android operating systems can expect to see more AR ads in the mobile web browsers thanks to Vertebrae, an advertising platform for immersive media. Next month, Vertebrae will be able to distribute web-based A ...more

By looking for the mechanism that allows influenza A to invade lung cells, scientists also discovered a treatment that might block the virus from taking hold there. An infection of the lungs is called pneumonia, which is caused by bacteria, viruses, and fungi that target alve ...more

Augmented reality began on smartphones but technical limitations have prevented further development. Google's Tango (formerly Project Tango) aimed to change all that, and with Lenovo's help, they now have their first device. Check out the features in this video from Lenovo: V ...more