Teach Me How to Do Magic

The last time The Weather Channel showed off its broadcast augmented reality, the internet couldn't stop talking about how immersive the presentation looked, despite being shown on a 2D display. Taking viewers inside a virtual version of Hurricane Florence, guided by a host s ...more

On Monday, the world watched in horror as the historic Notre Dame Cathedral went up in flames in Paris. Just days later, on Wednesday, the augmented reality team at USA Today managed to add a related interactive 3D experience to its app (iOS and Android), displaying the famou ...more

Here Brian Brushwood deconstructs the 'Skewer through the Tongue' trick. Magic or not...we're still totally grossed out. Stage show magic is notoriously secretive. But that's not the case with Brian Brushwood of Universal Studios and Revision3 fame. The prop to this illusio ...more

It looks like it's cuffing season for AR hardware makers and telecommunications corporations. With AT&T aligned with Magic Leap as its exclusive wireless retailer on the high-end AR side, Verizon has also reached a master reseller agreement with Vuzix, according to a filing w ...more

Hand tracking technology company Leap Motion has built a stunningly fluid augmented reality ping-pong game that not only showcases the capabilities of its open source Project North Star augmented reality headset, but also demonstrates how artificial intelligence can elevate im ...more

When Treasury Wine Estates released 19 Crimes Snoop Cali Red this summer, named for its new partner in wine, rapper Snoop Dogg, it already came with the brand's signature AR-enhanced label. Now, with an assist from creative studio Tactic and the web-based AR platform from 8th ...more

Christmas has arrived early for ARCore app developers, as Google just unwrapped a few iterative improvements to the augmented reality toolkit in version 1.6. The first improvement comes in the form of improved lighting in Sceneform, Google's 3D rendering library for Javascrip ...more

If you use Ubisoft's uPlay browser extension, you should probably get rid of it right now. An Information Security Engineer at Google discovered that the plugin has a hole in it that allows programs to be installed through uPlay, essentially letting anyone who feels so incline ...more

Apple just released the fourth public beta for iOS 14 today, Thursday, Aug. 6. This update comes two days after the company released iOS 14 developer beta 4, 15 days after Apple seeded developers the third dev beta, and two weeks after the release of public beta 3. Apple rele ...more

Google's AI investment arm, Gradient Ventures, has joined a $10.5 million round of funding for Ubiquity6 and its platform for shared augmented reality experiences, just weeks after Google's GV fund backed a competing AR cloud platform. The round was led by Index Ventures, wit ...more

Augmented reality gaming startup Tilt Five is ready to reinvent old school Dungeons & Dragons-style games for the modern age with its augmented reality headset and tabletop game system. The company showed off the gaming headset, along with the wand controller and game mat tha ...more

After recently renewed enthusiasm for the arrival of Apple's long-awaited AR wearables -- the subject of multiple reports and rumors over the past few years -- some of that excitement may now be dampened a bit. But this time around, the Apple smartglasses news comes from Appl ...more

Just like magic - incredible new project from Sweatshoppe in which video is "painted" onto a wall. Video demonstration below, (don't miss it! absolutely visually amazing). Process works as follows (Design Boom): "Sweatshoppe...uses video mapping techniques as a means of vide ...more

To build hype for the HoloLens 2 among developers, Microsoft is borrowing a page out of Magic Leap's playbook. Starting on March 12, Microsoft will livestream a six-part series of talk shows, dubbed The Realities Show, that will examine various aspects of the next-generation ...more

Snapchat has released three new augmented reality Lenses that boast uber-accurate face tracking courtesy of the TrueDepth camera on the iPhone X and ARKit. Starting on Friday, professional wrestler-style face paint, a Day of the Dead-inspired mask with gold roses, and a golde ...more

Just days ago, Georgio Armani canceled his live show in Milan and opted to stream it instead due to coronavirus concerns. Now, at the start of Paris Fashion Week — shadowed by similar worries — Burberry has launched an augmented reality tool that lets you view the latest high ...more

Set Lighting Technician's Handbook, Third Edition: Film Lighting Equipment, Practice, and Electrical Distribution by Harry Box Train Your Gaze: A Practical and Theoretical Introduction to Portrait Photography by Roswell Angier Cinematography: Theory and Practice: Image Makin ...more

Help me, George Clooney. You're my only hope. If that mash-up of cultural references doesn't make sense, it will momentarily. To promote The Midnight Sky, the new film starring George Clooney and dropping via Netflix on December 23 (Happy Festivus), the streaming studio is la ...more

The first teaser for Jurassic World: Fallen Kingdom just hit computer screens on Sunday, but now plans for an augmented reality book for the film have also emerged. Based on a listing for the official augmented reality book on Amazon, the 32-page book by author Caroline Rowla ...more

Just a week after news leaked out about Intel's 2018 plans for smartglasses, the company revealed what the device looks like and how it works in a new video (bottom of this page) released on Monday. Intel's Vaunt smartglasses weigh just 50 grams and come closest to looking li ...more

Your childhood "social networking" may have been to go outdoors to the neighbor's — and outdoors is a great place for kids to be. But these days, the terms educational, digital media, entertainment, and toddlers don't have to be mutually exclusive. Like most things in life, it ...more

If you cover a particular area in tech long enough, you develop certain pet peeves, and one of mine happens to be devices that attempt to keep us wed to the Google Glass style of augmented reality. And while I remain mostly uninterested in such devices, one of these products r ...more

The annual Coachella Valley Music and Arts Festival is one of those events that everyone talks about, so an augmented reality experience in the festival's mobile app and from one of its headlining acts, Eminem, basically means the technology is officially cool. The iOS versio ...more

Baby, it's cold outside, but, with some help from Snapchat augmented reality, Gucci is thawing our wintery hearths with a virtual trip to the tropics. On Wednesday, Snapchat launched a Portal Lens for Gucci designed to mirror the brand's Gift Giving advertising campaign featu ...more

Augmented reality is becoming a slam dunk for sports entertainment, as leagues, their teams, and their broadcast partners have been quick to adopt AR. This obsession with the immersive space is particularly true when it comes to the NBA. The league itself has produced AR apps ...more

If waveguide display maker DigiLens has its way, enterprise businesses and consumers will soon be able to purchase smartglasses for less than $500 — as long as they can supply their own computing and battery power. On Monday, the company unveiled DigiLens Crystal, a reference ...more

Microsoft has the HoloLens and Google has their money on Magic Leap (as well as their own Tango and Cardboard, among others), but we've heard next to nothing about how Apple plans to enter the virtual/augmented/mixed reality space. A new patent offers some clues. Apple could ...more

What Is IPython? IPython is a richly featured replacement for the standard python interpreter. It offers a wider range of functionality, that the standard interpreter, which generally ships with python, sorely lacks. It's a great tool for learning Python faster than you would ...more

Just weeks after officially launching its mobile augmented reality toolkit, Google can now claim one of its first Android and ARCore app exclusives with the Curate app from Sotheby's International Realty. Available now in the Play Store, Curate operates similarly to furniture ...more

Augmented reality content makers often position the technology as a new storytelling medium. And who loves stories more than children? Available now in the App Store as a free download with in-app purchases for additional content, Wonderscope uses ARKit to place content, whic ...more

While many of you were off surfing and lounging on some sandy beach or trying to figure out how to balance work with sky-high summer temperatures, I've been talking to all the companies that make augmented reality what it is today. My best opportunity came during the recent A ...more

The future of augmented and mixed reality offers many possibilities, mostly because we're still figuring out everything it can do. While Meta is open to exploration, they've spent a lot of time thinking about what the future of this technology will be. We spoke to Ryan Pampli ...more

If you're an Android user, you're very likely jealous of your iPhone friends who have access to the wide, wonderful world of augmented reality thanks to ARKit. But while ARCore is still in developer preview and AR Stickers remain an exclusive feature of Pixel smartphones, the ...more

If you thought Google was sitting on the sidelines of the growing race toward mainstreaming augmented reality, think again. A patent published by the US Patent and Trademark Office last week may have given the world a sneak peek at the AR headset reportedly under development ...more