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The company that supplied some of the technology behind the Star Wars Jedi Challenges AR playset now has its own headset to offer. Augmented reality hardware maker Ximmerse recently published a video introducing its Rhino X headset, teasing a variety of experiences ranging fr ...more

As Microsoft works toward fulfilling its $480 million contract to supply modified HoloLens 2 headsets to the US Army, Airbus is preparing to supply advanced augmented reality apps for the device. On Thursday, the Airbus Defence and Space unit published a video demonstrating t ...more

Increasingly, cutting-edge platforms like blockchain technology and augmented reality are overlapping, forging new digital frontiers that promise to change the way we interact with the virtual and the real world. The latest effort in this area features blockchain startup WAX, ...more

In the Tom Holland era, it appears to be impossible to promote a new Spider-Man movie without an augmented reality experience, a trend that continues with Spider-Man: Far From Home. Starting on Thursday, Papa John's customers who order a Superhero XL two-topping pizza can sca ...more

The collaboration between Magic Leap and Wacom, which was first announced during last year's L.E.A.P. conference is progressing rapidly. And now we have a little more information in the way of a visual demonstration shown off by Nobutaka Ide, Wacom's CEO. Don't Miss: Hands-O ...more

It's no secret that the enterprise sector is hot for augmented reality, but the move into the enterprise AR software market by one of the biggest names in industrial engineering announces the technology's arrival loud and clear. On Monday, Siemens Digital Industries, the indu ...more

After winning the 2015 FIFA Women's World Cup, the USA Women's National Soccer Team is ready to defend its title in the 2019 tournament. To capitalize on the excitement, USA Today has published a pair of augmented reality experiences that give readers the opportunity to not o ...more

There's no shortage of augmented reality platforms for remote video assistance, but startup Streem is looking to give its offering a leg up with an infusion of new technology. This week, Streem announced that it has acquired Selerio, a computer vision startup with technology ...more

In the wake of Apple and Google pitching augmented reality to schools, McGraw-Hill is stepping up its own augmented reality efforts for education. On Tuesday, the publishing powerhouse announced a partnership with Alchemie, an educational app startup that gamifies learning, t ...more

Many native New Yorkers, like myself, get a chance to visit the famed Statue of Liberty during school trips when they're a child in grade school. And if you're not lucky enough to be born in the city, you have to make a special trip to the monument as a tourist. Alas, many ca ...more

In just a few weeks, on May 29, the annual AWE (Augmented World Expo) conference will take place once again in Silicon Valley (Santa Clara, California, to be exact). And while everyone will be on the lookout for the next big thing in augmented reality coming from major player ...more

While North has yet to add third-party app support to its Focals smartglasses, the company has been diligent as of late in its efforts to add more functionality to the bare-bones AR device. This week, North released the latest set of new functions designed to keep users enter ...more

Much of the excitement around the HoloLens 2 has moved on to many wondering when we'll finally be able to get our hands on what is now the best augmented reality device on the market. In the meantime, Microsoft has decided to introduce a new package called the HoloLens 2 Deve ...more

The Avengers aren't the only shiny new toys available to Pixel handset owners, as the animated stars of the upcoming Pokémon Detective Pikachu movie have arrived in the Google Playground app. Just weeks after bringing the headlining characters of the box office-owning Avenger ...more

There are only three more episodes of Game of Thrones left before the saga is over, but Magic Leap is capitalizing on the series' popularity while it still can. As we've reported in recent weeks, Magic Leap is giving demos of its augmented reality headset at select AT&T store ...more

In an effort to raise awareness regarding the impact of emissions on the environment, Snap has partnered with the United Nations Environment Programme to use augmented reality to show how much ocean levels will rise over the next 80 years. For the entirety of Earth Day, Snapc ...more

If there is a major blind spot in the AR space in 2019, it's the impact that blockchain technology will eventually have on the software distributed in AR clouds. For the uninitiated, the quickest way to describe blockchain technology is as a method of assigning unique attribu ...more

Phone displays have gotten taller in the past few years, and it seems the OnePlus 6T might not make use of the entire screen by default for a few games. Most games play nicely with the large display on the 6T and its teardrop camera notch, but Pokémon GO is one that doesn't sc ...more

New images reveal that Microsoft is already well underway in fulfilling its $480 million contract to provide augmented reality headsets to the US Army. The Army Futures Command recently gave CNBC a preview of the Integrated Virtual Augmentation System (IVAS), which is compris ...more

Already a dominant force at the box office, Marvel Studios appears intent on establishing itself as the ruler of augmented reality media as well. After licensing Iron Man to Hasbro for the Hero Vision Iron Man AR Helmet as a tie-in to Avengers: Infinity War, Marvel has return ...more

The OnePlus 7 Pro is definitely a beast on paper. With a specs page that ticks virtually every box and a price point that undercuts the competition by hundreds of dollars, it's hard to overlook this phone. But before you get too excited, know that OnePlus has repeatedly shown ...more

Now that the NCAA Basketball Tournament is underway, 7-Eleven has decided to launch an augmented reality experience to remind basketball fans where they can quench their thirst throughout March Madness. Available until April 10 in the 7-Eleven app for iOS and Android, the pai ...more

When the titular hero of your superhero movie activates his powers with a catchphrase, it would be pretty neat if your augmented reality promotion for that film could react to the user's voice. Luckily for Warner Bros., Snapchat happens to have relatively new voice recognitio ...more

While the tech industries giants and eager startups chase the dream of widespread consumer augmented reality, enterprise AR is living the dream today. Now, riding on the strength of present-day return on investment over future potential, enterprise AR platform maker Scope AR ...more

Location services provider Mapbox is expanding the reach of its augmented reality development capabilities to include apps for automobiles as well as smartphone navigation. On Thursday, Mapbox announced a trio of new features for its Vision SDK, which will soon be available t ...more

Every now and then, Hollywood has a moment where two (or more) movies arrive at around the same time, most recently with the release of dueling Fyre Festival documentaries. Augmented reality is having a similar moment right now, with Google's Arts & Culture department publish ...more

As Magic Leap continues to spread its influence in the US with the help of wireless carrier AT&T, the augmented reality startup is also working its way into East Asia. This week, Magic Leap announced a partnership with SK Telecom that will make the South Korean telecom giant ...more

The actual augmented reality portion of Pokémon GO is about to get even more fun for players. On Tuesday, the company revealed GO Snapshot, an extension of AR+ Mode facilitated by ARKit and ARCore that will enable players to pose Pokémon characters in augmented reality for ph ...more

The last few months have delivered some great new Magic Leap releases, but that doesn't mean the development team is resting on its laurels when it comes to the platform itself. On Thursday, Magic Leap began inviting users to join its Lumin OS Beta Program, which includes a r ...more

Simulated training can help soldiers and sailors learn how to use their weapons safely, but simulations can sometimes lack the stressful environment of a real firefight. That's why the US Navy has developed a more realistic augmented reality simulator that runs on the Microso ...more

The tradition of using cutting edge technology to prepare for missions in space, in this case, augmented reality, continues with a new team of international astronauts slated to board the International Space Station (ISS) later this year. On Tuesday, European Space Agency ast ...more

Returning to the spotlight after its debut at last year's CES, augmented reality smartglasses maker Rokid is back with a new update. On Monday, the China-based startup announced Project Aurora at CES in Las Vegas. Rokid describes the new prototype hardware device as functioni ...more

According to App Annie, the average person's phone contains 60–90 apps. Such a large amount can easily crowd an app drawer, especially since the same source states that only about 30 are used in a month. Having a way to organize apps in the app drawer can help you avoid wastin ...more

While Unity is already the leading 3D engine for augmented reality content in terms of volume, the announcement of Project MARS, a new augmented reality authoring tool, at Unite Berlin in June promised to expand AR development to a whole new audience of designers and other non ...more

In the aftermath of the launch of the Magic Leap One, Magic Leap has ejected two more executives from their leadership roles. Chief marketing officer Brenda Freeman and chief business officer Rachna Bhasin have been transitioned into advisory roles but will continue to report ...more

There are more than a few subscription-based movie streaming apps available for Android and iPhone, each with different benefits and varying pricing plans. Needless to say, it can get expensive fast if you sign up for multiple services because you can't decide on what's best. ...more

For the uninitiated, it can be difficult to buy that special hacker in your life a perfect holiday gift. That's why we've taken out the guesswork and curated a list of the top 20 most popular items our readers are buying. Whether you're buying a gift for a friend or have been ...more

Any real Star Wars fan knows that fear is a path to the dark side, as it leads to anger, and then suffering. For players of Star Wars Jedi Challenges, though, access to the antagonistic side of the Force is now available through their mobile apps. The new Dark Side expansion, ...more

With Android Pie beta now available for the Galaxy S9 and S9+, Samsung is well on its way to catching up to major competitors like the Google Pixel 3 in terms of giving its users the latest and greatest software Android has to offer. Of course, Samsung has added its own touche ...more

Magic Leap's recent L.E.A.P. conference was free to all who registered in time, but if you weren't able to make the trip to Hollywood, the company just released video of some of the sessions that took place over the course of two days. The sessions, which are really discussio ...more

In the latest example of non-tech companies taking on augmented reality marketing, online travel site Travelocity has added an AR version of its Roaming Gnome mascot to its mobile app. Available for iOS and Android, the feature, enabled by ARKit and ARCore, respectively, give ...more

While these days it is better known for the cross-platform gaming sensation Fortnite, Epic Games also makes Unreal Engine, one of the top development environments for 3D content and, in turn, augmented reality and virtual reality experiences. As a result, the company has mana ...more

Among all the new Magic Leap app announcements made at the recent L.E.A.P. conference, an update to one of the company's major in-house apps went mostly unnoticed: Create 1.1. For those unfamiliar with Create, the app isn't a game or a productivity app, but more of an incredi ...more

A sizzle reel just released by augmented reality cloud company 6D.ai shows off what kind of hyper-realistic AR experiences developers can build with its SDK. For its forthcoming game Dragon Duel, developer Happy Giant created an AR dragon that can climb real world objects and ...more

Despite the relatively small size of Magic Leap's first annual L.E.A.P. conference, there was a lot to see and experience. Apparently missed by many was one of the best experiences I had at the event: Wingnut AR's unreleased Pest Control game. For those of us who hate bugs, t ...more

In this jam-packed October, the Huawei Mate 20 Pro has flown under the radar in the US. Due to Huawei's lack of presence in the States, many are unfamiliar with the second largest OEM in the world. Huawei has continuously put out amazing mobile devices, and this year they rele ...more

Google subsidiary Owlchemy Labs has cooked up an experimental ARCore mobile app that enables smartphone users to follow along with their VR friends as they play games in a head-mounted display. Called Mobile Spectator, the app uses ARCore to track the smartphone's position in ...more

Adding another arrow to its quiver of augmented reality acquisitions, Apple has reportedly acquired Spektral, a computer vision company with technology for real-time compositing (otherwise know as the "green screen" technique in broadcast TV and film). According to Danish new ...more

After the limited initial release of the massively popular game on the Android platform, many users have been stuck waiting to play Fortnite. That's because, initially, Epic Games only released the game to Samsung Galaxy devices, and asked non-Samsung users to join an invite l ...more

Magic Leap and AT&T have lifted the lid on multiple parts of their mysterious relationship today. According to AT&T Communications CEO John Donovan, the company is planning to launch a beta version of DirectTV Now for the Magic Leap One in 2019. The announcement came onstage ...more

The thrill and excitement of great tourism generally requires visitors to take part in the country's local fare in person. But Air New Zealand's new augmented reality experience for the Magic Leap One gives visitors an immersive taste of what the country has to offer without e ...more

It turns out that Dr. Grordbort's Invaders is not the only Magic Leap demo to become a reality for the Magic Leap One. ILMxLAB, the augmented and virtual reality arm of Lucasfilm, announced on Monday the Star Wars: Project Porg for Magic Leap One. The team didn't disclose whe ...more

Magic Leap One owners with itchy trigger fingers may have their itch scratched next week, as Magic Leap has shared a brief teaser on Twitter for the long-awaited Dr. Grordbort's Invaders game from Weta Workshop. The video concludes with the Magic Leap logo and the hashtag #le ...more

In an ongoing effort to improve its services and become more accessible to users from all regions, Facebook has released a streamlined version of its social media app. Though the leaner Facebook Lite is only officially available in Turkey for now, there's a simple workaround y ...more

While many of the latest content partnerships announced by Magic Leap appear to lean towards entertainment and gaming, a new partnership with medical technology provider Brainlab has Magic Leap getting down to more serious business. The companies have arrived at an exclusive ...more

Venom, the latest in a long list of comic book characters to headline its own movie, is known by comic book fans by his catchphrase, "We are Venom." Now, via augmented reality, we, too, can be Venom. Sony Pictures, in conjunction with the release of the film Venom, has publi ...more

Leading augmented reality headset makers Microsoft and Magic Leap are among the companies now vying for a military contract for battlefield heads-up displays. Citing bid documents and sources close to the situation, Bloomberg reports that the US Army is seeking technology com ...more

The first mobile augmented reality app out of the gate with support for Magic Leap One Creator Edition is Thyng, who is planning to release the headset version of the app later this year. Available now for iOS and Android using their respective AR toolkits, Thyng enables user ...more

Your childhood "social networking" may have been to go outdoors to the neighbor's — and outdoors is a great place for kids to be. But these days, the terms educational, digital media, entertainment, and toddlers don't have to be mutually exclusive. Like most things in life, it ...more

It is almost indisputable that smartglasses and head-worn displays are the future of augmented reality. However, at this precise moment, they are still a very niche market. Those who have been in the presence of a HoloLens, Meta 2, or Magic Leap One have witnessed how powerfu ...more