They Fray

While Jack Daniel's is one of the most iconic brands in the liquor business, when it comes to augmented reality marketing, it's joining a long list of others telling a very familiar story in the growing marketing medium. On Monday, the company published the Jack Daniel's AR E ...more

Lyft officially laid its stake in the ground to develop driverless fleets following its Friday announcement, but how fast it is catching up to ride-hailing competitor Uber's driverless initiative remains to be seen. Following Uber's ex-CEO and founder Travis Kalanick's recent ...more

The race to the driverless finish line just got more challenging as Apple seems to have joined the pack. Friday, the global superpower secured a permit from the California Department of Motor Vehicles that allows them to test autonomous cars in the state. For several years, A ...more

Briefing Playing cards are used to play Killer but Killer is not exactly a card game. You cannot play this game if you do not know how to wink. I do not recommend that you go about winking at men and women to practice for this game. A minimum of 4 players are required to pla ...more

Let’s be honest: you’ve thrown a few delicate, "hand wash only" clothes into the wash with your jeans. Maybe you’ve even ruined a sweater or two. There are so many things to look out for when doing laundry, and they’re easily ignored or forgotten, especially when it comes to d ...more

With the recent news that New York County's District Attorney's office is trying to get into over 400 locked iPhones for use in criminal investigations, you can see why it's important to keep other people away from your personal data. The fact that it can and will be used agai ...more

As the Insider Preview builds of Windows 10 progressed, certain features were removed as new ones joined the fray. Some came back, while others disappeared, seemingly for good. One feature that seems to have been removed are the colored title bars on app windows. Since the 10 ...more

Welcome to the first annual Next Reality 30, our list of people who've made the biggest impact on the augmented reality space in the last 12 months — and what a 12-month roller-coaster ride it's been. Apple introduced ARKit-powered apps last fall, Google launched ARCore for An ...more

It feels like just yesterday Apple unveiled iOS 13 to the world, introducing game-changing features like system-wide dark mode and enhanced editing tools in Photos. But WWDC 2020 is rapidly approaching, which means iOS 14 is as well. As it turns out, we don't need to wait for ...more

iPhones with Face ID all retail for at least $999, which many still believe is just too much for a smartphone. But that's okay, because Apple just introduced the iPhone 11 for roughly $700. It's not necessarily the best value, though, because the iPhone 11 already has some sti ...more

In an effort to appease iPhone fans eager for an NFC-equipped device, an option that is available on many other smartphones, Apple created Passbook, their version of a digital wallet. Passbook allows iOS 6 users to upload supported coupons, gift cards, and tickets directly on ...more

Recently, Android Police highlighted one of the downfalls of Android 10's new privacy protection: the fact that it broke the ability for apps like Pushbullet to sync your clipboard across devices. While third-party apps can potentially find a way around this, there's no guaran ...more

There is nothing more annoying than a greedy roommate. It's absolutely infuriating to wake up and find the cookies your mother just made for you gone without a trace. Your favorite drink is empty and the homemade meal you worked so hard on the night before is nowhere to be fou ...more

The recent industry whispers in augmented reality are mostly about Apple and its rumored fashion-friendly smartglasses, but one company isn't waiting for the iPhone heavyweight to enter the fray. On Monday, a representative for Vuzix shared part of a recent investor presentat ...more

Augmented reality is expected to eventually change everything, and the prevailing view is that those changes will be for the better. The converse view, however, is that the technology will further erode privacy. A new Netflix film called Anon, starring Clive Owen and Amanda S ...more

After a long hiatus, we shall once again emerge from the shadowy depths of the internet to build an exploit. This time, we'll be looking at how to defeat a non-executable stack by using the ret2libc technique — a lean, mean, and brilliant way of exploiting a stack overflow vul ...more

If you own a Google Pixel, you'll soon have augmented reality versions of Iron Man, the Incredible Hulk, and Childish Gambino on your camera. During its now-annual consumer hardware launch event, Google unveiled its rebrand of ARCore showcase AR Stickers, now known as Playgro ...more

Step 1: Identify an Old Sweater and Get Your Supplies Get an old sweater that you hardly wear or hit up the thrift shop. YOu will also need: Scissors, No Fray Glue, fusible fabric glue, measuring tape, sharpie, and ruler. Step 2: Watch This Video Video: .

Around this time in 2016, the predictions for the next year had reached something of a consensus: 2017 would be the year of augmented reality. But a funny thing happened on the way to the future — nothing much, really. At least not for the first half of the year. It seemed cl ...more

Welcome to WTFoto, a community dedicated to scouring the internet for great WTF photos and encouraging you to do the same. Check out all of our upcoming weekly tutorials and competitions to learn how it's done and jump into the fray. Here's how we roll: Tuesdays The weekly c ...more

With technology giants like Apple and Google finally entering the fray, the move toward mass adoption of augmented reality is ramping up. Apple's ARKit and Google's ARCore will allow entirely new categories of apps to be made. Unfortunately, in a world of heavy competition, ge ...more

It is almost indisputable that smartglasses and head-worn displays are the future of augmented reality. However, at this precise moment, they are still a very niche market. Those who have been in the presence of a HoloLens, Meta 2, or Magic Leap One have witnessed how powerfu ...more

Tech companies are embroiled in controversy this week. No, not the hearings on Russian interference in last year's election; in this case, it's all about the burger emoji. Now, Snapchat has joined the fray and further muddied the waters regarding proper burger construction wi ...more

Pixar's Incredibles 2 has entered the fray as the latest sequel in a summer of highly anticipated follow-up films and, like its peers, it also has an augmented reality experience to promote its presence in theaters. Available via Snapchat, the AR experience places the familia ...more

While Elon Musk is in Los Angeles showing off the future of personal transport via the Cybertruck, another, unaffiliated group is taking one of his most popular ideas to market, with augmented reality as a key part of the plan. This week, the HyperloopTT team unveiled its det ...more

Live streaming has emerged as a major part of the way people share information. With celebrities and news/media personalities utilizing mobile live streaming effectively to reach thousands, the appeal has bolstered the fortunes of Twitter's Periscope and Facebook's Live. Now, ...more

As Microsoft unveiled their new Windows Phone 8.1 software update yesterday, undoubtedly the most memorable takeaway was their showcase of Cortana. Competing directly against Apple's Siri and Google's Now, Cortana is Microsoft's entry into the digital voice assistant fray, and ...more

The week of the annual Consumer Electronics Show is supposed to be filled with good news for the augmented reality industry as AR headset and smartglasses makers show off their new wares. Alas, as CES wrapped this week, a dark cloud hung over the AR hardware fraternity. We le ...more

Digital imaging company OmniVision Technologies and the Hong Kong Applied Science and Technology Research Institute Company Limited (ASTRI) entered the CES fray this week with a new reference design for an augmented reality headset capable of 60 degrees field of view (FoV). T ...more

The augmented reality and VR arm of Verizon, Envrmnt, wants to make it really easy for anyone to create AR apps. AR Designer is a web-based tool with a drag-and-drop interface that enables non-developers to import 3D assets, build ARKit and ARCore apps, and publish them to th ...more

While a viable version of consumer-grade smartglasses has yet to find mainstream success, two more contenders emerged this week, as Vuzix confirmed that a leak of a fashion-forward design is legitmate and Vivo introduced tethered smartglasses designed to pair with its new 5G s ...more

With the advent of ARKit, apps that can place virtual furniture in a real room have become nearly a universal practice for furniture retailers, with Pottery Barn being the latest to join the fray. While it might seem as though Pottery Barn is playing catch-up with the likes o ...more

A year after making a splash at the annual Consumer Electronics Show in Las Vegas with Amazon Alexa integration, smartglasses maker Vuzix is bringing a notable weather app to its Blade smartglasses for the 2019 edition of the conference. Vuzix has announced that its Blade dev ...more

Location-based AR game Ghostbusters World is creeping closer to launch, and developer FourThirtyThree has released some new gameplay footage and a trailer to capture the interest of the living. As hinted by previous gameplay reveals, the game from Sony Pictures and franchise ...more

The landscape of the augmented reality space is broad, diverse, and constantly shifting, perhaps more so than any other vertical in technology. At the same time, major players are attempting to standardize various hardware designs and delivery methods, while still others are r ...more

Augmented reality is really picking up steam as a tool for marketing departments to pitch their products. Over the past week or so, we've seen numerous examples of the augmented reality used to promote events in the world of entertainment. In the movie business, Disney/Pixar ...more

In years past, the Consumer Electronics Show (CES) mostly dabbled in the future as far as the long-term vision for augmented reality was concerned. This year, however, objects in the future are much closer than they appear. While the outlook for truly mainstream AR smartglass ...more

The competition to secure the top slot in the smartglasses space is now in full swing, with Facebook challenging Snap's Spectacles and Amazon's Echo Frames with its own collaboration with Ray-Ban called Stories. What makes Facebook's offering so unique is that it is the first ...more