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When computers have vision but people don't, why not have the former help the latter? That's the gist behind the Cognitive Augmented Reality Assistant (CARA), a new HoloLens app developed by the California Institute of Technology. Assisted by the depth sensing capabilities of ...more

Another contestant has emerged in the race to deliver a mainstream augmented reality car navigation system, with Silicon Valley-based Phiar picking up $3 million in seed funding to launch its own artificial intelligence-based mobile app by mid-2019. The Venture Reality (VR) F ...more

If you're hungry for pizza and ordering from Domino's in Australia, you can now see what your pie will look like in augmented reality before placing your order. Available through the App Store and Google Play, the updated Domino's mobile app includes New Pizza Chef, an entert ...more

Ingress, the godfather of location based-AR games developed by Pokémon GO creator Niantic Labs, is getting a new lease on life via Ingress Prime, a reboot of the game built on the Niantic Real World Platform. After teasing the reboot late last year, Niantic launched the new g ...more

It turns out that attending the L.E.A.P. conference last month may have mostly been best for demoing the Magic Leap One in person, as the company has now uploaded the majority of the insider panels held at the event in Los Angeles. Just a day after releasing an initial set of ...more

One of the funniest scenes from the teaser trailer for the Wreck-It Ralph sequel is the basis for the new pre-show augmented reality experience via the Noovie ARCade app. Arriving in theaters on Nov. 21, Ralph Breaks the Internet finds the titular character expanding his digi ...more

So far, consumer augmented reality headsets haven't found mainstream success. That's primarily because no manufacturer has managed to hit the sweet spot between slim form factor, performance, and affordability. So when you hear that a Norwegian company called Ludenso is offer ...more

A new augmented reality cloud platform from German startup Visualix is working to give enterprises the capability to scan their own warehouses, factories, and stores and create maps for augmented reality navigation. During next week's Augmented World Expo (AWE) Europe, the co ...more

The game wizards at Insomniac take pride in diving deep when it comes to world-building, and the same is true for the studio's latest title for Magic Leap One called Seedling. Revealed on Wednesday at the L.E.A.P. conference in Los Angeles, the Magic Leap One-based title is l ...more

Less than three weeks after Rovio Entertainment announced the game, the augmented reality adaptation of Angry Birds is now available for the Magic Leap One. Released in conjunction with the L.E.A.P. Conference, Angry Birds FPS: First Person Slingshot is now available as a fre ...more

In a leaked company memo, Snap CEO (and NR30 member) Evan Spiegel has made it clear that the future of the company lies not only augmented reality but also hardware that enables those AR experiences. In other words, Snap is definitely planning on getting into the smartglasses ...more

The Daily Prophet, the enchanted newspaper from Harry Potter lore, is no longer the sole source for magical moving printed photos. On Tuesday, Lifeprint Products Inc. unveiled the official Harry Potter Magic Photo and Video Printer as the latest edition in its line-up of conn ...more

On Wednesday, as expected, Apple unveiled the next generation of iPhones, namely the iPhone XS and iPhone XS Max along with the more affordable iPhone XR, each equipped with a TrueDepth sensor. Alongside the iPhone launch, CEO Tim Cook and company demonstrated what these new ...more

Google and Apple are working to enable augmented reality content for the web, but startup 8th Wall has managed to launch a web AR platform that works on mobile browsers now. On Tuesday, the company launched 8th Wall Web, a platform that adapts the company's own environmental- ...more

Now that we've had a few days to recover from the VR geek versus augmented reality nerd battle between Oculus founder Palmer Luckey and Magic Leap founder Rony Abovitz, we can get back to taking a closer look at the Magic Leap One. This time, we take a very brief dip into the ...more

Apple's dedication to iPhone security is one of the company's biggest selling points. It's no surprise then that iOS 12 offers users a simple yet powerful way to make, save, and auto-fill strong passwords to your iCloud Keychain when creating accounts in both Safari and in app ...more

The latest version in Epson's Moverio line of smartglasses looks to offer a headworn window into the world that prioritizes versatility as well as mobility. While previous generations of Moverio smartglasses have been tethered to Android-based controllers, the Moverio BT-35E ...more

Look, we all like getting things for free. That's why we can stomach things like advertisements and optional purchases in freemium apps and games — we're willing to pay for our mobile experiences in every way but currency. Although freemium seems to be the model for the future ...more

We've seen all the Magic Leap One glamour shots, and we've even shown you a bit of what it looks like to view augmented reality on the device. But there's something else us super geeks appreciate more than anyone else: the grand unboxing! I met Magic Leap's Enjoy representati ...more

With every new Android update, hidden features are lurking under the surface. Google hides these options to prevent unnecessary tinkering by average users, leaving them in place for power users to discover. These secrets range from silly to really useful, with the latter openi ...more

The long, long, loooong wait finally ended this week for the augmented reality community as the Magic Leap One was finally released. The Florida-based company has loomed over the industry for years promising something big, and now the AR cat is finally out of the bag. Now we g ...more

If you're not impressed with the current crop of AR content, and you're worried this may put a damper on the industry's growth, these stories should give you cause for some optimism. As Magic Leap builds momentum in the run-up to the launch of its Magic Leap One headset, the ...more

As it prepares to ship its first product by the end of the summer, Magic Leap has managed to impress yet another high-profile investor in telecommunications giant AT&T. In addition to the investment, AT&T will serve as the exclusive wireless distribution partner for the consu ...more

Facebook is preparing to make augmented reality experiences for brands more visible in its mobile app with Tuesday's introduction of augmented reality ads in its News Feed. News Feed AR ads will enable advertisers to insert AR camera effects, from virtual product try-ons to p ...more

Marvel has solidified itself as the dominant superhero franchise with the release of Avengers: Infinity War, and it's now dipping its toes into the world of mobile card-based strategy games with the soft launch of Marvel Battle Lines in select countries ahead of a worldwide re ...more

Last month was a whirlwind for the augmented reality industry, with the Augmented World Expo, Apple's Worldwide Developers Conference, and an exciting Magic Leap Twitch livestream all wrapping up before the ides of June. Now that we've had a chance to fully digest it all, we h ...more

On Tuesday, at the Unite Berlin developers conference, Unity unveiled new tools designed specifically for augmented reality that could literally raise the technology to the next level. Coming this fall, a new extension for Unity called Project MARS (short for Mixed and Augmen ...more

At present, consumer-facing augmented reality is a mobile world, and Snapchat is making money on it through advertising partnerships. The future, however, is in wearables, and that future is getting closer. While Magic Leap is lining up content for the launch of Magic Leap On ...more

The Power Rangers universe is massive, spanning numerous shows and movies that feature different heroes — from the original dinosaur-themed Mighty Morphin Power Rangers, to Power Rangers Samurai, and so on. To tie it all in, Nexon has soft launched Power Rangers: All Stars in ...more

The availability of space for filming immersive content has just gotten bigger with the launch of Innovation Studios by Sony Pictures Entertainment. The 7,000 square-foot facility on the Sony Pictures Studios lot will house Sony Corporation's research and development efforts ...more

Last week's Augmented World Expo felt like a distant memory by this Monday, as Apple unveiled ARKit 2.0 at its annual Worldwide Developers Conference. Certainly, this news would overshadow anything augmented reality this week as it nearly eclipsed AWE when early reports leaked ...more

When Snapchat first hit it big, people just assumed it'd be used for seedy activities. And while that's not completely true, it's definitely true sometimes. For those moments when you need to take a sneaky screenshot that doesn't notify the sender, Android has plenty of ways t ...more

As summer is upon us, new musical Snapchat lenses are as well. This week has entries from Maroon 5, Simon and Garfunkel, and Snow Tha Product with entertaining visuals to match. As kids start to leave school for the summer, expect the lens scene to be kicked up a notch with an ...more

Using the ARKit 2.0 announcement as its springboard, software maker Adobe is looking leap up to the level of Unity Technologies and Epic Games, the companies making the go-to tools for creating augmented reality experiences. Between with Photoshop, Illustrator, Creative Cloud ...more

As expected, Apple revealed today at the WWDC keynote that ARKit 2.0 will support multiplayer gaming support and persistent content, which will arrive this fall with iOS 12. In addition to persistent and shared experiences, ARKit 2.0 will bring improved face tracking, more re ...more

This time last year, computer vision company uSens introduced a stereo camera module capable of hand tracking. Now, uSens can achieve the same thing with just a smartphone's camera. On Thursday, at the Augmented World Expo in Santa Clara, uSens unveiled the beta version of it ...more

Confirming a previous report from last week, Qualcomm announced its Snapdragon X1 platform designed for augmented and virtual reality devices during an event at the Augmented World Expo in Santa Clara on Tuesday, with Meta and Vuzix among the first manufacturers to adopt it. ...more

Android has gotten significantly better at handling intrusive ads over the years. Things have gotten to the point to where these nuisances are largely a non-issue for most of us. However, there are still a few ad-laden apps that fall through the cracks — particularly the kind ...more

On May 17 2018, Valve released the Android beta version of their Steam Link app, which allows you to stream Steam games from your computer directly to your phone. You'll probably also want to connect your favorite controller to your phone, but you may run into some issues if y ...more

Despite numerous reports announcing its stateside arrival, "Final Fantasy Awakening" has yet to show up in the iOS App Store, much to the chagrin of millions of fans in the U.S. Unfortunately, the game seems to be stuck in soft-launch limbo, with no word as to when it'll land ...more

In the wild world of Snapchat lenses, this week was an especially good one for cool effects. Lens-crafters (really hoping I can get that name to stick) have gotten a lot better at making non-gimmicky lenses that allow you to interact with them in new and unique ways. New to t ...more

Users of Epson's smartglasses can now tell their devices to "talk to the hand" when it comes to passwords and authentication. The Moverio BT-300 smartglasses now support PalmID, a biometric authentication platform from Redrock Biometrics, for device unlocking. Using the front ...more

There was a huge Marvel movie that opened a week ago, and a popular TV show just finished its second episode of the current season. Both of these facts translate to more cool Snapchat lenses to try out on your iPhone or Android phone, thanks to Snapchat's Lens Studio — where a ...more

With April coming to a close, there's a fresh group of augmented reality Snapchat lenses you should try out while they're still hot. We've got a prank lens, gamer-oriented ones for Fortnite and Fallout, and ones for the memesters out there. If you're new to the user-generated ...more

PUBG is continually getting better and more intuitive with each update, and version 0.4.0 is no exception. Besides a new training map to help you practice and a faster-paced arcade mode for on-the-go gaming, the newest version of PUBG now includes a feature that exclusively ca ...more

Even if your default mobile browser is Google Chrome, you may not want Google to also be your search engine. Maybe you're not impressed with Google's search results all the time, maybe you want a more private search experience, or maybe you just don't want Google's hands over ...more

While having no internet connection is definitely a bad thing when you need it, you can at least bide your time until you're back online with a hidden Easter egg inside of the Google Chrome browser. This gem unlocks a secret side-scrolling game that can keep you busy during yo ...more

Spring is finally here (in earnest now), and a new batch of great augmented reality Snapchat lenses have come along with it. New life has been breathed into meme culture with the spring lineup of TV shows, Mark Zuckerberg's ongoing investigation, and college kids with too much ...more

In an effort to help its advertising partners close sales with its sponsored augmented reality camera effects, Snapchat has launched a set of e-commerce tools designed to encourage users to buy products directly in the app. Shoppable AR is an enhanced Lens that offers adverti ...more

If you've unlocked your iPhone lately and noticed some apps aren't fully installed anymore, you're not alone. After updating my device recently to a newer version of iOS 11, I didn't immediately understand what caused a few of my games to uninstall themselves. It turns out, th ...more

If it had come out just a week earlier, around April 1, no one would have believed it. But it's true, Leap Motion has developed its own prototype augmented reality headset, and it looks pretty wild. On Monday, April 9, the company unveiled Project North Star, a device that th ...more

The augmented reality business was all about audiences this week. Vuzix looked for an audience with the Supreme Court of New York regarding a defamation lawsuit against an investor. Magic Leap held an audience with royalty, showing off the Magic Leap One in a rare public appe ...more

It's Friday, April 6, and that means it's time to look at some of the hottest lenses from the past week created by Snapchat users everywhere. Some memes are evergreen, some dissolve within a week, but these lenses are blazing hot right now in snaps across the platform. If you ...more

It turns out that the government of Saudi Arabia has managed to do something last month's Game Developers Conference couldn't — give us a few new glimpses of the Magic Leap One being worn by someone other than Shaq. Last month, Magic Leap used GDC to launch its SDK, hold a nu ...more

MLB.TV is a great service that lets you watch most Major League Baseball games in North America, as long as you're a subscriber, of course. While I personally love it, blackouts can ruin the ability to watch my favorite teams. Fortunately, MLB At Bat Android users have an easy ...more

This week's Game Developers Conference came at just the right time for Magic Leap, a company that was riding a wave of bad news from legal troubles and rumors regarding Magic Leap One. The event was the ideal backdrop for the company to unveil its Creator Portal and SDK, with ...more

As the week of the Game Developer's Conference hits the mid-point, we've already had some major announcements hit the AR space. The specific timing of these announcements are thanks in part to a conference within a conference called VRDC, aimed at VR, AR, and MR developers. An ...more

In the weeks following Google's AR toolkit launch last month, the availability of quality ARCore apps has been somewhat limited. That changed on Tuesday, as a flurry of new and updated apps arrived on the Play Store, including some AR experiences available exclusively on Andro ...more

If you want to play a game in the Play Store before committing to actually downloading and installing it, you can do that with Google's Android Instant Apps technology. However, if you don't see a "Try Now" button on the app's Play Store page, you'll need to check your Android ...more

Following the surprise release of Magic Leap's SDK on Monday, March 19, Unity, Unreal Engine, and Mozilla followed up by announcing official partnerships with the company. "We are proud to partner with Magic Leap to integrate the Magic Leap platform with Unity," Unity announc ...more