Zeitgeist

When the topic of Pokémon Go comes up, the typical response is, "Do people still play it?" The answer is a resounding yes! While the game doesn't command the zeitgeist as it did at launch, it has sustained a community of players who have stuck with it over the years. Pokémon ...more

The coronavirus pandemic has ushered in an unprecedented time in modern history where terms like "social distancing" and "self-quarantine" have pushed their way into the zeitgeist. One of the most popular (and likely most effective) ways that employers have done their part in ...more

A little over a year after emerging from stealth, augmented reality gaming startup Illumix has launched its first title using a familiar formula, but with a new twist. On Monday, the company, working in partnership with Scott Games, launched Five Nights at Freddy's AR Special ...more

At Apple's yearly event, the World Wide Developers Conference, the tech giant finally announced their decision to enter the augmented reality space. Through adding basic AR functionality to the beta release of Xcode 9, the development environment for Mac computers, as well as ...more

Samsung and Apple are back in court, but this time it's not just money at stake. The Supreme Court's decision could have a far reaching effect on patent law and innovation in design. Smartphone design timeline. The so-called "Smartphone Patent Wars" began in 2011 when Apple su ...more

Universal Studios and Cinemark Theaters have enlisted mobile augmented reality game Seek to promote The Mummy, a reboot of the action-adventure film franchise starring summer movie mainstay Tom Cruise. Available as iOS and Android apps, Seek is among a growing number of mobil ...more

Marvel and Walmart are looking to capitalize on the uber-successful Black Panther film with a mobile augmented reality app designed to push the franchise's merchandise. Enlisting mobile app developer Current Studios, the Explore Wakanda app for iOS and Android lets challenger ...more

This time last year, we got our first taste of what mobile app developers could do in augmented reality with Apple's ARKit. Most people had never heard of Animojis. Google's AR platform was still Tango. Snapchat introduced its World Lens AR experiences. Most mobile AR experien ...more

Throughout the summer and fall of 2016, in the sudden whirlwind that was Pokémon GO, it was hard to go anywhere in public without seeing someone attempting to catch Pokémon. Now, thanks to an upcoming platform called Motive.io, from the Vancouver company of the same name, loca ...more

Snapchat is enjoying a high field goal percentage when it comes to securing movie studio business with its sponsored augmented reality experiences, the latest coming through the basketball movie Uncle Drew. Lionsgate and promotional partner Pepsi are running not one but two A ...more

This week, while Apple was the subject of thinly sourced reports that it had canceled development of its oft-rumored smartglasses, the Cupertino was actually laying the foundation for its AR hardware future with a new initiative focused on mentoring Chinese developers in mobil ...more

Snapchat and its augmented reality capabilities have become a haven for music artists seeking to promote their new albums or simply amplify their art with immersive experiences. We've seen the likes of Drake, Nicki Minaj, and Ariana Grande publish Snapchat Lenses to push thei ...more

Those of us that work with or around augmented and mixed reality have seen a powerful shift in the last year as the popularity and interest have grown in the field. With Microsoft's HoloLens release, the popularity of Pokémon GO, and the constant rumor mill known as Magic Leap ...more