Virtual Reel

When it comes to marketing, sexy sells, a point that has been lost on most augmented reality hardware makers focused mostly on the geek space. But a new promotional spot from AR-in-the-car accessory maker WayRay indicates that AR companies are beginning to see the virtual sizz ...more

Moviegoers who arrive at the theater early are no longer a captive audience for the ads, trivia, and miscellaneous content that precede the movie trailers than run before the feature presentation, as the ubiquity of the smartphone has become the preferred distraction for early ...more

A sizzle reel just released by augmented reality cloud company 6D.ai shows off what kind of hyper-realistic AR experiences developers can build with its SDK. For its forthcoming game Dragon Duel, developer Happy Giant created an AR dragon that can climb real world objects and ...more

Cable TV network Nickelodeon is looking to break new ground with a new series that will be experienced in virtual and augmented reality. Developed under the working title Meet the Voxels, the series will be one of the first animated shows developed completely within a gaming ...more

With the Masters, one of professional golfing's four most prestigious annual tournaments, now in full swing, Snapchat is giving users the ability to commemorate the moment in augmented reality. A new Lens in the Snapchat camera carousel places a white visor with the Masters l ...more

In any business, there are a number of questions companies must answer in order to get customers to buy a product or service. The same holds true for companies selling augmented reality headsets. How do you sell the devices? For Magic Leap, the answer may include physical ret ...more

If you salivate at the idea of waking up to the Jarvis-powered smart window from the opening minutes of Marvel's Iron Man, then connected home appliance maker CareOS is here to make your playboy billionaire philanthropist dreams come true. At CES 2019, the company unveiled th ...more

As Magic Leap prepares to ship the Magic Leap One later this year, the company is putting its focus on mentoring developers and creators to build a content ecosystem for the spatial computing platform. Registered developers are so important to Magic Leap that they'll be the f ...more

One of the most popular mobile games out there for kids has added an augmented reality mode that brings the titular character into the real world. An update of Nickelodeon's Sky Whale, available now on the App Store and Google Play renders the game's oceanic environment and i ...more

With Magic Leap One approaching six months since launch, Magic Leap is fully focused on building a content ecosystem and developer community. The company's latest endeavor in engaging developers was sponsorship of the Reality Virtually Hackathon, which took place Jan. 17 to 2 ...more

After months of leaks and rumors, Google has finally unveiled the Pixel 2 and Pixel 2 XL. If there were such a thing, the Pixel would be the one "true" Android flagship — so even if you don't plan on buying a Pixel 2, you'll want you learn more about this milestone device. La ...more