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There might not be a better brand partnership for the speedy Sonic the Hedgehog character than a fast-food restaurant. For that matter, augmented reality is also the ideal technology for promoting a movie that features an animated talking rodent living life in the real world. ...more

After the spectacular rise and fall (and rebirth) of Glass, Google is taking another run at augmented reality smartglasses. Citing documents from companies involved in the project, WinFuture reports that Quanta will serve as the contract manufacturer for the wireless headset, ...more

We already know that major players like Magic Leap have been planting the seeds of augmented reality for mainstream consumers through wireless partnerships with AT&T, NTT Docomo, SK Telecom. But now, one of India's leading telecom companies has joined forces with a much lesse ...more

Google's former Self-Driving Car project, now graduated from Alphabet's X division as Waymo, has found a collaborator and potential new partner in Honda. This is an interesting turn of events given traditional automakers' reluctance to work with driverless-car startups over th ...more

Aircraft manufacturer Airbus is so impressed with the boost in productivity it has gained from Microsoft's HoloLens, the company will begin offering augmented reality software to its customers. On Monday at the Paris Air Show, Airbus announced that it will begin selling off-t ...more

A controversial video from Magic Leap's past has once again surfaced, but this time it comes with a lot more credibility and a good bit of excitement around the Magic Leap One headset. New Zealand's Weta Workshop has revealed that it will release the game "Dr. Grordbort's: In ...more

With CES in full swing, it seemed like Magic Leap would have little to announce at the major tech event, but it turns out that one of its partners has weighed in with a rather substantial update regarding the company. On Wednesday, AT&T announced that it would be expanding it ...more

We've seen how mixed and augmented reality can offer better shopping experiences for consumers, and even how Magic Leap wants to make advertising a non-intrusive experience. So it's no surprise that Magic Leap seems to have partnered up with Chinese e-commerce company Alibaba— ...more

Any stoked Coachella-goers out there? Well, get even more excited, because the celebrated music festival has partnered with virtual reality company vantage.tv and software platform Camera IQ this year to take the Coachella VR/AR app to augmented reality paradise. If you were ...more

On Tuesday, NBA Commissioner Adam Silver joined Magic Leap CEO Rony Abovitz on stage to unveil a partnership between the two companies. While the device was not displayed on stage, NBA legend Shaquille O'Neal appeared via video wearing a large-sized Magic Leap One: Creator Ed ...more

In the wake of Apple and Google pitching augmented reality to schools, McGraw-Hill is stepping up its own augmented reality efforts for education. On Tuesday, the publishing powerhouse announced a partnership with Alchemie, an educational app startup that gamifies learning, t ...more

In an early morning blog post, Microsoft announced the expansion of the Microsoft HoloLens Agency Readiness Partner Program. This announcement comes on the tail of an expanded HoloLens release over the last few months to many countries outside the initial US and Canada. Micro ...more

Following the surprise release of Magic Leap's SDK on Monday, March 19, Unity, Unreal Engine, and Mozilla followed up by announcing official partnerships with the company. "We are proud to partner with Magic Leap to integrate the Magic Leap platform with Unity," Unity announc ...more

The world of CES, the annual technology conference in Las Vegas, usually brings a few surprises, but few expected Samsung to fire off its first real augmented reality salvo at the event. But that's exactly what the South Korean company did late Monday when it unveiled a proto ...more

CEO (and NR50 member) Tim Cook and Apple unveiled the long-awaited lineup of next-generation iPhones today on stage of the Steve Jobs Theater, packed with hardware improvements to facilitate AR experiences from ARKit, which will arrive with the iOS 11 on Sept. 19. The new iPh ...more

For years, Magic Leap has promised to deliver stunning augmented reality experiences that will outperform any other competitor, and a newly revealed partnership hints that the company may be able to deliver on those promises. Framestore, the Oscar-winning studio behind many o ...more

All Kohl's wants for Christmas is Snapchat augmented reality. In conjunction with a holiday pop-up hosted in New York City from Nov. 7 through Nov. 10, Snapchat ran a sponsored portal lens available to targeted Snapchat users in the AR carousel. The experience gave users the ...more

Magic Leap has been promising to launch a developer conference for years, and now the company is finally making good on that promise. On Wednesday, Magic Leap sent out the official announcement for its first L.E.A.P. conference, which will be held in Los Angeles in October. I ...more

When developing for the HoloLens, keeping a constant 60 fps (frames per second) while making things look beautiful is a challenge. Balancing the processing power to display complex models and keeping the frame rate where it needs is just a straight up painful process, but a so ...more

Now that Lego Movie 2, a film about an imaginary world made of plastic bricks existing parallel to the real world, is in theaters, it's the perfect time to shop for Lego apparel at a store modeled after that world. As luck would have it, longtime official Lego licensee Kabook ...more

As more companies begin adopting augmented reality in the workplace, providers like Vuzix reap the benefits. After revealing increased sales in the second quarter financial results, the smart glasses maker announced a partnership with Blackberry that strengthens their enterpr ...more

Using the CES tech conference in Las Vegas as the launch pad, Dell has announced that it's partnering with Meta Company to offer its augmented reality headsets to business customers. The deal makes Dell the first PC manufacturer to offer an AR headset from Meta. While Dell di ...more

While Magic Leap doesn't yet have a consumer edition of the Magic Leap One, that hasn't stopped AT&T from building apps for mainstream audiences for the headset. Elsewhere, startup 6D.ai, a company that shares Magic Leap's dream of the AR cloud, officially released the iOS ve ...more

Smartglasses maker ThirdEye has announced that its X1 model wearable will be updated by the slimmer, as yet unreleased X2 model. Both devices will be promoted and sold through its partner, brick and mortar technology retailer b8ta. The company shared a close-to-final render o ...more

A new study published by American University demonstrates how Pokémon GO and other augmented reality games can help city governments bring communities closer together. An ongoing partnership between Pokémon GO developer Niantic and the community investment program of the John ...more

Snapchat may trail Facebook and Instagram in terms of daily active users, but a new partnership with Samsung may get those innovative AR Lenses onto the mobile devices of a lot more users. Non-fungible tokens, perhaps the hottest segment of the blockchain tech industry at the ...more

After entering into settlement talks with Epic Games over the gaming giant's trademark challenge, Nreal is now ready to open up the floodgates to potential early adopters in the augmented reality space. On Thursday, the AR smartglasses maker began taking pre-orders for the Nr ...more

On Thursday, waveguide maker WaveOptics announced that semiconductor and microelectromechanical systems supplier EV Group (EVG) will provide the manufacturing infrastructure for the production of its waveguide displays designed to support lower-cost, third-party augmented real ...more

This month, the power of artificial intelligence will be coming to more augmented reality developers as a leader in the game and 3D software development space and a major force behind the current school of cloud-based AI have officially announced a new partnership. In a post ...more

Applicants looking to attend Magic Leap's first annual L.E.A.P. conference next month in Los Angeles have begun receiving their confirmation invitations, and now we have more detail about some of what will happen at the event. In a message sent out by Magic Leap on Friday, th ...more

I'm here at the annual AWE event in Santa Clara, California, and the venue is just as packed, if not more so, than last year. There's still a lot of exploring to be done, but I wanted to take a moment to point out some of the coolest augmented reality-powered swag I've ever s ...more

Another massive piece of the mysterious augmented reality puzzle known as Magic Leap fell into place on Wednesday as AT&T announced that it will be the exclusive launch carrier for the device. "AT&T is excited to pair our pioneering technologies, unmatched network, content pl ...more

Departing from the long string of entertainment-focused partnerships released in recent weeks and months, a new, enterprise-focused Magic Leap app has finally emerged in the form of Onshape. On Wednesday, the Massachusetts-based company officially unveiled its partnership wit ...more

Joystiq reports, "Mattel is working on a board game adaptation of Rovio's mobile hit, Angry Birds. The game looks like a pretty authentic recreation of its source material; players draw 'Mission Cards' depicting structures of bricks and pigs, which they then build using plasti ...more