Viral

After achieving viral and financial success with its Gender Swap and Baby Face camera filters, Snapchat has returned with the augmented reality equivalent of Benjamin Button. On Thursday, the app added the Time Machine Lens to the carousel so that users can see what they will ...more

As competition for Spotify and Pandora, Samsung released Milk Music earlier in 2014, a free music streaming service for their Android devices. While Milk was unique to Galaxy owners only, it was popular enough that we showed you ways to get it on non-Galaxy devices as well. N ...more

Our quest to find new antibiotics has taken a turn — a turn down the road, that is. A team of scientists from the University of Oklahoma is scooping up roadkill and searching for bacteria on them that might yield the world's next antibiotic. The research — which discovered a ...more

To shine light on the future of the relationship between humans and viruses, a team of researchers from the University of Oxford looked into the dim and distant past. Without the capability to reproduce on their own, viruses infect other organisms, literally inserting their D ...more

The hype around augmented reality has risen to a fever pitch over the past two years, and if this week's selection of business news stories are any indication, the din is about to get down right deafening. That's because the Microsoft's follow-up to the original HoloLens is a ...more

Most of us equate feeling cold with catching a virus—but we've also heard plenty of debunkers proselytizing that being cold isn't what gives you the flu. Still, we know that cold and flu season always falls during the winter, so exactly what is the relationship between winter ...more

Advertisers must love when their commercials go viral. Take for instance the Esurance commercial where an elderly woman completely misunderstands Facebook jargon. "That's not how it works! That's not how any of this works!" And a meme is born. Well, what if I told you there ...more

Who had Lil Nas X, blood-drop Nikes, and satan worship on your 2021 bingo card? In a story that's stranger than fiction, the "Old Town Road" rapper has ruffled some feathers with the video for his new single, "MONTERO (Call Me By Your Name)" filled with demonic imagery usuall ...more

Norovirus outbreaks occur all year long, but peak in the winter months, which means we are in the middle of norovirus season. But there's still time to protect yourself from the highly infectious bug. There's no vaccine for the virus that causes one to three days of misery—ab ...more

Dangerous to humans and dogs, Rocky Mountain Fever, along with several other tickborne infections, is on the rise. According to the Centers for Disease Control and Prevention (CDC), the incidence of Rocky Mountain Spotted Fever (RMSF) has been increasing for decades. Overall, ...more

If you need some help expressing how you feel to your mom for Mother's Day, Snapchat and Facebook are here with some augmented reality help. On Sunday, Snapchat will offer several Mother's Day-themed AR Lenses to help users create photo or video messages for their materfamili ...more

For its latest augmented reality trick, Snapchat has brought the world an AR Lens that has become a bit of a viral hit on Twitter as users turn themselves and their favorite movie stars into characters out of a Pixar movie. According to a Snap spokesperson, more than 215 mill ...more

The McLovin Award was inspired by the fake ID toting nerd from Superbad. Clueless, looking for booze and perpetually horny-- every geek needs a shortcut to get the girl...that, and a fake ID. Bra removal is advanced McLovin. Most of us never get to this spot while still cover ...more

On Friday, the Tokyo Olympics finally kicked off after massive delays and complications due to the pandemic. Part of the opening ceremonies included an Intel-powered drone show that put a virtual globe in the sky, but this weekend a different kind of virtual object innovation ...more

Lighthouses and signal fires may have been the first social media. Without the ability to share language, a distant light meant "humans here." A new study from the University of California, San Diego, finds that bacteria can also send out a universal sign to attract the attent ...more

With the global COVID-19 pandemic preventing Pokémon GO players from venturing into the real world, developer Niantic has adapted the game for trainers to play in a socially-distanced manner. Likewise, with the annual Pokémon GO Fest, typically an exclusive gathering of playe ...more

Tremendous strides have been made in the treatment and outlook for patients infected with HIV, the human immunodeficiency virus. Treatment with a combination of antiretroviral drugs can keep patients with HIV alive for decades, without symptoms of the infection. The trouble is ...more

Tell the truth. The bat picture creeps you out. You are not alone. But in reality, bats truly are some of our best friends. They gobble thousands of disease-spreading bugs a night. But they also carry viruses that can be deadly to humans. So, bats — friend or foe? There are o ...more

Respiratory Syncytial Virus (RSV) is the most commonly occurring lower respiratory tract viral infection in young children and usually isn't serious, but in premature infants and babies under six months old, the infection can be severe, and even fatal. There is no vaccine, bu ...more

It's time to make some more room at the augmented reality cosmetics counter. This week, social media giant Pinterest unveiled "Try On," a virtual make-up visualization tool running on its Lens visual search tool. Don't Miss: Pinterest Is Comparing Their Lens Update to Cher's ...more

Fighting fire with fire, scientists are harnessing the adaptability of helpful microbes to challenge the adaptability of deadly microbes. What are we talking about? Hunting with phages — viruses that attack and kill bacteria. Bacteriophages are small, skeletal viruses that at ...more

Old school media stalwart The New York Times launched its augmented reality news content in 2018 with a feature on the athletes of the Winter Olympics. However, after a solid year of AR reporting, the Times all but abandoned its AR news coverage via its mobile app, instead op ...more

Microsoft and Sony are priming their promotional pumps to hype up their respective next-generation gaming consoles, Xbox Series X and PlayStation 5, both of which are scheduled to arrive in time for the 2020 holiday season. The former has enlisted the assistance of Snapchat a ...more

For its latest take on augmented reality-infused playsets, Lego is giving the young, and the simply young at heart, its twist on the viral lipsync format made popular by TikTok with Lego Vidiyo. The game remixes TikTok's video creation and curation features with a music busin ...more

As many as 700 species of bacteria live on our teeth and in our mouth, and just like the microbiomes inhabiting other parts of our bodies, they change in response to diseases and other health conditions. Type 2 diabetes is the most common kind of diabetes, and estimated 29 mi ...more

Thanks to the grandest of puns, May the 4th is Star Wars Day. And what better way to pay tribute to the space opera than with the augmented reality superpowers of Snapchat. While Disney has used AR via Snapchat, Facebook, and Google, among other outlets, to promote Star Wars ...more

TikTok is all the rage right now, and its green screen effect is one of the more popular augmented reality tricks creators use to boost their viewership numbers. Now Snapchat has leveled the playing field by making it easier to access its own green screen effect. Green or blu ...more

The mention of Zika can strike fear in the hearts of pregnant women. With infections increasing around the world, including in the US, researchers are fighting the clock to figure out how the virus can have such horrific effects in some people. Don't Miss: A Zika Outbreak Pr ...more

Gamers, anime fans, and those with an interest in Japanese culture are in for an AR treat courtesy of Google. On Tuesday, the company added 14 3D renditions of popular Japanese characters, headlined by pop culture icons Pac-Man and Hello Kitty, to its roster of augmented real ...more

Ever since Snapchat rebuffed its acquisition attempts, Facebook has morphed Instagram with features from Snapchat, such as stories, chat, and, of course, augmented reality. With regard to augmented reality, Snap is iterating at a fairly rapid pace. At its Snap Partner Summit ...more

One of the byproducts of the success of Pokémon Go was the viral images that made the rounds on social media of people putting Pikachus, Charmanders, and their brethren in compromising positions. Snapchat has a similar claim to fame, most recently with the inexplicable popular ...more

The words of three of tech's most important executives in the last 48 hours are providing some valuable insight into the near term future of augmented reality and the cloud infrastructures that support it. Apple CEO Tim Cook, Google CEO Sundar Pichai, and Snap CEO Evan Spiege ...more

Toymaker Lego has been on board with building AR into its playsets and mobile apps since the launch of ARKit. Its latest product takes the brand's approach to combining physical toys and virtual content and remixes it for a generation obsessed with the kind of homegrown music ...more

I've been steadily making my way through the series Hannibal, which arrived on Netflix in June. I've just now made it to the back half of the third season, which introduces us to a new villain who (spoiler alert) seeks to become the Great Red Dragon. So, imagine my delight up ...more

As Apple, Google, Snap, and Facebook wrestle for positioning to lure developers and creators to build augmented reality experiences for their respective tools, Facebook is looking at a learning approach for its Spark AR platform. On Tuesday, the Spark AR team launched a new s ...more

A recent study offers information that might help combat a deadly virus that affects an estimated 300,000 people each year in West Africa. In late June of this year, the World Health Organization reported an outbreak of Lassa fever with 501 confirmed cases and 104 deaths. The ...more

You know the signs—sneezing, fever, nagging cough, no energy, no appetite. It's the flu, but this time, it's your dog who's down and out. Yes, dogs get the flu, too. However, a team from the University of Rochester Medical Center and their collaborators have developed a new va ...more

It's the holiday season, and the tech industry is giving consumers several AR products and apps as gift-giving options. When Facebook started shipping Portal TV on Nov. 5, it marked a milestone as the first mainstream AR device for televisions. We had a chance to run it throu ...more

The office of your physician, or your local hospital, is where you go when you need medical care. But it could also be where you could pick up a life-threatening infection. Most people understand that the use of antibiotics has led to the development of "superbugs," germs tha ...more

Since the start of the COVID-19 pandemic, Google has packed new functionality into Google Meet to compete with Zoom, Microsoft Teams, and other video conferencing platforms. After adding background blurring and virtual backgrounds to match Zoom's capabilities, Google Meet now ...more

The hype surrounding non-fungible tokens (NFTs) has reached astronomical levels over the past few weeks, and now the technology has intersected with augmented reality's orbit in a fantastic way. NFT marketplace Illust Space is conducting a crypto auction featuring limited AR ...more

While Apple and Samsung have started integrating depth sensors into the iPad Pro and Galaxy smartphones, more advanced AR experiences are arriving for standard smartphone cameras on Android devices. Earlier this month, Niantic began rolling out updates for Pokémon GO that add ...more

Like its predecessors WandaVision and Falcon and the Winter Soldier, Marvel's latest series for Disney Plus, Loki, has its own augmented reality experience. However, while the former titles did not debut their AR content until just ahead of their respective season finales, th ...more

I watched Michael Mann's "Public Enemies" (DP: Dante Spinotti) last night for the first time and was struck by a very unconventional, yet effective (I think), cut. In the opening sequence (video below), Dillinger is driven up to the entrance of a prison and escorted out of the ...more

With the new season of The Mandalorian underway, Google has launched a new AR app that enables some Star Wars fans to connect with virtual characters in between new episodes. That is, as long as you have an Android smartphone. Check that...a 5G Android smartphone. Don't Miss ...more

After an Instagram creator created a viral sensation last holiday season with the Which Disney camera effect, Disney followed it up with a Sponsored Lens playing a similar roulette with programming from Hulu. Now, Disney is back with a Snapchat Lens that takes its Hulu promot ...more

Throughout the COVID-19 pandemic, Facebook enjoyed a boost in sales of Portal, its smart video cameras with AR effects, as social distancing became the norm. Now, with the pandemic continuing despite the deployment of several vaccines, the Portal portfolio is positioned to be ...more

While most established media brands are satisfied with copying Pokémon GO to jump into augmented reality gaming, at least one property is taking a slightly different approach. Launched this week, Wallace & Gromit: The Big Fix Up is a mobile game fitting into the life simulati ...more

If you're a man and subscribe to podcasts or YouTube channels that cater to masculine interests, then you've almost certainly encountered sponsorships from Manscaped. And that means I don't have to explain what the company is selling you (for the uninitiated, it's a company de ...more

Activating the body's own immune system to fight cancer is the goal of immunotherapy. It's less toxic than chemotherapy and works with our body's natural defenses. The trouble is, it doesn't work for most patients — only about 40% of cancer patients get a good response from im ...more

At first glance, it may not sound like there's much value in doing a crossword puzzle in augmented reality, but The New York Times has managed to revamp the pastime as an immersive game. On Tuesday, the media company published its December 22 mini-crossword puzzle via the Spa ...more

As the year comes to a close, we've invited some of the leaders of the AR industry to take the time to look back at the progress the AR industry has made while looking forward to what's ahead in 2020. A report on the top apps of 2019 — and the decade — also offers some insight ...more

The year was 1947. Scientists had isolated a virus from a pyrexial rhesus monkey in Uganda and named it after the forest where the monkey lived — Zika. Then, a little more than a year ago, in the fall of 2015, health officials in Brazil reported a sharp increase in the number ...more

Drug-resistant bacteria have made curing some infections challenging, if not nearly impossible. By 2050, it's estimated that 10 million people will be dying annually from infections with antibiotic-resistant organisms. Scientists have responded to the challenge with novel str ...more

Our quest to find novel compounds in nature that we can use against human diseases —a process called bioprospecting — has led a research team to a small frog found in India. From the skin slime of the colorful Hydrophylax bahuvistara, researchers reported finding a peptide — a ...more

At a global security conference in Munich, philanthropist and businessman Bill Gates spoke about the next pandemic and a dire lack of global readiness. Here's how his statement could come true—and how to be ready when it does. On Saturday, Bill Gates joined hundreds of heads- ...more

After introducing a pair of new Spark AR capabilities last week, Facebook had one more trick up its sleeve to unveil at its virtual F8 Refresh developer conference. On Wednesday, Facebook gave its audience a sneak peek at its new Multipeer API, which will enable Spark AR crea ...more

For the average consumer, augmented reality is a fun way of dressing up photos and videos for social media. However, AR is also gaining momentum as a medium for storytelling, particularly in sharing powerful messages. In light of the protests stemming from the death of George ...more

When life hands you lemons, make lemonade. At Magic Leap, the lemons are the COVID-19 pandemic, and the lemonade is a new solution for virtual meetings born out of social distancing. As reports of Apple's long-awaited AR wearable begin to kick up again (and designers continue ...more