Virtual Reality

With today's augmented reality experiences, we can see and hear virtual content, but Ultrahaptics wants you to be able to feel those experiences, too. The company has partnered with Meta Company to pair its ultrasound-based haptic feedback system with the Meta 2 augmented rea ...more

If you've ever wanted to be a graffiti artist, but you also frown upon vandalism, then augmented reality is for you. A trio of iOS apps leveraging the ARKit platform turn the world into your canvas, where you are free to paint to your heart's delight. (Until a company like Ar ...more

During his opening address on April 18 at F8, Facebook's developer conference, CEO Mark Zuckerberg launched the company's augmented reality platform centered on artificial intelligence-powered cameras. The new AR platform will allow developers to display information, add digi ...more

In the last couple of days there's been a lot of speculation about the powers of Microsoft's HoloLens 2, but few have had a chance to get their hands on one to see if the company's claims live up to what HoloLens inventor Alex Kipman showed off on stage. Nevertheless, amid th ...more

Now that ARCore is out of its developer preview, it's time to get cracking on building augmented reality apps for the supported selection of Android phones available. Since Google's ARCore 1.0 is fairly new, there's not a lot of information out there for developers yet — but w ...more

Less than a month after the worldwide launch of HoloLens 2, call center consultant BellSystem24 has already prepared an augmented reality solution for one of its clients. This week, the company unveiled a call center virtualization solution, developed for coffee machine maker ...more

It's always great to see a company pull off a bit of augmented reality magic, but what we see is not always what it's cracked up to be. Thankfully, as one of the few who has actually used the Microsoft HoloLens 2, I'm fairly certain that this latest demonstration is an accura ...more

It may take practice to get to Carnegie Hall, but a new mobile app gives the average iPhone or iPad owner the experience of walking on stage with a live orchestra. Available now on the App Store, the Spatial Orchestra app brings music to life comes with augmented reality and ...more

Fashion brand Christian Dior is using augmented reality as a carrot to drive up their follower counts on Instagram. Consumers who follow Christian Dior on Instagram can now unlock a virtual try-on experience for DiorSoLight sunglasses and headbands through the Stories feature ...more

Since getting our hands on the Magic Leap One last week, we've been methodically delving into each feature and reporting our findings step-by-step. Earlier this week, we took a look at the Screens app (a video viewer) and the Helio app (an AR web browser). This time around, we ...more

One of the most popular sports shows on television, Inside the NBA on TNT, gave viewers a tech-powered treat on Tuesday night by dropping them into a broadcast version of augmented reality. During the show's "Gone Fishin'" segment, which is dedicated to teams eliminated from ...more

With its new Sponsored Lens debuting on Snapchat on Friday, McDonald's is attempting to give potential customers a virtual pick-me-up. The promotion features a 3D Bitmoji, an animated avatar crafted in the user's likeness. That character sneaks a slurp from the super-sized vi ...more

This demo made with Apple's ARKit is 13/10 and features a very good boy. Since the ARKit was announced, there have been rumors going around about what it could mean for pet lovers who want to see augmented reality dogs. The popular Twitter We Rate Dogs has created a Good Dogs ...more

We've seen plenty of good, bad, and weird things that have come out of the worldwide augmented reality game Pokémon GO, including murder and location-based bans, but nothing on a large scale. That was, of course, until Iran decided to ban the game country-wide. Don't Miss: Po ...more

Augmented reality (AR) generally exists through the lens of our smartphones as information layered on top of what the camera sees, but it doesn't have to. Developer Jon Cheng worked with an indoor climbing facility in Somerville, Massachussetts, called Brooklyn Boulders, to tu ...more

Contrary to popular belief, augmented reality apps have been available for a while now. I remember using the Layar app (still available for iOS and Android) to explore nearby businesses and landmarks with varying success via an early-generation Android handset. It would be ha ...more

After dipping its toes into the AR cloud arena last year, Ubiquity6 is now jumping in with both feet this year. Late last year, the startup launched Display.land, a social network for sharing and editing 3D digital scans of real-world locations. Now, the company is expanding ...more

With the consumer edition of its Nreal Light headset, scheduled to ship in 2020, Nreal is prepared to bring the entire Android app ecosystem into augmented reality. On Monday evening, just hours ahead of the official start of CES 2020 in Las Vegas, Nreal unveiled Nebula, the ...more

Norway-based production tools company Vizrt is putting the real into augmented reality with its broadcast AR solution that's designed to keep sports fans (and other audiences) watching. A couple of weeks ago, Chris Black, the head of content and communications at Vizrt, demoe ...more

Facebook and its Oculus subsidiary have been open about their intentions to bring AR wearables into the mainstream for some time now. Nonetheless, when Oculus talked about its AR plans at the Oculus 6 keynote presentation on Wednesday, it still managed to surprise its audienc ...more

Google is going all in with Childish Gambino as its musical champion for augmented reality, as the duo has now dropped its second AR collaboration of the year. After Google launched his Playmoji for Pixel's Playground app earlier this year, Gambino, the musical alter ego of e ...more

Virtual, mixed, and augmented reality all provide different but compellingly immersive experiences that draw us in through sight and sound. But what about our other senses? A few strange inventions are already exploring the possibilities. Adrian Cheok, professor of pervasive ...more

Currently, the COVID-19 pandemic is showing signs of winding down, nevertheless, Google will still hold its annual I/O developer conference as a virtual affair, with keynotes and sessions available as live streams and on-demand videos starting Tuesday, May 18 and concluding on ...more

Now that the dust has finally settled on Microsoft's big HoloLens 2 announcement, the company is circling back to offer more granular detail on some aspects of the device we still don't know about. Aside from making some team members accessible for interviews, the company has ...more

One of the primary factors that separates an augmented reality device from a standard heads-up display such as Google Glass is dimensional depth perception. This can be created by either RGB cameras, infrared depth cameras, or both, depending on the level of accuracy you're ai ...more

As part of the Samsung Development Conference today, Samsung unveiled that they will expand support for Google's ARCore platform to include the Galaxy S8+ and Galaxy Note 8. Clay Bavor, Google's vice president of virtual and augmented reality, took the stage at the Moscone Ce ...more

Most virtual and mixed reality headsets offer unnatural controls, making you use awkward movements or physical devices to control the holographic elements in your direct view. This doesn't make a lot of sense because using your hands is more natural, so Manus developed a set o ...more

Augmented and mixed reality experiences attempt to break us out of windowed computing experiences and allow us to place software anywhere in the room. But that software doesn't have to take a rectangular form—theoretically, the web doesn't have to restrict itself to a page in ...more

The year leading into fall is turning out to be packed with a flurry of augmented reality activity. Most notably, TikTok is adding another major weapon to its AR arsenal. Also on deck are the powers of Hollywood horror in the form of an innovative approach to AR marketing that ...more

It's (virtual) developer conference season, and this week was Facebook's turn with F8 Refresh. Like Google and Snap, Facebook had some new AR capabilities to show off. And while Google and Snap made big AR hardware reveals, Facebook did not. However, CEO Mark Zuckerberg did r ...more

At its height, the COVID-19 pandemic forced many auto showrooms to close their doors. As the pandemic persists, many consumers are still hesitant to let their socially distanced guard down. To solve this dilemma for its dealers in the UK, BMW has launched a web-based AR exper ...more

To assist developers and researchers in their efforts to create apps and services for automobiles, Volvo Cars has launched a new Innovation Portal with useful new tools and assets. Among the free resources featured on the Innovation Portal is a high-quality 3D model of the Vo ...more

The entire wireless industry is working overtime to convince the world that 5G, and the higher prices associated with the faster speeds it affords, will not only be worth it but will deliver never-before-seen wonders. But few companies have produced such a stunningly well-done ...more

Some of the oldest art on Earth was created 36,000 years ago on the walls of the Chauvet Cave in France. However, these days, physical access to the cave is restricted in order to preserve the site. Thanks to augmented reality, the cave is now virtually open to the public onc ...more

Big-box retailer Target has been on a bit of an augmented reality advertising shopping spree via Snapchat lately. The latest example, revealed on Tuesday, comes via a pair of Halloween-themed experiences, available in the camera carousel in Snapchat. Don't Miss: Snapchat Is ...more

Following in the steps of Snapchat, Instagram, and YouCam, another popular photo app has gotten into the virtual try-on augmented reality game. On Thursday, BoxyCharm, a cosmetics subscription service, unveiled a partnership with app developer Lightricks that will bring cosme ...more

After winning the 2015 FIFA Women's World Cup, the USA Women's National Soccer Team is ready to defend its title in the 2019 tournament. To capitalize on the excitement, USA Today has published a pair of augmented reality experiences that give readers the opportunity to not o ...more

Now that the NCAA Basketball Tournament is underway, 7-Eleven has decided to launch an augmented reality experience to remind basketball fans where they can quench their thirst throughout March Madness. Available until April 10 in the 7-Eleven app for iOS and Android, the pai ...more

If you salivate at the idea of waking up to the Jarvis-powered smart window from the opening minutes of Marvel's Iron Man, then connected home appliance maker CareOS is here to make your playboy billionaire philanthropist dreams come true. At CES 2019, the company unveiled th ...more

In the waning days of October, at the Innovation Tokyo 2018 conference, attendees got their hands on some of the new augmented reality experiences that Niantic is working on through its Real World Platform. Among the experiences available to the 12,000 attendees who visited t ...more

Last week, Twilio showed off how avatar-based chat communications will work on the Magic Leap One, and now a new startup has unveiled yet another way that augmented reality telepresence and remote collaboration can take place on the device. Emerging from stealth on Wednesday, ...more

Despite the relatively small size of Magic Leap's first annual L.E.A.P. conference, there was a lot to see and experience. Apparently missed by many was one of the best experiences I had at the event: Wingnut AR's unreleased Pest Control game. For those of us who hate bugs, t ...more

Electronic Arts is inviting players of The Sims Freeplay and their friends to visit the homes of their Sims in augmented reality with a new AR mode that supports multiplayer and persistent content using ARKit 2.0. Available in the Brilliant Backyards update for ARKit-compatib ...more

Now that the iPhone XS is officially available for pre-order, Verizon and Apple are giving Snapchat users the opportunity to win the device through an augmented reality scavenger hunt rather than forking over $1,000 for one. Starting on Friday and ending Sept. 17, Snapchat us ...more

Now that the augmented reality cat is out of the bag, Magic Leap is beginning to open up a bit more about how of some of its work came together in the years and months leading up to the Magic Leap One's release earlier this month. On Wednesday, the company unveiled a behind th ...more

From day one, my favorite thing about the Magic Leap One has been its portability. It's so well designed that it just screams to be taken out for a walk through the city. Alas, Magic Leap says the device is (currently) designed to be used indoors, preferably in settings contai ...more

Hand tracking technology company Leap Motion has built a stunningly fluid augmented reality ping-pong game that not only showcases the capabilities of its open source Project North Star augmented reality headset, but also demonstrates how artificial intelligence can elevate im ...more

Many Americans will celebrate the start of the summer this Memorial Day weekend with backyard cookouts, and two brands hope to solidify their invites to those parties through augmented reality experiences in Snapchat. MillerCoors is running a Sponsored Lens that puts virtual ...more

French automaker Renault is tapping into the promotional machine for Solo: A Star Wars Movie by deploying an AR experience through Shazam that's triggered via synergistic advertising. To access the experience, users scan the Shazam code embedded on bus stop advertisements in ...more

Department store chain Zara is temporarily ditching its mannequins and dressing up its stores with augmented reality experiences featuring virtual versions of real fashion models. Rolling out to 120 of its flagship stores worldwide, customers inside and outside the stores can ...more

Although the HoloLens is still primarily the domain of developers and researchers, the device is nevertheless on the cutting edge of showing us what will be possible with augmented reality in the coming years. The latest example comes via Microsoft Japan and a new concept vide ...more

Just weeks after officially launching its mobile augmented reality toolkit, Google can now claim one of its first Android and ARCore app exclusives with the Curate app from Sotheby's International Realty. Available now in the Play Store, Curate operates similarly to furniture ...more

Franchises left and right are releasing Pokémon Go-style augmented reality games, and Google is making it even easier to churn out the apps. Announced today via a company blog post, the Google Maps API now enables developers to build their own location-based games using Maps ...more

Those looking for a creative way to loose a metaphorical Cupid's arrow at the figurative heart of the object of their affection can now add augmented reality greeting cards to their quiver. Just in time for the first Hallmark holiday of the year, Happy Giant, developer of the ...more

If you love to hear yourself talk, you can now enjoy seeing your words materialize in augmented reality with an ARKit-compatible iPhone or iPad. A new app called Word Vomit 3D uses the speech recognition API of iOS to take in what the user says and regurgitate it into the rea ...more

Although it sounds like a foodie's take on Facebook, what Calabasas, California-based FaceCake actually offers is more about augmented reality fashion marketing rather than food selfies. At the National Retail Federation's Big Show & Expo in New York this week, the company un ...more

Augmented reality is beginning to leak out into the mainstream world. This is thanks, in part, to ARKit and ARCore. These releases turned the current smartphones owned by millions of Apple and Android users into AR-capable machines. And while there are definitely some awesome ...more

On Friday, game developer PreviewLabs released the first online multiplayer game for the Microsoft HoloLens. Available for free on the Microsoft Store, Buggy Blasters is a real-time strategy game in which players place and navigate armies of virtual remote control cars. Using ...more

Last week, Magic Leap CEO Rony Abovitz teased his Twitter followers with some "fun and cool stuff" to share in the coming days. On Monday, he made good on that promise, sort of. If you're a fan of Sigur Rós, he hit the right note, but if you were expecting to see what the com ...more

Most of the animated characters and animals we've seen in augmented reality are still fairly basic in terms of visual fidelity. And because many are still impressed by simply seeing 3D figures properly scaled and tracked alongside real-world objects, this approach has worked . ...more