Augmented Reality

When Facebook launched its first hardware products last year, the Portal and Portal+ smart displays, the company mostly touted its video-calling features as it faced off against Amazon and its Echo Show. But Facebook also had an interesting feature that mostly flew under the ...more

Continuing with its new paradigm of using augmented reality to cover the news, The New York Times has published a feature story that takes a peek into the late David Bowie's eclectic wardrobe of on-stage outfits. The retrospective showcases four iconic Bowie costumes, includi ...more

Lenovo has partnered with Wikitude to develop a cloud-based platform for delivering industrial-focused augmented reality content, the companies announced at the Augmented World Expo today in Santa Clara, California. The Augmented Human Cloud will combine Wikitude's image reco ...more

Less than a month after the worldwide launch of HoloLens 2, call center consultant BellSystem24 has already prepared an augmented reality solution for one of its clients. This week, the company unveiled a call center virtualization solution, developed for coffee machine maker ...more

With the 2018 FIFA World Cup underway in Russia, soccer (aka "football") fans worldwide can show support for their favorite teams and players in augmented reality via Snapchat and Facebook. On Snapchat for iOS and Android, fans can don virtual glasses painted with their team' ...more

The gaming company Ivanovich Games has created a sort of "game-ception" using Apple's ARKit. They have designed a Steam-powered playable arcade machine game called "Operation Warcade" which can now be projected into real life using augmented reality, creating a true "go inside ...more

It looks like Snapchat is becoming the MTV of augmented reality. On Thursday, Ariana Grande, with her new album Sweetner, joined Drake and Nicki Minaj and other artists who are pushing new releases through Snapchat's Shoppable AR e-commerce platform. Available in the Snapcha ...more

One of the neatest tricks available in Google Lens, an app that can identify and interpret real world information, is the ability to copy text from the app's camera view and paste it into a digital document. And while the computer vision assistance of Google Lens takes care o ...more

Following in the augmented reality footsteps of Pokémon GO, Universal Studios has decided to give us an AR version of Jurassic World. The new game is called "Jurassic World Alive," and while the trailer for the game doesn't show any actual gameplay, the cinematic approach to ...more

As part of its ARCore push this week, Google has promoted Just a Line from one-time AR experiment to a full-fledged app. Available now in the Play Store, the dead-simple augmented reality drawing app makes the old Microsoft Paint app look like Adobe Illustrator. After the ap ...more

The augmented reality feature in Pokémon GO is one of the key components that draw people in to the popular Android and iPhone game. Indeed, there's nothing quite like the sight of a Pokémon standing around in an otherwise uninteresting parking lot. But this novelty effect us ...more

Augmented reality might not be able to cure cancer (yet), but when combined with a machine learning algorithm, it can help doctors diagnose the disease. Researchers at Google have developed an augmented reality microscope (ARM) that takes real-time data from a neural network ...more

The same approach to augmented reality that some companies use to improve workforce productivity could also make it easier for car owners to operate and maintain their vehicles. Mercedes-Benz is driving down that new path by releasing an augmented reality owner's manual calle ...more

HTC is entering the augmented reality market through the back door by giving developers access to the stereo front-facing cameras on the Vive and Vive Pro VR headsets. The company announced on Wednesday, April 11, an update to the OpenVR camera API that will enable developers ...more

Many tech insiders are waiting for augmented reality to go mainstream, but if you look around hard enough, you'll find that it's already gone as mainstream as possible, thanks to talk show host Ellen Degeneres. Degeneres and her partner, actor Portia de Rossi, recently teamed ...more

Universal Studios and Cinemark Theaters have enlisted mobile augmented reality game Seek to promote The Mummy, a reboot of the action-adventure film franchise starring summer movie mainstay Tom Cruise. Available as iOS and Android apps, Seek is among a growing number of mobil ...more

It appears that the Project Aero 3D content development tool isn't the only augmented reality project that Adobe has in the works. The software company recently provided a peek at its Project Glasswing, a prototype transparent display that the Adobe Research team will present ...more

Why would Magic Leap, a company preparing to launch its first augmented reality headset this year, need a developer for iPhone and iPad apps? It's not as crazy as it sounds. The company has published a job listing for a senior iOS application developer to "help create the fut ...more

To create a destination for coffee connoisseurs, Starbucks has ordered up a venti cup of augmented reality to make the visit more interactive. The company's new Reserve Roastery in Shanghai, the second such location of its kind in the world, will be the first Starbucks locati ...more

The Force is strong with Lenovo, who is working with Disney and Lucasfilm to deliver an augmented reality headset and lightsaber handle for the forthcoming Star Wars: Jedi Challenges game. The headset and game were revealed at the D23 Expo, which is ongoing at the Anaheim Con ...more

Kings Dominion, an amusement park located in Doswell, Virginia, just announced a mobile augmented reality game for park visitors. Gameplay in The Battle for Kings Dominion — available on May 19 for iOS and Android devices — follows the playbook designed by Niantic through Ingr ...more

The research team from Nvidia is returning to SIGGRAPH, an annual hotbed of innovation, with two new advancements in augmented reality displays. The first breakthrough, Foveated AR, is a prototype head-mounted display that uses an eye tracking method for dynamic focus while d ...more

Players who have stuck around with location-based game Jurassic World Alive just got a new treat that makes the augmented reality experience even more fun. Available in an update (version 1.8) of the app via the App Store and Google Play, the game gains a new feature called S ...more

On Friday, at IFA 2018 in Berlin, Samsung invited attendees into the residence of Family Guy's Griffin family to learn all about its "smart home" products via augmented reality. "If Peter Griffin can have a smart home, then everyone can," said Samsung via its webpage for the ...more

Pixar's Incredibles 2 has entered the fray as the latest sequel in a summer of highly anticipated follow-up films and, like its peers, it also has an augmented reality experience to promote its presence in theaters. Available via Snapchat, the AR experience places the familia ...more

While flying isn't easy, once an airplane gets into the clouds there isn't a whole lot to worry about—most of the work happens during takeoff and landing. Helicopter pilots, on the other hand, have a lot of dangerous obstacles (like power lines and buildings) to contend with. ...more

Snapchat accidentally—and then intentionally—announced their digital eyeglasses, known as Spectacles, over the weekend. While we'd hoped their augmented reality-heavy platform would result in related hardware, Spectacles unfortunately seek to "reinvent" little more than a vide ...more

The coming year promises to be a good one for those of us watching the augmented and mixed reality world. And the Consumer Electronics Show (CES), starting Jan. 5 in Las Vegas, Nevada, for its 50th year, is bringing 2017 in with a bang—we're expecting a ton of great announceme ...more

The yet-to-be released Augmented Reality Cinema app is sure to make avid movie fans across the world drool. The concept is genius and appears to be quite seamless as well: Simply install the app on your iPhone, take a stroll through your city (supported cities have not yet bee ...more

Augmented reality and computer vision company Blippar has a new lease on life, as previous investor Candy Ventures has completed a successful bid to acquire the assets of the beleaguered company. Blippar entered administration (the UK's version of bankruptcy) last month after ...more

Searching for some new new in Augmented Reality Apps I came across Augmented GeoTravel. I would have loved to have this app when I went to Europe. Being able to travel and hold up the camera & get more information on cool places I was seeing would have been awesome. It is like ...more

Last week, a new Kickstarter campaign arrived for a completely untethered, augmented reality headset for under $300 called Okularion. While at first glance, this unit looks very much like a Samsung Gear VR, one thing that sets it apart (aside from being untethered from a nearb ...more

Among consumer brands, cosmetics companies rival furniture retailers as the quickest to adopt augmented reality as a means to help customers visualize how products will look before they buy them. One cosmetics brand called Benefit has moved beyond lipstick and rouge to let cu ...more

Beginning in November, National Football League (NFL) fans visiting New York's Times Square can come as close as any civilian can to stepping onto a professional football field. All for less than the price of a pair of cleats. Today, the NFL unveiled details of the NFL Experi ...more

Traditional media institution The New York Times continues to break new ground in its augmented reality news coverage, this time with a 3D volumetric capture of model Ashley Graham. The feature, part of the publication's coverage of New York Fashion Week, serves to shine a li ...more

Just in time for Women's Equality Day on Aug. 26, Treasury Wine Estates is breaking out a line of wines with augmented reality experiences that pay tribute to historically famous women. When scanned with the Living Wine Labels app for iOS or Android, the emBRAZEN wine labels ...more

If you've blocked out your calendar to watch the NHL All-Star Game this weekend, then you might be excited to know that USA Today has given its readers the opportunity to meet Washington Capital's John Carlson in augmented reality. And if you didn't know that the NHL All-Star ...more

Any little bit of new light shed on Apple's rumored augmented reality plans is irresistible, and the latest comes from a fairly powerful source — a former Apple engineer who worked on the iPhone. Working as a human interface designer, Ken Kocienda joined Apple way back in 200 ...more

Until Star Wars-style 3D hologram projection technology becomes commonplace, the near future of certain kinds of remote work is in robotics. Now, a new dynamic is using augmented reality to give this kind of telepresence a kind of superpower. This week, Double Robotics unveil ...more

Despite funding difficulties that forced Meta to place employees on temporary leave in September, the augmented reality headset maker is reminding enterprise companies that it remains a viable option for visualizing and working with 3D design models. Earlier this month, Amar ...more

A new profile on Apple's exiting design chief Jony Ive, the man behind many of the company's most successful products, paints a fuller picture of what led to his departure. But amid all the talk of a gradual decline in Ive's presence in Cupertino, as well as reports of disill ...more

Best known for its mobile phones and television sets, South Korea's LG has had a quieter presence in the US compared to the country's homegrown efforts. Now, the company is leveling up its augmented reality capabilities with 3D advertisements that spring from home televisions ...more

Some investors play the short game, placing their bets on industries that show the quickest return on their investment, and, in the augmented reality space, that means the enterprise sector. RealWear is among the smartglasses makers capitalizing on enterprise AR, and the comp ...more

Although all signs points to Microsoft releasing a new HoloLens in the coming days, the company is nevertheless looking to distribute its augmented reality apps to other operating systems. On Thursday, the Microsoft unveiled plans to port its Remote Assist app to Android, and ...more

While autonomous vehicles are almost assuredly the future of personal transportation, we are likely many years from seeing self-driving cars become as ubiquitous as manually-driven ones, as the auto industry has a myriad of government regulations and other constraints to conte ...more

Augmented Steps This "haptic" floor can mimic the look and feel of sand. Credit: Yon Visell Researchers at McGill University in Montreal, Canada have developed floor tiles that can simulate the look, sound and feel of snow, grass or pebbles underfoot. Such a tool could perhap ...more

Here is a quick demo showing the potential of watching how-to's with Augmented Reality and a smart phone. I bet we will see much more of this when the smart phone is common place. One idea that would be cool, is to be able to point your cameras phone at a piece of equipment a ...more

In its continued pursuit to elevate retail technology, Amazon has been awarded a patent from the US Patent and Trademark Office for a digital mirror that lets customers virtually try on clothes with different backgrounds. According to US Patent No. 9858719 (as originally disc ...more

When Magic Leap One owners unbox their new devices over the next few months (or, if they are lucky, days), they will have some familiar augmented reality news content to consume. That's because the augmented reality coverage available via the NY Time app for iOS and Android w ...more

Just as the modern travel experience has improved thanks to the internet, Airbnb wants to make your stay in a stranger's home easier by way of augmented and virtual reality. On Monday, the company revealed that it's working on augmented reality features that, in the future, m ...more

While Magic Leap may have plans to eventually introduce sign language translation for smartglasses in the near future, students at New York University have demonstrated that such a feat is possible today with a smartphone and a prototype app. Using computer vision and augment ...more

A little over a year after emerging from stealth, augmented reality gaming startup Illumix has launched its first title using a familiar formula, but with a new twist. On Monday, the company, working in partnership with Scott Games, launched Five Nights at Freddy's AR Special ...more

Lions and tigers and bears are just a few of the animals that Google users can now bring into their physical environments. Less than a month after previewing augmented reality capabilities in Search at Google I/O, Google has begun to roll out support for embedding 3D content ...more

Simulated training can help soldiers and sailors learn how to use their weapons safely, but simulations can sometimes lack the stressful environment of a real firefight. That's why the US Navy has developed a more realistic augmented reality simulator that runs on the Microso ...more

The Avengers aren't the only shiny new toys available to Pixel handset owners, as the animated stars of the upcoming Pokémon Detective Pikachu movie have arrived in the Google Playground app. Just weeks after bringing the headlining characters of the box office-owning Avenger ...more

New images reveal that Microsoft is already well underway in fulfilling its $480 million contract to provide augmented reality headsets to the US Army. The Army Futures Command recently gave CNBC a preview of the Integrated Virtual Augmentation System (IVAS), which is compris ...more

On Thursday, Snap released three new templates for its Lens Studio that will give creators access to augmented reality capabilities previously only available to Snap's own design team. With the new Segmentation template, Lens Studio users can design Lenses that change the use ...more

Having emerged as one of the leading augmented reality video conferencing apps, Spatial is ready to improve upon the experience. On Thursday, the startup announced that it has closed a $14 million funding round, bringing its total funding to $22 million to date. Don't Miss: ...more

With a fresh infusion of $9.7 Million in funding on its ledger, enterprise augmented reality company Scope AR has now expanded the functionality of its WorkLink platform. On Wednesday, at the Augmented World Expo (AWE), the company announced that the latest release of WorkLin ...more