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Now that the iPhone XS is officially available for pre-order, Verizon and Apple are giving Snapchat users the opportunity to win the device through an augmented reality scavenger hunt rather than forking over $1,000 for one. Starting on Friday and ending Sept. 17, Snapchat us ...more

The iPhone XR has touched down alongside the XS and XS Max, and it utilizes tried and tested materials found on the iPhone 8, while being molded in the same vein as the iPhone X. The budget-friendlier flagship comes with its own set of design elements to set it apart from its ...more

Not content to let NFL's official pizza sponsor corner the market for feeding football fans, 7-Eleven has taken a page out of Pizza Hut's playbook with a promotional augmented reality game. Available now through Dec. 31 in the 7-Eleven mobile app for iOS and Android, users ca ...more

A new app for iPhones and iPads gives developers a sandbox for testing their AR experiences and sharing them with the world. Available now in the iOS App Store, wiARframe, a free app with no in-app purchases, enables developers to create their content via a web-based tool des ...more

Give an 18-month-old a shoe, check back 10 minutes later, and it's a very big maybe he will have it on his foot. But give him your smartphone, and in a mere five minutes, he can take 100 pictures of the carpet, send weird messages, and delete essential apps. Imagine what your ...more

While Apple may not be ready to divulge its roadmap for shipping its rumored augmented reality headset, the company's actions tell us a different story. The latest move, according to a report from Reuters, is the acquisition of Akonia Holographics, a company that makes full-c ...more

Smartglasses maker Epson remains the top gun in the drone market with its Moverio line of wearables, and the company is further elevating its offerings with its new Drone SoAR app for DJI drones. Made for the Moverio BT-300 Drone Edition, the app lets pilots view their drones ...more

Fans attending the US Open Tennis Championships in Queens, New York, which kicks off on Monday, will have the opportunity to meet tennis star Venus Williams in an augmented reality game sponsored by American Express. Fittingly, Williams' younger sister Serena was recently fea ...more

The fortunes of ARKit and ARCore are still in the hands of developers, who have been increasing the number of mobile augmented reality apps on the market, but perhaps not as fast as companies like Apple might have expected. But one new product is looking to literally kickstart ...more

Less than a week after debuting its AR Cloud platform in public with a multi-user installation of more than 100 participants, Ubiquity6 announced on Tuesday that it has closed a Series B round of funding totaling $27 million. Led by Benchmark and Index Ventures, the latest ro ...more

Less than four months after Snapchat introduced its Snappables platform, Facebook has met the challenge with its own AR gaming feature that surpasses the originator. Rolling out to users on the Messenger app for iOS and Android starting Wednesday, multiplayer video chat AR ga ...more

In the wake of the smoke from the meticulously orchestrated launch of Magic Leap One, the company has revealed what "leapers" can expect to experience via Lumin OS when their devices arrive between now and the end of the year. Among the core applications of the Lumin OS are t ...more

A new augmented reality framework from Disney Research could make it possible for fans to take selfies with an augmented reality Mickey Mouse, Darth Vader, or Iron Man that mimic the user's poses. Called AR Poser, the prototype experience relies on image recognition to anchor ...more

On Thursday, Epic Games released Unreal Engine 4.20, which finally includes support for the latest iterations of ARKit and ARCore, as well as Magic Leap One early access. Originally announced earlier this year, Unreal Engine 4.20 is the first version to fully support developm ...more

The updates just keep on coming. Apple released the third beta for iOS 12 to public testers Wednesday, July 18, just after seeding the fourth iOS 12 developer beta to registered developers the previous day. This update comes thirteen days after the release of the second public ...more

After weeks of teasing what many hoped might be a live, on-device demo of Magic Leap software to go along with the hardware glimpse we got last month, it turns out that all we got was a bit of new demonstration video footage. Once again hosted by Alan Noon, a senior learning ...more

On Tuesday, Unity released the latest version of its 3D engine, which brings improvements to the Scriptable Render Pipeline that the company introduced earlier this year. Introduced in Unity 2018.1 as a preview feature, the Scriptable Render Pipeline (SRP) enables developers ...more

Another entrant into the do-it-yourself AR content creation market has emerged, as Zappar has updated its ZapWorks Studio software to include features for development newbies. Available now, ZapWorks Studio 5 brings a new feature called Actions that enables users to build AR ...more

On June 23, National Geographic will begin welcoming visitors to the world's first outdoor planetarium in Quebec, Canada, where an augmented reality experience overlaid on the night sky will replace the projection systems of traditional facilities. Visitors at Québec's Observ ...more

Apple's digital health initiative in iOS 12 includes Screen Time, a settings menu that shows you how much time you spend playing games, reading news, and whatever else it is you do. This menu also lets you schedule downtime away from your iPhone, set time limits for your apps, ...more

If two hands are better than one, then two hand-tracking SDKs must be better than one as well. After uSens announced its Hand Tracking SDK at the Augmented World Expo in Santa Clara on Thursday, ManoMotion unveiled the latest version of its own SDK. Both technologies give app ...more

As Facebook, Apple, Samsung, and others offer augmented reality selfie effects and content that challenge its platform, Snapchat has continued to innovate with its augmented reality capabilities. The latest example, released to the app's Carousel on Monday, is a Lens that rea ...more

Taking a cue from the smash hit Super Mario Maker, Bandai Namco has soft launched PAC-MAN Maker in Canada ahead of a worldwide release. This is welcome news for mobile gamers, as you won't need a console to enjoy this classic arcade game when it finally touches down stateside. ...more

Kitten Planet, a spin-off company that grew up in Samsung's C-Lab incubator, has developed a connected toothbrush that teaches and motivates children to brush their teeth better via augmented reality while tracking their performance. Called Brush Monster, the $49 toothbrush c ...more

Another AR cloud savior has emerged this week in Fantasmo, a startup that wants to turn anyone with a smartphone into a cartographer for spatial maps. The company's camera positioning standard (CPS) captures spatial data through your device's camera. With this data stored in ...more

If you have yet to receive your invitation to next weekend's royal wedding in the UK, then you can still experience part of the pomp and circumstance in augmented reality courtesy of ABC News. A new update to the ABC News iOS app brings a blue-blooded augmented reality experi ...more

If you are an active player of Pokémon GO, you may soon be capturing more than just virtual pocket monsters. When it comes to mapping the world, Niantic does not have the fleet of mapping cars that its former parent company, Google, has at its disposal. But it does have a com ...more

Microsoft's Monday keynote introduced the fourth generation of the company's Kinect sensor during Build 2018 in Seattle. The latest iteration, Project Kinect for Azure, gives enterprise companies the power of spatial understanding for connected devices in their factories and ...more

During Snap Inc.'s quarterly earnings report, released on Tuesday, the company disclosed that it snagged a revenue total of $230.8 million for the first quarter of 2018, an increase of 54% compared to last year, largely fueled by its augmented reality offerings and other adver ...more

Riding the coattails of one of the biggest movies this year, the first edition of the new Moviebill augmented reality magazine will be available at Regal Cinema theaters nationwide this weekend alongside the release Avengers: Infinity War. Moviegoers will be able to scan the ...more

If $200 was too much for you to get in on some Star Wars augmented reality action, Best Buy is now selling refurbished Star Wars Jedi Challenges sets for $79.99 and new ones for $99.99. Even better, Star Wars fans who order one today at standard shipping will likely receive t ...more

Scavenging for weapons and supplies in PUBG adds to the element of excitement and dread of the unknown. But this feeling can quickly turn into annoyance as you attempt to swap your weapon for a better one on the ground, only to automatically pick up the gun you just dropped ag ...more

With the heavily anticipated installment of the God of War game series arriving on April 20, PlayStation has taken the opportunity to make its first foray into mobile augmented reality with a companion app. God of War: Mimir's Vision, available now for free on the App Store a ...more

Part of the Star Wars: Jedi Challenges experience that was once exclusive to users of Lenovo's Mirage AR headset is now available to anyone with an ARKit-compatible iOS device. The updated version of the Jedi Challenges app now lets iPhone and iPad users running iOS 11 to pla ...more

With PUBG and Fortnite dominating the gaming scene, other companies are making royale-themed games to get in on the trend. Futureplay is no different, as they've soft launched Battlelands Royale in Finland, Poland and Ukraine to iron out bugs before its worldwide debut. If you ...more

Magic Leap loves to stoke mystery around its still unreleased product, the Magic Leap One: Creator Edition, and now we've found yet another piece of the puzzle in the form of an Easter egg on the company's website. When you hit one of Magic Leap's 404 error pages, you see a s ...more

Mobile gamers who grew up on J.K. Rowling's fantasy epic have yet another reason to rejoice, as Jam City's Harry Potter: Hogwart Mystery is slated to touch down on both iOS and Android on April 25. But if you can't bear the wait, there's a little hack you can do to give the ga ...more

Just weeks after being acquired by comedian turned producer Byron Allen for $300 million, The Weather Channel has tapped augmented reality studio The Future Group to integrate immersive augmented reality experiences into its broadcast content. Augmented reality made its live ...more

The augmented reality and VR arm of Verizon, Envrmnt, wants to make it really easy for anyone to create AR apps. AR Designer is a web-based tool with a drag-and-drop interface that enables non-developers to import 3D assets, build ARKit and ARCore apps, and publish them to th ...more

Another AR cloud candidate has emerged in YOUAR, a startup that has developed a new system that enables persistent augmented reality experiences on iPhones and Android devices. Compatible with ARKit, ARCore, and other computer vision systems, YOUAR's UberCV system uses comput ...more

Netmarble has released a new MMORTS game called Firstborn: Kingdom Come to go up against competing games like Lords Mobile. Unfortunately, the game seems to be stuck in development as a soft launch in select countries, limiting its exposure to gamers worldwide. But don't let t ...more

The business of enabling the development of augmented reality experiences appears to be as lucrative as AR app development itself. Apple is already reaping the rewards for its own AR toolkit, with more than 13 million installs of ARKit apps in the six months since its launch. ...more

A report from app data firm Sensor Tower reveals that more than 13 million ARKit apps have been installed on iPhones and iPads within the first six months since the toolkit launched with iOS 11. Among the apps built expressly for ARKit, San Francisco-based Sensor Tower ranks ...more

Google's AI investment arm, Gradient Ventures, has joined a $10.5 million round of funding for Ubiquity6 and its platform for shared augmented reality experiences, just weeks after Google's GV fund backed a competing AR cloud platform. The round was led by Index Ventures, wit ...more

While Magic Leap may have plans to eventually introduce sign language translation for smartglasses in the near future, students at New York University have demonstrated that such a feat is possible today with a smartphone and a prototype app. Using computer vision and augment ...more

When I'm with my friends on the weekend, we always end up Snapping shots of one another, adding in whatever stickers and lenses we've accumulated over the last week. But these filters are fleeting, so it's always a challenge to keep up with the best new ones. If you want to ge ...more

Magic Leap has reached a major milestone in the lead-up to the launch of its Magic Leap One: Creator Edition by opening access to its developer portal and software development kit (SDK) to all developers. In a Twitter post, the company announced that it has made the "technica ...more

Samsung's Galaxy S9 is a powerhouse, driven by the Snapdragon 845. Still, this SoC lags behind the A11 Bionic chip that's inside the iPhone X — meaning you'll need a few tricks in order to squeeze out some extra performance from your phone. Fortunately, there's an app made by ...more

Hearthstone, Blizzard's online card game, combines strategy with a fun spin on the World of Warcraft lore to create a unique experience. With the latest expansion (The Witchwood) on the horizon, you'll want to make sure your collection is ready for when the set drops in April. ...more

If you're a golf fan who can't attend the Arnold Palmer Invitational in person, you can still follow the next stop on the apparent Tiger Woods comeback tour in augmented reality with an iPhone or iPad. The PGA Tour AR, available now on the App Store for ARKit-compatible devic ...more

The NCAA College Basketball Tournament, colloquially known as March Madness, is arguably the most exciting postseason format in US sports, and the team behind Thyng want to take advantage of the annual event with AR content. The Thyng app for ARKit-compatible iPhones and iPad ...more

Next to things like natural disasters and disease, the specter of war is one of the only things that threatens to derail the 21st century's long stretch of technological innovation. Now a new app is using augmented reality to remind us of that by focusing on those most impacte ...more

If you're a Harry Potter fan who has ever wanted to have your own Hogwarts adventure, you're in luck — Jam City is close to releasing "Harry Potter: Hogwarts Mystery," a mobile game that allows you to attend the magical school yourself. In fact, it's so close you can pre-regis ...more

With Wrestlemania 34 right around the corner, WWE has partnered with GLU to soft-launch WWE Universe. While the game is currently only available in New Zealand, there's a simple loophole that you can exploit to download the game right now and play as your favorite WWE wrestler ...more

Thanks to Samsung Experience 9.0 on the Galaxy S8 (AKA TouchWiz Oreo), we know the upcoming Galaxy S9 is going to enjoy some of the new keyboard changes coming to Samsung's iteration of Android 8.0. Those who preorder the device on March 2 or pick it up on March 16 can expect ...more

Before you read further, you may want to make sure you're wearing brown pants if you scare easily. Developer Abhishek Singh conjured an augmented reality experience that recreates the spine-tingling scene from The Ring where (spoiler alert) the ghost of Samara (or Sadako, fro ...more

A relatively new feature in Snapchat, having been first introduced in February 2018, is GIF support. These new animated stickers, straight from a partnership with Giphy, came to the app about a month after Instagram received GIF capabilities. If you've used Instagram's version ...more

Moviegoers who arrive at the theater early are no longer a captive audience for the ads, trivia, and miscellaneous content that precede the movie trailers than run before the feature presentation, as the ubiquity of the smartphone has become the preferred distraction for early ...more

The Microsoft HoloLens has a fairly passionate, yet relatively small group of users pushing the developer-centric device forward, mostly spreading the word about the device through word of mouth and meetups. But this weekend, during the annual NBA All-Star festivities, we got ...more

Apple CEO Tim Cook's most recent tech prophecy is that "AR will change everything." And now, that includes Apple's own website. The company has published a new page highlighting its AR apps, specifically, AR content produced by developers using ARKit. "Imagine if the line be ...more