Winning Strategies

What type of person are you in group settings? Are you the social butterfly, eager to get to know everyone and interested in the people more than the setting? Or are you a wallflower, afraid to catch anyone's eye out of fear? No matter what type of group you're in—a project a ...more

This week, Google sidestepped their usual "Update Wednesday" strategy by dropping a huge update to their Maps app for both Android and iOS. We're accustomed to seeing new features and bug fixes to their stable of apps on Wednesdays, but today's Maps update was presumably big e ...more

Once the laughing-stock of the navigation app market, Apple Maps is now a powerful, reliable travel companion. Apple rebuilt the platform from the ground up, placing the app in league with Google Maps. That said, there's always room for improvement, as demonstrated by its impr ...more

Staying inside during the coronavirus pandemic isn't easy for most of us. As important as it is to keep away from others, it can be challenging to keep to ourselves day after day. That's why mobile game developers are stepping in to help; many are making their games free for a ...more

When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore. Count Puma as the latest brand to pump up the customer experience in its stores with augmented reality, as the brand recently celebrated the opening of its flagship New York C ...more

Magic Leap has earned a reputation for overt secrecy, but as it nears the highly-anticipated launch of the Magic Leap One, the company is spilling some of the beans. This week, we get a heaping helping of information on the Lumin OS, as well as a couple of great demos. Meanwh ...more

With the Super Bowl just days away, it seems appropriate to draw parallels between football and the professional sport of technology business, or, more specifically, the augmented reality segment. Like the Patriots and Eagles, businesses have to deal with the media, as Apple ...more

Fans of Titanfall now have a great alternative to play on their iPhones whenever they're out and about. Titanfall: Assault has arrived as a soft launch for iOS devices. A hybrid between card-based and real-time strategy genres, the game will pit you against other players with ...more

A disease called "citrus greening" has devastated and permanently altered citrus production in the United States, but a vaccine that could protect orange trees may be part of a winning strategy to beat the bacteria that is killing the trees. Citrus greening, also known as Hua ...more

Verizon launched the $80 unlimited prepaid plan this week and we've found that it actually isn't as limitless as they would have you believe. The gist of the deal is basically that customers get unlimited talk, text, and data for $80 per month, and no contract or credit check ...more

Welcome back, my greenhorn hackers! Over the years, I have written many articles here on Null Byte chronicling the many the hacks of the NSA, including the recent hack of the Juniper Networks VPN. (By the way, my speculation in that article has proven to be correct. The NSA d ...more

Welcome back, my novice hackers! One of the most common questions that Null Byte readers ask is: "How can I evade detection by antivirus software on the target?" I have already talked about how AV software works, but to obtain a deeper understanding, what better way is there ...more

We've all been there: facing a lengthy, complex word that ignores the phonics we were taught in elementary school, unsure of not only its pronunciation, but also its meaning. These words, from autochthonous to esquamulose, are both terrifying and impressive. After all, if some ...more

As excitement looms for Apple's annual parade of pomp and circumstance for its latest lineup of iPhones, some hidden hints in an internal build of iOS 13 has Apple enthusiasts salivating for what Cupertino is testing in the AR wearables realm. While Apple has yet to even conf ...more

Before smartglasses makers can dream of taking smartglasses to mainstream consumers, they must first determine the right mix of form, function, and price that will drive customers to buy into what they're hoping to sell. Google's AI research team may have part of the solution ...more

The hype around augmented reality has risen to a fever pitch over the past two years, and if this week's selection of business news stories are any indication, the din is about to get down right deafening. That's because the Microsoft's follow-up to the original HoloLens is a ...more

When it comes to applying augmented reality to various business functions, as the saying goes, there's more than one way to skin a cat. When it comes to using augmented reality to communicate to customers, carmaker Genesis is opting to inform customers with their Virtual Guid ...more

Augmented and virtual reality continues to be a hot commodity among tech investors, with more than $800 million invested in AR/VR companies in the second quarter alone and global tech leaders like Samsung focusing their investment strategies on the emerging field. The investm ...more

Over the past week, companies took a variety of approaches to investing in augmented reality. Lampix is backing its own effort to build an ecosystem for augmented reality platforms. Nokia and Xiaomi are teaming up on numerous fronts, potentially including augmented reality. ...more

Nice people finish first—or is it last? Though you may have been told throughout your life that being kind pays off, there are some obvious advantages to getting mean. So whether you're driving towards a goal at work, or need to attack a task in your personal life, acting like ...more

Injustice: Gods Among Us is one of the most popular games to come out over the last couple of years. It was a hit on video game consoles, and it's got a solid 4.5 rating on both Google Play and the iOS App Store, with almost 2 million people rating the game combined. The game ...more

Yes, boys. It’s true. It’s here. IT’S FOR REAL!! I am here to provide a list of things that boys should do (meaning they don’t do these things very often, probably why us girls think it’s adorable when they do) when they are pursuing one of us lovely ladies. There is a lot mo ...more

The year 2019 was filled with all the normal peaks and valleys of the tech business cycle, but this year was particularly important in a space as relatively young as the augmented reality industry. What once seemed like a vast fertile bed of mobile AR apps, powered by Apple's ...more

Influencers of augmented reality demonstrate expertise in their fields and outline a strong vision for the future that they evangelize to others. They help define the direction of the industry and identify others who foster and create innovation in the field. The idea of the ...more

A new technological movement without the technology itself is just an idea sitting and waiting. Once the technology is present in the equation, movement forward can begin. This is how many of us see the head-mounted displays (HMDs) and smartglasses that have recently entered t ...more

While the airline, casino, cruise, and hotel industries are asking for government bailouts during the COVID-19 pandemic, companies around the US are giving away its apps and services for a limited time. So while you're stuck at home, keep your mind off of coronavirus with free ...more

Samsung has just announced the Galaxy Note 10 and 10+. These are the latest and greatest from the largest smartphone OEM in the world. Plenty of numbers and specs have been thrown your way to showcase how good the Galaxy Note 10 is, but we wanted to simplify all this for you a ...more

Like many things associated with Magic Leap, the start of the company's first annual L.E.A.P. conference got off to a unique start. Taking the stage on Wednesday morning in Los Angeles, the company's CEO, Rony Abovitz, gave a brief introductory speech welcoming the crowd and o ...more

After spending a good portion of 2017 teasing us with images and bits of news, Lenovo, in a partnership with Disney and Lucasfilm, has finally released its Mirage AR headset along with the Star Wars: Jedi Challenge game collection. Let me preface this hands-on experience by l ...more

Apple demonstrated their continued interest and investment into the awesome world of augmented reality during their Sept. 12 event, highlighting a few new AR games that will appear on iPhones thanks to ARKit. But that's not all you can expect — as long as you have an iPhone wi ...more

One thing that I got more and more excited about as we got closer and closer to the Microsoft Build 2017 developers conference was finally learning about the new Acer Windows Mixed Reality head-mounted displays (HMD). Brandon Bray, Principal Group Program Manager at Microsoft, ...more

Beginners luck is a phrase I have always hated. But really, beginners luck comes down to not letting your experience in something get in the way of the idea. This past weekend, I drove to Atlanta for my first ever hackathon, HoloHack, presented by ThyssenKrupp. Twenty hours a ...more

Whether you're riding the subway on your way home from work, or stuck in the backseat of the car on a long road trip, there are times when you need to entertain yourself without a mobile data connection. A good mobile game would pass the time perfectly, but not every game work ...more

We already know that Samsung's Galaxy S7 is one of the most versatile smartphones ever made, complete with edge-to-edge displays, water resistance, and a huge battery. But what's versatility without durability? How much punishment can the Galaxy S7 take? Let's play a game of S ...more

Sooner or later, you're going to come across a person at work that you don't like—or someone that doesn't like you. This can result in uncomfortable tension, insulting gossip, and a disrespectful attitude, to name just a few of the negatives. But it doesn't have to be that way ...more

Google and Snap held their annual conferences this week, and both companies managed to upstage their new AR software features with fantastic new AR hardware. After Snap unloaded a deluge of new AR capabilities and tools for creators and brands on Thursday, it dropped the mic ...more

After piloting the Nreal Light in South Korea and Japan via carrier partnerships and securing another round of funding, Nreal is now ready to begin selling the consumer edition of the smartglasses to the western world as well as introduce a version for enterprise customers. A ...more

Toymaker Lego has been on board with building AR into its playsets and mobile apps since the launch of ARKit. Its latest product takes the brand's approach to combining physical toys and virtual content and remixes it for a generation obsessed with the kind of homegrown music ...more

So you've been playing Call of Duty Mobile for some time but can't seem to get MVP at the end of the battle. Well, since the game is a competition of players and bots, you're in an uphill battle. But you don't have to languish at the bottom. With the help of these tips, you mi ...more

Mystery is a tricky thing. Used correctly, it can give onlookers the impression that wondrous and perhaps valuable things are afoot. However, once the veil of suspension of disbelief is removed in any significant way, that same mystery can quickly turn into not just skepticism ...more

The last few weeks were fairly busy in the realm of augmented reality and remote meetings developments. Most of that activity was generated by some mammoth announcements from Snap and its Spectacles AR smartglasses, and Google, with its Project Starline experimental holographi ...more

I noticed the neon yellow sign at the new location of Pho Bar in Chinatown right away. The sweeping cursive yellow letters spell out "Crazy Rich Broth"; the same phrase printed on the back of servers' shirts. It's the kind of minimalist but colorful design feature that is espe ...more

The holidays are stressful. Between traveling, family, and dinner, Thanksgiving weekend can feel like weeks. Many families have traditions that make the days long, but some of us would rather curl up somewhere and watch our favorite shows. But all is not lost — our phones do s ...more

Welcome to the first annual Next Reality 30, our list of people who've made the biggest impact on the augmented reality space in the last 12 months — and what a 12-month roller-coaster ride it's been. Apple introduced ARKit-powered apps last fall, Google launched ARCore for An ...more

For all those times when an app either isn't available or simply won't cut it, your phone's internet browser provides access to your favorite websites and services. But some browsers are flat-out better than others, and chances are, the browser that came pre-installed on your ...more

Among the various components of the emerging augmented reality space, the most lucrative is the advertising market. The prospect of turning every object, every location, ever signpost in the real world into a discount code or virtual transaction interface is why AR will ultima ...more

We often discuss the augmented reality efforts coming from the biggest players in Silicon Valley like Google, Facebook, Apple, and others, but one name that keeps coming up when you really begin to dig into the AR space is Vuzix. Since the late '90s, the company has quietly bu ...more

The year 2020 was a pivotal span of time during which the word "virtual" took on a brand new meaning. Instead of referring to VR or augmented reality, the term was hijacked to describe meeting across long distances through a variety of software tools, most often through video. ...more