Teamed

New Balance is helping Liverpool Football Club (FC) fans see how they look in the team's new kits with an augmented reality experience in Snapchat. The Lens uses background segmentation to replace the user's surroundings with a virtual stadium and a full-body mask to place th ...more

With the theatrical premiere of Deadpool 2 less than two weeks away, the hype train for the sequel to 2016's surprise R-rated hit is gaining steam, and augmented reality is on board for the ride. The marketing superheroes behind the movie have teamed up with 7-Eleven, which i ...more

Digital artist Beeple's $69 million NFT art auction at Christie's has a second act called Wenew, and includes attempting to open the digital art floodgates to mainstream collectors and artists alike by using physical goods. Wenew is unique in that it is the first NFT platform ...more

Just in time for the release of Pixar's highly anticipated sequel, AR Emoji based on characters from The Incredibles 2 have arrived for Samsung Galaxy S9 and S9+. Originally announced at the launch of Samsung's latest flagship devices, Mr. Incredible, Elastigirl, Violet, Dash ...more

As Microsoft continues to bask in the glow of its HoloLens 2 unveiling and begins ramping up the hype to launch, Nreal and Vuzix are carving out their own niches in the AR hardware landscape. Nreal continues to make waves with its forthcoming tethered smartglasses, and its fo ...more

While AT&T is gradually showing off the powers of its 5G technology in the US via the Magic Leap One, another major wireless company is doing the same in the UK using the world of fashion. At this month's London Fashion Week, UK wireless company Three teamed up with designers ...more

Despite the fact that over 600,000 Snap Lens filters have been created since Lens Studio debuted in 2017, and Facebook is reporting that more than a billion users have interacted with its Spark AR filters across Facebook properties, social augmented reality filters get a bad r ...more

As I've mentioned in recent days, it was refreshing to discover that Microsoft's HoloLens 2 stage production was every bit as accurate as presented (check out my hands-on test of the device for more on that). But beyond watching Microsoft's deft HoloLens 2 stagecraft, and try ...more

Pottery Barn has teamed up with Google to create 3D Room View, a new mobile app to allow all wannabe interior designers (like me) to pick out the perfect couch, table, or whatever, and then overlay it onto a spot in his or her house. I used to obsess over the Pottery Barn Tee ...more

Augmented reality can be used to fascinate and entertain, but it can be applied in the workplace. While companies on the entertainment end received their votes of confidence via funding, two companies working with enterprises demonstrated their worth by teaming up to pursue c ...more

Video: . This map requires the 12w37a snapshot or better, and you must turn on command blocks to use it. Gameplay: Suggested team sizes: 6v6 - 12v12 Three stages, each with two control points Attackers (Blue team) must capture control points in order Defenders (Red team) are ...more

After parting ways with Papa John's, the National Football League has drafted Pizza Hut as its official pizza purveyor, and the company has hit the field with an augmented reality game to entertain hungry football fans. After scanning specially marked pizza boxes using the Be ...more

With CES in full swing, it seemed like Magic Leap would have little to announce at the major tech event, but it turns out that one of its partners has weighed in with a rather substantial update regarding the company. On Wednesday, AT&T announced that it would be expanding it ...more

A gold-medal winning entry into the iGEM synthetic biology competition could change the way we look at Esherichia coli, the bacteria better known as E. coli. Often the culprit in food-borne disease outbreaks, E. coli is rarely congratulated for its good work. Recently, studen ...more

Following the surprise release of Magic Leap's SDK on Monday, March 19, Unity, Unreal Engine, and Mozilla followed up by announcing official partnerships with the company. "We are proud to partner with Magic Leap to integrate the Magic Leap platform with Unity," Unity announc ...more

Influencers of augmented reality demonstrate expertise in their fields and outline a strong vision for the future that they evangelize to others. They help define the direction of the industry and identify others who foster and create innovation in the field. The idea of the ...more

Japanese footwear brand Onitsuka Tiger and fashion label Anrealage have teamed to produce the world's first augmented reality sneakers. The shoes — called the Anrealage Monte Z — look like a regular pair of sneakers until you view them through Anrealage's new AR app. Once view ...more

In recent months, the Magic Leap One has frequently tied promotions to groundbreaking entertainment properties, but the latest may be the startup's biggest coup yet. On Wednesday, HBO announced an upcoming Magic Leap One experience that will allow fans to experience the world ...more

The augmented reality and VR arm of Verizon, Envrmnt, wants to make it really easy for anyone to create AR apps. AR Designer is a web-based tool with a drag-and-drop interface that enables non-developers to import 3D assets, build ARKit and ARCore apps, and publish them to th ...more

The movie theater business is hurting due to the pandemic, but that hurdle is actually the perfect set of circumstances for movie studios to lean hard into augmented reality marketing. That's what's on the menu this week as Dreamworks teamed with Snapchat to launch a special ...more

The Oscars are just a couple of days away when Hollywood will celebrate the best crop of films from 2019 in the US and internationally. To enhance the event for hardcore movie fans, the Los Angeles Times and Yahoo News have teamed up to produce an augmented reality experience ...more

The ability to shift between virtual reality and augmented reality seamlessly on one device is a dream of many AR fanatics, but the execution is usually fairly buggy or underwhelming. That was not the case last week when I got my hands on the Varjo XR-1 Developer Edition head ...more

Just days ago, Georgio Armani canceled his live show in Milan and opted to stream it instead due to coronavirus concerns. Now, at the start of Paris Fashion Week — shadowed by similar worries — Burberry has launched an augmented reality tool that lets you view the latest high ...more

As if the world needed one more reason to be obsessed with Shark Week, Volkswagen has teamed up with Discovery Channel to create this awesome "underwater car" that's actually a mobile shark cage. Video: . It has a full air system that divers can hook up to, along with two prop ...more

Augmented reality headset maker Meta Company unveiled Meta Viewer, its first software application, during its keynote at the Augmented World Expo in Santa Clara on Wednesday. Meta Viewer enables Meta 2 users to view 3D CAD models in augmented reality while maintaining the int ...more

NASA is going going to Saturn's moon Titan, and the space organization is using augmented reality help them do it. The team at the Johns Hopkins University Applied Physics Laboratory (APL) has been working for years to get its robotic probe mission to Titan approved, and just ...more

Despite less than glowing reviews from critics, the latest installment from the Harry Potter spinoff movie series, Fantastic Beasts: The Crimes of Grindelwald, is winning at the box office. Now, to help build on its holiday momentum, the film is getting another promotional as ...more

The promotions around last week's release of Stranger Things 3 have been numerous, with Netflix at one point even taking over an entire baseball field via augmented reality. Don't Miss: YouTube App Lets You Put Yourself in the World of 'Stranger Things 3' via Augmented Realit ...more

All the cash Magic Leap is amassing is probably going a long way toward hardware development and manufacturing, but it's also becoming increasingly clear that a large portion of that cash will be devoted to content. The latest proof is a new partnership between Magic Leap and ...more

Rumors that Apple is honing its automated car technology have skyrocketed. Thanks, now, in no small part to some enterprising members of the media who leaked the names of Apple's self-driving car team to the public. Driverless previously reported that Apple received a permit ...more

Although professional sports has been no stranger to emerging technology, it still seems hard to think about how a football player might benefit from strapping on a VR headset. While it won't do much in an actual game, many athletes can improve by using virtual reality as a tr ...more

One of the more compelling human interest stories of the summer has been the plight of the Thai Wild Boars soccer team, who were trapped in a cave for weeks. To show just how perilous the largely unchartered cave was, The New York Times has transported its readers into an aug ...more

Whenever a new Apple event invite arrives, the entire tech industry begins tearing the invite's graphics apart in a bid to decipher what the company may be planning on releasing in the coming weeks. Therefore, it only makes sense to give the company's latest art-as-marketing ...more

The moment many of the crypto savvy insiders in augmented reality and VR have been waiting for is here: we're finally getting our first big auction of NFT art that exists purely as a hologram. This week, an auction will be held to sell off a unique 3D presentation, accompanie ...more

Public Radio Exchange (PRX) has teamed up with music intelligence company The Echo Nest to bring us music lovers Bandito, an easy way to find out what's going on with our favorite artists. Their new mobile app uses the existing iTunes library on your iPad, iPhone or iPod touch ...more

The powers of the Nreal Light continue to increase incrementally with each passing week. Now, the latest feature added to the device is possibly the most requested feature for anyone who has tried the Nreal Light: hand tracking. Don't Miss: Hands-On with the Nreal Light, Sma ...more

One of the most iconic architectural landmarks on the planet, the Arc de Triomphe in Paris, France, will become a part of augmented reality history thanks to a new project from Snap. The occasion is the launch of Christo Vladimirov Javacheff's posthumous art installation in t ...more

The arrival of Magic Leap One is tantalizingly close and, although the company has been saving the last details for launch day, a few of the more important details were found this week hiding deep in the code on Magic Leap's website. While Magic Leap's AR hardware will be her ...more

To assist developers and researchers in their efforts to create apps and services for automobiles, Volvo Cars has launched a new Innovation Portal with useful new tools and assets. Among the free resources featured on the Innovation Portal is a high-quality 3D model of the Vo ...more

You usually reply to emails on your own ... unless it's related to your work. You may want input from coworkers or higher-ups, and while forwarding works, Spark offers an easier way to discuss important emails with others. Using Spark for Teams, you can easily share an email w ...more

Over the past year, two trends have emerged among augmented reality development software: make it easier to create AR content, and give AR apps better environmental understanding with just a smartphone camera. Those two feature sets are about to join forces, as Torch will int ...more

This week, while Apple was the subject of thinly sourced reports that it had canceled development of its oft-rumored smartglasses, the Cupertino was actually laying the foundation for its AR hardware future with a new initiative focused on mentoring Chinese developers in mobil ...more

The critics of Magic Leap have been circling for a couple of weeks now, but that isn't stopping the company from pushing forward with major new partnerships. The latest Magic Leap tie-up is with none other than motion capture actor Andy Serkis and his UK-based The Imaginarium ...more

There's been a whole lot going on at this year's Consumer Electronics Show, from the latest in virtual reality gear to televisions that continue to slim down while producing higher quality images. We've seen so many smart automobiles and appliances that it feels like pretty s ...more