Track-record

Sherif Marakby has returned to Ford as the VP of AVs & Electrification after a brief stint with Uber. Marakby's VP title will be effective June 12. The news of Uber departure was announced in April. He worked with Ford Motor Co. for 25 years before leaving to become Uber's Vi ...more

In the latest installment in its burgeoning augmented reality journalism practice, The New York Times is bringing its readers closer to Mars and NASA's latest spacecraft set to travel to the red planet. When reading the article through the NY Times app for iOS or Android on d ...more

If you've been keeping tabs on the rumor mill for the iPhone 7, one of the most discussed elements of Apple's upcoming device is the possible elimination of the headphone jack in favor of a Lightning connection. A move like that would immediately separate it from all other sm ...more

After announcing the iPhone XR, XS, and XS Max, one thing was noticeably absent from Apple's Sept. 12 event — the iPhone SE 2, the long-awaited upgrade to 2016's niche yet popular 4-inch model. Not only does Apple have no apparent plans for an update, it has also officially dr ...more

Facebook and its Oculus subsidiary have been open about their intentions to bring AR wearables into the mainstream for some time now. Nonetheless, when Oculus talked about its AR plans at the Oculus 6 keynote presentation on Wednesday, it still managed to surprise its audienc ...more

A team of academics from three different universities and two private companies have just discovered a new vulnerability that affects almost every Android device since 2012. The vulnerability is known as RAMpage, and it could be used to gain complete control over the device. ...more

On this platform, we talk a lot about the future of augmented reality, and we pay attention to what is being said elsewhere as well. Sometimes the future chatter is about the hardware. Even more frequently, in recent months, the discussion is about the future of the AR cloud, ...more

While Magic Leap turned heads at the Game Developers Conference with AR experiences at the Unity and Unreal Engine booths, news broke that the company was the winning bidder for ODG's patents. Speaking of GDC, Epic Games used its pulpit at the conference to announce a new fun ...more

The team over at Spatial isn't done innovating its way through augmented reality in 2020. Just days after adding a mobile option to its groundbreaking Spatial virtual collaboration product, the company is releasing Tele, a new app geared toward more casual, AR-powered video c ...more

Roughly a year ago, Samsung demoed its AR smartglasses prototype on stage at CES 2020. Now, videos showing off a new smartglasses model along with the company's imaginings of future AR experiences have surfaced through unofficial yet reliable channels. Don't Miss: Samsung El ...more

Augmented reality headset maker DAQRI today named chief product officer Roy Ashok as the company's new chief executive officer to accelerate the company's growth. Stepping aside as CEO, company founder Brian Mullins will continue to serve in an advisory capacity and as a memb ...more

Magic Leap continues to launch new AR apps on its fledging app store before the door closes on 2018, and this time the app is a sequel from a veteran VR developer and early Magic Leap development partner. On Tuesday, Magic Leap announced via blog post that Luna: Moondust Gard ...more

In this year of everything going virtual and remote, it makes even more sense now that Hollywood is leaning heavily on augmented reality. In this case, it's HBO using AR to promote its highly-acclaimed original programming. After developing a series of AR experiences via Snap ...more

With Pokémon GO as its cash cow and the forthcoming Harry Potter: Wizards Unite and Niantic Real World Platform promising future revenue streams, Niantic has convinced investors to bet on its flavor of augmented reality After reports surfaced in December that the developer wa ...more

The de Blasio Administration of New York City has announced that the NYU Tandon School of Engineering will be hosting the country's first publicly funded VR/AR facility. The school was chosen out of many institutions in the running because of its innovations in the world of s ...more

This week in Market Reality, we see two companies capitalizing on technologies that contribute to augmented reality platforms. In addition, industry mainstays Vuzix and DAQRI have business news of their own to report. Fastdata.io Raises $1.5 Million A group of investors head ...more

During the recent Augmented World Expo (AWE), we had a chance to try out the Lenovo ThinkReality A6 AR headset. Unfortunately, the experience was all downhill from there. Meanwhile, Vuzix continues to pursue both enterprise and consumer customers with Vuzix Blade, with a new ...more

With all of the hype around the new iPhone 13 series and new iPad and iPad mini unveiled this week, it would be easy to overlook a very critical update for the device you already have in your pocket. Apple just released iOS 14.8 and iPadOS 14.8. While the company is proud of ...more

The company that brought us a BB-8 droid controlled with the Force — okay, just a high-tech wristband — is releasing its take on Spider-Man. Toymaker Sphero collaborated with Marvel to release an app-enabled Spider-Man toy equipped with numerous features, as well as games for ...more

The augmented reality industry has grown steadily over the past four years, but now it is on a collision course with uber-popular non-fungible tokens technology, with Looking Glass and music artist Reggie Watts among the latest to strike while the iron is hot. Meanwhile, Sket ...more

Apple's anxiously awaited iPhone 8 with a 5.8-inch OLED display is all set to launch this September, alongside the iPhone 7s variants. However, according to MacRumors, which cites information from a number of Barclays analysts, stock will be very limited, and most won't ship u ...more

Based on recent reports, we've got a pretty clear picture of what to expect from Apple's rumored augmented reality headset expected to arrive next year, but the outlook is more opaque concerning its consumer-grade AR smartglasses. Now, an analyst with a proven track record pr ...more

The Apple rumor drumbeat is getting louder: a wearable augmented reality device is almost certainly coming, very soon. At least that's the lay of the land based on yet another breadcrumb dropped on Wednesday regarding Apple's upcoming plans for a "mixed reality" device in the ...more

In a series of news about the OnePlus 5, the company posted its first teaser of the upcoming device on its Weibo account. According to GSM Arena, the teaser doesn't show us any sneak peaks of what the phone might look like — co-founder Carl Pei took care of that — though, we a ...more

Label Profile: Night-People [Night-People founder Shawn Reed, playing live in Montreal as Wet Hair] By Jenn Pelly MP3: Ela Orleans: "I Know" MP3: Cellophane Spill: "Zaj Mak Ta" If you really want to get inside the mind of Night-People founder Shawn Reed, start with his we ...more

A new dating advice site, WittyThumbs, launched today that lets users offer advice to others as well as seek it; the site combines that collaboration with advice from designated dating experts. WittyThumbs lets you upload screenshots of messages to their site and crowdsource ...more

Uber's driverless car program lead has quit after just one year working for the ride-hailing company. Sherif Marakby, the Vice President of Global Vehicle Programs at Uber, announced his departure from the car sharing company on Monday. Marakby joined Uber in April 2016 after ...more

So precisely what is an affiliate marketer? Essentially, an affiliate marketer has an online site and also refers guests to some other sites, called 'merchants'. When these site visitors buy things, the other websites pay the particular online affiliate marketer a payment, whi ...more

The 2010 World Cup is upon us and there isn't much that hasn't been said already. All the leagues around the world are finished and champions have been crowned. The media has covered every angle imaginable. Or have they? Or should they? Is this about the sport anymore? What wi ...more

In a recent address, Obama supports drone attacks against people 'on the list'. He talks about the people on the list being known of 'going to attack Americans', and who have a 'track record of terrorism'. Let me tell you, targeted strikes will, 90% of the time, have civilian ...more

Invented by Motorola engineer Bill Smith in 1986, Six Sigma's methodology defines a series of steps with specific value targets. These targets can be used, for example, to eliminate costs and process cycle time while increasing profits and customer satisfaction. Six Sigma's t ...more

In the music world, it's safe to say electric instruments are more versatile, but they lack the portability of their acoustic counterparts. However, with the aid of your smartphone plus an audio interface, you can play your electric instrument anywhere — with all the pedal eff ...more

It would only make sense that Google is one of the most active app developers on the Android platform, particularly when you consider that they develop the platform itself. From my count, there are an astounding 117 unique apps that the search giant and its subsidiaries have p ...more

This year's holiday shopping season is shaping up to be fertile ground for augmented reality to show its worth, as both Walmart and Target have crafted immersive experiences designed to engage shoppers in the coming weeks. But the marketing similarities end there, because the ...more

Many people think antivirus apps are useless — why pay a subscription fee when most malware can be avoided with common sense? But the thing is, there were an estimated 3.5 million malicious Android apps discovered last year, with many of them making their way onto the Play Sto ...more

Apple just released the first developer beta for iOS 13.4.5 on Tuesday, March 31. The update follows the previous week's stable release of iOS 13.4. Apple seeded developers the first beta for iOS 13.4.5 at 10 a.m. PDT, the company's standard release time for developer beta up ...more

According to Google's new Android ecosystem transparency report, you're eleven times more likely to be infected by malware if you're running Android Lollipop (5.0) as opposed to Android Pie (9). The same report shows that if you sideload apps, you're almost seven times more li ...more

Burger Records, a vinyl/cassette label based in Fullerton, Ca. and run by members of Audacity and Thee Makeout Party, have reissued 3 cassette tapes from Cleaners From Venus. "Midnight Cleaners" (1982), "In The Golden Autumn" (1983), and "Under Wartime Conditions" (1984). Thes ...more