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At the Microsoft Build 2017 conference in Seattle this past week, 3D application and game platform Unity, partnering with Microsoft, launched a contest that drives HoloLens developers to realize their ideas into a full-fledged application and possibly win money for it. Submis ...more

The Easter Bunny is about to get his first experience with mixed reality. Virtual Reality Los Angeles (VRLA) will host its third annual expo in April, and this year's attendees will get to experience a fun Easter egg hunt sponsored by AfterNow and VRLA, in partnership with mix ...more

Joyce Kuo of Nijie Technology released a video showing a group fighting it out Dragon Ball Z-style in a restaurant, but instead of Goku, Piccolo or Vegeta, we have two horse-headed young ladies shooting fire and other elements at each other. From what I can make out, they're ...more

Today in Los Angeles, Unity will be at the Loews Hollywood Hotel to host Unite '16, its annual developer conference. Unite is Unity's platform for showing the development community its upcoming direction and roadmap for augmented and virtual reality, game development, 3D techn ...more

Unless you had a master of visual effects for a parent, you had to imagine the floor was actually lava when playing the classic furniture-hopping game. With a Microsoft HoloLens, however, you don't have to imagine anything. Video: . Don't Miss: The Red Pill Turns Any Space int ...more

As people experiment with mixed reality software, we're seeing applications that cover the entire spectrum of human interest. Anything that can exist in the physical world has a place in the holographic one. And just as we enjoy building various contraptions with real parts, a ...more

Pong, one of the simplest video games ever created, has managed to evolve in some crazy ways over time, from the original basic 2D version and colorful Breakout sequel, to the PlayStation game with power-ups and 3D graphics, and now Cyberpong VR—a virtual reality game on the H ...more

The mysterious Magic Leap just partnered up with Lucasfilm's ILM xLAB to bring Star Wars to their mixed reality headsets. Based on the video demo making its way around the internet, it looks pretty impressive. Video: . We don't know much about Magic Leap and what form its head ...more

Complex games in mixed reality require a pretty detailed scan of the room, and getting this process right can be both time-consuming and annoying. Computer science students at the University of Washington decided to fix that by turning it into a game. Video: . It's hard to kno ...more

Augmented reality (AR) generally exists through the lens of our smartphones as information layered on top of what the camera sees, but it doesn't have to. Developer Jon Cheng worked with an indoor climbing facility in Somerville, Massachussetts, called Brooklyn Boulders, to tu ...more

Live streaming has emerged as a major part of the way people share information. With celebrities and news/media personalities utilizing mobile live streaming effectively to reach thousands, the appeal has bolstered the fortunes of Twitter's Periscope and Facebook's Live. Now, ...more

Mockingjay - Part 2, the final film in the Hunger Games series, hits theaters next month, and what better way to celebrate one of the series' most fabulous characters than with an over-the-top costume this Halloween? Effie Trinket, played by Elizabeth Banks, is just as memora ...more

Trying to figure out which music streaming service to subscribe to can be a difficult task when the playing field is so crowded. Each has its benefits, as well as downsides, so finding the right one for your needs and wants can take a lot of overwhelming research. But we've do ...more

Last year, Razer kicked off a new trend by building a smartphone from the ground up with mobile gamers in mind. At the time, many thought the Razer Phone solved a problem that no one really had — but a year later, we're starting to see that gaming phones are perfect for more t ...more

Better sleep, smartphone news, and changes to your favorite forms of entertainment. There's been a lot going on over the last couple of weeks in the world of tech, and we thought we'd show you all of the need-to-know products, updates, and ideas that we think are most importan ...more

Rooting. As an Android user, I'm sure you've heard the word once or twice. According to Kaspersky, 7.6% of all Android users root — but for the 92.4% who don't, we wanted to talk to you. Rooting allows you to remove barriers and open Android to a level of unprecedented contro ...more

When it's hard to hear what's being said, subtitles give you clarity where audio falls short. Thanks to Android 10, your Galaxy S20 now lets you enable a live transcription of your phone's internal audio stream, meaning you can get closed captions in virtually any app — even i ...more

Smartglasses are the future of augmented reality, and Samsung is betting on waveguide maker DigiLens to emerge as a leader in the growing AR wearable industry. On Tuesday, the company closed a $50 million Series C funding round that counts Samsung's venture arm and Pokémon GO ...more

The perfect promotion for Pokémon: Detective Pikachu has finally come to fruition as Niantic has added some movie-related perks to Pokémon GO. Starting Tuesday at 4 p.m. Eastern time and continuing until the same time on May 17, Pokémon GO players taking photos with the enhan ...more

It looks like Microsoft will finally make good on its promise to bring Minecraft to augmented reality, as foreshadowed via a HoloLens demo in 2015. But there's a plot twist — AR Minecraft may debut as a mobile app rather than as a HoloLens experience. On Monday, in conjunctio ...more

With $100 million in grant funding already available to developers via its MegaGrants program, Epic Games is sweetening the pot with some gear for Magic Leap developers. At last week's Unreal Engine Build: Detroit '19 event, Epic Games announced that it would supply Magic Lea ...more

Spring is here across the US, but, through the lens of Snapchat and augmented reality, winter is coming to New York. After debuting a Game of Thrones AR experience at SXSW, HBO has now taken advantage of Snapchat's new Landmarker technology to promote the forthcoming final se ...more

The partnership between Magic Leap and leading South Korean wireless carrier SK Telecom took on an added importance earlier this week as the company unveiled the world's first nationwide 5G network. During an event at SK Telecom's headquarters in South Korea, Jung-ho Park, th ...more

After showing off a prototype of the Grordbattle multiplayer first-person shooter at the Game Developer Conference, Magic Leap has added a new Shared World feature in version 0.95.0 of the Lumin OS update released this week. Shared World, which is still an experimental beta f ...more

It's a magical time of year for basketball fans, with the NCAA Tournament in full swing and NBA frontrunners in the midst of their push to clinch spots in the playoffs. To capitalize on the season, Magic Leap is making its own push, highlighting new features in the NBA app fo ...more

Visitors to the Unity booth at the Game Developers Conference in San Francisco will get a special augmented reality treat courtesy of Magic Leap and Weta Workshop. On Monday, after alluding to the reveal in a blog post last week, Magic Leap revealed Grordbattle, a multiplayer ...more

The hype for HBO's Game of Thrones reached proportions as epic as the series itself this week with the latest release of the final season's official trailer, but it's a Snapchat promotion that will truly make fans at SXSW bend the knee. Using what Snapchat calls AR Marker Tec ...more

After some social media teasing, the Star Wars universe's Magic Leap debut has finally arrived. On Tuesday, Magic Leap announced the release of Star Wars: Project Prog, which is available for free via Magic Leap World. In addition, ILMxLAB, the immersive entertainment divisi ...more

Nike and Snapchat, having already reigned triumphant with its viral augmented reality ad featuring Lebron James, are teaming up with another basketball legend at NBA All-Star Weekend This year's site for the league's annual star-studded event, which takes place on Saturday an ...more

Although Niantic is already an augmented reality startup unicorn thanks to the success of Pokémon GO, the company has reportedly captured yet another round of funding. Citing sources close to the matter, the Wall Street Journal reports that the AR gaming and software develope ...more

It looks like the Harry Potter version of Pokémon GO won't appear in 2018 after all, as the company has decided pushed the game's release to 2019. "Get ready for some exciting and fun adventures ahead," the company said in a blog post. "We've been hard at work with our partne ...more

The iTunes App Store makes it easy to buy an app or game on someone else's behalf, and it's a great way to send an iPhone user a thoughtful gift. The Google Play Store doesn't have such functionality, but there are still a few workarounds to accomplish the same goal: gifting a ...more

In the waning days of October, at the Innovation Tokyo 2018 conference, attendees got their hands on some of the new augmented reality experiences that Niantic is working on through its Real World Platform. Among the experiences available to the 12,000 attendees who visited t ...more

Electronic Arts is inviting players of The Sims Freeplay and their friends to visit the homes of their Sims in augmented reality with a new AR mode that supports multiplayer and persistent content using ARKit 2.0. Available in the Brilliant Backyards update for ARKit-compatib ...more

When Pokémon GO developer Niantic launches its Real World Platform for augmented reality gaming, it will run over 5G speeds courtesy of T-Mobile parent company Deutsche Telekom and the edge servers of its MobiledgeX subsidiary, the companies announced today. As we've previous ...more

Augmented reality gaming developer Niantic has decided to give its players the opportunity to make their mark on Pokémon GO with a PokéStop nomination system. While an international launch date has not been revealed, the company announced on Tuesday that it plans to start a l ...more

In an SEC filing published on Monday, Snap, the company behind Snapchat, disclosed that Imran Khan, its chief strategy officer and a member of the NR30, is leaving the company to "pursue other opportunities." Khan will continue to serve in his role on an interim basis to ensu ...more

After parting ways with Papa John's, the National Football League has drafted Pizza Hut as its official pizza purveyor, and the company has hit the field with an augmented reality game to entertain hungry football fans. After scanning specially marked pizza boxes using the Be ...more

Hand tracking technology company Leap Motion has built a stunningly fluid augmented reality ping-pong game that not only showcases the capabilities of its open source Project North Star augmented reality headset, but also demonstrates how artificial intelligence can elevate im ...more

A newly-filed patent application from Disney Enterprises, Inc. teases more augmented reality lightsaber duels, either for at-home gaming or for the media behemoth's forthcoming Star Wars theme park. The patent, titled "Augmented Reality Interactive Experience," describes a sy ...more

On Tuesday, at Google's I/O developer conference, the company announced a huge update to its ARCore augmented reality toolkit that matches the latest features of ARKit, and surpasses Apple's AR platform via support for shared experiences. Cloud Anchors is the name Google's ne ...more

Epic Games just released update v3.4 for Fortnite Battle Royale on all four platforms. This new version brings a number of UI changes, performance improvements, and bug fixes, but the addition that will get the most players excited is a new weapon: the Guided Missile. The Gui ...more

With its recent acquisition of 3D gaming engine PlayCanvas, Snapchat parent Snap, Inc. appears to be preparing a challenge to the existing players in the world of game development, particularly in terms of augmented and virtual reality gaming. The acquisition appears to have ...more

This week, two companies preparing the most anticipated augmented reality devices for consumers were the subject of reports regarding strategic moves to put them in better positions to move those products forward. Magic Leap is reportedly seeking an extension of its last roun ...more

A controversial video from Magic Leap's past has once again surfaced, but this time it comes with a lot more credibility and a good bit of excitement around the Magic Leap One headset. New Zealand's Weta Workshop has revealed that it will release the game "Dr. Grordbort's: In ...more

San Francisco-based 6D.ai is preparing to launch a beta of its AR cloud platform that's capable of constructing a real-time dense mesh from crowdsourced data for use in 3D mapping and multi-user AR experiences. The technology captures environmental data from a smartphone's ca ...more

If navigating a new city for a sporting event, such as the upcoming Super Bowl LII in Minneapolis, Minnesota, is a daunting task, then making your way through a foreign country to a series of venues may seem like an impossible mission. To alleviate the burden, the Internation ...more

Who said brushing your teeth can't be fun? It certainly isn't Kolibree, a company that's introducing the world to the first augmented reality toothbrush for kids at this week's CES tech conference in Las Vegas. Not to be confused with the Marvel Comics character of the same n ...more

Cuphead may have taken the indie gaming scene by storm, but its "introduction" to the iOS App Store is what everyone in the smartphone world is talking about. There is no official Cuphead game available for iPhone, and that's what is so surprising — a fake version was approved ...more

If you're like me, you probably have a wishlist of Android games you'd love to buy, except the high price tags keep you away. A few bucks can feel like a fortune in the Google Play Store — you just can't bring yourself to pay that much. Well, lucky for you, Google Play has som ...more

Exotic sports cars are the province of the ridiculously wealthy but, thanks to augmented reality, you can now get closer than ever to a Bugatti Chiron. Social and mobile gaming powerhouse Zynga has updated the iOS version of its popular racing game meets Fast & Furious simula ...more

When playing word association with Star Trek, the first thing to come to mind with regards to augmented reality is likely Holodeck, not The Game, an obscure episode from season five of Star Trek: The Next Generation. In this episode (spoiler alert), an addictive augmented rea ...more

This year, two new OEMs are trying to enter the crowded smartphone space. The first was Essential, and now Razer has entered the market with the Razer Phone. Utilizing the team they acquired from Nextbit in January, Razer has created a powerhouse of a device designed for gamer ...more

Razer just made a big step into the mobile industry by releasing an absolute beast of a smartphone. The gaming-centric Razer Phone tries to provide the best experience for its target audience: Gamers. With that in mind, they created a top-tier device with some of the best spec ...more

As we have seen previously with the likes of SethBling's Mar I/O videos and other examples, video games seem to be a great source for training AI neural networks. Augmented reality and machine learning are part of a collection of technologies that seem to be growing toward a p ...more

On May 25th, 1977 a small movie with a $13,000,000 budget came out. At the time, the executives involved had no faith that this film would make any money. To the surprise of many in the industry, not only did that film set records, it led to a number of other movies, video gam ...more

Heathrow Airport's most recent arrival isn't a flight, but rather an interactive children's game featuring augmented reality technology. The game is the first of its kind at the airport, allowing children to scan digital badges using an app on their smartphones to see charact ...more

Apple continues to impress the AR world with game-changing innovations that add to their already incredible products. The company's most recent endeavor has been to plunge into the world of augmented reality with the announcement of their ARKit. Now it seems they are already ...more

Free beer and AR? What could be better? Amstel, a Dutch beer brand, has launched an innovative sampling campaign using an AR app called "Snatch." Snatch is a treasure hunt gaming app, and if you win the game, your prize is 10,000 free pints of Amstel beer, redeemable at Mitch ...more

Developers are really having a field day with Apple's ARKit, announced last month. Since it's release to developers, videos have been appearing all over the Internet of the different ways that developers are getting creative with the ARKit using iPhones and iPads. Here are a ...more