War Effects

As Apple, Google, Snap, and Facebook wrestle for positioning to lure developers and creators to build augmented reality experiences for their respective tools, Facebook is looking at a learning approach for its Spark AR platform. On Tuesday, the Spark AR team launched a new s ...more

The results of Microsoft's $480 million contract with the US Army are on display and users continue to test the suped-up version of the HoloLens 2. Also, the enterprise segment of the AR industry continues to look attractive to investors, as startup Talespin has raised a new ...more

Developers and enterprise customers chomping at the bit to get their hands on HoloLens 2 may not have to wait much longer, as Microsoft passed one of the remaining hurdles needed to release their new tech into the wild. But Microsoft isn't the only tech giant with new augment ...more

By now, you already know that the Magic Leap One ships with an array of apps to immediately get you accustomed to operating in your new spatial computing reality. The first one we're going to focus on is Screens, an app we told you about previously, but only now have managed t ...more

It doesn't matter how cool or groundbreaking a particular technology is, if it doesn't offer the promise of big returns on investments, you'll have trouble drawing interest from both Silicon Valley and Wall Street. That's why we're increasingly seeing existing augmented realit ...more

A new study has found that up to half of people who think they have a penicillin "allergy" can still receive the drug, and other antibiotics with similar structures, without any negative reactions to the meds. Why? Because they're not really allergic, doctors say. In truly pe ...more

New weapons are needed to combat antibiotic-resistant bacteria. Instead of drugs, scientists have discovered in an animal study that they may be able to harness vampire bacteria to vanquish pneumonia. Microbes, good and bad, predate and outnumber us. Humans will never "win" a ...more

Even though the 88th Academy Awards have come and gone, there's a good chance you still haven't seen all the films that were nominated—or even those that won big. To help you play catch up, check out the links below to see all the places you can rent or buy 2016's Oscar-nomin ...more

In our review of Amazon's non-augmented reality Echo Frames smartglasses, we made the case for audio virtual assistants being the linchpin for AR wearables. Given that premise, it's now vital to pay attention to developments in the spatial audio space, the latest of which com ...more

People fundamentally distrust magicians. And they should. The illusions they proffer are just that, illusions meant to astound rather than tangible interactions and results that have weight and meaning in our real world. Our lizard brains know this, and, no matter what the out ...more

The war on dehydration is a commercially burgeoning marketplace. An increasingly sophisticated consumer population hoping to conquer everything from 26-mile marathons to vodka shots is deconstructing every functional remedy in the fight to quell the effects of severe dehydrati ...more

In the three years since Snapchat launched Lens Studio, developers and artists have created more than 1.5 million AR camera effects with the desktop tool. Beginning this week, AR Snap Shots will feature five augmented reality filters that showcase the innovative, trendy, or j ...more

The movie theater business is hurting due to the pandemic, but that hurdle is actually the perfect set of circumstances for movie studios to lean hard into augmented reality marketing. That's what's on the menu this week as Dreamworks teamed with Snapchat to launch a special ...more

GameGuru was created for game enthusiasts who are not programmers or designers. By offering catalogs with thousands of royalty-free assets, GameGuru lets design novices bring their visions to life. The Complete GameGuru Bundle gives you eight "packs" featuring thousands of as ...more

There are times when leadership is tested. This is one of those times. As government and business leaders around the world are grappling with the unfolding coronavirus pandemic, the real-time responses to the crisis from many leaders have been great and, at times, less-than-op ...more

The words of three of tech's most important executives in the last 48 hours are providing some valuable insight into the near term future of augmented reality and the cloud infrastructures that support it. Apple CEO Tim Cook, Google CEO Sundar Pichai, and Snap CEO Evan Spiege ...more

Huawei has been in a losing battle with the US government for around ten years, with the last year being the spike of Huawei's problems. Because of US pushback against some Chinese-based smartphone manufacturers due to security concerns, Huawei is hoping to limit its dependenc ...more

While no longer native to the United States, hospitalization from malaria occurs in this country more than most would believe. Why is that, and what can you do to protect yourself when you travel abroad to regions where malaria is active? Today, we associate malaria with trop ...more

I had the opportunity to speak with the COO of Osterhout Design Group, Pete Jameson, shortly before the announcement of the company's R-8 and R-9 smartglasses models at CES in January. And while I sadly could not make it to CES to test the smart specs out right away, ODG invit ...more

Samsung and Apple are back in court, but this time it's not just money at stake. The Supreme Court's decision could have a far reaching effect on patent law and innovation in design. Smartphone design timeline. The so-called "Smartphone Patent Wars" began in 2011 when Apple su ...more

It's easy to take the food we eat for granted, but the truth is, there are a lot of bizarre, wonderful, and just plain weird things about what we eat and drink, the effects it has on our bodies, and vice-versa. Read on to learn how bugs provide food dye, the Japanese grow squa ...more

Starting in iOS 13, Apple introduced a robust suite of video-editing tools to its Photos app. The majority of editing tools were only available for images in iOS 12 and older, but iOS 13 leveled the playing field to allow even a novice to tweak videos like a pro before sharing ...more

You can almost detect the collective breath-holding of the augmented reality industry as it waits for Apple's inevitable entry. A new Apple wearable built with augmented reality technology is likely the device that will finally make the smartphone take a backseat. Apple's for ...more

"I'm Rey." That's what a lot of people will be saying again this Halloween, as Rey costumes are sure to be another favorite of trick-or-treaters and cosplayers. Yes, on Oct. 31 we all have a chance to be the scavenger of Jakku who just so happens to be the "new hope" for a Jed ...more

Thanks to ever more powerful smartphones — the iPhone X with its advanced A11 processor and the Galaxy Note 8 powered by Snapdragon's 835 come to mind — the mobile industry is fast closing in on consoles and PCs with regards to gaming. Game developers have been aware of this f ...more

YouTube's massive user base comprises almost one third of all people on the internet, and collectively, users spend well over 100 million hours on the site watching billions of videos each day. Add it all up, and this means that YouTube is viewed by more people than any U.S. c ...more

Thanks to the grandest of puns, May the 4th is Star Wars Day. And what better way to pay tribute to the space opera than with the augmented reality superpowers of Snapchat. While Disney has used AR via Snapchat, Facebook, and Google, among other outlets, to promote Star Wars ...more

The year is still off to a roaring start, with augmented reality at the center of nearly everything, from enterprise solutions, to entertainment, to safety. In the realm of streaming, the Marvel universe got another dose of augmented reality marketing help thanks to Disney Pl ...more

The team over at Spatial isn't done innovating its way through augmented reality in 2020. Just days after adding a mobile option to its groundbreaking Spatial virtual collaboration product, the company is releasing Tele, a new app geared toward more casual, AR-powered video c ...more

Mystery is a tricky thing. Used correctly, it can give onlookers the impression that wondrous and perhaps valuable things are afoot. However, once the veil of suspension of disbelief is removed in any significant way, that same mystery can quickly turn into not just skepticism ...more

It's easy to have your password stolen. Important people like executives, government workers, journalists, and activists face sophisticated phishing attacks to compromise their online accounts, often targeting Google account credentials. To reduce this risk, Google created the ...more

Kylo Ren, conflicted villain of the new Star Wars trilogy, will surely be a major presence again this Halloween, with The Last Jedi fast approaching. His costume, all black and layered, complete with dark-side helmet and crossguard lightsaber, seems quite perfect for Oct. 31 — ...more

It's already been a banner year for mergers and acquisitions in the augmented reality industry, with WaveOptics and Ubiquity6 among the notable companies acquired. Two of the more active M&A players, Snap and Epic Games, continued their respective buying sprees this week with ...more

Windows 10 and macOS have poor reputations when it comes to customer privacy and user policies. Our hacking Windows 10 and hacking macOS articles might make it seem like a reasonably secure operating system doesn't exist. But I'm here to tell you that there is a viable alterna ...more

All fields of study have their own language. For people interested in learning about microbes, the language can sometimes be downright difficult — but it doesn't need to be. From antibiotics to xerophiles, we have you covered in an easy-to-understand glossary. Terms are liste ...more

While the iPhone came before the first Android smartphone, every new iOS version seems to include a wealth of features already existing on Android, and iOS 17 is no exception. Apple's currently beta testing iOS 17 with developers, with a public beta coming in July and a stabl ...more

Outside of iPhone releases, software updates are arguably the most exciting aspects of iOS life. It's like Christmas morning when your iPhone installs an update, as you dive through your device to find all the new features and changes Apple thought to include. With iOS 14.4, t ...more

The year 2020 was a pivotal span of time during which the word "virtual" took on a brand new meaning. Instead of referring to VR or augmented reality, the term was hijacked to describe meeting across long distances through a variety of software tools, most often through video. ...more