Virtual Reality

There is not a single museum that houses all of the 36 paintings of Johannes Vermeer, so Google decided to come up with a solution to give art aficionados a venue to see the artist's work all in one place — your home. Through the Google Arts & Gallery app for iOS and Android ...more

Ramadan, the Islamic holy month of fasting and prayer, is underway, and Google has rolled out several tools to help Muslims commemorate the event, including an augmented reality app. Last year, Google launched Qibla Finder, an augmented reality web app that points users in th ...more

A patent application for waveguide-based smart glasses submitted by way of their subsidiary Oculus sheds light on Facebook's plans to escalate their augmented reality efforts. According to the filing submitted to the US Patent and Trademark Office in Feb. 2016, the near-eye d ...more

Empea Berlin, a Germany-based company specializing in augmented, mixed, and virtual reality software, released a Facebook video a few months back showing off their experiments in smart home technology. Using a Raspberry Pi and a HoloLens unit, they were able to make a virtual ...more

Apple continues to build its augmented reality hardware and software team in stealth mode. The latest addition comes via the hiring of a former DAQRI user experience designer and VR app developer. First reported by Variety, Sterling Crispin joined Apple in May as a prototypin ...more

One of the leading chipmakers for smartphones is getting ready to announce a new processor made specifically for augmented and virtual reality headsets. According to a report from Bloomberg, Qualcomm is likely to announce the Snapdragon XR1 around the same time as the Augment ...more

While flying can be a frustrating and sometimes nerve-racking experience, Airbus is banking on augmented reality features in its new iflyA380 app for iPhones and iPads to help passengers learn to love the ordeal. In addition to booking flights on an Airbus A380, discovering n ...more

While Apple launched ARKit to enable developers to build augmented into mobile apps, Mozilla, the company behind the Firefox browser, is taking advantage of the platform to advocate for browser-based AR experiences. On Friday, the software maker made the WebXR Viewer app avai ...more

As demand for AR and VR developers continues to increase, particularly with the advent of Apple's ARKit platform, Unity has partnered with online learning company Udacity to help developers sharpen their skills for these jobs. The companies have created two new programs, the ...more

What began as a highly successful Kickstarter campaign has all but ended, according to an updated report by Polygon. CastAR, comprised of a few people from Valve's former research and hacking arm, has released a large portion of their team. Only a small core of the group remai ...more

The Augmented World Expo or AWE — if you are a big fan of AR/MR technology, that is a very fitting acronym — is the world's largest conferences dedicated to all things augmented, mixed and virtual reality. AWE is in its 8th year, and with the massive growth we have seen in the ...more

Disney Chairman and CEO Bob Iger has out and out rejected Virtual Reality (VR) as a component of any Disney Theme park. While Knott's Berry Farm, why-hasn't-this-chain-shut-down-yet Sea World (seriously, RIP Tillikum), and Six Flags have all invested in VR to help spice up the ...more

The conversation around augmented reality has largely been focused on apps and gaming, and how AR can be used as a marketing tool. However, a new exhibit at France's Scène Nationale Albi is using AR for more artistic expression. The exhibit, entitled Mirages & Miracles, combi ...more

Leap Motion, an augmented and virtual reality control system, has proven to be a force of nature when it comes to pushing hand-tracking tech forward. Now they've released a video showcasing their "Blocks" demo, which is already integrated into the reference headset kit designe ...more

Today in Los Angeles, Unity will be at the Loews Hollywood Hotel to host Unite '16, its annual developer conference. Unite is Unity's platform for showing the development community its upcoming direction and roadmap for augmented and virtual reality, game development, 3D techn ...more

Virtual reality headsets like the Oculus Rift and HTC Vive tether to desktop computers with robust GPUs in order to harness their power. The free-roaming, cordless Microsoft HoloLens forgoes those chains but loses a bit of graphical processing power in the mix. However, a rece ...more

Samsung's Note series is directly responsible for some of the biggest innovations in smartphones. As the first "phablet," it sparked the current craze for bigger screens, and the S Pen stylus has been mimicked numerous times. Even the curved display made famous by the Galaxy S ...more

If you've been debating on whether or not HTC's new virtual reality headset, the Vive, is worth the $800 price tag, then you'll be able to find out for yourself soon enough. HTC Vive test runs have already been available at Microsoft Stores in New York City, Bellevue, and Sal ...more

Another day, another company hopping on the virtual reality bandwagon. Today, it's fast food behemoth McDonald's, which is testing limited edition Happy Meal boxes that you can turn into a VR headset by punching out a couple holes and tearing along a few perforated seams. The ...more

It's late and dark, I'm playing Dying Light, and, admittedly, I'm a little creeped out. Working as a grown man's night-light, this is one instance where I actually appreciate the light bar on my PlayStation 4's DualShock controller. But outside of a few particular instances, I ...more

Samsung's Gear VR headset is a thing of beauty; unfortunately, it only works with the Samsung Galaxy Note 4. That's where ImmersiON-VRelia's Head-Mounted Displays come in to play. With four different HMD models, we got a hands-on look at "The Go," which is not only affordable ...more

I've had this idea in my head for almost a year now. I knew what I wanted to do, but wasn't sure if it would work. After a long time of armchair-engineering, I decided that the best way to test my idea was with a soldering iron and a screwdriver. Video: . Impressive? :) Guess ...more

If we were to assign a theme for the 2019 edition of the Next Reality 30 (NR30), it might be something along the lines of, "What have you done for me lately?" Many of the top names in the industry from the 2018 edition remain the same, but their positions have shuffled. The p ...more

Throughout this NR50 series, we have talked about the incredible growth the augmented and mixed reality space has seen in the last year. More devices, software, developers, and use-cases seem to arrive daily. For this growth to have occurred, it took the work of many people, f ...more

PopSci has compiled an amazing list of 30 college labs that would tempt anybody to re-enroll. If you know any high school juniors or prospective grad students, pass this along. They just might reconsider their initial choices. 30 courses are pictured below, click through to P ...more

Most of today's mobile augmented reality apps focus on individual experiences, but a new entrant into the space wants to make things a bit more social. Battle tested for years in the realm of virtual reality, vTime is finally bringing its immersive social chat experience into ...more

While Magic Leap may have plans to eventually introduce sign language translation for smartglasses in the near future, students at New York University have demonstrated that such a feat is possible today with a smartphone and a prototype app. Using computer vision and augment ...more

One of the most overlooked components of talking about augmented reality and virtual reality is getting people to actually use the hardware and software associated with these platforms. We're so early in the development of immersive computing that we're still dealing with a f ...more

At Next Reality, we've been following the Microsoft Hololens because of its enormous potential. Unlike virtual reality, which enshrouds the user in a complete virtual world, augmented reality melds the virtual with what's really there in front of you. And while some of us may ...more

We already know that the connection between virtual and augmented reality is pretty tight, with tools like Unity making porting some apps between the two platforms fairly frictionless. But there are some things currently going in VR that just don't need to come to the world of ...more

Microsoft has the HoloLens and Google has their money on Magic Leap (as well as their own Tango and Cardboard, among others), but we've heard next to nothing about how Apple plans to enter the virtual/augmented/mixed reality space. A new patent offers some clues. Apple could ...more

Google subsidiary Owlchemy Labs has cooked up an experimental ARCore mobile app that enables smartphone users to follow along with their VR friends as they play games in a head-mounted display. Called Mobile Spectator, the app uses ARCore to track the smartphone's position in ...more

Google just unveiled it's biggest search product in recent memory, except this time the search giant is looking to take over the world of virtual objects. On Wednesday, Nov. 1, Google launched Poly (as in polygon, get it?), a massive database of searchable 3D objects that aug ...more

A patent from Universal was filed today looking to improve the visual experience at Universal Studios Parks. Universal Studios is famous for attractions based around major pop culture hallmarks like Harry Potter, Jurassic Park, and Despicable Me. It was originally only 'Unive ...more

While Unity is already the leading 3D engine for augmented reality content in terms of volume, the announcement of Project MARS, a new augmented reality authoring tool, at Unite Berlin in June promised to expand AR development to a whole new audience of designers and other non ...more

While these days it is better known for the cross-platform gaming sensation Fortnite, Epic Games also makes Unreal Engine, one of the top development environments for 3D content and, in turn, augmented reality and virtual reality experiences. As a result, the company has mana ...more

After a $20 million funding round fell through, augmented reality headset maker Meta Company has been forced to furlough (or place on temporary leave of absence) approximately 65% of its workforce for 30 days. On Monday, Meta CEO Meron Gribetz told Bloomberg that the funding ...more

In the latest example of life imitating art, IBM has applied for a patent for a video censoring system that looks a lot like the "Arkangel" child monitoring system from the latest collection of modern sci-fi fables from Black Mirror on Netflix. For those who haven't seen the ...more

After hosting millions of free 3D models online, Sketchfab is betting that augmented reality and virtual reality developers and creators will be willing to pay for premium 3D content. Launching as a beta on Wednesday, the Sketchfab Store offers up to 4,000 models for purchase ...more

For those who enjoy the finer things in life, premium Scottish distillery The Macallan is bringing an augmented reality art gallery, viewable through the high-priced Microsoft HoloLens, to select cities in celebration of whisky season. The Gallery 12 hosts interactive art pie ...more

When Apple introduced ARKit earlier this year, they trotted out IKEA as one of the companies it was working with to build an augmented reality app that lets customers see furniture as it would appear in their home. While the Swedish furniture monger did not make an appearance ...more

Once mixed reality technology is more widely available and realistically priced for consumers, using the tech to create the illusion of a larger space, will likely be a favorite use for mixed reality in places where real-estate is expensive, people tend to live in smaller home ...more

Keyboards and mice work fine for computers, but in a holographic environment you'll want to do more than just point, click, and type. While we can still benefit from these input devices, complex hand-tracking methods are necessary for the evolution of mixed reality user interf ...more

Microsoft's latest move to further secure its hold on the emerging mixed reality space comes in the form of two new Mixed Reality Capture Studios in San Francisco (the flagship studio) and London. Announced on Oct. 25, the new studios will allow producers from a wide array of ...more

One of the disadvantages of the digital world is that you can't pick it up and touch it. While that can feel like less of a problem in virtual reality, where you're already holding controllers, mixed reality environments—like the one you'd experience in Microsoft's HoloLens—su ...more

Mere weeks after rumors surfaced that Apple may be working on a headset capable of VR and augmented reality, it appears that Samsung is taking the same approach, but with an assist from Microsoft. Samsung is developing a wireless headset that will deliver both AR and VR exper ...more

At IFA in Berlin today, Sony introduced the latest models of the Xperia line, with new features in tow that should appeal to creators of augmented and virtual reality content. The Xperia XZ1 and XZ1 Compact both carry the Motion-Eye camera that can capture video at 960 frames ...more

Just weeks after being acquired by comedian turned producer Byron Allen for $300 million, The Weather Channel has tapped augmented reality studio The Future Group to integrate immersive augmented reality experiences into its broadcast content. Augmented reality made its live ...more

While most of Hollywood and its celebrity class are enthralled by virtual reality, a new augmented reality experience featuring some of the music and film world's top talent is preparing for virtual liftoff. Masters of the Sun is a graphic novel that was released this summer ...more

Just days after we found out that Apple is working on its own augmented reality headset, we now learn that the company is accelerating its AR headset efforts with the acquisition of Montreal-based hardware maker Vrvana. As Techcrunch reported on Tuesday, Nov. 21, Apple paid a ...more

The Star Wars saga may have occurred a long time ago in a galaxy far, far away, but Nissan is using a futuristic technology to bring stormtroopers and droids into its dealerships. As part of its promotional tie-in with the upcoming Star Wars: The Last Jedi film, Nissan dealer ...more

A new cross-licensing patent deal signed by Nokia and Chinese smartphone maker Xiaomi will bring increased collaboration between the two companies. One area of focus in which both Nokia and Xiaomi have already agreed to work together is augmented reality. Don't Miss: Augmente ...more

The tradition of using cutting edge technology to prepare for missions in space, in this case, augmented reality, continues with a new team of international astronauts slated to board the International Space Station (ISS) later this year. On Tuesday, European Space Agency ast ...more

Apparently, Amazon's new year's resolution is to bulk up its fitness fashion sales by pumping up its augmented reality muscles. Last November, Amazon updated its iPhone and iPad apps with ARKit to display a limited selection of furniture, home decor, electronics, and toys in ...more

In its continued pursuit to elevate retail technology, Amazon has been awarded a patent from the US Patent and Trademark Office for a digital mirror that lets customers virtually try on clothes with different backgrounds. According to US Patent No. 9858719 (as originally disc ...more

As interest in augmented and virtual reality continues to grow, so does the need to bring objects from the real world into virtual space. With that, there's also now an increased need for solutions that bypass the time-consuming process of producing handmade 3D models. Typica ...more

ARKit and ARCore generate excitement among various segments of the tech industry for spurring adoption of augmented reality with consumers via mobile devices. The consensus among many experts, though, is that the future lies within augmented reality headsets, and that the ent ...more

Merge VR, a company mostly known for its virtual reality experiences, is moving into and creating an augmented reality experience that combines an iPhone or Android smartphone, a set of goggles to put your phone in, and a box about the size of a Rubik's Cube which looks more a ...more

Our national month-long celebration of all things creepy and crawly comes to a climax on Wednesday with Halloween and will end with Día de Muertos on Friday, so now is the ideal time for the The New York Times to publish a mildly chilling augmented reality story for children. ...more

Windows Insiders running Build 14971 of Windows 10 in the Fast Ring can now look for the "Windows Holographic First Run" app to check to see if their PCs are up to the task of running Windows Holographic. It won't detect your VR headset yet, but at least you'll be able to see ...more