Virtual Reality

Wargaming's World of Tanks — the popular multiplayer online war game — teamed up with The Tank Museum to create an augmented reality experience like no other. Alongside several German tanks that are part of the exhibit, visitors can use Microsoft HoloLens and Google Tango tech ...more

The last few months have delivered some great new Magic Leap releases, but that doesn't mean the development team is resting on its laurels when it comes to the platform itself. On Thursday, Magic Leap began inviting users to join its Lumin OS Beta Program, which includes a r ...more

Could the technology that powers games like Pokémon GO be used for surgery in the near future? Researchers at the University of Maryland think so. Amitabh Varshney, a computer science professor and director of the Augmentarium facility at the University of Maryland, along wit ...more

One of the earliest players in the social virtual reality space, vTime, has just landed $7.6 million in new funding, which the company says is partially earmarked for developing and releasing an augmented reality version of its platform later this year. "Bootstrapped from lau ...more

Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone. Originally built for virtual reality, the platform provides advertisers with six templates. For the front-facing came ...more

Most augmented/mixed reality hardware still exists in the development stage, whether that's one of the more robust headsets or a high-powered smartphone. Most everything else isn't widely used or monetized. Snapchat, however, snuck in under the radar and created the foundation ...more

Over the last few years, the virtual reality space has earned a welcome reputation for fostering better representational balance with regard to gender compared to the general tech industry, with women like Nonny de la Peña and many others leading the charge. Comparatively, au ...more

It turns out that Dr. Grordbort's Invaders is not the only Magic Leap demo to become a reality for the Magic Leap One. ILMxLAB, the augmented and virtual reality arm of Lucasfilm, announced on Monday the Star Wars: Project Porg for Magic Leap One. The team didn't disclose whe ...more

Just as the modern travel experience has improved thanks to the internet, Airbnb wants to make your stay in a stranger's home easier by way of augmented and virtual reality. On Monday, the company revealed that it's working on augmented reality features that, in the future, m ...more

It's fitting that students at the University of Washington can catch a glimpse of the new, 135,000 square-foot computer science building in augmented reality before construction is completed. The university's contractor for the project, Mortenson Construction, has built a mob ...more

Apple is combining internal and external talent in an effort to give them in edge in the augmented reality market, though we still don't know what form their foray into alternative realities will actually take. Rumors have been spreading for years about Apple's interest in au ...more

One of the more meme-able characters from the animated series Rick & Morty will be able to beckon iPhone owners to "show them me what you got" thanks to ARKit. A demo from Immersion VR simulates an invasion of the Cromulons (from episode five of the second season), or, to som ...more

A new contender has entered the mixed reality ring. San Fransisco-based Occipital has just released an "Explorer Edition" of Bridge—an iPhone-based mixed and virtual reality headset that uses their popular Structure Sensor. At a fraction of the cost of a HoloLens developers ki ...more

Google and Microsoft have both established platforms and hardware for emerging digital realities, but Apple, true to form, hasn't had much to say on the subject. They've shown interest in augmented reality, and we've seen patent filings that indicate research and development, ...more

Patent holder Genedics, LLC has filed a legal complaint alleging that hand-tracking startup Leap Motion is infringing on its intellectual property. In documents (registration and payment required) filed on Feb. 15 in the US District Court of Delaware, Genedics claims that Lea ...more

Update: Monday, 11 p.m. ET: In a report from Bloomberg, eMagin CEO Jeffrey Lucas has contradicted what appeared to be investor information found in SEC filings that surfaced on Monday. Although Apple is listed among several other investors in the company in filing, Lucas told ...more

Microsoft's augmented reality headset, the HoloLens, is getting a taste of the classroom with Lifeliqe's new mixed reality apps for kids. Lifeliqe (pronounced "life-like"), a visual education company that creates digital science curriculums for students by using the latest MR ...more

Smartglasses are the future of augmented reality, and Samsung is betting on waveguide maker DigiLens to emerge as a leader in the growing AR wearable industry. On Tuesday, the company closed a $50 million Series C funding round that counts Samsung's venture arm and Pokémon GO ...more

Intel's RealSense family of depth tracking cameras has a new addition with a different set of sensory capabilities. On Wednesday, the technology company unveiled the Intel RealSense Tracking Camera T265, which provides six degrees of freedom (6DoF) inside-out tracking for aug ...more

We are in the midst of a mini-boom for communications tools designed for augmented reality headsets, with the introduction of Avatar Chat and Mimesys for Magic Leap One and Spatial for the HoloLens within the last few months. However, these apps have largely been siloed to on ...more

Less than two months since unveiling Project North Star, Leap Motion has released the reference design that will allow developers, makers, and even manufacturers to build their own augmented reality headsets based on Leap Motion's work. The version of the Project North Star h ...more

Magic Leap loves to stoke mystery around its still unreleased product, the Magic Leap One: Creator Edition, and now we've found yet another piece of the puzzle in the form of an Easter egg on the company's website. When you hit one of Magic Leap's 404 error pages, you see a s ...more

The business of enabling the development of augmented reality experiences appears to be as lucrative as AR app development itself. Apple is already reaping the rewards for its own AR toolkit, with more than 13 million installs of ARKit apps in the six months since its launch. ...more

Next to things like natural disasters and disease, the specter of war is one of the only things that threatens to derail the 21st century's long stretch of technological innovation. Now a new app is using augmented reality to remind us of that by focusing on those most impacte ...more

Master director Steven Spielberg's virtual reality epic Ready Player One is coming to theaters in just a few weeks, but you can get an early look at some of the best parts the latest trailer, "Come With Me," which was revealed on Thursday. But while the film is supposed to be ...more

Among the revelations uncovered during the December unveiling of the Magic Leap One: Creator Edition was the fact that the Lightwear augmented reality headset would be tethered to a wearable computer called the Lightpack. Now, according to a recently-published patent applicat ...more

After devoting a number of resources toward developing VR content to modernize the delivery of its news content in recent years, The New York Times is expanding its capabilities to include augmented reality as well, a mission outlined in a manifesto published on Thursday. Thr ...more

In the years leading up to the release of the Apple Watch, we were frequently teased with concept designs of what Apple's smartwatch might look like. Of course, many of those outlandish designs were off the mark, but the attention to the idea itself hinted that the public was ...more

Just as the Transformers animated TV series of the '80s were basically half-hour commercials for toys, a new Transformers AR app for iOS similarly functions as a promotion for the latest installment in the film franchise. Paramount Home Media Distribution has published an ARK ...more

If you need a little inspiration for tonight's Halloween festivities, this augmented reality magazine cover featuring the Dark Knight himself, Batman, may do the trick. The cover is a collaboration between DC Comics and GQ Magazine France and is part of the magazine's new "ge ...more

Lowe's Home Improvement has been an early adopter of augmented and virtual reality in their business practices, so it was a bit of surprise that their name was absent from the ranks of companies launching ARKit apps last week. The retailer has returned order to the universe w ...more

In June at the eMerge Americas investors conference, Magic Leap founder (and NR50 member) Rony Abovitz proclaimed that the launch of their flagship product was "not far away." Nearly three months later, an eternity in the tech world, and we have not heard an official launch d ...more

Germany-based Pupil Labs has jumped into the UX and control deep-end with a range of products that allow the user to add eye tracking to not only their existing augmented and virtual reality head-mounted displays but computers as well. This type of technology can add a new dep ...more

The BBC's Taster VR app released July 5 is providing new experiences visible on both iOS and Android, and one of the releases is a VR version of Planet Earth II. It is viewable on YouTube and works properly when viewed with a mobile VR headset. (FYI though, the BBC site recom ...more

A new survey shows that the majority of companies have an interest in using augmented reality, though adoption remains low. Meanwhile, two companies with support roles in the augmented reality industry are seeing positive financial results. Survey Says Interest in Augmented R ...more

While two augmented reality companies were recently recognized for their innovative technologies, other companies have turned to augmented reality to innovate in their respective fields. Over the past week, use cases have ranged from selling snacks and video games to raising a ...more

Another entrant — Aryzon — has joined the competition to be crowned as the "Cardboard of AR." The Netherlands-based startup launched their Kickstarter campaign Monday (May 29) and the campaign has already surpassed its funding goal. The company expects to ship units to backer ...more

Alright, fellow HoloLens code wranglers, load up your word processor because it's time to spruce up your résumés. According to a report by Variety, Netflix is looking to hire a new Senior Software Engineer — and Windows and HoloLens were mentioned as an end point. Netflix is ...more

Every Friday, Next Reality reviews the latest headlines from the financial side of augmented and mixed reality. This weekly Market Reality column covers funding announcements, mergers and acquisitions, market analysis, and the like. This week's column starts with a stock price ...more

The Washington Post believes augmented reality adds an extra layer to stories, and they're doubling down on that belief by adding in new AR features into their already popular "rainbow" news (iOS and Android) and Classic (iOS and Android) news apps. Last year the media compan ...more

Judges at the South by Southwest (SXSW) Accelerator Pitch Event named Lampix the winner in the Augmented and Virtual Reality category, conference organizers announced today. The ninth annual competition, which took place over the weekend in Austin, Texas, pitted 50 startup fin ...more

In a press event this past week at the Game Developers Conference in San Francisco, California, Unity Labs, the experimental and forward thinking arm of Unity, announced an upcoming toolset for developers in the augmented, mixed, and virtual reality space called the XR Foundat ...more

In December of last year, UK-based Zappar successfully raise $84,356 for their ZapBox mixed reality headset—over $50,000 more than their goal. Well, they just blew that sum out of the water when they announced this morning that they've closed a Series A round of funding with $ ...more

If you're in the Windows Holographic community of developers, make sure to mark your calendar and set your alarms for February 8, 2017 because it's Windows Developer Day. This event, hosted by Microsoft, will be live-streamed for any developer who wants to watch, and will giv ...more

Every day the young world of mixed reality is creating new ways for people to work with with computers. We are looking for, and finding, new ways for these head-worn computers to understand what we tell them. Sometimes it is with our hands, sometimes it is where we turn our he ...more

In recent weeks, Unity has made a few great leaps forward for HoloLens development. These new features will increase iteration speed inside Unity and quickly increase the output of applications in the mixed reality space. Of these new features, let's take some time to talk abo ...more

A 2D film can show you something, but a 3D film in virtual reality can make you feel it. If done right, you'll feel immersed in a new world that surrounds you. If done wrong, you'll get nauseous and uncomfortable. SilVR Thread, a 360-degree VR video company, figured out a few ...more

Autodesk offers some of the most popular software for computer-aided design (CAD) projects, which involve all sorts of 3D rendering. Their tools are clearly suited for use with the Microsoft HoloLens, but so far very little supports HoloLens development outside of Unity. Why i ...more

The HTC Vive and Valve's SteamVR make for one of the more compelling virtual reality experiences, mixing in real-world motion tracking with the immersive headset. But third-party manufacturers couldn't tap into the Vive's full potential and make creative new peripherals—until ...more

The Creative Lab at Samsung, also known as their C Lab, is trying to make wearable fitness devices more inconspicuous with its wearable smart belt, the WELT, but that might not be all. Another of the works in progress the company demonstrated at CES 2016, the TipTalk, could h ...more

The process of trying out new augmented reality and virtual reality hardware is as personal as it gets. Bottom line, if you can't directly try these immersive devices on, it's difficult to really understand the benefits they can bring to your life and work. That's why the Cov ...more

Although next week will mark the late David Bowie's 72nd birthday, his fans and admirers are the ones receiving a gift in the form of an augmented reality app that explores the artist's career Available for $7.99 on the App Store and Google Play on January 8, "David Bowie Is" ...more

If Google hasn't already demonstrated that it is serious about augmented reality, then it made it abundantly clear at the Google I/O keynote on Tuesday. After opening remarks from Google CEO Sundar Pinchai, which included a preview of AR navigation included in the Google I/O ...more

We may have to wait a few years before they arrive, but reports of Apple's headset taking shape in Cupertino gives the tech world hope that its white knight for consumer AR is on its way. Snap's disappointing third quarter financial results, however, give us some pause on the ...more

Augmented reality developers who have exhausted their treasure trove of video tutorials and panels from the recent Magic Leap developer conference can now shift their continuing education attention to Unity. The Unite Los Angeles 2018 conference took place on October 23, with ...more

The shifting sands of immersive computing, currently fluctuating between augmented reality and virtual reality, can be hard to navigate if you're only versed in one of the platforms. But a new series of videos from Leap Motion paints a picture of a near future world in which A ...more

While it may seem to some like investors are just throwing their money at augmented reality companies simply because the tech is heavily hyped, these money managers do actually want to see a return on their investments. That's probably at least part of the reason Sketchfab ha ...more

In the last few years, the HoloLens has become a popular tool for use in medical procedures and training. But recently, the Magic Leap One has gained momentum in the space as well when it comes to medical use cases. The latest medical app for the Magic Leap One, the CHARM (sh ...more

It turns out that attending the L.E.A.P. conference last month may have mostly been best for demoing the Magic Leap One in person, as the company has now uploaded the majority of the insider panels held at the event in Los Angeles. Just a day after releasing an initial set of ...more

A funny thing happened on the way to the release of the virtual reality epic Ready Player One — augmented reality grabbed a major piece of the spotlight. Specifically, Microsoft's HoloLens. It all started last week when the film's director, Steven Spielberg, was quoted in an ...more