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Google's new Pixel and Pixel XL flagships are some very powerful smartphones, but as with any high-tech gadget, they're only as capable as the user allows them to be. So if you're a proud new Pixel owner, it's time to bone up on a few new features to help get the most out of y ...more

Several technologies seek to change the way we perceive our reality, whether that involves entering a virtual world, augmenting an existing one in a realistic and interactive way, or somewhere in-between. It's tough to keep track of what we mean with this terminology, so let' ...more

After an Instagram creator created a viral sensation last holiday season with the Which Disney camera effect, Disney followed it up with a Sponsored Lens playing a similar roulette with programming from Hulu. Now, Disney is back with a Snapchat Lens that takes its Hulu promot ...more

With thousands of people across the country protesting, you might be thinking about joining the march. But as is too often the case, law enforcement has been called to oversee the protests, and interactions aren't always peaceful or lawful. One of the most effective preventat ...more

Amid the coronavirus chaos, two companies at the forefront of augmented reality technology took starkly different approaches to their upcoming developers conferences, as Facebook has canceled its annual F8 conference and Magic Leap plans to invite a limited number of attendees ...more

Just days ago, Georgio Armani canceled his live show in Milan and opted to stream it instead due to coronavirus concerns. Now, at the start of Paris Fashion Week — shadowed by similar worries — Burberry has launched an augmented reality tool that lets you view the latest high ...more

The Oscars are just a couple of days away when Hollywood will celebrate the best crop of films from 2019 in the US and internationally. To enhance the event for hardcore movie fans, the Los Angeles Times and Yahoo News have teamed up to produce an augmented reality experience ...more

We may or may not see Apple's long-awaited take on AR smartglasses this year, but the company is more than getting its practice swings in with its current wearables business, which hit record revenue in 2019 according to financial results released this week. Aside from Apple' ...more

You get a snap from a friend, per usual, but what's this? The lens they're using is actually really cool. Of course, you want to try it out for yourself, but don't bother searching Snapchat's enormous library of lenses to find the AR effect. Instead, there's a simple way to in ...more

The world of CES, the annual technology conference in Las Vegas, usually brings a few surprises, but few expected Samsung to fire off its first real augmented reality salvo at the event. But that's exactly what the South Korean company did late Monday when it unveiled a proto ...more

With big-name tech companies like Apple and Facebook gearing up to push out their own smartglasses in the coming years, engineering conglomerate Bosch has been working on the optical components that could help the competition catch up. This week, the Bosch Sensortech division ...more

When Facebook launched its first hardware products last year, the Portal and Portal+ smart displays, the company mostly touted its video-calling features as it faced off against Amazon and its Echo Show. But Facebook also had an interesting feature that mostly flew under the ...more

They say it is always darkest before the dawn. If that's the case, then perhaps there's a light ahead for Magic Leap after more unfavorable news in the form of executive departures. One of Magic Leap's legal foes, Nreal, is already seeing brighter days, with Epic Games workin ...more

Baby, it's cold outside, but, with some help from Snapchat augmented reality, Gucci is thawing our wintery hearths with a virtual trip to the tropics. On Wednesday, Snapchat launched a Portal Lens for Gucci designed to mirror the brand's Gift Giving advertising campaign featu ...more

All Kohl's wants for Christmas is Snapchat augmented reality. In conjunction with a holiday pop-up hosted in New York City from Nov. 7 through Nov. 10, Snapchat ran a sponsored portal lens available to targeted Snapchat users in the AR carousel. The experience gave users the ...more

Over the past year, Magic Leap has teased its cross-platform vision of the AR cloud, which it dubs the Magicverse. While the company shared a timeline for its debut next year, it also served up new developer tools for the present. Facebook is also looking to the future of aug ...more

After leaning on augmented reality for its outdoor advertising, HBO has called on augmented reality again via Snapchat to promote its Watchmen series. On Thursday, the Snapchat app for iOS and Android displayed an AR Lens sponsored by HBO that turns users into two of the char ...more

The original iterations of the Terminator film franchise have served as the inspiration (via the heads-up display of the T-800) for future augmented reality dreams, so it is fitting that the current crop of AR gives the latest installment in the series a promotional boost. Wi ...more

When it comes to filters, Snapchat is no slouch. The chat app's array of effects rivals even the fiercest competition from filter masters like Instagram. Now, the company has a new trick up its sleeve that adds depth to your selfies (and even more new filters), and that featur ...more

When it comes to the business of augmented reality, companies that aren't already introducing new products or apps are focused on producing the AR technology of the future. But in the realm of real products and apps, Magic Leap continues to show off what its headset can do, th ...more

Now that we've had our hands on the Magic Leap One for almost a year and early adopter developers have had the opportunity to publish apps for the AR headset, it's time to see how it stands up against the rigors of a day at the office. We did just that, and we wrote about it! ...more

The promotions around last week's release of Stranger Things 3 have been numerous, with Netflix at one point even taking over an entire baseball field via augmented reality. Don't Miss: YouTube App Lets You Put Yourself in the World of 'Stranger Things 3' via Augmented Realit ...more

Under the rocket's red glare and the bombs bursting in air, the Statue of Liberty is swaying in celebration this Fourth of July thanks to Snapchat. On Thursday, Snapchat launched a new augmented reality experience to commemorate Independence Day for those at or in the vicinit ...more

One of the most prestigious annual events for the advertising industry, the Cannes Lions is the ideal backdrop for Snapchat to show the brands and agencies in attendance what it's got. On Monday, Snap did just that by opening an augmented reality exhibit at the La Malmaison a ...more

During the recent Augmented World Expo (AWE), we had a chance to try out the Lenovo ThinkReality A6 AR headset. Unfortunately, the experience was all downhill from there. Meanwhile, Vuzix continues to pursue both enterprise and consumer customers with Vuzix Blade, with a new ...more

While the 49th Annual Gay Pride Parade and Festival will take place on Santa Monica Boulevard and West Hollywood Park, revelers will also be able venture Northeast to the TCL Chinese Theater on Hollywood Boulevard to continue celebrating via Snapchat. On Thursday, Snapchat la ...more

Augmented reality is often likened to granting superpowers to mere mortals, but what about mutant powers? Based on the new Snapchat augmented reality experience promoting X-Men: Dark Phoenix, which debuts in theaters on June 7, the answer is a resounding "yup." Appearing in ...more

With the defending champion Golden State Warriors and Drake's favorite team, the Toronto Raptors, set to face off in the NBA Finals starting Thursday, Snapchat has gifted hoops fans with a pair of augmented reality experiences. For fans in attendance at the games, Snapchat us ...more

The new film Brightburn, a horror take on the superhero genre produced by Guardians of the Galaxy director James Gunn, debuted in theaters on Friday, and it has some promotional backing from Snapchat to drive ticket sales. Available via Snapcode, the augmented reality experie ...more

Despite the recent gut punch of staff layoffs, Canada-based smartglasses startup North and its Focals are likely to be in the game for a while longer. On Sunday, a Canadian newspaper published a report that claims the company recently snagged $40 million in new investment cas ...more

As the Augmented World Expo (AWE) prepares to open its doors to AR developers and enthusiasts, we sat down with founder Ori Inbar to talk about AR's growth over the past decade, and what the future may hold. In its eleventh year of summoning developers to its own conference, ...more

If you need some help expressing how you feel to your mom for Mother's Day, Snapchat and Facebook are here with some augmented reality help. On Sunday, Snapchat will offer several Mother's Day-themed AR Lenses to help users create photo or video messages for their materfamili ...more

With the latest software updates for its Focals smartglasses, North has essentially deputized its customers as marketing evangelists to friends and family. On Monday, the company unveiled the latest software updates for its smartglasses that add two new features, Lenscast and ...more

The recent pitfalls and media fallout hitting Facebook hasn't stopped the social media giant from looking to the future. On Friday, the company revealed the acquisition of visual search startup GrokStyle, whose tool allows users to point their smartphone camera at objects lik ...more

If there's one company that is a fan of the TrueDepth camera on Apple's iPhone X devices, it's the popular eyeglasses retailer Warby Parker. Last year, the company introduced the ability to measure customers' faces using the depth-sensing front-facing sensor on the original i ...more

While the betting lines on iPhones with depth-sensing, rear-facing cameras in 2019 have already been established, a new report adds some certainty to the notion that the iPhone will get new AR superpowers later this year. Citing anonymous sources familiar with the company's p ...more

In the last few weeks, the Magic Leap ecosystem has ramped up activity with a number of new releases debuting just before the close of the year. Now, yet another piece of the Magic Leap picture has come into focus in the form of prescription lens inserts. Don't Miss: Lowe's ...more

Portrait mode works with any dual-lens iPhone, as well as the single-lens iPhone XR, and lets you take impressive portraits with blurry, bokeh-filled backgrounds. Portrait selfies, on the other hand, are only available devices with Face ID. But that's only for Apple's Camera a ...more

The recent announcement of a $480 million US Army contract awarded to Microsoft over Magic Leap for supplying 100,000 augmented reality headsets shows just a how lucrative the enterprise (and government) sector can be for AR. However, considering sales of total smartphones to ...more

This week, inside sources divulged details of how Apple nearly acquired Leap Motion, twice. Otherwise, companies offering or working on augmented reality technology had more successes than failures to talk about. For instance, the AR industry's courtship with the fashion worl ...more

Snapchat continues to deepen its roster of clients adopting its Shoppable AR Lens, with clothing giant Levi's and Disney becoming the latest brands to try on the e-commerce platform for size. Accessible via a Snapcode posted on Twitter and on display in the Disney Springs Lev ...more

For the entirety of its existence, Snapchat has lived on mobile, but in its quest to lead the augmented reality industry, the company is now bringing those mobile AR experiences to desktops. On Friday, Snap introduced Snap Camera, an app for PC and Mac that gives users access ...more

The Pixel 2 XL had what Google called a circular polarizer to ensure the screen would be visible from any orientation while wearing polarized sunglasses. They made a pretty big deal out of it at their 2017 event, but in 2018, there was no mention of whether or not this feature ...more

This week, Next Reality published its annual feature on the leaders in the augmented reality industry, the Next Reality 30. So it's no coincidence that the companies represented in the top four spots of the NR30 also made business headlines in AR this week. While Magic Leap i ...more

It looks like Snapchat is becoming the MTV of augmented reality. On Thursday, Ariana Grande, with her new album Sweetner, joined Drake and Nicki Minaj and other artists who are pushing new releases through Snapchat's Shoppable AR e-commerce platform. Available in the Snapcha ...more

To promote Battle of Azeroth, the latest expansion for the World of Warcraft franchise, Blizzard Entertainment has conjured a Shoppable AR Lens that is now available in Snapchat's app carousel. The experience, initially launched via Snapcode on Aug. 8, begins in the front-fac ...more

With all the hype around Magic Leap's recent launch, it's easy to forget that augmented reality hardware is still very much in its infancy. While we marvel at what is available now, researchers are still finding ways to design and produce more sophisticated components for next ...more

Snapchat users are used to raising their eyebrows or opening their mouths to activate augmented reality face effects. Now, they get to use their voices as well. On Wednesday, the speech-activated Lenses will begin appearing in the carousel and will continue to show up occasio ...more

Apple continues to build its augmented reality hardware and software team in stealth mode. The latest addition comes via the hiring of a former DAQRI user experience designer and VR app developer. First reported by Variety, Sterling Crispin joined Apple in May as a prototypin ...more

A peek inside the code of the Snapchat app has revealed that the company is expanding the search capabilities of its augmented reality camera to include visual search that may link to items within Amazon's massive online store. Self-described "technology leaker" on Twitter, a ...more

With the opening round of Wimbledon, one of professional tennis's four major tournaments, beginning on Monday, Snapchat is serving up an augmented reality tennis mini-game. The game challenges worldwide users and their 3D Bitmoji avatars to take on the digital doppelganger of ...more

Hip-hop artist Drake once rapped that "goin' online...ain't part of (his) day," but that's not stopping him from promoting his new double album, Scorpion, via augmented reality on Snapchat. Using Snapchat's Shoppable AR platform, the experience puts users into Drake's hoodie, ...more

Snapchat is enjoying a high field goal percentage when it comes to securing movie studio business with its sponsored augmented reality experiences, the latest coming through the basketball movie Uncle Drew. Lionsgate and promotional partner Pepsi are running not one but two A ...more

While 3D motion capture via iPhone X is coming soon from Unity, software maker Reallusion offers similar functionality to 3D model animation producers today. With CrazyTalk Animator 3, users can now add animation to virtually any image, bringing it to life with motion effects ...more

The latest augmented reality feature from The New York Times gives readers a close-up view of the damage left behind by the eruption of Volcán de Fuego in Guatemala earlier this month. Through the NY Times app for iOS and Android, readers can walk around a truck in the villag ...more

New Balance is helping Liverpool Football Club (FC) fans see how they look in the team's new kits with an augmented reality experience in Snapchat. The Lens uses background segmentation to replace the user's surroundings with a virtual stadium and a full-body mask to place th ...more

Google Photos is a fantastic service, giving you unlimited storage on either your Android or iPhone. With all this free space, some pictures can get lost in the shuffle. Fortunately, Google will now let users "Favorite" pictures — whereupon they're automatically put in their o ...more

Royal wedding fever has officially taken over the media, and that obsession with the UK's latest marriage event has now extended to Snapchat, thanks to a new Lens from the Today Show. Released on Tuesday, the Today Royal Wedding Lens lets you virtually don one of the iconic h ...more

It's not an official app, but for fans of Rick and Morty, it's a welcome piece of the series' universe until the recently renewed animated show returns to Adult Swim. Created by New York-based filmmaker Gabe Jacobs, the short experience is designed to be viewed via Snapchat a ...more

HBO is only a couple of episodes into the second season of Westworld, the television version of the classic science fiction movie about a robot resort gone awry, and the fan theories about the show are already reaching Season 1 levels of weirdness. But while you were obsessed ...more