Lens Cover

At present, consumer-facing augmented reality is a mobile world, and Snapchat is making money on it through advertising partnerships. The future, however, is in wearables, and that future is getting closer. While Magic Leap is lining up content for the launch of Magic Leap On ...more

In this week of Snapchat lenses, there was a significant increase in ones that involve Marvel superheroes (the Infinity War effect), as well as ones with YouTubers. Classic sitcoms will also always do well, as evidenced by some of my previous roundups. Overall, lenses are doin ...more

With an eye toward future iPhone X-focused augmented reality functions, Apple's new investment in one of its components vendors will increase production capacity for the technology behind its TrueDepth camera, but could also apply to its future AR ambitions. On the software s ...more

Between Renault Truck's testing of the HoloLens in factories and BMW promoting its newest model through Snapchat, the auto industry is hot for augmented reality to improve internal operations and engage consumers. Meanwhile, though Apple has made its initial play for AR with ...more

Adobe Premiere Clip gives mobile video editors the tools they need to make some great looking projects from their iPhone or Android device. Editors need ways to organize and trim clips, edit the look of those clips, add music, and more. For a smartphone app, Adobe Premiere Cli ...more

Black lights come in all shapes and sizes, and they're useful in a variety of ways. They can help you spot fake currency, urine stains, interesting rocks, and deadly scorpions, and they can even help you view cool fluorescent artwork. Most black lights work using a filter or ...more

Apple announced four different iPhone models during its Oct. 13 web-only event, but only two of them can be purchased this month: the iPhone 12 and iPhone 12 Pro. Preorders have already started for the two smartphones, and you could have one in your hands as early as Oct. 23, ...more

Lego has shipped several apps and products that add an augmented reality dimension to their playsets. But it has taken a reality TV show from Fox to allow brick fans to build with virtual bricks in augmented reality. Just in time for National Lego Day on Tuesday, the Disney s ...more

What better band than Pink Floyd, the pioneers of psychedelic and progressive rock, to show the music industry how to reinvent album art for the augmented reality age? All rhetorical questions aside, Sony Records saw the opportunity to promote The Later Years, an 18-disc boxe ...more

Alongside its official unveiling of the lower-cost Pixel 3a smartphone at Google I/O, Google took the opportunity to extend its early preview of AR walking navigation in Google Maps to all Pixel devices. After introducing the capability at last year's Google I/O Google began ...more

Smartphone videos get better and better each year. Seven or eight years ago, who would have thought iPhone and Android phones could support 4K video recording. Some phones can even shoot slow-motion at 960 fps. But no matter the resolution or frame rate, a phone's rolling shut ...more

Venom, the latest in a long list of comic book characters to headline its own movie, is known by comic book fans by his catchphrase, "We are Venom." Now, via augmented reality, we, too, can be Venom. Sony Pictures, in conjunction with the release of the film Venom, has publi ...more

Amazon Web Services is calling up an age-old tactic of the tech industry — the hackathon — to drum up excitement and encourage the development of apps built on the Amazon Sumerian AR/VR platform. The company will hand out more than $100,000 in prizes as part of the Amazon Sum ...more

As we enter the second half of 2018, rumors for the second season of flagships have started to emerge. On the Android side, this means the latest iterations of the Google Pixel, Galaxy Note, LG V series, and Huawei Mate. Thanks to FunkyHuawei and XDA, we now have some solid ru ...more

My first encounter with a phablet was late last year with the AT&T version of the Samsung Galaxy Note 2, having never touched or even seen its highly-acclaimed and pioneering predecessor. Initially, I was a bit overwhelmed by the enormous screen and taken aback by the dated st ...more

Snapchat and its augmented reality capabilities have become a haven for music artists seeking to promote their new albums or simply amplify their art with immersive experiences. We've seen the likes of Drake, Nicki Minaj, and Ariana Grande publish Snapchat Lenses to push thei ...more

While Apple's AR wearables development continues clandestinely, its mobile ecosystem is laying the foundation for the software side of its smartglasses, with Apple Arcade serving as the latest example. Google does have its own smartglasses in the wild, but it is squarely focu ...more

While the big names in augmented reality demonstrated the breadth of opportunities in the industry's landscape this week, one new startup showed off what is possible further in the future. On the AR wearables front, Magic Leap and Nreal, two of the current front-runners for A ...more

After more than two years of teasing, augmented reality startup Mojo Vision has confirmed that "invisible computing" means what we've suspected all along. That's right -- the company is working on smart contact lenses, and it claims to have a working model in testing. On Wedn ...more

While the long-awaited HoloLens 2 officially arrived this week, details leaked about another, arguably longer-awaited AR headset, the fabled wearable from Apple, and a previously undisclosed partner assisting the Cupertino-based company with the hardware. On the development f ...more

It's no secret that Samsung is working on augmented reality hardware, as the company has been candid about its intentions. However, what we don't know is exactly how many AR projects the company is working on, as patent filings and reports revealed two more over the past week. ...more

It's new phone season — new handsets are releasing every few weeks, we're seeing endless software updates, and the holidays are right around the corner. We asked our tech-obsessed writers and editors to give us the lowdown on their must-have accessories when they splurge on a ...more

As much funding as Magic Leap has secured, another round of funding will still catch headlines. However, the latest funding solidifies the company's strategy for succeeding in the consumer segment of AR. Meanwhile, it looks like Facebook is ramping up its efforts to get its o ...more

Over the past two years, the tech industry has formed a series of symbiotic relationships that are now converging in the augmented reality space. This week, we took a look at these interrelated technologies and how they are shaping the future of AR. Meanwhile, Marvel and HBO ...more

Now that we've officially seen the HoloLens 2 and Microsoft has shown off the improvements and new superpowers of the augmented reality headset, what about the specs? Luckily, Microsoft has laid bare the full specifications for its next-generation headset. Let's dive in and s ...more

The hype around augmented reality has risen to a fever pitch over the past two years, and if this week's selection of business news stories are any indication, the din is about to get down right deafening. That's because the Microsoft's follow-up to the original HoloLens is a ...more

This week, the recurring theme in augmented reality can be summed up fairly succinctly: content is king. For Magic Leap, content comes in the form of the delivery of the Madefire immersive comics app. In the case of Apple, content arrives via a virtual try-on tool from Warby ...more

Reading the augmented reality news lately has felt a bit like reading a John Grisham novel, as the business side of things has dripped with legal drama. This week alone, a patent infringement case involving Meta Company (or what's left of it) approached its climax. Meanwhile, ...more

Mixed reviews of Magic Leap One aside, it would be hard to deny that Magic Leap has had a big year. And the AR unicorn isn't coasting to the finish line, with a number of new apps dropping and prescription frames finally arriving to bring relief to those who wear eyeglasses. ...more

Anyone remember Google Goggles? Well, it's back with a new name: Google Lens. But this time, there's more machine learning and it's integrated into many different Google apps and services. The latest is the Google app for iPhones. Adding Google Lens visual search to the Googl ...more

Now that the Magic Leap One is out in the real world, the mystery behind the company lies not in whether it will actually ship a product, but when it will ship a consumer product. Or, does CEO Rony Abovitz steer the company in a different direction first? Meanwhile, another c ...more

For the augmented reality hardware industry to progress towards the consumer segment, display technology needs to get better. Investors recognize that, and they are showing AR display makers the money. This week alone, AR display maker Akonia Holographics gave its investors a ...more

Just like Maxine in Stranger Things 2, Facebook didn't want to be left out of the cool kids group, which, in this case, is the mobile AR space. The Netflix original show has added a somewhat-spoilerish camera effect to the Facebook app for iPhone and Android that places a cre ...more

Snapchat is mostly credited as the first AR social network, and, like most social media companies, its revenue model is nested largely within advertising. As such, the company now has a new avenue for branded content. Of course, they are not the only mobile advertising game i ...more

With 2015's generation of flagship smartphones fast approaching, LG is turning to virtual reality to clear its G3 inventory. VR for G3 is a Google Cardboard-inspired virtual reality headset that was custom fit to encase the phone and uses a pair of lenses to create stereoscopi ...more

Snapchat may trail Facebook and Instagram in terms of daily active users, but a new partnership with Samsung may get those innovative AR Lenses onto the mobile devices of a lot more users. Non-fungible tokens, perhaps the hottest segment of the blockchain tech industry at the ...more

As the COVID-19 virus continues to spread, counties, cities, and states are closing down businesses, events, and schools that aren't absolutely necessary. Some companies around the US are recommending or requiring employees to work from home during the coronavirus pandemic. If ...more

The coronavirus continues to disrupt the tech industry, including the augmented reality segment, with Apple and the iPhone the latest to feel the impact. After the cancellation of Mobile World Congress due to the virus outbreak, HTC proceeded with its unveiling of HTC Vive pr ...more

Smartglasses from Apple have become the holy grail of augmented reality, and 2020 has been the rumored time horizon for the product's arrival for the past two years. The latest analyst report sheds more light on its potential debut next year. In the present day, though, Sony ...more

Former soccer star and current celebrity David Beckham has the augmented reality abilities of Facebook and Instagram as allies in the effort to eradicate malaria from the world. The "Malaria Must Die So Millions Can Live" campaign launched earlier this year with Beckham as it ...more

This week, Snapchat parent Snap came closer to fulfilling its smartglasses destiny by adding new 3D content capabilities to its third-generation Spectacles. At the same time, the now defunct Meta Company continued its fall from grace, as a judge ruled in favor of the plaintiff ...more

The longer it takes Apple, Snapchat, Facebook, and other tech giants to build their own version of augmented reality headsets and smartglasses, the longer runway of practical experience Microsoft gains with the HoloLens and its sequel. The latest example: AR cloning. Count Sa ...more

Learning Chinese is hard, but it can be a lot easier with the help of a few great apps. As a native English speaker who's currently living in China, this is a process I've recently gone through. After playing the field, here are the three apps I personally think will help you ...more

If you subscribe to notifications for Magic Leap CEO Rony Abovitz's Twitter feed, you'd think everyone in the world already has a Magic Leap One. Alas, that is not the case, but those not within the geographic areas of Magic Leap's LiftOff service now have a loophole through w ...more

The arrival of Magic Leap One is tantalizingly close and, although the company has been saving the last details for launch day, a few of the more important details were found this week hiding deep in the code on Magic Leap's website. While Magic Leap's AR hardware will be her ...more

When Snapchat first hit it big, people just assumed it'd be used for seedy activities. And while that's not completely true, it's definitely true sometimes. For those moments when you need to take a sneaky screenshot that doesn't notify the sender, Android has plenty of ways t ...more

Consumers are chomping at the bit for augmented reality smartglasses from Cupertino's finest, but one market analyst is saying not so fast, Apple fans. Meanwhile, automotive AR is gaining speed, with the latest milestone coming courtesy of a major investment in waveguides by C ...more

Stop me if you've heard this one before: scan an image with your iPhone's camera and augmented reality content shows up. This idea probably has you thinking about Snapchat and its Snapcodes. Or maybe you're thinking of Blippar, Zappar, or countless other marker-based AR exper ...more

Everything that has a beginning has an end. This week marked the end of the long wait for the reveal of Magic Leap's first product and the beginning of the wait for more substantive details. Likewise, Google Tango will meet its end in March 2018, when ARCore will officially b ...more

So, it's Halloween time, and you feel like playing around with some augmented reality apps? Well, you've come to the right place — if you have an iOS device. Sure, you could load up some Halloween-themed filters on Snapchat (like the new lens sponsored by Stranger Things 2) a ...more

The drama continues! In the latest installment of the feud that has rocked the driverless vehicle industry, Waymo is now accusing Uber of withholding a secret LiDAR device. As we know, LiDAR sensors map objects in 3-D, bouncing lasers off real-life surroundings that allows au ...more

Your smartphone stays with you everywhere you go, so it's only a matter of time before you spill coffee all over it or drop it on the ground. For some of you, it has already happened, perhaps even multiple times. That's why we thought it was important to find out which flagshi ...more

The brand new Pixel and Pixel XL, Google's first direct attempts at taking on the iPhone, haven't rolled out exactly how Google would have liked. The devices have already had more than their fair share of issues, starting with the camera, and now extending to the built-in spea ...more

Microsoft enjoyed a few months in the spotlight after releasing the developer version of the very first mixed reality (MR) headset, but now we're starting to see the competition jump in. The Meta 2 is finally out to the world, with the first wave of preorder shipments imminen ...more

Chance are, you or someone you know is that person in the gym: flexing in front of a mirror, posing for the perfect photos to show off your workout results. But finding the right picture is hard. The thing is, it doesn't need to be. A good gym selfie or workout video doesn't ...more

Welcome to the first annual Next Reality 30, our list of people who've made the biggest impact on the augmented reality space in the last 12 months — and what a 12-month roller-coaster ride it's been. Apple introduced ARKit-powered apps last fall, Google launched ARCore for An ...more

When rumors first emerged of Sony's Xperia XZ3, many of us wondered why. With the Xperia XZ2 just releasing in April of this year, why is Sony already releasing its successor? But now that it is officially announced, it makes a bit more sense, as what Sony is calling the XZ3 i ...more

It seems like each day new rumors and leaks come out for Huawei's upcoming P series devices. Everything from its name change to its specs has been leaked, sometimes with contradicting rumors. One of the biggest leaks is the inclusion of triple rear cameras, a first for smartph ...more

Snapchat is in the midst of a massive redesign — one that not everyone loves. Still, it's clear that this is a decision fueled by money, and Snap Inc. believes this redesign will help attract more advertisers. Even so, Snapchat has a few more tricks up their sleeves to make a ...more

Long before Apple and Android became household names, Nokia dominated the mobile industry. The Finnish company was one of the first to develop smartphones, and their classic N95 with 2G "high-speed" internet connectivity was declared the "best smartphone ever" by some in 2007. ...more