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While the long awaited HoloLens sequel is scheduled to arrive later this year, Apple may force Microsoft to share the AR wearables spotlight, if reports of the company's first entry into smartglasses territory end up coming to fruition. In the meantime, Microsoft's HoloLens 2 ...more

In an effort to help its advertising partners close sales with its sponsored augmented reality camera effects, Snapchat has launched a set of e-commerce tools designed to encourage users to buy products directly in the app. Shoppable AR is an enhanced Lens that offers adverti ...more

Over the past year, Magic Leap has teased its cross-platform vision of the AR cloud, which it dubs the Magicverse. While the company shared a timeline for its debut next year, it also served up new developer tools for the present. Facebook is also looking to the future of aug ...more

Already a powerhouse for its graphic design tools, Adobe is making a run at the 3D content creation realm dominated by Unity and Epic Games by acquiring software maker Allegorithmic. The move, announced on Wednesday, will allow Adobe to add Allegorthmic's Substance tools for ...more

A week after the L.E.A.P. Conference, our cup of Magic Leap news continues to floweth over, with the company's content chief giving us some insight into the company's strategy, and Twilio sharing what its virtual chat app looks like. Elsewhere, the demand for AR among busines ...more

Welcome to the first annual Next Reality 30, our list of people who've made the biggest impact on the augmented reality space in the last 12 months — and what a 12-month roller-coaster ride it's been. Apple introduced ARKit-powered apps last fall, Google launched ARCore for An ...more

As the calendar year (and, for many companies, the fiscal year) comes to a close, it appears 2017 may stand as the new high-water mark for investment in augmented and virtual reality technology. Last month, the AR/VR advisors at Digi-Capital tallied $2.5 billion in investment ...more

With its 3D engine being responsible for approximately 60% of augmented and virtual reality experiences, Unity is continuing to place a premium on tools that not only keep developers working in its development environment but also make their workflows easier. During the keyno ...more

While Modiface, YouCam, and others have been playing in the virtual make-up marketing pool for a while, here comes Google ready to splash down with a cannonball. On Wednesday, YouTube rolled out its first virtual makeup try-on experience in a video by Roxette Arisa, a Los Ang ...more

The last few weeks were fairly busy in the realm of augmented reality and remote meetings developments. Most of that activity was generated by some mammoth announcements from Snap and its Spectacles AR smartglasses, and Google, with its Project Starline experimental holographi ...more

Less than two months after launching its augmented reality platform for casual gaming and shared experiences, Snapchat is ready to make Snappables available to advertisers. The first sponsored Snappables will be available to users Thursday in Snapchat. Candy Crush makers King ...more

One could argue that, at least for the moment, software development is more important to the augmented reality experience than hardware. Since a viable augmented reality headset has yet to emerge for the broader, mainstream consumer market, currently, the same devices that mak ...more

IKEA won't be alone among ARKit apps for visualizing home décor and improvements when iOS 11 arrives next week. Unlike IKEA or Lowe's Home Improvement, Cambria and Markilux are hardly household names (no pun intended). Yet, with tools like ARKit and Google's ARCore, AR apps a ...more

In the latest example of non-tech companies taking on augmented reality marketing, online travel site Travelocity has added an AR version of its Roaming Gnome mascot to its mobile app. Available for iOS and Android, the feature, enabled by ARKit and ARCore, respectively, give ...more

Already one of the leaders in augmented reality for cosmetics, L'Oréal is extending the reach of its ModiFace virtual try-on platform through a partnership with Facebook. The cosmetics company will be integrating the augmented reality experiences built with Modiface into Face ...more

After facing reports of financial troubles over the past month, Magic Leap came out swinging this week with a big push for the enterprise segment of AR, including a repackaged Magic Leap 1, a suite of enterprise apps, and updates to Lumin OS and its supporting development ecos ...more

Electronics maker Epson is courting developers to its Moverio smartglasses with an updated software development kit (SDK) and integration with a web-based tool for publishing augmented reality experiences. Announced today at the Augmented World Expo in Santa Clara, the new ve ...more

This week, inside sources divulged details of how Apple nearly acquired Leap Motion, twice. Otherwise, companies offering or working on augmented reality technology had more successes than failures to talk about. For instance, the AR industry's courtship with the fashion worl ...more

Among consumer brands, cosmetics companies rival furniture retailers as the quickest to adopt augmented reality as a means to help customers visualize how products will look before they buy them. One cosmetics brand called Benefit has moved beyond lipstick and rouge to let cu ...more

This week, at its developer's conference, Samsung took the wraps off a new tool from Wacom that bestows the S-Pen with AR powers, as well as its own entry to the AR cloud market called Project Whare. But while Samsung is just starting to float its AR cloud to developers, Nian ...more

Just as predicted (but perhaps with less fanfare than usual), Apple has made the move of adding a depth sensor to the rear camera of its latest edition of the iPad Pro. What is surprising is the type of sensor it is, and that plot twist raises the level of intrigue for Apple' ...more

A development team in Silicon Valley is nearing early access release of a new hardware-independent augmented reality platform called Phantom AR. Compatible with Android and iOS-based headsets, as well as the Microsoft HoloLens and Meta 2, Phantom AR runs the entire augmented ...more

Mobile augmented reality pioneer Blippar has now completed its fall from hopeful AR startup to the immersive computing history books. On Monday, Blippar confirmed via a blog post that it has entered administration, the UK equivalent of bankruptcy in the US. The announcement c ...more

When a firm like Techstars believes that augmented reality is an attractive industry to invest in, there's a high probability that it's right. As an accelerator and investor, TechStars has raised nearly $4 billion dollars in funding for more than 1,000 companies, with nearly ...more

After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience. On Thursday, Nike unveiled its new Nike Fit tool, which the company is preparing to add to its existin ...more

Keyword Research Tool. This tool provides you with the ability to directly query the Google keyword databases and truck load of choices of keywords to use in your campaigns. With this keyword tool you are able to create, manage your keyword list and integrate with other tools ...more

Null Byte readers are no strangers to the powers and benefits that come from learning how to code. By knowing only a handful of programming languages and platforms, an intrepid developer can create everything from best-selling apps to spyware in the comfort of his or her own h ...more

It's not an official app, but for fans of Rick and Morty, it's a welcome piece of the series' universe until the recently renewed animated show returns to Adult Swim. Created by New York-based filmmaker Gabe Jacobs, the short experience is designed to be viewed via Snapchat a ...more

A new set of APIs for Unity promise to make it easier for developers to publish apps that support both ARKit and ARCore. AR Foundation allows developers to leverage the common features, such as plane detection and world tracking, found in the mobile AR toolkits. Available in ...more

One of the most prestigious annual events for the advertising industry, the Cannes Lions is the ideal backdrop for Snapchat to show the brands and agencies in attendance what it's got. On Monday, Snap did just that by opening an augmented reality exhibit at the La Malmaison a ...more

Electronic warfare tactics work by jamming, disrupting, or disabling the technology a target uses to perform a critical function, and IoT devices are especially vulnerable to attacks. Wireless security cameras like the Nest Cam are frequently used to secure critical locations, ...more

As smartphones become more accessible, billions of people have come to depend on their features for daily life. One of the most important aspects these days is the camera. OEMs have been working for years to improve camera quality, and they seem to have finally figured it out ...more

There is a wonderful site that just launched with the youth sports community in mind. The site is http://YouthSportTravel.com , a collaboration of youth sports coaches and a major online travel brand. They offer arguably the best prices on hotel and motel rooms anywhere. For p ...more

Business owners and marketeers are diverting from traditional marketing techniques, including billboards, radio and TV advertising, brochures, and any other outdoor promotions, to cheaper but effective Internet marketing strategies. Under the new arrangement, business owners r ...more

Following in the steps of Snapchat, Instagram, and YouCam, another popular photo app has gotten into the virtual try-on augmented reality game. On Thursday, BoxyCharm, a cosmetics subscription service, unveiled a partnership with app developer Lightricks that will bring cosme ...more

In his famous 1996 "Content is King" essay, Bill Gates predicted that content is where tech companies will make money on the Internet. The adage clearly holds true in the current phase of augmented reality experience. For example, Magic Leap, Snapchat, Facebook, Google, 8th W ...more

At Vision Summit 2017, UK-based Rewind, one of the recent additions to the Microsoft HoloLens Agency Readiness Partner Program, showed off a HoloLens application called "Flight Deck" that genuinely blew me away. The idea of watching a live-action sports experience on a coffee ...more

Magic Leap's legal battle against Nreal has taken an intriguing turn this week, as Magic Leap set a date to discuss the matter with Nreal. But a new partnership struck by Nreal adds another wrinkle to the duel between the two AR wearable makers. Meanwhile, Magic Leap, YouTube ...more

Augmented reality platform maker Zappar and its marker-based augmented reality technology have been around well before Apple and Google brought markerless AR to mobile apps. But, as the saying goes, if you can't beat them, join them. On Thursday, Zappar unveiled ZapWorks Stud ...more

Microsoft's latest move to further secure its hold on the emerging mixed reality space comes in the form of two new Mixed Reality Capture Studios in San Francisco (the flagship studio) and London. Announced on Oct. 25, the new studios will allow producers from a wide array of ...more

Augmented reality is really picking up steam as a tool for marketing departments to pitch their products. Over the past week or so, we've seen numerous examples of the augmented reality used to promote events in the world of entertainment. In the movie business, Disney/Pixar ...more

Now that some of the best-known beauty brands are leveraging augmented reality to market and sell products, the rest of the market is beginning to catch up — fast. The latest competitor to add AR to its arsenal is direct sales makeup company Younique. This month, the company ...more

Snapchat is probably used to Facebook copying its features by now, but Apple borrowing a page out of its playbook is likely a bit more surprising. But that's exactly what has happened, as Apple has added custom actions to its AR Quick Look protocol for web-based AR content th ...more

In the past few years, augmented reality software maker 8th Wall has worked to build its platform into a cross-platform augmented reality toolkit for mobile apps, as well as web-based AR experiences. Now, the company founded by former engineers from Facebook and Google is mak ...more

Augmented objects in the classroom are closer than they appear. Within celebrated the close of summer with Wonderscope's unveiling of a fourth installment in its iOS app, titled Clio's Cosmic Quest. This educational AR experience lasts about 10 minutes, and it is designed for ...more

The Microsoft HoloLens has a fairly passionate, yet relatively small group of users pushing the developer-centric device forward, mostly spreading the word about the device through word of mouth and meetups. But this weekend, during the annual NBA All-Star festivities, we got ...more

If you’ve never heard of the term search engine optimization or SEO, then your website probably isn’t optimized for search engines and it’s hindering your site’s ability to get all of the traffic that it should. Read on for an explanation of what this entails and how it can he ...more

A router is the core of anyone's internet experience, but most people don't spend much time setting up this critical piece of hardware. Old firmware, default passwords, and other configuration issues continue to haunt many organizations. Exploiting the poor, neglected computer ...more

As we enter the second half of 2018, rumors for the second season of flagships have started to emerge. On the Android side, this means the latest iterations of the Google Pixel, Galaxy Note, LG V series, and Huawei Mate. Thanks to FunkyHuawei and XDA, we now have some solid ru ...more

It's pretty much a given at this point that Facebook has a lot of data on us. While you might be conscious of the data you share with Facebook when you post, upload photos, or chat with friends on Messenger, you might not be thinking about all the data it receives from website ...more

People say that money makes the world go 'round. And it's no different in the world of augmented reality. If there are any doubts about the future of the AR industry, it doesn't seem like many venture capitalists or corporate investors share those doubts. According to Digi-Ca ...more