Virtual Reality

4DViews, the volumetric capture company that films actors and performers in augmented and virtual reality for things like movies, TV series, and applications, has just released the app 4DViews: Raise Virtual to Reality, to demonstrate its technology for smartphones. The mobil ...more

Google announced several new devices (as well as updates to existing devices) that will take advantage of the company's augmented and virtual reality platforms. During their keynote presentation at Google I/O, David Bavor, vice president – virtual reality at Google, shared th ...more

The leading platforms enabling augmented reality technology lead our headlines in Market Reality this week. Unity Technologies received a sizable investment and PTC striking another development partnership as its annual LiveWorx conference wraps up. Fittingly, both companies ...more

Every Tuesday, Next Reality will give readers a rundown of the augmented and mixed reality news briefs from the preceding week that we didn't cover already. This way, you'll never miss anything of importance in the Next Reality landscape, and will always know what's going on w ...more

Earlier this week, a mysterious tweet appeared on the HTC Twitter account of a picture containing the letter "U" topped with a tiny "for" and the date "01.12.2017" at the bottom. It is a pretty solid teaser, but for a company that has had a solid year with their Vive virtual r ...more

Though the Golden State Warriors won the crown as the NBA's best team again this season, the Sacramento Kings continue their rule as the sport's technology leader, debuting their new uniforms from Nike through augmented reality today. With an assist from Zappar's augmented re ...more

As promised earlier this year, Neurable has introduced limited beta of a Unity-compatible software developer's kit (SDK) for its brain control interface (BCI) for augmented and virtual reality. The startup, birthed at the University of Michigan, takes a machine learning platf ...more

Facebook's annual earnings call on Wednesday didn't come with any big surprises, that is, if you took everything at face value. However, if you read between the lines, and paid close attention to the very specific and intentional language the company's CEO, Mark Zuckerberg, u ...more

Apple CEO Tim Cook has said that augmented reality (or, AR for short) will "change everything." But what, exactly, is augmented reality? Generally, augmented reality refers to the process of presenting virtual objects and imagery — usually through a wearable lens or external ...more

Every industry has its own jargon, acronyms, initializations, and terminology that serve as shorthand to make communication more efficient among veteran members of that particular space. But while handy for insiders, those same terms can often create a learning curve for novic ...more

Virtual reality holds the promise of electronically visiting distant places we'd otherwise struggle to reach, but that teleportation-esque ability isn't possible without the right content. YouVisit created a platform that makes it easy for almost anyone to create immersive 360 ...more

On Monday, toy maker Merge virtually blasted its way into CES 2018 with a new tech-meets-toys innovation in the form of an augmented reality gun controller for use with smartphone-powered first-person shooter apps. The 6DoF Blaster (6DoF refers to "six degrees of freedom"), a ...more

NextReality will be giving readers a rundown of the augmented and mixed reality news briefs from the preceding week that we didn't cover already. This way, you'll never miss anything of importance in the NextReality landscape, and will always know what's going on with new augm ...more

Tricking your eyes into seeing 3D images isn't all that hard in movies or even in virtual reality, but when you start projecting holograms into the physical world, you run into some difficult problems. Microsoft obviously figured them out with their HoloLens, but how? The proc ...more

When you think about consumer VR headsets, you either imagine a computer-tethered powerhouse like the Oculus Rift and HTC Vive, or something portable yet limited that utilizes your smartphone like Google Cardboard. Somehow, we haven't seen much in-between, but the Idealens aim ...more

Creepy crawlers. I'd say I'm not an extremely girly-girl. But (much to my embarrassment) bugs still have the capacity to make me shriek. Solution? A new study suggests that augmented reality could be used to cure cockroach phobia. Via Neo-Academic: "...You sit at a desk, wea ...more

At their event in San Francisco today, Microsoft announced that they have begun accepting pre-orders for Windows Mixed Reality headsets from Acer, Dell, Lenovo, and HP, with the devices arriving on Oct. 17 along with the Windows 10 Fall Creators Update. Video: . In addition, t ...more

Apple's plans for virtual, mixed, and augmented reality have remained a mystery for some time, but now we at least have some idea of what they're thinking about. UploadVR uncovered a patent showing a VR headset design that looks like a thick pair of sunglasses and utilizes an ...more

It isn't too hard to see John Hanke's bias towards augmented reality. His company, Niantic, created the astronomically profitable game Pokémon GO, which revolves around AR technology. However, Hanke has a case against virtual reality—he believes it just won't be healthy, in mo ...more

Any stoked Coachella-goers out there? Well, get even more excited, because the celebrated music festival has partnered with virtual reality company vantage.tv and software platform Camera IQ this year to take the Coachella VR/AR app to augmented reality paradise. If you were ...more

ASUS is gearing up to move its augmented and virtual reality departments into an independent startup named Glamorfy, according to a recent report from tech news site Fudzilla. Glamorfy has existed since 2015 as an arm of ASUS, and before now, the separate AR and VR department ...more

Wish your dull room was a little more refreshing? Through the power of mixed reality and the Microsoft HoloLens, one app can transform your space into a relaxing tropical island. Video: . We generally look at virtual reality as the escapist technology and mixed/augmented reali ...more

Today, Microsoft announced its Windows 10 Creators Update, adding the ability to scan objects in your world and bring them into the computer. With newly-announced inexpensive VR headsets and the HoloLens, you can enjoy those transplanted 3D objects in mixed and virtual reality ...more

People fear virtual reality will isolate us, but the right experience can prove it does the opposite. AltspaceVR is a virtual world you can utilize to chat with others around the world, but that's not all. You can also play card and board games, a game of laser tag, or a song ...more

Google and Samsung have been leaving Apple in the dust when it comes to virtual reality gear. However, as the market grows and becomes more impossible to ignore within the tech world, Apple may be forced to play catch up. This could account for the new Apple patent that was gr ...more

We're set to see the actual debut of Google Daydream on October 4, and it'll hopefully serve as a significant step up from Cardboard—their current virtual reality smartphone platform. If you want to get an early taste, you can set up a development kit—you just need two phones ...more

We've heard a bit about Google Daydream—the new smartphone-based virtual reality platform that is supposed to provide a markedly better experience than Cardboard—but don't really know what it'll look like. Engadget claims we could find out in just a couple of weeks, since Andr ...more

Virtual reality technology company Oculus VR announced that it will begin accepting preorders for its long-awaited Oculus Rift headset beginning Wednesday, January 6th, at 8 a.m. Pacific time. The Facebook-owned company hasn't released any pricing details yet, but the blog po ...more

E3, or the Electronic Entertainment Expo, is the 20th annual trade show for video games and gaming tech. The event takes place on Tuesday, June 10th at the Los Angeles Convention Center, and you can watch a live stream of the event on Twitch. Video: . Some of the most anticipa ...more

The largest and arguably most widely known event of its type, especially in the US, the Sundance Film Festival is an annual celebration of independent film—ones made outside the Hollywood system. This year, a new type of experience appeared at the Sundance Film Festival in an ...more

The future of augmented and mixed reality offers many possibilities, mostly because we're still figuring out everything it can do. While Meta is open to exploration, they've spent a lot of time thinking about what the future of this technology will be. We spoke to Ryan Pampli ...more

Augmented and virtual reality continues to be a hot commodity among tech investors, with more than $800 million invested in AR/VR companies in the second quarter alone and global tech leaders like Samsung focusing their investment strategies on the emerging field. The investm ...more

Over the past week, companies took a variety of approaches to investing in augmented reality. Lampix is backing its own effort to build an ecosystem for augmented reality platforms. Nokia and Xiaomi are teaming up on numerous fronts, potentially including augmented reality. ...more

Black Mirror, Netflix's technology-horror anthology, never fails to provide thought-provoking entertainment centered around emerging and futuristic technologies, and the third season's second episode, "Playtest," delves deep into the worlds of mixed, augmented, and virtual rea ...more

People say that money makes the world go 'round. And it's no different in the world of augmented reality. If there are any doubts about the future of the AR industry, it doesn't seem like many venture capitalists or corporate investors share those doubts. According to Digi-Ca ...more

Make a CGI jackass Virtual reality program (really just a video). Tell the person putting on the helmet that it seems so real that they'll feel it. In the video have the characters come up to the person and kick him in the balls and other stuff. While the video does this one o ...more

Around this time in 2016, the predictions for the next year had reached something of a consensus: 2017 would be the year of augmented reality. But a funny thing happened on the way to the future — nothing much, really. At least not for the first half of the year. It seemed cl ...more

Occipital's initial augmented reality module, the Structure Sensor, gave iPhones and iPads the depth-sensing abilities of the HoloLens. Now, the company's latest product promises to do the same for Android devices, as well as augmented reality and virtual reality headsets and ...more

Better known among consumers for its virtual reality apps, Jaunt is now pivoting toward solutions for augmented reality developers. The company's latest innovation, called the Jaunt XR Platform, is a lightweight volumetric capture system that yields real-time 360-degree video ...more

Mixed reality (MR) feels like an amazing, almost mind-blowing futuristic technology—but only once you've experienced it for yourself. Words, images, and even videos simply cannot describe the experience in full. If you want to really peer into the future and experience MR for ...more

Old school media stalwart Sports Illustrated is billing this year's Swimsuit Issue as the "Most Immersive Experience Ever," and it certainly lives up to that statement, as the magazine has added augmented reality and virtual reality experiences to this year's version via Snapc ...more

After many months of endless speculation over the mysterious augmented reality platform Magic Leap, software engineers worldwide have been waiting for any news of what development environment this amazing technology might use. Thanks to Paul Reynolds, the former Magic Leap Sen ...more

As augmented reality gains popularity, the demand for delivering related services and generating content increases. This is demonstrated by a pair of investments from the past week, one in the expansion of a technology lab and another in the form of seed funding for a content ...more

Two companies behind a number of augmented reality devices have joined forces to develop a 3D depth-sensing camera system that will facilitate computer vision capabilities for augmented/virtual reality experiences and more. Qualcomm Technologies, Inc., whose processors power ...more

This week, two companies preparing the most anticipated augmented reality devices for consumers were the subject of reports regarding strategic moves to put them in better positions to move those products forward. Magic Leap is reportedly seeking an extension of its last roun ...more

One could argue that, at least for the moment, software development is more important to the augmented reality experience than hardware. Since a viable augmented reality headset has yet to emerge for the broader, mainstream consumer market, currently, the same devices that mak ...more

While the technology continues to mature, businesses from various industries continue to adopt augmented reality to improve the efficiency of business processes. In this edition of Brief Reality, as conference season continues, we see examples of augmented reality applied to l ...more

Magic Leap One owners, start your virtual engines, as automotive virtual reality developer RelayCars has published an app to Magic Leap World that lets users customize and test drive a 2019 Kia Stinger. The RelayCars app, which is available as a free download, enables Magic L ...more

A few days before Christmas last year, we saw the first glimpse of HoloSuit, a new motion controller by startup Kaaya Tech. This full-body motion controller is designed as a tracksuit with sensors that can be used to control devices such as a computer or Microsoft HoloLens, an ...more

Whatever you want to call it for now—Android Nutella, Android Nougat, or Android 7.0—the upcoming "N" release of Android will surely bring in tons of new features and functionality. We know it will be named after a dessert, and we know that Google uses an alphabetical naming s ...more

This week, Next Reality released the fifth and final set of profiles on the NR30 leaders in augmented reality, with this chapter focusing on the influencers in the industry. Coincidentally, a company with a representative among the NR30 AR Influencers, Magic Leap, monopolized ...more

Influenced by the growth of augmented and virtual reality technology as well as 3D computer vision, Ericcson Ventures invested in Matterport, whose hardware and software help companies create AR/VR experiences. In other AR market news, HoloLens supplier Himax Technologies is ...more

This morning, in an early morning session at GDC 2017, Brandon Bray, a senior program manager lead at Microsoft, revealed a mixed reality headset made in collaboration with Acer—a different headset than the one we saw from Acer at CES 2017 earlier this year. Also at the event, ...more

Sketchfab, one of the leading 3D model aggregators, continues to defend its turf from encroachment by Google. This time, the company has deployed a new API that gives developers even easier access to Sketchfab's extensive library. With Sketchfab's download API, augmented and ...more

Virtual reality and horror were meant for each other. You'll get all the positive aspects of experiencing a terrifying situation such as excitement and an adrenaline rush, without any of the real-life consequences, like being ripped to shreds by a herd of flesh-eating monsters ...more

New York-based startup CTRL-Labs has closed a $28 million Series A round of funding from Google parent Alphabet's GV and Amazon's Alexa Fund, among others, for its next-generation neural interface technology for AR/VR and robotics. CTRL-labs offers a twist on the brain contro ...more

With its recent acquisition of 3D gaming engine PlayCanvas, Snapchat parent Snap, Inc. appears to be preparing a challenge to the existing players in the world of game development, particularly in terms of augmented and virtual reality gaming. The acquisition appears to have ...more

Computer vision technology maker uSens, Inc. has unveiled uSens Fingo, a camera module that enables tracking of hand and head movements for PC-based, mobile augmented, and virtual reality platforms. With an embedded dual-lens camera, uSens Fingo attains accurate inside-out 6D ...more

Forget 3D movies. Warner Bros.' newest patent shows off designs for a mixed reality movie-going experience that will leave other theater-going experiences in the dust ... all in the comfort of your own home. Patently Apple discovered the patent application, which was publishe ...more

Although professional sports has been no stranger to emerging technology, it still seems hard to think about how a football player might benefit from strapping on a VR headset. While it won't do much in an actual game, many athletes can improve by using virtual reality as a tr ...more