Teamed

To celebrate the release of Spider-Man: Homecoming and to advertise Dell's newest gaming laptop, Dell and Sony Pictures teamed up to create a live game in Times Square. Simply walk through the tourist hotspot to unlock the game and help Peter Parker save the day. Two digital ...more

Wargaming's World of Tanks — the popular multiplayer online war game — teamed up with The Tank Museum to create an augmented reality experience like no other. Alongside several German tanks that are part of the exhibit, visitors can use Microsoft HoloLens and Google Tango tech ...more

Many tech insiders are waiting for augmented reality to go mainstream, but if you look around hard enough, you'll find that it's already gone as mainstream as possible, thanks to talk show host Ellen Degeneres. Degeneres and her partner, actor Portia de Rossi, recently teamed ...more

Good news for those of us who are both directionally impaired and like to hold our own concerts while driving: Waze and Spotify are teaming up to make your drive easy to navigate with a sweet soundtrack. The new Waze and Spotify update gives you the option of getting directio ...more

The mainstreaming of augmented reality won't happen overnight, but it's becoming increasingly clear that traditional media is leading the charge in the effort to introduce the public to immersive computing. A recent example came from none other than USA Today via its 321 Launc ...more

While the long awaited HoloLens sequel is scheduled to arrive later this year, Apple may force Microsoft to share the AR wearables spotlight, if reports of the company's first entry into smartglasses territory end up coming to fruition. In the meantime, Microsoft's HoloLens 2 ...more

It looks like Facebook really likes Google's augmented reality leadership talent, as the social media giant has hired away another employee from the AR and VR team at Mountain View to lead its team for a product that brings Facebook's AR platform into homes. On Wednesday, Fac ...more

In hopes of strengthening its growing augmented reality team, Apple has reportedly hired Michael Abbott, an engineering and investment veteran with past ties to Twitter, Microsoft, Palm, and others. The report was surfaced by MacRumors, which translated a MacGeneration post o ...more

While most of Hollywood and its celebrity class are enthralled by virtual reality, a new augmented reality experience featuring some of the music and film world's top talent is preparing for virtual liftoff. Masters of the Sun is a graphic novel that was released this summer ...more

Microsoft is working hard to make Bing a good alternative to Google for more than just looking up images of the "human anatomy" that Google and a lot of other search engines filter out of their results. The Bing App home screen has five buttons that let you start searching qui ...more

The team behind Minecraft, the popular open-world game beloved for its freedom to create and build, has teamed up with Oculus to release an official edition that takes you even further into the block-based world using a Samsung Gear VR headset. While the Oculus Rift version it ...more

While many have their own strong opinions on Apple and their products, few have complaints about the way they embrace accessibility. Apple typically finds ways to make products functional to all customers, regardless of their situation. This philosophy can be seen in Apple's p ...more

The augmented reality space is no longer about if but when every company and creator will use some kind of immersive device and software to produce and distribute 3D content. Now, a surprise new contender has entered the AR arena and it's called Campire. • Don't Miss: Lookin ...more

A new app called Roadie now makes life a little easier by connecting users to people who can transport their stuff. The app allows users to transport anything from dogs to getting rid of your ex's things. Furthermore, anyone can register as a sender, or become a driver to make ...more

Following in the steps of Snapchat, Instagram, and YouCam, another popular photo app has gotten into the virtual try-on augmented reality game. On Thursday, BoxyCharm, a cosmetics subscription service, unveiled a partnership with app developer Lightricks that will bring cosme ...more

With the defending champion Golden State Warriors and Drake's favorite team, the Toronto Raptors, set to face off in the NBA Finals starting Thursday, Snapchat has gifted hoops fans with a pair of augmented reality experiences. For fans in attendance at the games, Snapchat us ...more

As the level of data being generated grows exponentially, past the Information Age and into the coming Hyper-Information Age of immersive computing — as resistant as many of us are to the idea — personal data security is becoming a necessary consideration in our everyday lives ...more

The landscape of augmented reality marketing is growing by leaps and bounds nearly every month, with Hollywood and the cosmetics industry leading the way. But increasingly, the alcohol industry is coming up with interesting ways to ply its liquid wares in virtual space, the l ...more

The Augmented World Expo is winding down in Santa Clara, where Qualcomm, Vuzix, and Meta Company were among the companies making big announcements. But some of tech's biggest players still made news outside of AWE. Apple is looking for talent with augmented reality experience ...more

The theme for 2017's World Malaria Day, which is today, April 25, is "End Malaria for Good." For many Americans, this might seem like an odd plea. Especially since Malaria is seemingly an obsolete problem here. However, on World Malaria Day, it's important to remember the dang ...more

Apple continues to build its augmented reality hardware and software team in stealth mode. The latest addition comes via the hiring of a former DAQRI user experience designer and VR app developer. First reported by Variety, Sterling Crispin joined Apple in May as a prototypin ...more

With the arrival of Facebook Ray-Ban Stories smartglasses commanding the recent spotlight, the tech world acted like it forgot about Facebook's first foray in consumer hardware — the Portal line of video calling devices. Well, this is how Facebook reminds you about Portal, wi ...more

Amid a troubling resurgence in coronavirus cases, led by the new Delta variant, augmented reality is once again moving back into the spotlight as a solution, especially now that the move to return to offices has been stalled. This week, a few developments in the AR space offe ...more

Just as the NCAA men's basketball tournament is set to start later this month, USA Today has decided to trot out an augmented reality mini-basketball game to promote its bracket competition. And while USA Today is prolific publisher of AR news content through its own app, thi ...more

When most people think of Los Angeles they think of Hollywood and the movie industry, but in the last 10 years the city has rapidly transformed into a thriving new hub for visual artists. In recognition of this phenomenon, LA-based Snapchat has embraced the community by teami ...more

It's Earth Day, which means that nonprofits, individuals, and brands are making a concerted effort to raise awareness of environmental issues and how to change behaviors to reverse impacts of pollution, deforestation, and suburban sprawl, among others. Leading the charge is S ...more

The beauty industry has increasingly relied on the powers of augmented reality to drive sales in recent years, and now that virtual "everything" is on trend due to the pandemic, yet another big player is entering the fray. Makeup giant Avon will now partner with Perfect Corp. ...more

After winning the 2015 FIFA Women's World Cup, the USA Women's National Soccer Team is ready to defend its title in the 2019 tournament. To capitalize on the excitement, USA Today has published a pair of augmented reality experiences that give readers the opportunity to not o ...more

One of the best aspects of the Magic Leap One is the spatial audio, a feature that enhances the overall sense of immersion when interacting with virtual objects and content through the device. Now the company is aiming to boost the quality of that component by partnering with ...more

Most of us don't get the opportunity to see election coverage first hand, but with virtual reality, we're not as restricted. AltspaceVR has teamed up with NBC News to let you log in on your computer or VR headset and actually take part in the action—just not physically. Video: ...more

Mercedes-Benz's parent company, Daimler, announced their intention today to put self-driving taxis on the road in three years or less in a partnership with Bosch. The program will reportedly be an Uber-like experience, from hailing a cab from your smartphone, to having a huma ...more

Tesla CEO and founder Elon Musk has repeatedly said this year all Tesla models made since October 2016 have the requisite hardware for "full self-driving" capabilities, yet the company has reportedly begun to add a second graphics processor (GPU) to its computer platform for A ...more

Casey Hudson, the one-time project director for games like Star Wars: The Knights of the Old Republic and the original Mass Effect trilogy, has announced his return to his former home, Bioware as the General Manager. Of course, that also means he is leaving his role at Microso ...more

As Intel steps up their investment in driverless technology with a $15 billion acquisition of Mobileye, so have automotive supplier Bosch and NVIDIA teamed up to manufacturer driverless car systems with the much-awaited Xavier chip. The Xavier chip is the NVIDIA AI complete s ...more

If you've been working from home a bit more often than usual lately, you're far from alone. Despite some optimistic predictions that things would have returned to normal right now, social distancing guidelines have forced most offices to shut their doors, and it's looking like ...more

Perhaps it's a coincidence that the Vuzix Blade smartglasses look like the sunglasses that a police officer would wear, but a new partnership with an AI software company makes the wearable a perfect fit for law enforcement. The iFalcon Face Control Mobile system pairs facial ...more

The era of smartglasses designed for consumers has officially begun, as shipments of North Focals began arriving at its stores this week. And the company now has plans to expand its retail footprint. Meanwhile, a new player is emerging in the 3D content creation market, curre ...more

One of the scariest things about the COVID-19 virus is that you can show no symptoms but still be infected (and contagious). Naturally, we all want to know whether we're carrying the new coronavirus, but if you're showing signs of COVID-19, how can you be tested to know for su ...more

Cited by many listed on this year's NR30 list as the most important event in the last 12 months, last year's release of ARKit catapulted Apple CEO Tim Cook to the top of Next Reality's rankings. This week, we dug deeper by explaining why he's at the top of the list of NR30 Mob ...more

Last year, Readdle released a major update to their popular intelligent email client Spark, which brought a number of new features and improvements, including the ability for team members to collaborate on emails. You can draft new emails and privately discuss existing ones wi ...more