Covering Film

Sony's Ghost Corps, the caretaker of the Ghostbusters franchise, just released some pre-alpha gameplay footage from the upcoming Ghostbusters World location-based AR game to whet the appetites of would-be hunters of the paranormal. Built on the new Google Maps API, the game l ...more

Despite the wide availability of markerless augmented reality experiences for mobile devices, there is still a market for scanned triggers for content, as evidenced by the new image recognition capabilities on Facebook's Camera AR platform. AR experiences for the movies Ready ...more

All the cash Magic Leap is amassing is probably going a long way toward hardware development and manufacturing, but it's also becoming increasingly clear that a large portion of that cash will be devoted to content. The latest proof is a new partnership between Magic Leap and ...more

Scary movies seem to be a natural fit for augmented reality experiences, with the latest example coming from the Insidious film franchise. To promote the latest installment, Insidious: The Last Key, Sony Pictures has possessed the BeautyPlus (iOS | Android) and MakeupPlus (iO ...more

Earlier this week, we told you about the new Star Wars augmented reality collaboration with Nissan that will bring the famed science-fiction franchise to auto showrooms, and now we can show you what it looks like. The AR experience, called "See the Unseen," which is only avai ...more

For a company who hasn't released a product and has a reputation for being secretive, Magic Leap sure has a tendency to make waves. Over the past few weeks, they've refreshed their website design, released an abstract YouTube video, and announced a partnership with Madefire to ...more

The more impressive demonstrations of the capabilities of augmented reality add another dimension to what we see in the real world. One company, Greta & Starks, is on the verge of launching an augmented reality headset called Starts AR that displays film subtitles for the dea ...more

Adobe Premiere Clip gives mobile video editors the tools they need to make some great looking projects from their iPhone or Android device. Editors need ways to organize and trim clips, edit the look of those clips, add music, and more. For a smartphone app, Adobe Premiere Cli ...more

Move over, Spike Jonze; Microsoft has published a mixed reality music video featuring holograms of Reggie Watts filmed through a HoloLens. With HoloLens, the user in the video places various holograms of the musician and trippy visual effects on location. The images run the s ...more

Augmented reality has produced some incredible innovations that have revolutionized modern technology. From helping with live surgery to changing the game in marketing and businesses. But without a doubt, the most important thing that augmented reality and ARKit has ever broug ...more

A new demo has given a hint about what's going to be possible in the world of mixed reality, thanks to Apple's ARKit. The demo comes from Normal VR, a virtual reality developer that is currently working with leading VR platforms such as Oculus Rift, HTC Vive, and PlayStation ...more

The gaming company Ivanovich Games has created a sort of "game-ception" using Apple's ARKit. They have designed a Steam-powered playable arcade machine game called "Operation Warcade" which can now be projected into real life using augmented reality, creating a true "go inside ...more

When it comes to differentiating from the competition, brands are continuing to leverage augmented reality to give consumers to the point that there are few "firsts" left to achieve in the marketplace. While L'Oreal jumps on the augmented reality bandwagon for cosmetics, Acura ...more

Whether you're hard of hearing, watching a foreign movie, or just like reading along when you're watching a TV show or film on your smartphone, Netflix includes captions and subtitles that you can use. Best of all, if you don't like the way the default captions and subtitles l ...more

Despicable Me 3 is coming to theaters this summer, and it seems that Minions are everywhere. Literally. You can't even escape them on social media because they've taken over Snapchat with the release of three augmented reality lenses. That's right, this new AR feature means th ...more

WhatsApp for iOS has updated with three new features. The changes follow a trend of Apple and Facebook updates recently, including Facebook's new options for sharing content on June 1st, and Apple's updates announced at WWDC. Users can now add filters to photos, videos, and g ...more

Universal Studios and Cinemark Theaters have enlisted mobile augmented reality game Seek to promote The Mummy, a reboot of the action-adventure film franchise starring summer movie mainstay Tom Cruise. Available as iOS and Android apps, Seek is among a growing number of mobil ...more

The newest version of Snapseed features three awesome new tools for you photo-editing enthusiasts. The 2.17 update for the editing app was rolled out on Tuesday, March 21, and its new additions are something to behold. For those unfamiliar few, Snapseed is an award-winning pr ...more

The infamous iPhone 8, or iPhone Edition, may take longer than the anticipated September release date due to manufacturing complications of the 3D Touch modules equipped with AMOLED panels. According to Digitimes, TPK Holding, the Taiwanese touch panel makers, will only start ...more

Independent game developer PlayFusion announced today a partnership with NEXON Korea Corporation, resulting in a Series A preferred share round to fund development of their entertainment platform. PlayFusion's platform applies augmented reality, Internet of Things (IoT), and a ...more

Want to go to Seattle and meet the Actiongram team? To go along with the new fantasy theme pack for Actiongram, a HoloLens app for incorporating 3D characters into home movies, Microsoft has announced the Actiongram Fantasy Contest Quest. Simply make videos using the content ...more

Unless you had a master of visual effects for a parent, you had to imagine the floor was actually lava when playing the classic furniture-hopping game. With a Microsoft HoloLens, however, you don't have to imagine anything. Video: . Don't Miss: The Red Pill Turns Any Space int ...more

It's impossible to predict the future, but it's fun to try. Adapted from Daniel H. Wilson's short story of the same name, filmmaker Giacomo Cimini's short film "The Nostalgist" shows a futuristic world where mixed reality serves as an escape from a less-desirable physical wor ...more

Mixed reality filmmaking isn't a new concept. Disney managed to make it work in 1988 with Who Framed Roger Rabbit, but not without an enormous amount of work. We haven't seen many mixed reality films of that scope since, and perhaps that's because it's still hard to accomplish ...more

The headsets of tomorrow offer some amazing possibilities in both gaming and work, but what we've seen so far only begins to scratch the surface. The US Navy saw the potential to use augmented reality in a helmet to provide divers with an incredible amount of information we ha ...more

Unlike in the physical world, on the internet you're actually able to shut people up and block spoilers of newly-released movies, your favorite TV shows, or a sports event you've yet to watch on your DVR. If you haven't seen Star Wars: The Force Awakens yet, or just want to m ...more

Sadness won over the worried world with her downtrodden, mopey attitude in Inside Out, the widely popular animated film from Pixar and Disney. She's relatable, helping us to connect with all of our bouts of tears, sour attitudes, and blue feelings—and this Halloween, you can e ...more

Taking care of your car requires effort, whether you take it to the pros for washes, waxes, and detailing, or you spend time to make it shine yourself—and it often seems that, right after your car is sparkling again, rain or midnight moisture appears to cover its surface in wa ...more

Whether you drive a new or used car, discovering a new dent, scratch, or scuff mark can send you into a frustration spiral. While there are many DIY ways to deal with dents, scratches and scuff marks are trickier because using the wrong stuff could make your car's paint job lo ...more

YouTube and the National Football League have announced a partnership that should greatly improve the online experience for gridiron fans. In a posting on their official blog, YouTube outlines a deal that will bring NFL video clips to their immensely popular site while bumping ...more

Purchasing an actual book from a brick-and-mortar store is becoming increasingly less common for people to do, but it hasn't completely gone out of style just yet. There's something about entering a bookstore and viewing all the potential great stories and epic tales just sitt ...more

Sometimes, when it comes to Halloween costumes, the easiest ones to make are the best. They require little effort, but can pack a punch and look even more authentic than complex character replications. Recreating Agatha's look from Wes Anderson's The Grand Budapest Hotel is p ...more

If we were to assign a theme for the 2019 edition of the Next Reality 30 (NR30), it might be something along the lines of, "What have you done for me lately?" Many of the top names in the industry from the 2018 edition remain the same, but their positions have shuffled. The p ...more

This was a busy week in the tech space. After everyone got over the major announcements of Apple's latest, we examined the metaverse through the lens of Hollywood, and then took a closer look at Facebook's first smartglasses. We also took a trip back through history using Sna ...more

If you've jumped on board HBO Max to watch more than just HBO's content, such as DC films, Looney Tunes, Turner Classic Movies, Cartoon Network, and movies from Warner Bros., there is a downside to HBO's improved service. Namely, you cannot use it on all of your devices yet. T ...more

A modern iPhone is capable of running sophisticated, exquisitely-rendered games that rival titles on current-generation consoles. However, there is some value in classic video game titles, whether you grew up playing games on the Atari 2600, Nintendo Entertainment System, and ...more

The results of Microsoft's $480 million contract with the US Army are on display and users continue to test the suped-up version of the HoloLens 2. Also, the enterprise segment of the AR industry continues to look attractive to investors, as startup Talespin has raised a new ...more

While Apple's AR wearables development continues clandestinely, its mobile ecosystem is laying the foundation for the software side of its smartglasses, with Apple Arcade serving as the latest example. Google does have its own smartglasses in the wild, but it is squarely focu ...more

After more than two years of teasing, augmented reality startup Mojo Vision has confirmed that "invisible computing" means what we've suspected all along. That's right -- the company is working on smart contact lenses, and it claims to have a working model in testing. On Wedn ...more

Before smartglasses makers can dream of taking smartglasses to mainstream consumers, they must first determine the right mix of form, function, and price that will drive customers to buy into what they're hoping to sell. Google's AI research team may have part of the solution ...more

During the recent Augmented World Expo (AWE), we had a chance to try out the Lenovo ThinkReality A6 AR headset. Unfortunately, the experience was all downhill from there. Meanwhile, Vuzix continues to pursue both enterprise and consumer customers with Vuzix Blade, with a new ...more

As Microsoft continues to bask in the glow of its HoloLens 2 unveiling and begins ramping up the hype to launch, Nreal and Vuzix are carving out their own niches in the AR hardware landscape. Nreal continues to make waves with its forthcoming tethered smartglasses, and its fo ...more

If you salivate at the idea of waking up to the Jarvis-powered smart window from the opening minutes of Marvel's Iron Man, then connected home appliance maker CareOS is here to make your playboy billionaire philanthropist dreams come true. At CES 2019, the company unveiled th ...more

Signaling a new direction forward for the company, Magic Leap shook up its executive suite by re-assigning to top leaders to new advisory roles. Meanwhile, a new startup backed by Hollywood executives, tech venture firms, and notable angel investors plans to bring new life to ...more

MoviePass was once the best subscription service on the market for getting cheap movie tickets. For the price and the number of films you could see and save money on, it was unbeatable, but recent changes to the service have made it less enticing. While it still works well for ...more

Most of us have probably used a GIF at least once or twice to respond to a message, and that's why a lot of messaging services and keyboards have GIF search tools readily available to use. Now, Google wants to take GIF responses to a more personal level, by allowing you to cre ...more

More than a year after Harley Quinn made her splash in the summer of 2016, her popularity has not waned one bit. According to Google Trends, the Harley Quinn costume remains ever popular, trailing only Wonder Woman in searches. These two DC Comics characters provide a powerful ...more

In most cases, when you create a movie project in iMovie for iPhone, you're starting with just a few media clips. There's no reason to select every photo or video at once, and that's likely a hard task anyway. Adding additional media footage to your movie project couldn't be a ...more

This week's Market Reality covers a variety of business news from acquisitions and partnerships to competitive and technology assessments to quarterly financial results. Upskill Bolsters Product Portfolio with Pristine Acquistion Enterprise augmented reality software provide ...more

While at work, you notice your gloves changing color, and you know immediately that you've come in contact with dangerous chemicals. Bandages on a patient signal the presence of unseen, drug-resistant microbes. These are ideas that might have once seemed futuristic but are bec ...more

Halloween is a night to dress up as any character you'd like—but for women, that typically means wearing something skimpy or downright absurd. From "sexy" policewomen to nearly undressed fairy tale princesses, we're surrounded by costumes that leave little to the imagination. ...more

Certain ingredients that a professional chef might work with in a restaurant-style setting may seem bizarre, dangerous, and even downright scary to a home cook, and for good reason. One of these examples is lye. Yes, that's lye, the alkaline base used to make soap, dissolve h ...more

Thanksgiving is pretty much the only day out of the year when you can be a complete fatass. It's totally expected, if not encouraged. In fact, if you aren't stuffing your face with a bunch of delicious and unhealthy food, people start to look at you funny. While turkey is the ...more

Snap introduced some fantastic new augmented reality abilities in version 3.4 of Lens Studio, the company's tool that allows anyone to create AR lenses for the Snapchat app. The newest features include improved hand tracking and full-body segmentation. The Lens Studio communi ...more

The entire wireless industry is working overtime to convince the world that 5G, and the higher prices associated with the faster speeds it affords, will not only be worth it but will deliver never-before-seen wonders. But few companies have produced such a stunningly well-done ...more

There might not be a better brand partnership for the speedy Sonic the Hedgehog character than a fast-food restaurant. For that matter, augmented reality is also the ideal technology for promoting a movie that features an animated talking rodent living life in the real world. ...more

The international profile of augmented reality startup Nreal continues to quietly rise thanks to gradual updates and various strategic branding opportunities. Among the latest and most prominent is the appearance of none other than Hollywood legend Kevin Bacon using the Nreal ...more

With No Time to Die, the 25th installment in the James Bond saga, arriving in April and Black Widow, the first solo film for the Marvel Cinematic Universe's own secret agent, following a month later, what better way to get in the espionage mood than some augmented reality spy ...more

Filmed in what appears to be a single continuous shot, war film 1917 is now the front-runner to conquer the Best Picture category of the Academy Awards after bringing home the Golden Globe for Best Motion Picture in the drama category. To commemorate the occasion, film buffs ...more

Usually, flying into unknown territory would mean riding into the "danger zone", but Paramount and Snapchat are taking the trip anyway with one of Summer 2020's most anticipated movie sequels. On Monday, Snapchat published a trailer reaction Lens, the first of its kind for th ...more