Warner Bros

The latest sponsored augmented reality experience on Snapchat from a movie studio might be its scariest — and perhaps most popular — yet. The Sponsored Lens, purchased by Warner Bros. to promote the new The Nun horror movie, uses background segmentation to provide a mostly da ...more

Ever since the planet went crazy trying to find augmented reality creatures in Pokémon GO, we've been waiting for the next virtual object game capable of delivering a similar hit. And now, we might finally have one coming, direct from the magical world of Harry Potter. The ne ...more

Next to Game of Thrones, Harry Potter is one of the most beloved franchises in entertainment today, and now we have another peek at its dive into augmented reality. This week, Warner Bros. released the third trailer for its upcoming AR game Harry Potter: Wizards Unite. The n ...more

Forget 3D movies. Warner Bros.' newest patent shows off designs for a mixed reality movie-going experience that will leave other theater-going experiences in the dust ... all in the comfort of your own home. Patently Apple discovered the patent application, which was publishe ...more

The remake of the Warner Bros. classic animation meets live-action movie Space Jam, this time starring LeBron James instead of Michael Jordan, hits theaters today. And while bringing Bugs Bunny into your real world surroundings is still Hollywood fantasy, thanks to augmented ...more

It looks like the Harry Potter version of Pokémon GO won't appear in 2018 after all, as the company has decided pushed the game's release to 2019. "Get ready for some exciting and fun adventures ahead," the company said in a blog post. "We've been hard at work with our partne ...more

This fall, DC Comics fans will be treated to an augmented reality experience promoting the Justice League movie. Likewise, history buffs will be able to enjoy their own augmented reality content by way of the Terra Cotta Warriors exhibit at The Franklin Institute in Philadelph ...more

As if riding roller coasters and meeting your favorite childhood cartoon characters weren't amusing enough, Snapchat is amping up the fun with augmented reality at the world's leading amusements parks in the this summer. According to a company spokesperson, Snapchat now offer ...more

A funny thing happened on the way to the release of the virtual reality epic Ready Player One — augmented reality grabbed a major piece of the spotlight. Specifically, Microsoft's HoloLens. It all started last week when the film's director, Steven Spielberg, was quoted in an ...more

The long-awaited augmented reality game based on the Harry Potter franchise from Pokémon GO masterminds Niantic is closer to release, as the developer has begun public beta testing of the app. On Tuesday, the beta version of Harry Potter: Wizards Unite, built in partnership w ...more

Thanks to a $100 million deal, you could be seeing more original shows on your Snapchat soon. Already, Snap has been producing super short shows in order to compete with social media outlets like Twitter and Facebook who have also been attempting to create their own content. ...more

While a release date for Harry Potter: Wizards Unite has not yet materialized, co-developers Niantic and WB Games have finally released gameplay footage and an in-depth game description to whet the appetites of eager Harry Potter fans. In addition to the reveal of gameplay fo ...more

Even in augmented reality, Wile E. Coyote still can't catch the Road Runner. The latest AR experiment from developer Abhishek Singh brings the classic Looney Tunes duo into the real world. A recent demo video shared on Twitter and YouTube shows the pair running around a park ...more

So while it is the weekend of San Diego Comic-Con, and it should not be a complete surprise — without a word of warning hitting my feed — the trailer for the upcoming film, Ready Player One was released today. And wow it looks amazing. So, you have no idea what I am talking a ...more

If you've ever wanted to live in the Matrix—or at least the iconic digital rain data visualization that Neo saw when realizing he was, indeed, the "one"—you can now do that with the Microsoft HoloLens. Just download The Red Pill. Video: . Depth-mapping cameras allow the HoloLe ...more

If you've run out of time for all of our more time-consuming Halloween costume ideas, here are some places on the web for free, downloadable paper masks. There must be at least 100 options among these links to satisfy your last-minute costume needs! Just download, print, and c ...more

After more than a year of teasing and testing, Niantic and Warner Bros. are finally ready to release Harry Potter: Wizards Unite to muggles of the world. Niantic has announced that the game will launch on Friday, June 21 starting with players in the US and UK, with other regi ...more

Given Dwayne "The Rock" Johnson's blockbuster movie pedigree and the promotional power that usually accompanies his work, there's a certain predictable symmetry in the news that Rampage, a movie adaptation of the classic arcade game, has now become an augmented reality mobile ...more

On Monday, German newspaper and digital publisher Axel Springer announced its role as the latest company to invest in Magic Leap. This is just the latest in a series of investments the augmented reality company has garnered from the likes of Google, Qualcomm, Alibaba, Legendar ...more

Harry Potter fans can set down their wands for a spell, as the highly-anticipated augmented reality game from Niantic based on the franchise won't arrive until after July at the earliest. In an interview with The Financial Times (subscription required), Niantic CEO John Hanke ...more

Now, when the weather outside is frightful, Pokémon GO players can expect it to be just as unpleasant in augmented reality. A new update to the popular location-based AR game brings a dynamic weather system to the game. In the new update, weather effects on the game's map wil ...more

The Google Assistant that powers search on Pixel devices and Google Home has a lot more personality than regular old Google Search. It gets to know you, it's conversational, and it even has some fun Easter eggs hiding within—including a few magic tricks up its sleeve. To cele ...more

For over 37 years, Apple has been using the same "bitten" apple as their company logo. Sure, it's looked slightly different over the last couple of decades, from rainbow stripes to monochromatic colors, but its shape has change very little. Since I'm constantly applying new t ...more

While the airline, casino, cruise, and hotel industries are asking for government bailouts during the COVID-19 pandemic, companies around the US are giving away its apps and services for a limited time. So while you're stuck at home, keep your mind off of coronavirus with free ...more

Fans of the friendly neighborhood Spider-Man have yet another way to experience the web-slinger in augmented reality. To promote the pending release of Spider-Man: Far From Home on July 4, Sony Pictures has published a mobile app for iOS and Android that brings Spider-Man int ...more

The perfect promotion for Pokémon: Detective Pikachu has finally come to fruition as Niantic has added some movie-related perks to Pokémon GO. Starting Tuesday at 4 p.m. Eastern time and continuing until the same time on May 17, Pokémon GO players taking photos with the enhan ...more

When the titular hero of your superhero movie activates his powers with a catchphrase, it would be pretty neat if your augmented reality promotion for that film could react to the user's voice. Luckily for Warner Bros., Snapchat happens to have relatively new voice recognitio ...more

The hype for HBO's Game of Thrones reached proportions as epic as the series itself this week with the latest release of the final season's official trailer, but it's a Snapchat promotion that will truly make fans at SXSW bend the knee. Using what Snapchat calls AR Marker Tec ...more

Most of today's mobile augmented reality apps focus on individual experiences, but a new entrant into the space wants to make things a bit more social. Battle tested for years in the realm of virtual reality, vTime is finally bringing its immersive social chat experience into ...more

In an SEC filing published on Monday, Snap, the company behind Snapchat, disclosed that Imran Khan, its chief strategy officer and a member of the NR30, is leaving the company to "pursue other opportunities." Khan will continue to serve in his role on an interim basis to ensu ...more

What's black and white, sounds like actress Kristen Bell, and is standing in your living room talking to your kids right now? Don't worry, that's just Genius the Panda, an augmented reality character from the Yakables app for iPhones and iPads. Using ARKit to place the animat ...more

With the Google Maps API giving entertainment brands the means to build their own location-based AR games, Niantic is raising the bar for the genre with new updates to Pokémon GO. In a blog post published on Monday, Pokémon GO announced the addition of research tasks to the a ...more

Franchises left and right are releasing Pokémon Go-style augmented reality games, and Google is making it even easier to churn out the apps. Announced today via a company blog post, the Google Maps API now enables developers to build their own location-based games using Maps ...more

If you're a Harry Potter fan who has ever wanted to have your own Hogwarts adventure, you're in luck — Jam City is close to releasing "Harry Potter: Hogwarts Mystery," a mobile game that allows you to attend the magical school yourself. In fact, it's so close you can pre-regis ...more

As part of its ARCore release announcement, Google also revealed a forthcoming app that's sure to excite those who celebrate '80s pop culture. That app is Ghostbusters World, which is coming later this year from Sony Pictures Entertainment Consumer Products, Ghost Corps (the ...more

Master director Steven Spielberg's virtual reality epic Ready Player One is coming to theaters in just a few weeks, but you can get an early look at some of the best parts the latest trailer, "Come With Me," which was revealed on Thursday. But while the film is supposed to be ...more

These days, location-based augmented reality gaming pioneer Niantic is best known as the developer behind Pokémon Go, but the uber-popular mobile game was not its first foray into the AR gaming genre. That distinction goes to Ingress, which was released in 2012 for Android (a ...more

If you were upset about "Friends" leaving Netflix, fret no more. The entire series, all eight Harry Potter movies, as well as HBO's massive catalog, are now available as part of HBO Max. If you're already an HBO Now subscriber, however, it can be a bit confusing to know how to ...more

The Daily Prophet, the enchanted newspaper from Harry Potter lore, is no longer the sole source for magical moving printed photos. On Tuesday, Lifeprint Products Inc. unveiled the official Harry Potter Magic Photo and Video Printer as the latest edition in its line-up of conn ...more

Last month was a whirlwind for the augmented reality industry, with the Augmented World Expo, Apple's Worldwide Developers Conference, and an exciting Magic Leap Twitch livestream all wrapping up before the ides of June. Now that we've had a chance to fully digest it all, we h ...more

While the company is adamant that the Magic Leap One: Creator Edition will ship this year, currently, it seems its CEO is more interested in striking deals with content partners than releasing details about the headset. Meanwhile, in perhaps the most poorly-written SEC filing ...more

After announcing another massive round of funding to the tune of $502 million, Magic Leap is adding another powerful weapon to its creative arsenal: John Gaeta, the man who helped develop the iconic Bullet Time effect for The Matrix series of films. Gaeta made the announcemen ...more

There is very little in this world that tastes as good as a glass of fresh-pressed juice. The flavors in fruit and vegetables are more clean and immediate on your palate, while the chlorophyll and nutrients seem to zip right into your bloodstream. A really great glass of fresh ...more

Thanks to the COVID-19 virus, the whole country is staying home. That means no dining out, no going to bars, no live music, and, sadly, no movie theaters. While you might think that means you'll have to wait to see movies like "The Invisible Man," "Emma," and "The Hunt," think ...more

While the big names in augmented reality demonstrated the breadth of opportunities in the industry's landscape this week, one new startup showed off what is possible further in the future. On the AR wearables front, Magic Leap and Nreal, two of the current front-runners for A ...more

Just when we thought the AT&T partnership with Magic Leap wouldn't really take off until the latter launched a true consumer edition of the Magic Leap One, the dynamic duo jumped into action this week to offer the current generation headset to customers. Meanwhile, Apple cont ...more

In recent months, the Magic Leap One has frequently tied promotions to groundbreaking entertainment properties, but the latest may be the startup's biggest coup yet. On Wednesday, HBO announced an upcoming Magic Leap One experience that will allow fans to experience the world ...more

At one point, UltraViolet was the go-to way to maintain a collection of digital movies. Fast-forward to 2019, and things are different. The service is shutting down on July 31, largely due to the massive competition in the digital movie marketplace. If you're an UltraViolet us ...more

Owning digital movies has many advantages over physical discs, such as easy access and a variety of online stores you can turn to for good deals. There's Prime Video, iTunes, Vudu, and the list goes on. However, this leads to fragmented video libraries, unlike DVDs and Blu-ray ...more

There has never been a better time to be a movie enthusiast, with more options now than ever to buy high-quality digital titles to watch on almost any device you own. That said, all those choices can lead to your movie collection scattered across different apps and services. W ...more

This week, we continued our NR30 series highlighting the leaders of augmented reality space by profiling the venture capitalists and strategic corporate investors that sustain the industry. Fittingly, investment in AR made headlines this week, as Magic Leap acquired a mesh co ...more

Google announced a partnership with Movies Anywhere that allows you to connect your iTunes, Amazon, and Vudu movie library with Google Play Movies. In other words, movies you purchase from any of these online retailers will be available for playback in the Google Play Movies a ...more

Injustice: Gods Among Us is one of the most popular games to come out over the last couple of years. It was a hit on video game consoles, and it's got a solid 4.5 rating on both Google Play and the iOS App Store, with almost 2 million people rating the game combined. The game ...more

Two of the three entities behind Pokemon GO, the reigning champion in mobile augmented reality gaming, are joining forces again to see if lightning can strike more than once. This week, AR developer Niantic and gaming giant Nintendo announced a partnership that will see a ser ...more

Staying inside during the coronavirus pandemic isn't easy for most of us. As important as it is to keep away from others, it can be challenging to keep to ourselves day after day. That's why mobile game developers are stepping in to help; many are making their games free for a ...more

Sending Christmas cards via snail mail is so passé. Why spend the time and money for a bougie photoshoot, saccharine card design, and postage when you can use augmented reality to instantly dress up photos and videos to send to friends and family instead? Luckily, there is a ...more

Because timing is everything, the latest entry in the location-based augmented reality gaming sweepstakes, Ghostbusters World, has arrived just in time for Halloween. Launched Monday on the App Store and the Google Play Store, Ghostbusters World shares its perfect timing with ...more

There are a lot of manipulative people out there, but you don't have to let all of them push you around. It's time for the tables to turn. You already know how to manipulate people, how to lie to them, and how to convince them that you're trustworthy, but what about when some ...more

It may seem impossible to win an argument against an irrational person, but it turns out the tried-and-true techniques that hostage negotiators use against hostage-takers work surprisingly well in everyday situations. You may not ever deal with a real hostage situation persona ...more