One could argue that, at least for the moment, software development is more important to the augmented reality experience than hardware. Since a viable augmented reality headset has yet to emerge for the broader, mainstream consumer market, currently, the same devices that mak ...more
Magic Leap has reached a major milestone in the lead-up to the launch of its Magic Leap One: Creator Edition by opening access to its developer portal and software development kit (SDK) to all developers. In a Twitter post, the company announced that it has made the "technica ...more
Just as predicted (but perhaps with less fanfare than usual), Apple has made the move of adding a depth sensor to the rear camera of its latest edition of the iPad Pro. What is surprising is the type of sensor it is, and that plot twist raises the level of intrigue for Apple' ...more
Over the past decade, Marvel Studios has been a dominant force at the box office, raking in more than $21 billion dollars. Averaged out over that span of time, the yearly earnings of those movies outweigh the gross domestic product of some countries. And while those films hav ...more
This week, the recurring theme in augmented reality can be summed up fairly succinctly: content is king. For Magic Leap, content comes in the form of the delivery of the Madefire immersive comics app. In the case of Apple, content arrives via a virtual try-on tool from Warby ...more
This week, inside sources divulged details of how Apple nearly acquired Leap Motion, twice. Otherwise, companies offering or working on augmented reality technology had more successes than failures to talk about. For instance, the AR industry's courtship with the fashion worl ...more
Over the years, Magic Leap's long-cultivated shroud of mystery led some onlookers to buy into the company's dream before even trying the device, while for others, the secrecy seems to have stoked the kind of resentment and overcorrecting critique usually reserved for the might ...more
Since getting our hands on the Magic Leap One last week, we've been methodically delving into each feature and reporting our findings step-by-step. Earlier this week, we took a look at the Screens app (a video viewer) and the Helio app (an AR web browser). This time around, we ...more
Text messaging is a core component of the mobile experience, and Google has added several AI-fueled features to help you text better, such as Smart Reply for quick response suggestions. But Messages by Google's newest AI-powered tool is possibly the best one yet, giving you im ...more
The Unity 3D engine is not only responsible for facilitating the creation of 60% of AR and VR content but it also plays a significant role in producing the immersive stories that increasingly push the boundaries of cinema. Some of these daring new immersive works will now be ...more
In his famous 1996 "Content is King" essay, Bill Gates predicted that content is where tech companies will make money on the Internet. The adage clearly holds true in the current phase of augmented reality experience. For example, Magic Leap, Snapchat, Facebook, Google, 8th W ...more
While Elon Musk is in Los Angeles showing off the future of personal transport via the Cybertruck, another, unaffiliated group is taking one of his most popular ideas to market, with augmented reality as a key part of the plan. This week, the HyperloopTT team unveiled its det ...more
Facebook had a pretty big week in terms of augmented reality, with much of its news coming from the Oculus 6 keynote presentation. But Mark Zuckerberg's social media company found other areas of impact outside of Oculus 6 as well. Meanwhile, Unity also had its own keynote pre ...more
The game wizards at Insomniac take pride in diving deep when it comes to world-building, and the same is true for the studio's latest title for Magic Leap One called Seedling. Revealed on Wednesday at the L.E.A.P. conference in Los Angeles, the Magic Leap One-based title is l ...more
Following the surprise release of Magic Leap's SDK on Monday, March 19, Unity, Unreal Engine, and Mozilla followed up by announcing official partnerships with the company. "We are proud to partner with Magic Leap to integrate the Magic Leap platform with Unity," Unity announc ...more
We may not know what Magic Leap's product looks like. And we haven't received even a "save the date" for its launch. But we know that it will display mixed reality comics from Madefire when whatever it is arrives. Announced as part of the Future of Comics in New Realities pan ...more
Like many things associated with Magic Leap, the start of the company's first annual L.E.A.P. conference got off to a unique start. Taking the stage on Wednesday morning in Los Angeles, the company's CEO, Rony Abovitz, gave a brief introductory speech welcoming the crowd and o ...more
NOTICE: Ciuffy will be answering questions related to my articles on my behalf as I am very busy. Hope You Have Fun !!! As much as I love other SSH bruteforcing tools like Ncrack, Metasploit, THC-Hydra, ... ( Just to mention a few ). I prefer using my own script. The tools ab ...more
With many office workers in the US being asked to work from home if their job allows, Magic Leap's customary updates for the Lumin OS and Lumin SDK brings some help to keep distributed workforces connected. Chief among the new features arriving with Lumin OS version 0.98.10 a ...more
As the year comes to a close, we've invited some of the leaders of the AR industry to take the time to look back at the progress the AR industry has made while looking forward to what's ahead in 2020. A report on the top apps of 2019 — and the decade — also offers some insight ...more
Over the past year, Magic Leap has teased its cross-platform vision of the AR cloud, which it dubs the Magicverse. While the company shared a timeline for its debut next year, it also served up new developer tools for the present. Facebook is also looking to the future of aug ...more
There's a direct correlation between the proliferation of augmented reality apps and the demand for 3D content, and PTC just quantified that in dollars. On Wednesday, the company committed $470 million to acquire Onshape, makers of computer-aided design (CAD) software that ha ...more
It is almost indisputable that smartglasses and head-worn displays are the future of augmented reality. However, at this precise moment, they are still a very niche market. Those who have been in the presence of a HoloLens, Meta 2, or Magic Leap One have witnessed how powerfu ...more
It doesn't matter how cool or groundbreaking a particular technology is, if it doesn't offer the promise of big returns on investments, you'll have trouble drawing interest from both Silicon Valley and Wall Street. That's why we're increasingly seeing existing augmented realit ...more
Around this time in 2016, the predictions for the next year had reached something of a consensus: 2017 would be the year of augmented reality. But a funny thing happened on the way to the future — nothing much, really. At least not for the first half of the year. It seemed cl ...more
As the calendar year (and, for many companies, the fiscal year) comes to a close, it appears 2017 may stand as the new high-water mark for investment in augmented and virtual reality technology. Last month, the AR/VR advisors at Digi-Capital tallied $2.5 billion in investment ...more
Super Ventures has published "The AR Landscape," a chart encompassing the major players and startups that are shaping augmented reality. Launched in February as the first incubator and fund focused on augmented reality, Super Ventures outlines companies working augmented reali ...more
Just days ago, Georgio Armani canceled his live show in Milan and opted to stream it instead due to coronavirus concerns. Now, at the start of Paris Fashion Week — shadowed by similar worries — Burberry has launched an augmented reality tool that lets you view the latest high ...more
While many people may use Bluetooth every day, the majority don't know how it works or that it can be hacked. Bluetooth hacking gives a clear window into the world of the target. Nearly every device has Bluetooth capabilities, and people store a great deal of personal info on ...more
The worlds of augmented reality and virtual reality are closely linked in many ways. That means it's smart for AR insiders to keep a close on new developments in VR. If you have been paying attention, you know that Oculus CTO John Carmack is one one of the most important think ...more
The mystery surrounding Overture, an app that showed up in the Magic Leap World app store along with the latest Lumin software release, has been cleared up. When I first discovered Overture earlier this week, before the official update announcement, I tried using it. And whil ...more
Here at Next Reality, our typical approach to all things augmented reality involves vision combined with remote control, either via a handheld device, gaze control, or hand/finger tracking. But a new dynamic takes the notion of interaction with virtual content into a new real ...more
Following the launch of the Magic Leap One earlier this month, the device and the company took a few hits from early reviewers. But it turns out those were just love taps compared to the absolute scorched earth acidic screed penned this weekend by someone well credentialed to ...more
On Friday, the release date for her new album, Queen, Nicki Minaj is already grabbing headlines for the track "Barbie Dreams," where she disses Drake and a host of other rappers. It's a bit ironic that she's got beef with Champagne Papi, because both performers have now dropp ...more
You love augmented reality (that's why you're here!), but some of you also love cryptocurrencies, most popularly known in one of its forms as Bitcoin. So you might be wondering why you can't you find two of your favorite emerging technologies together in one app. Take heart, e ...more
Thanks to Apple's ARKit, a new app will let iPhone users measure distances through the magic of augmented reality. OK, it's really NOT magic, but you can check out the app here in its current beta form. ARuler interprets how far away an object is from the phone and can incor ...more
At Adobe Summit 2017 this week, Adobe announced they are looking to occupy a new space in the market by combining their analytic capabilities with augmented reality. Teaming up with Microsoft, the company has combined Adobe Sensei software with the HoloLens, reports GeekWire. ...more
Cancer is a complicated illness, but the more we understand it, the likelier we are to beat it. The 3D Visualisation Aesthetics Lab at the University of New South Wales took to virtual reality to help improve our odds by allowing scientists to walk through virtual representati ...more
There's nothing in this life that we love more than making one ingredient or one food tool do multiple things. It saves money! It saves time! It makes us look smart at cocktail parties! Without further ado, here are several ways to save money, waste less food, and make the mo ...more
Stormtroopers were once the elite soldiers of the unstoppable Galactic Empire that ruled the Universe. Then little ol' Luke Skywalker came along and destroyed the Death Star, ending the evil empire forever. Since then, poor Stormtroopers all over the world have been left witho ...more
Comparing the present-day states of the consumer and enterprise sectors of augmented reality is like evaluating the merits of sports car versus work trucks. Like consumer AR, sports cars are sexy and exciting, but perhaps a bit impractical at times. On the other hand, enterpri ...more
WhatsApp stickers can make your chat more fun. The stickers that come with WhatsApp are fine, but they're standard and accessible to everyone. What if you wanted to show off unique stickers that your friends haven't seen? To take things to the next level, you can create your o ...more
Mystery is a tricky thing. Used correctly, it can give onlookers the impression that wondrous and perhaps valuable things are afoot. However, once the veil of suspension of disbelief is removed in any significant way, that same mystery can quickly turn into not just skepticism ...more
The launch of Android 4.1 Jelly Bean was also the launch of Google Now, a service that was supposed to one-up Siri, the resident personal assistant for iOS devices. Google Now offered enticing features, but its launch went unnoticed by a great many Android users. But that was ...more
While the rest of the world is scrambling to figure out how to adopt augmented reality and VR tools for remote meetings, one company is building its war chest to serve the growing space of corporate clients who need this kind of immersive computing training. Los Angeles-based ...more
It takes confidence and guts to pull off attractive and yet adequately frightening Halloween makeup as an adult. But rest assured, Perfect Corp's makeup try-on app YouCam has published a new face filter that it crowns the "spookiest, most glam and ghoulish" of all the makeup ...more
It looks like Jaunt's pivot from VR to volumetric captures services for augmented reality experiences has paid off. That's because Verizon has now acquired the company for an undisclosed amount, per a brief announcement issued by Jaunt on Monday. Don't Miss: The Future of Au ...more
As Microsoft works toward fulfilling its $480 million contract to supply modified HoloLens 2 headsets to the US Army, Airbus is preparing to supply advanced augmented reality apps for the device. On Thursday, the Airbus Defence and Space unit published a video demonstrating t ...more
Music producer Mark Ronson, fresh off his Oscar win for Best Original Song as a co-writer of "Shallow," the song by Lady Gaga and Bradley Cooper for the movie A Star Is Born, has now added augmented reality to his varied repertoire. On Wednesday, Ronson and Sony Music release ...more
The idea of remote assistant apps in augmented reality has been taking off in the last couple of years, but Epson is introducing a differing kind of solution for companies that may benefit from a more straightforward dynamic before going full-on immersive with higher-end AR re ...more
New York-based virtual content startup Sketchfab is usually at the forefront of the latest developments in augmented reality, so it's no surprise that the company has locked in yet another major platform. Magic Leap has announced that Sketchfab is its first WebXR partner (a f ...more
While the tech industries giants and eager startups chase the dream of widespread consumer augmented reality, enterprise AR is living the dream today. Now, riding on the strength of present-day return on investment over future potential, enterprise AR platform maker Scope AR ...more
Mobile app publishers are using augmented reality to solve everyday measurement problems from measuring the length or height of items to previewing furniture in the home. Now, it looks like checking luggage dimensions for carry-on eligibility is another volumetric problem inc ...more
The Federal Communications Commission (FCC) has cleared a path for Google to move forward with hand-tracking technology that could pose a major threat to Leap Motion. In an order issued on Monday, the FCC granted Google permission to run its Project Soli, a sensor that can de ...more
In the latest example of non-tech companies taking on augmented reality marketing, online travel site Travelocity has added an AR version of its Roaming Gnome mascot to its mobile app. Available for iOS and Android, the feature, enabled by ARKit and ARCore, respectively, give ...more
A new app for iPhones and iPads gives developers a sandbox for testing their AR experiences and sharing them with the world. Available now in the iOS App Store, wiARframe, a free app with no in-app purchases, enables developers to create their content via a web-based tool des ...more
While augmented reality experiences can already appear to be magical, particularly to the uninitiated, one developer is doubling down on its mystical potential for the ever-popular Magic: The Gathering card game. Available now in the App Store and Play Store, MTG Manager help ...more
With the launch of the Magic Leap One looming over summer's horizon, on Wednesday, Magic Leap released an essential component that will differentiate it from current augmented reality platforms. Available in Lumin SDK 0.16.0, the Lumin Runtime is the environment within the Lu ...more
During Snap Inc.'s quarterly earnings report, released on Tuesday, the company disclosed that it snagged a revenue total of $230.8 million for the first quarter of 2018, an increase of 54% compared to last year, largely fueled by its augmented reality offerings and other adver ...more
Google's AI investment arm, Gradient Ventures, has joined a $10.5 million round of funding for Ubiquity6 and its platform for shared augmented reality experiences, just weeks after Google's GV fund backed a competing AR cloud platform. The round was led by Index Ventures, wit ...more