Virtual Reality

The Augmented World Expo (AWE), the biggest event for augmented, virtual, and mixed reality companies, developers, customers, and connoisseurs, is happening right now. You know what that means for us here at Next Reality? Companies presenting and exhibiting at AWE are releasin ...more

Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara. And one of the leading social VR platforms wants to diversify its business with AR as well, and it has convince ...more

As more companies begin adopting augmented reality in the workplace, providers like Vuzix reap the benefits. After revealing increased sales in the second quarter financial results, the smart glasses maker announced a partnership with Blackberry that strengthens their enterpr ...more

For a company who hasn't released a product and has a reputation for being secretive, Magic Leap sure has a tendency to make waves. Over the past few weeks, they've refreshed their website design, released an abstract YouTube video, and announced a partnership with Madefire to ...more

On Monday, at its annual Build developer conference, Microsoft revealed two new apps for the HoloLens apps. The apps, Microsoft Remote Assist and Microsoft Layout, will be available to HoloLens customers as a free preview for a limited time starting on May 22. Remote Assist ...more

The Unity 3D engine is not only responsible for facilitating the creation of 60% of AR and VR content but it also plays a significant role in producing the immersive stories that increasingly push the boundaries of cinema. Some of these daring new immersive works will now be ...more

Some of the leading big tech companies are still working in the lab on actual products, but at least some of their leadership did have some thoughts to share on the future direction of the technology this week. Meanwhile, we had the opportunity to check out two newish AR offe ...more

Despite funding difficulties that forced Meta to place employees on temporary leave in September, the augmented reality headset maker is reminding enterprise companies that it remains a viable option for visualizing and working with 3D design models. Earlier this month, Amar ...more

The narratives around virtual reality consistently revolve around human empathy and emotion, while the story around augmented reality has been decidedly more dispassionate and business-focused — until now. In a stirring speech held at a recent TEDx event, Brian Mullins, the f ...more

Amazon Web Services (AWS) opened its re:INVENT developers expo with a bang by launching Amazon Sumerian, a new tool that could become the dominant platform for building cross-platform augmented and virtual reality applications. Available now as a preview, Amazon Sumerian is a ...more

Just one day before the retail release of the iPhone X, Apple CEO Tim Cook trumpeted the company's continued success during an earnings call with reporters conducted via telephone. And while he rolled out the expected glowing praise for the new iPhone, what stood out most was ...more

Students from Carnegie Mellon University's Entertainment Technology Center have been working on an augmented reality system to help teach music in a project called Music Everywhere. This application for the Microsoft HoloLens would utilize holograms to visually instruct the u ...more

Thanks to the expanding universe of augmented reality tools being made available, increasingly, anybody can liven up sleepy office meetings with immersive computing. Now, a new 3D presentation-sharing service for the Magic Leap One has PowerPoint is in its crosshairs (someone ...more

After building its business on virtual reality, Jaunt is leaving the technology behind to focus on building tools for creating augmented reality content. The company cited a robust response to its volumetric capture technology as one of the reasons for its business decision. ...more

China-based virtual reality headset maker ANTVR has decided to enter the augmented reality space, and to do so it's launching its headset on Kickstarter. The company claims that its new Mix AR device has a field of view that surpasses the Meta 2, the HoloLens, and others withi ...more

While self-driving cars appear to be as inevitable as augmented reality headsets, the auto industry and its technology partners likely have years of testing to complete and regulatory loopholes to jump through before self-driving cars hit most highways. Until then, the same c ...more

The Consumer Electronics Show (CES) is the first big tech event of 2018. This year, if the early news is any indication, augmented reality could be the big star of the show. Vuzix headlines our early CES coverage, but expect to see a bunch more next week. Vuzix Blade Will Be ...more

The HoloLens has become a frequent sight in medical facilities around the world, but a new demonstration shows just how seamlessly it can be integrated into traditional medical procedures to improve the experience for physicians and patients alike. Professor Shafi Ahmed, a co ...more

At present, consumer-facing augmented reality is a mobile world, and Snapchat is making money on it through advertising partnerships. The future, however, is in wearables, and that future is getting closer. While Magic Leap is lining up content for the launch of Magic Leap On ...more

It would be difficult to discuss the business of augmented reality without acknowledging the annual tech meat market of CES. The biggest stories of CES came courtesy of Vuzix, which debuted its consumer-centric Blade smartglasses, and Meta Company, which struck a deal with De ...more

According to Digi-Capital, investors poured $1.8 billion into augmented and virtual reality companies over the last 12 months, including $300 million in the third quarter. These investments are not made without a means to monetize products and services. One way AR/VR earns re ...more

With the Super Bowl just days away, it seems appropriate to draw parallels between football and the professional sport of technology business, or, more specifically, the augmented reality segment. Like the Patriots and Eagles, businesses have to deal with the media, as Apple ...more

With an eye toward future iPhone X-focused augmented reality functions, Apple's new investment in one of its components vendors will increase production capacity for the technology behind its TrueDepth camera, but could also apply to its future AR ambitions. On the software s ...more

A survey by ABI Research revealed that only 25 percent of businesses have implemented augmented reality technology in some form or fashion. However, with 75 percent of companies expressing interest in augmented reality tools, the bandwagon could start to get crowded soon. Thi ...more

Confirming a previous report from last week, Qualcomm announced its Snapdragon X1 platform designed for augmented and virtual reality devices during an event at the Augmented World Expo in Santa Clara on Tuesday, with Meta and Vuzix among the first manufacturers to adopt it. ...more

Users of Epson's smartglasses can now tell their devices to "talk to the hand" when it comes to passwords and authentication. The Moverio BT-300 smartglasses now support PalmID, a biometric authentication platform from Redrock Biometrics, for device unlocking. Using the front ...more

Google, Facebook, and Huawei have made an investment in nurturing the future of augmented and virtual reality through $6 million in contributions to the opening of a new center at the University of Washington. The UW Reality Lab at the Paul G. Allen School of Computer Science ...more

Three years ago, with VR enthusiasts prepared to throw their money at Oculus to get their hands on the yet-to-be-release Rift headset, Google surprised the audience for Google I/O with Google Cardboard, a seemingly late April Fool's joke that actually jump-started virtual real ...more

What does our future hold when augmented and mixed reality finally enter the mainstream? As developers, we are always looking for the ultimate solutions to the problems our users see. Welcome the innovative minds of DataMesh Consulting and their impressive HoloLens interior de ...more

When computers have vision but people don't, why not have the former help the latter? That's the gist behind the Cognitive Augmented Reality Assistant (CARA), a new HoloLens app developed by the California Institute of Technology. Assisted by the depth sensing capabilities of ...more

Augmented reality can be used to fascinate and entertain, but it can be applied in the workplace. While companies on the entertainment end received their votes of confidence via funding, two companies working with enterprises demonstrated their worth by teaming up to pursue c ...more

Some of the products I have been looking forward to seeing the most during CES 2017 has been the upcoming Windows Holographic virtual reality headsets. These are VR headset that will run a version of the Windows Holographic platform, which will allow users to have a similar ex ...more

One of the hallmarks of augmented reality's coming of age is that the technology is starting to find a home in business categories that are less obvious compared to typical AR enterprise use cases. The latest example comes from Qualcomm and Accenture, who have collaborated on ...more

Facebook had a pretty big week in terms of augmented reality, with much of its news coming from the Oculus 6 keynote presentation. But Mark Zuckerberg's social media company found other areas of impact outside of Oculus 6 as well. Meanwhile, Unity also had its own keynote pre ...more

Have you tried searching for 4K HDR videos on YouTube, only to get 1080p videos just because the uploader used "4k" or "HDR" in the description? Or have you tried looking for a video about something that just happened, except YouTube's algorithm surfaces established videos fir ...more

Two years ago, Facebook founder and CEO Mark Zuckerberg kicked off the F8 Developers Conference keynote with augmented reality and the introduction of Facebook's AR camera platform, now known as Spark AR. Since then, Facebook has faced an avalanche of controversy on its appro ...more

Fresh off shipping an augmented reality game for Magic Leap, Resolution Games has farmed another $7.5 million in funding through a Series B round. The round was led by MizMaa Ventures, with new investors including venture capital firms GP Bullhound and Fly Forever, as well as ...more

The availability of space for filming immersive content has just gotten bigger with the launch of Innovation Studios by Sony Pictures Entertainment. The 7,000 square-foot facility on the Sony Pictures Studios lot will house Sony Corporation's research and development efforts ...more

Using the ARKit 2.0 announcement as its springboard, software maker Adobe is looking leap up to the level of Unity Technologies and Epic Games, the companies making the go-to tools for creating augmented reality experiences. Between with Photoshop, Illustrator, Creative Cloud ...more

The Augmented World Expo is winding down in Santa Clara, where Qualcomm, Vuzix, and Meta Company were among the companies making big announcements. But some of tech's biggest players still made news outside of AWE. Apple is looking for talent with augmented reality experience ...more

This time last year, computer vision company uSens introduced a stereo camera module capable of hand tracking. Now, uSens can achieve the same thing with just a smartphone's camera. On Thursday, at the Augmented World Expo in Santa Clara, uSens unveiled the beta version of it ...more

Before The New York Times brought augmented reality to its iPhone app, the only way Winter Olympics fans could get this close a view to the world's best athletes would be to acquire a press pass. Just days after previewing its augmented reality content strategy, the Times has ...more

Nowadays, with the convenience of online shopping, brick-and-mortar retailers and malls have to work harder to draw shoppers to stores. This year, many of them are turning to augmented reality for assistance. Mall mainstay Swarovski has partnered with AR developer Perfect Cor ...more

During its third-quarter earnings call, Apple CEO Tim Cook said that "AR is going to change everything." At Amazon, that change occurred in the form of a new tool that could truly democratize AR development. At Apple, that change looks to manifest itself in how future iPhones ...more

To the best of my recollection, Fruit Ninja was one of the first touchscreen games that appeared to really take advantage of the new paradigm of user input, turning the player's finger into a produce-slicing katana. At first blush, the latest title from Halfbrick Studios, mak ...more

After announcing another massive round of funding to the tune of $502 million, Magic Leap is adding another powerful weapon to its creative arsenal: John Gaeta, the man who helped develop the iconic Bullet Time effect for The Matrix series of films. Gaeta made the announcemen ...more

The staff at Next Reality News is legitimately excited about the prospects that Google's ARCore could bring not only to smartphones and tablets running Android, but also to Android-based hardware such as smartglasses. We can't help but imagine how Epson's award-winning, Andro ...more

While Meta Company has agreed to a settlement in its lawsuit against a former employee and his company, they find the tables have now turned on them in the form of patent infringement allegations from another entity. Recent court filings show that Meta Company has reached a s ...more

With the announcement of Google Glass Enterprise Edition last week, a literal behemoth entered the arena of companies serving augmented reality solutions to business customers. While Google Glass, with the backing of Alphabet, has the potential to be a disruptor, the field alr ...more

The keynote at this week's Vision Summit 2017, a two-day event put together by the Unity team in beautiful Hollywood, California, revealed a few new features coming to the Unity platform. They also previewed some of the beta features that are currently available for those less ...more

In this Tuesday's Brief Reality report, there's a trio of stories from the healthcare world where augmented reality is helping out with surgical microscopes, asthma treatment, and other diagnostic and treatment tools. There's also something for all of you AR/VR storytellers ou ...more

Apple is notoriously private when it comes to perspective products, but the latest leak from their De Anza office in Cupertino suggests that a new augmented reality device could be coming to a store near you. Gizmodo has obtained documents which appear to confirm that the tec ...more

Asobo Studios, one of the first companies to partner with Microsoft on HoloLens development, is applying their expertise towards building applications for various business verticals through their internal HoloForge Interactive team. Their latest proof of concept is a holograp ...more

Sony has upped the ante for the promotion of Smurfs: The Lost Village, which was released on April 7 in the US, with a mixed reality experience via Microsoft's HoloLens. The experience in question is actually a children's game, and was created by media agency OMD and AOL's Pa ...more

Intel, the company which is mostly known for creating computer processors, once again showed off their Project Alloy "merged reality" experience, this time during their CES 2017 press conference. Intel's Chief Executive Officer, Brian Krzanich, stated that they will be "produc ...more

For those familiar with my old YouTube series, New in the Store, you will be excited to know that I am starting something very similar here on NextReality that's a bit more broad in scope. Have You Seen This? will take a look at HoloLens applications that are new in the Window ...more

If you've ever been inspired to try out 3D modeling after enjoying computer-generated imagery in video games and movies, chances are you've checked out an paid applications like 3ds Max (previously called 3D Studio Max), or even free ones like Blender, then just went "No Way! ...more

This morning, Google opened a pop-up showroom where anybody can visit to get a hands-on look at the new Made by Google hardware lineup. At 10 am the line at 96 Spring st, in the SoHo neighborhood of New York City, was growing but still manageable. As we waited to be ushered in ...more

For photographers, the "plus" in the iPhone Plus models used to mean optical image stabilization, but now that the iPhone 7 and iPhone 7 Plus both have OIS on board, that "plus" has moved onto something else—the dual-lens camera. Actually, the new dual-lens setup on the iPhone ...more

Many midrange phones are being manufactured without a gyroscope sensor—the Moto X Play, third-generation Moto G, and several of Samsung's Galaxy Grand models, among others. It's not exactly an essential smartphone sensor, and leaving this out keeps the phone's price point down ...more