Virtual Reality

If the end of every year is focused on new iPhones, then February, which coincides with Mobile World Congress, is often when we get new Android news, and this month is no different. On Monday, Amazon released a new video demonstrating how its AR View tool in the Amazon app wo ...more

A very low-key update to the ARCore developer's site has expanded the universe of officially-supported devices for Google's augmented reality toolkit to include the Samsung Galaxy S7, S8+, and Note 8 handsets. The expansion itself isn't a surprise with regard to the S8+ and N ...more

In just a few days, all the Galaxy S9 and S9+ leaks will come to an end, as Samsung will officially unveil its latest top-tier smartphone. But before that happens, we're all getting another leaked image of the handset thanks to a bit of snooping and the magic of augmented real ...more

Soon, kids young and old aspiring to imitate Iron Man will only need to learn how to duplicate Tony Stark's snarky wit, because Hasbro will now supply the augmented reality helmet. This spring, just in time for Avengers: Infinity War, the latest installment of Marvel's cinema ...more

After pouring out $10 million for 60 seconds of Super Bowl advertising time, Doritos and Mountain Dew continued their Sunday marketing binge on Snapchat. For their spot during the game, Doritos and Mountain Dew staged a lip-synched rap battle between highly meme-able actors P ...more

Facebook may have shamelessly copied Snapchat and its camera effects for faces (as well as its World Lenses), but it might beat its social media competitor to virtual body augmentation. The AI Camera Team at Facebook has developed a method for detecting body poses and separat ...more

Seeing your baby for the first time via ultrasound is an exciting moment for new parents, but a new augmented reality twist on the experience could make the experience even more powerful. Or, it could just give you x-ray vision. Last week, Takashi Yoshinaga, a researcher at ...more

When it comes to marketing, sexy sells, a point that has been lost on most augmented reality hardware makers focused mostly on the geek space. But a new promotional spot from AR-in-the-car accessory maker WayRay indicates that AR companies are beginning to see the virtual sizz ...more

Did you forget to get a Christmas gift for that niece or nephew who you see once a year? If you're lucky, the Walmart near you may have a Merge Cube in stock. When paired with the 57° North game for the Merge Cube, the mysterious-looking cube offers the possibility of extende ...more

Augmented reality has given companies worldwide great powers for innovating business practices and engaging customers, but on Monday, Honda demonstrated that with great power, also comes great social responsibility. In this case, the carmaker, with a technology assist from Bl ...more

Do you know when you're going to die? Your iPhone or iPad does. That's the premise behind Death Mask, an experimental app developed by Or Fleisher and Anastasis Germanidis. The experiment is influenced by death masks, sculptures cast from people's faces that, in some culture ...more

Facebook's camera platform is the augmented reality vehicle of choice to promote the latest musical effort from Taylor Swift. T-Swift's new album, Reputation, dropped today. To get her fans psyched, an AR effect electrifies the user with virtual lightning, while a snippet from ...more

With the official release of iOS 11, the availability of an app that uses the much-hyped ARKit platform to place virtual furniture in one's home was expected. The fact that the app comes from Houzz, and not IKEA, may come as a surprise, considering that the latter was feature ...more

An update to the Human Anatomy Atlas 2018 enhances the study of the human body with augmented reality courtesy of iOS 11 and ARKit. The app provides a detailed 3D model of the human anatomy, allowing students to see tissues and organs and virtually dissect without all the mes ...more

IKEA can help customers determine if a couch fits in their living room, but who is going to help them figure out if their new SUV will fit in the garage? Edmunds offers the solution with their iOS app, updated to version 12.0 for iOS 11 and ARKit. The AR feature is found unde ...more

One of the defining parts of my childhood was getting extremely frustrated with claw machines at arcades. Usually, that was because as fun as they were, they were probably rigged and wouldn't actually grab anything. Which is why a new claw machine demo made with Apple's ARKit ...more

The creative possibilities are part of what makes Apple's ARKit so exciting. We've seen new camera effects, painting, and new ways to tell stories through ARKit. Now, the app developer studio "Orb" has created an app to let you create scenes with 3D objects of your choosing. ...more

Think you're a true Star Wars fan? I bet you haven't created a demo using Apple's ARKit that creates a map of the entire Star Wars galaxy. How's that for being a fanatic? ARKit developer Namek Kural posted the demo on YouTube after previously abandoning a website with similar ...more

You'd better start watching where you're stepping because there are portals opening up everywhere thanks to Apple's ARKit. We've previously seen portal doors appearing leading to many different places, including a recent one leading to inside the Doctor's TARDIS. However, new ...more

Furniture arranging apps have been rolling out on different platforms for a while now thanks, in no small part, to augmented reality. However, people have been waiting to see what the first room arranging app was going to be with Apple's ARKit. Most of the signs pointed to it ...more

Education opportunity is a big part of what makes Apple's ARKit so exciting. The Museum of Flight in Seattle is taking full advantage of that with their new platform prototype. The company partnered with digital media company Tosolini Productions to create an immersive virtua ...more

Artificial intelligence and augmented reality go together like spaghetti and meatballs, and Lenovo has some ideas on how to spice up the recipe. As part of their annual Tech World conference in Shanghai, China, Lenovo presented several concept applications and devices powered ...more

Earlier this month, Edgybees was the first game developer out of the gate with an augmented reality racing game for DJI drones called Drone Prix AR. Now, as the month closes, they are crossing the finish line with the first gaming app for Epson Moverio BT-300 Drone Edition sma ...more

Universal Studios and Cinemark Theaters have enlisted mobile augmented reality game Seek to promote The Mummy, a reboot of the action-adventure film franchise starring summer movie mainstay Tom Cruise. Available as iOS and Android apps, Seek is among a growing number of mobil ...more

Kings Dominion, an amusement park located in Doswell, Virginia, just announced a mobile augmented reality game for park visitors. Gameplay in The Battle for Kings Dominion — available on May 19 for iOS and Android devices — follows the playbook designed by Niantic through Ingr ...more

Get ready to draw like Leonardo da Vinci, or, at least, trace like him. A new augmented reality app, SketchAR, is the first mobile app that uses AR to allow users trace an image on real paper. The Lithuania-based company describes their product as "an application through which ...more

If you have a HoloLens, you can now control the lighting throughout your home or office via holographic controls using the free Hue Lights app in the Windows Store. The app, made by California-based AfterNow, works with the Philips Hue colored lighting system and is much more ...more

Augmented reality software developer Maxst has made the move into hardware with Revelio, their new untethered AR smartglasses. These stereoscopic glasses feature an Octa-core processor, 2 GB of memory, a 40-degree field of view, and a 720p display, and they do not require bein ...more

In mid-November, Vuforia officially released Vuforia 6.1, which has full support for the Microsoft HoloLens. They also released their AR Starter Kit to the Unity Asset Store, which contains scenes that show you how to use Vuforia features. While I have yet to find any confirma ...more

As people experiment with mixed reality software, we're seeing applications that cover the entire spectrum of human interest. Anything that can exist in the physical world has a place in the holographic one. And just as we enjoy building various contraptions with real parts, a ...more

What happens if you unknowingly connect a malicious USB drive and it starts infecting your entire office network? Instead of having a panic attack and working all night to find a fix, you can just put on a mixed reality headset like Microsoft's HoloLens and point. Don't Miss: ...more

When you want to leave someone a quick message, you often write it down on a sticky note and paste it to the relevant location. Alternatively, you call to leave a voicemail. Holo Voice Memo lets you do both at the same time by leaving an audio clip on a physical object in the ...more

Complex games in mixed reality require a pretty detailed scan of the room, and getting this process right can be both time-consuming and annoying. Computer science students at the University of Washington decided to fix that by turning it into a game. Video: . It's hard to kno ...more

Walking, talking, life-size holograms aren't just for staging Hatsune Miku concerts and reviving Tupac, Michael Jackson, and other fallen stars. Holographic technology company VNTANA hacked the Microsoft Kinect to simplify the creation of life-size, 3D projections. For exampl ...more

Lenovo is teaming up with Google to debut the first Project Tango smartphone, which uses 3D sensors to map the world around it. The Tango phone will be able to give directions without the need for GPS, and it can augment reality to bring things like dinosaurs and cars into you ...more

Holographic technology has made a push towards becoming a reality for everyday consumers, most recently with the introduction of the Microsoft's HoloLens, which combines real-world and virtual elements in one awesome device. While it may be a while until that this technology ...more

Google has just launched a new revolutionary augmented reality game for Android called Ingress. Their new mobile game centers around the fight for control of the minds of everyone here on Earth. It's a freaking worldwide fight—from your smartphone! While augmented reality in i ...more

A new survey of game developers paints a somewhat less than rosy future for augmented reality gaming, but there's still some hope for its long-term prospects. The Game Developers Conference, which is holding its annual event in March in San Francisco, recently surveyed about ...more

Beware: After a new caucus — the Congressional Caucus on Virtual, Augmented, and Mixed Reality Technologies for the 115th Congress — formed in the US House of Representatives, the government has decided to go after all mixed reality head-mounted displays. The HoloLens, Magic L ...more

The Lens Studio community, now made up of more than 200,000 creators, has generated some impressive augmented reality effects in the last few years. Amazingly, the groundbreaking Lenses for Snapchat continue to come, often from the internal AR team at Snap. Take, for instance ...more

The world of Lego is timeless primarily because everyone, regardless of age or background, can build a wide variety of amazing things with the simple component blocks from the classic toymaker. But now that Snapchat has brought that dynamic to augmented reality via the Rebuil ...more

The surging activity in augmented reality in both the business and consumer sectors is being matched with a wealth of updates and partnerships from Snap Inc. On Thursday, during the company's Snap Partner Summit 2021, a wide range of tie-ups and new features were unveiled, wi ...more

Throughout Thursday's virtual Snap Partner Summit, Snapchat's parent company made a profound statement: If you use Snapchat, you're a creator. Of Snapchat's more than 500 million creators (aka daily active users), about 40% interact with AR daily to capture content. Don't Mi ...more

For most mainstream users, LiDAR sensors for precision depth sensing remain the exclusive domain of Apple iPhones and iPads, but Google is helping Android device makers close the depth gap on the software side via its ARCore toolkit. After introducing new AR features for Sear ...more

Snapchat's first foray into augmented reality started with the selfie camera and face-tracking technology, with the app's AR capabilities expanding from there. More recently, Snapchat creators have gained full-body tracking via Lens Studio, which begat virtual costumes such a ...more

The march of Amazon to insert itself into nearly every retail arena continues with the e-commerce giant's latest move to launch its own brick-and-mortar beauty salons. However, this new initiative isn't limited to simply facilitating transactions at real-world locations, inst ...more

Two years ago, the 50th anniversary of the moon landing gave flight to a handful of Apollo 11 augmented reality apps and experiences, including one from the Smithsonian Channel. Now, as NASA's latest unmanned mission to Mars is scheduled to land on Thursday, the Smithsonian C ...more

The team over at Spatial isn't done innovating its way through augmented reality in 2020. Just days after adding a mobile option to its groundbreaking Spatial virtual collaboration product, the company is releasing Tele, a new app geared toward more casual, AR-powered video c ...more

Comparing the present-day states of the consumer and enterprise sectors of augmented reality is like evaluating the merits of sports car versus work trucks. Like consumer AR, sports cars are sexy and exciting, but perhaps a bit impractical at times. On the other hand, enterpri ...more

At the eMerge Americas investors conference in Miami, Florida, Magic Leap founder and CEO Rony Abovitz previewed details of the launch of their highly-anticipated device. In a question and answer session moderated by Matt Haggman, program director at Knight Foundation, Abovit ...more

If you're standing in a foreign city, surrounded by signage in a language you don't understand, you won't suddenly be able to read it. But with a clever feature in Google's Translate app, your smartphone can. The app began as Word Lens, an augmented reality (AR) project by Qu ...more

Eventually, even the most private company has to file its patents and unveil its tightly-held secrets, and Magic Leap is no exception. The US Patent and Trademark Office recently published a treasure trove of Magic Leap patent applications that appear to provide more details ...more

Facebook's earnings calls are generally focused on numbers—revenue and user growth. But this week the company's founder and CEO, Mark Zuckerberg, carved out a significant portion of the call to elaborate on Facebook's plans for immersive computing. • Don't Miss: Facebook CEO ...more

Brands are increasingly adopting augmented reality to promote their products and services, and they have multiple paths for bringing AR experience to their audiences. To promote its stage production, the Harry Potter franchise turned to Facebook to pull together an AR experie ...more

The Fourth of July, the celebration of US independence, as well as the second paid holiday of the summer, has arrived. If you're vaccinated, you're probably planning to commemorate the occasion much differently than last year. However, if you're still playing it safe, you can ...more

With over 164 million adults in America playing video games — there are only 209 million adults in the country — this industry is one of the hottest around. Game developers and designers are always in need. If you've ever wanted to translate an idea onto the screen, The Compr ...more

Now that MLB has finally begun to play ball without fans, the NBA is gearing up to restart its season with 22 out of teams qualifying to play in isolation in Orlando and advance to the playoffs. While baseball teams are piping in crowd noise from MLB The Show and propping up ...more

While Snapchat had a head start in making augmented camera effects popular on smartphones, Facebook has spent the past few years in hot pursuit, with no less than three apps offering mobile AR experiences, plus its Portal hardware lineup of smart home devices. Facebook's late ...more

The coronavirus pandemic has ushered in an unprecedented time in modern history where terms like "social distancing" and "self-quarantine" have pushed their way into the zeitgeist. One of the most popular (and likely most effective) ways that employers have done their part in ...more

As first reported by Next Reality last year, game developer Preloaded, in partnership with BBC Studios, has finally launched BBC Earth - Micro Kingdoms: Senses. The experience, which allows the user to become immersed in the world of insects and arachnids, is accessed using t ...more