War Makeup

The Broadway musical War Paint is teaming with augmented reality cosmetics app YouCam Makeup to promote the show on iOS and Android devices. The musical, which centers on the famous rivalry between Elizabeth Arden and Helena Rubinstein, two cosmetics industry pioneers, has bee ...more

Looking for a costume that breaks the mold of skimpy and clinging fabrics? Stay warm on Halloween and impress at any spooky event by turning yourself into a perfect recreation of the apes in Dawn of the Planet of the Apes. Typically, creating an ape costume requires heavy lay ...more

Contrary to popular belief, augmented reality apps have been available for a while now. I remember using the Layar app (still available for iOS and Android) to explore nearby businesses and landmarks with varying success via an early-generation Android handset. It would be ha ...more

With an eye toward future iPhone X-focused augmented reality functions, Apple's new investment in one of its components vendors will increase production capacity for the technology behind its TrueDepth camera, but could also apply to its future AR ambitions. On the software s ...more

Kylo Ren, conflicted villain of the new Star Wars trilogy, will surely be a major presence again this Halloween, with The Last Jedi fast approaching. His costume, all black and layered, complete with dark-side helmet and crossguard lightsaber, seems quite perfect for Oct. 31 — ...more

If you don't want to dress up as a vampire, witch, werewolf, or zombie again this Halloween, step things up a notch and go viral. There have been a ton of funny memes and absurd news since last October, so the only hard part is settling on the right one for inspiration for you ...more

Day of the Dead, or Día de Muertos, is a Mexican holiday celebrated on November 1 or 2 each year to honor the dead. It's often lumped in with Halloween, and while some people do dress up in costumes, the day is much more focused on remembering the lives of friends and family m ...more

Since its release into the arms of waiting developers, Apple's new ARKit is already making waves in the augmented reality scene. Only a week out and there are already a hefty number of videos appearing on the web showing off various demos with iPhones and iPads. Generally, wi ...more

The promotional images for American Horror Story: Cult have been some of the most arresting in recent memory. They mash coulrophobia, trypophobia, and body horror together with some serious economy into a succinct, colorful, image. It's like a bad car accident that you can't s ...more

Innovation Congress starts tomorrow, but its creator, Jason Keath, spoke to Next Reality today about the future of augmented reality. Innovation Congress is an event meant to discuss strategies for businesses to stay competitive in the future, with technology trends shifting ...more

Even though the 88th Academy Awards have come and gone, there's a good chance you still haven't seen all the films that were nominated—or even those that won big. To help you play catch up, check out the links below to see all the places you can rent or buy 2016's Oscar-nomin ...more

This year's holiday shopping season is shaping up to be fertile ground for augmented reality to show its worth, as both Walmart and Target have crafted immersive experiences designed to engage shoppers in the coming weeks. But the marketing similarities end there, because the ...more

If you need a Halloween costume posthaste, you really can't go wrong with a LEGO man costume. And one made from cardboard that is fully functional, well, you'll probably win the "Best Costume" contest hands down. Not only will this mecha-esque costume wow everyone you meet, bu ...more

Get Out absolutely tore up the record books this year. And the wildest thing about it? It did so with the most ordinary looking characters and props ever (hence the shoestring $4.5 million budget). Which makes it a godsend for the time- and cash-strapped come Halloween. With G ...more

The team over at Spatial isn't done innovating its way through augmented reality in 2020. Just days after adding a mobile option to its groundbreaking Spatial virtual collaboration product, the company is releasing Tele, a new app geared toward more casual, AR-powered video c ...more

People fundamentally distrust magicians. And they should. The illusions they proffer are just that, illusions meant to astound rather than tangible interactions and results that have weight and meaning in our real world. Our lizard brains know this, and, no matter what the out ...more

Welcome to the first annual Next Reality 30, our list of people who've made the biggest impact on the augmented reality space in the last 12 months — and what a 12-month roller-coaster ride it's been. Apple introduced ARKit-powered apps last fall, Google launched ARCore for An ...more