Virtual Reality

Six Flags is teaming up with Samsung to make riding a roller coaster a little more thrilling, and quite possibly a little more nauseating as well. Six Flags is adding a virtual experience to nine roller coasters, which riders can experience via a Samsung Gear VR. It seems sim ...more

The world of investment and finance can be labyrinthine in its very nature — and even more complicated in regards to augmented and mixed reality. While these new emergent technologies are teeming with explosive levels of unrealized potential, there's still a big layer of uncer ...more

The mainstreaming of augmented reality won't happen overnight, but it's becoming increasingly clear that traditional media is leading the charge in the effort to introduce the public to immersive computing. A recent example came from none other than USA Today via its 321 Launc ...more

Between acquisitions, hirings, patent applications, and insider reports, all signs point to Apple building a smartglasses product that could ship as soon as 2020, but the company has not officially confirmed such plans. Apple currently has 21 open positions that mention augme ...more

The rumors surrounding the next iPhone and Apple's ambitions toward augmented reality have been going on for months, and a fresh development brings back the idea of Apple's Smart Connector bringing the two together. The Verifier, an Israeli news site, claims the next suite of ...more

The US Department of Education has put together a competition called the EdSim Challenge with a $680,000 purse to facilitate next-gen education. The event calls upon augmented and virtual reality, as well as video game developers, to bring immersive simulation concepts to prep ...more

In any business, there are a number of questions companies must answer in order to get customers to buy a product or service. The same holds true for companies selling augmented reality headsets. How do you sell the devices? For Magic Leap, the answer may include physical ret ...more

Halloween may be finished, but the augmented reality chills are not over yet for some people. Arachnophobes are bravely facing their fears by cozying up to augmented reality spiders for a university study. Wayne State University's Stress, Trauma, and Anxiety Research Clinic ( ...more

This week, two companies looking to capitalize on the growing augmented reality industry, raised funding from starkly different sources. Meanwhile, several companies supplying components and technology for augmented reality experiences reported positive results from the first ...more

It will likely take a few more years before smartglasses are ready for primetime as component makers achieve the innovations necessary for consumer-centric device designs. Nevertheless, two technology companies are making steps in that direction as Qualcomm is rumored to be wo ...more

This week's Game Developers Conference came at just the right time for Magic Leap, a company that was riding a wave of bad news from legal troubles and rumors regarding Magic Leap One. The event was the ideal backdrop for the company to unveil its Creator Portal and SDK, with ...more

A Series B round of funding, totaling $30 million, will enable Helsinki-based startup Varjo to launch its industrial-grade augmented and virtual reality headset capable of "human-eye resolution" before the end of the year. The investment will fund an expansion of Varjo's hard ...more

This week, saw two companies leaning on AR to prop up their financial futures. On one hand, Apple made quite a bit of AR-related news ahead of its quarterly earnings report next week. On the other hand, Vuzix launched a pre-order program for its Blade smartglasses and closed ...more

Augmented reality is quickly becoming a popular tool for marketing use cases, as demonstrated by new projects serving the automotive, entertainment, and tourism industries this past week. Blippar Cranks Up Automotive Recognition to Deliver AR Content Last week, Blippar intro ...more

This week's Brief Reality is led by a pair of stories with an eye to the future of the augmented reality industry, first in terms of standards for the industry, then with regards to its future applications in the automotive realm. Finally, one company looks to boost its future ...more

This week in Market Reality, we see two companies capitalizing on technologies that contribute to augmented reality platforms. In addition, industry mainstays Vuzix and DAQRI have business news of their own to report. Fastdata.io Raises $1.5 Million A group of investors head ...more

Last week, a new Kickstarter campaign arrived for a completely untethered, augmented reality headset for under $300 called Okularion. While at first glance, this unit looks very much like a Samsung Gear VR, one thing that sets it apart (aside from being untethered from a nearb ...more

The HoloLens is a natural medium for 3D data visualization, which offers a far more ideal approach over 2D screens to managing multiple resources simultaneously and grasping the bigger picture. We've already seen how management is using holograms to oversee cities, firefighter ...more

Google's Tilt Brush has proven to be one of the most compelling VR experiences for the HTC Vive, letting you paint with crazy materials like electricity and duct tape. It is clearly an experiment in bringing the joy of imagination to life—or creating some form of virtual LSD—a ...more

Influencers of augmented reality demonstrate expertise in their fields and outline a strong vision for the future that they evangelize to others. They help define the direction of the industry and identify others who foster and create innovation in the field. The idea of the ...more

Augmented Reality, or just AR, is a combination of graphics overlaid onto the real world. Think of it as a cross between Virtual Reality (VR) and Real Reality (RR). Some good examples are Esquire's AR issue, eLearning video & GE's AR. AR is still in early phases of developmen ...more

What if everything in life was controlled by augmented reality? Keiichi Matsuda imagines: "The architecture of the contemporary city is no longer simply about the physical space of buildings and landscape, more and more it is about the synthetic spaces created by the digital i ...more

Disney Parks are hard at work bringing the technology from a long time ago in a land far away to life for the opening of Star Wars Land parks in Anaheim and Orlando in 2019. Much of the environment, characters, and peripherals can be recreated through construction, costumes, ...more

In its latest feature with an assist from augmented reality in storytelling, the New York Times shows readers the virtual crime scene it constructed to prove that the Syrian military conducted chemical warfare against its citizens. In the article, "How We Created a Virtual Cr ...more

They say home is where the heart is. So, the opportunity to view the inner sanctum of Magic Leap is like gaining access to what makes the company tick, just as the fruits of its labor make it into select AT&T stores. Elsewhere, while Apple's big games, news, and TV event didn ...more

In order for software developers to do their jobs as new hardware reaches the market, they will need the right tools to get their projects off the ground and into augmented and mixed reality devices. There have been completely new approaches to development when it comes to AR ...more

Most of us don't get the opportunity to see election coverage first hand, but with virtual reality, we're not as restricted. AltspaceVR has teamed up with NBC News to let you log in on your computer or VR headset and actually take part in the action—just not physically. Video: ...more

This week's Market Reality covers a variety of business news from acquisitions and partnerships to competitive and technology assessments to quarterly financial results. Upskill Bolsters Product Portfolio with Pristine Acquistion Enterprise augmented reality software provide ...more

Every Friday, Next Reality reviews the latest headlines from the financial side of augmented and mixed reality. This Market Reality column covers funding announcements, mergers and acquisitions, market analysis, and the like. This week's column is led by two companies cashing ...more

As the calendar year (and, for many companies, the fiscal year) comes to a close, it appears 2017 may stand as the new high-water mark for investment in augmented and virtual reality technology. Last month, the AR/VR advisors at Digi-Capital tallied $2.5 billion in investment ...more

There was a time when building a website required coding knowledge. Eventually, software came along that made the process easier, and then services like Squarespace made it dead simple for even a technical novice to design a website. Now, with the content creation platform fr ...more

Proud new papa Gjoci wanted to make sure he never had to worry about whether or not his baby girl was breathing, so he built this amazing breath-detecting baby monitor using a Wii remote, a printed circuit, and a laser. First, he opened up the Wiimote and took out the camera, ...more

This absolutely Wonderful Pick of the Day could not be more conceptually different from yesterday's Pick. (Therein lies the fun of curating our site.) Wii-packing. Nerd. Asian. Has-not-missed-too-many-meals. Carnegie Mellon. How great is it that he is hacking around with a Wi ...more

The year in augmented reality 2019 started with the kind of doom and gloom that usually signals the end of something. Driven in large part by the story we broke in January about the fall of Meta, along with similar flameouts by ODG and Blippar, the virtual shrapnel of AR ventu ...more

Magic Leap CEO Rony Abovitz doesn't engage in tweetstorms often, but when he does, those tweets are bold, exceedingly confident, and there's usually a strong takeaway regarding what the company is or isn't doing. But on Thursday, Abovitz's latest tweetstorm sent an unusually f ...more

There are many impressive features in the new iOS 11 for iPhones, and the Maps app got a lot of love from Apple. This means it's finally about time you stop relying on Google Maps for all of your navigation needs, since Apple Maps is not only more accurate than it used to be, ...more

There's been a whole lot going on at this year's Consumer Electronics Show, from the latest in virtual reality gear to televisions that continue to slim down while producing higher quality images. We've seen so many smart automobiles and appliances that it feels like pretty s ...more

Apple's iOS 11 is finally here, and while they showed off several of the new features it brings to your iPhone, iPad, and iPod touch back at WWDC 2017, they've only just touched the surface of what iOS 11 has to offer. There are a lot of cool new (and sometimes secret) feature ...more

Designer Mike Clare (of my own alma mater, RISD) has extended the augmented reality mania (1, 2, 3) to baked goods. Thanks to the crowd and Josh Delcore at AR World for the find. Here's how it works, via Design Boom: "The cookies are made with standard dough in two colours ma ...more

My father recently suffered a stroke. Now in Neuro Rehab at Cedars Sinai, he is enduring daily physical therapy, recreational therapy and occupational therapy sessions to help improve his balance, mobility and fine motor skills. I was initially worried about how I could incorp ...more

Don't Miss: The Difference Between Virtual, Augmented, & Mixed Reality Mixed reality blends the digital world with the physical one, whereas virtual reality blocks the physical one out. But as game developers are finding, and Unreal Engine 4's upcoming mixed reality support ...more

Leap Motion created gesture control for all sorts of things, including virtual reality, long ago, but developers must build in support for their tracking peripheral to use its full potential. As a result, they've created an "Interaction Engine" for Unity, the primary platform ...more

The Easter Bunny is about to get his first experience with mixed reality. Virtual Reality Los Angeles (VRLA) will host its third annual expo in April, and this year's attendees will get to experience a fun Easter egg hunt sponsored by AfterNow and VRLA, in partnership with mix ...more

At the Google I/O keynote presentation today, Clay Bavor, Vice President of Virtual Reality for Google, shared a number of new initiatives in virtual and augmented reality. This included new services for the Tango platform called visual positioning service, or VPS. The Tango ...more

The Tesla-riding Starman that was launched into space via Elon Musk's SpaceX last week will miss its Mars target and is instead headed toward a lonely asteroid belt in the void of space. But if you missed the initial launch and would like to get a taste of what Starman is seei ...more

Honeywell recently completed successful testing of virtual window technology that enabled drivers to maneuver an otherwise windowless combat vehicle on rough terrain at speeds exceeding 35 miles per hour. The testing was conducted under contract with the Defense Advanced Rese ...more

The Oculus Rift's virtual experiences become a little less immersive when you're barely moving in a chair with a headset on, playing on a gamepad—but you don't have to accept that reality anymore. Their special Touch controllers, which theoretically let the user explore the V ...more

Augmented and virtual reality motion tracking leader Leap Motion, Inc. announced that it has secured $50 million in Series C funding to fund expansion into new territories and industries. The Series C round further solidifies Leap Motion's standing as a cornerstone of augment ...more

While Apple has generally been more bullish on augmented reality as opposed to virtual reality, the latest whispers about its purported AR headset suggests that it may be giving VR another look. Citing the ever-popular "person familiar" with the situation, on Friday, CNET rep ...more

Just days after the launch of Google Poly, the marketplace for 3D virtual objects that developers can use for augmented and virtual reality apps, SketchFab, the current leader in the space, is firing back with a major enhancement to its platform. The company has announced an ...more

The theme running throughout most of this year's WinHEC keynote in Shenzhen, China was mixed reality. Microsoft's Alex Kipman continues to be a great spokesperson and evangelist for the new medium, and it is apparent that Microsoft is going in deep, if not all in, on this vers ...more

Cancer is a complicated illness, but the more we understand it, the likelier we are to beat it. The 3D Visualisation Aesthetics Lab at the University of New South Wales took to virtual reality to help improve our odds by allowing scientists to walk through virtual representati ...more

When it published its 2016-2017 catalog last year, Savannah College of Art and Design (SCAD) became the first college to leverage augmented reality technology for a college catalog. By hovering their smartphones over the catalog's pages, prospective students are able to view ...more

HoloTube, a new unofficial YouTube app for the Microsoft HoloLens, brings a whole bunch of new content to the mixed reality headset. While it's nice to have, the experience feels focused on quantity, not quality. HoloTube has a simple interface most people will recognize. You ...more

A new demo has given a hint about what's going to be possible in the world of mixed reality, thanks to Apple's ARKit. The demo comes from Normal VR, a virtual reality developer that is currently working with leading VR platforms such as Oculus Rift, HTC Vive, and PlayStation ...more

The gaming company Ivanovich Games has created a sort of "game-ception" using Apple's ARKit. They have designed a Steam-powered playable arcade machine game called "Operation Warcade" which can now be projected into real life using augmented reality, creating a true "go inside ...more

We last saw China-based augmented and virtual reality headset maker Shadow Technologies at last year's Augmented World Expo, where they had the Action One, one of the wildest augmented reality headsets we've seen, on display. This week, the company re-emerged with Shadow Air, ...more

Imagine walking into a store with your own personal model to show you how any clothing item you want is going to work. ObsessVR wants to make that a reality, and make the store you're shopping in come alive using Apple's ARKit. The company is a virtual reality shopping platf ...more

While numerous examples exist of hospitals deploying the HoloLens to assist doctors, surgeons, medical professionals, and students while treating patients, California's Lucile Packard Children's Hospital Stanford is actually using the augmented reality headset to improve the p ...more

Tony Parisi, the global head of VR/AR at Unity Technologies, has been passionately working with virtual and immersive spaces for a long time. And while the internet world we live in now is very different than when Parisi was co-authoring VRML (Virtual Reality Modeling Language ...more