Mass Market

Augmented reality headsets with larger eye boxes than any device currently available could make their way to market by the end of next year if current timelines hold true. These devices are made possible by WaveOptics, whose full-color waveguide displays are capable of a 40-d ...more

The launch of the latest line of iPhones came and went without major revelations for advanced AR hardware other than the next iteration of processors and cameras. The reaction to the new iPhones from AR investors and influencers of the NR50 was, in a word, tepid. Inbar & Emr ...more

Marketing and healthcare, two of the leading industries in the adoption of augmented reality, continue to demonstrate applications for the technology in their businesses. Meanwhile, improvements to augmented reality devices are just around the corner with new developments from ...more

Udacity, the online education startup that set out to train a school of self-driving car engineers, is now spinning off into its own autonomous tech company called Voyage. Sebastian Thrun, who founded Udacity, will have a stake in the company as part of the spin-off deal led ...more

Magic Leap, the mysterious Florida-based mixed reality start-up, announced on Wednesday that it would be opening a 260,000 square-foot expansion in Florida, and bringing along with it 725 new jobs over a five-year period. To make this happen, they will be making an $150 millio ...more

A lot of digital ink has been spilled heaping scorn on Magic Leap. Much of that media schadenfreude was due to what some believed were unmet promises versus some of the early hype around the product. Others just seemed to be rubbed the wrong way by the startup's Apple-esque se ...more

While the long-awaited HoloLens 2 officially arrived this week, details leaked about another, arguably longer-awaited AR headset, the fabled wearable from Apple, and a previously undisclosed partner assisting the Cupertino-based company with the hardware. On the development f ...more

If we were to assign a theme for the 2019 edition of the Next Reality 30 (NR30), it might be something along the lines of, "What have you done for me lately?" Many of the top names in the industry from the 2018 edition remain the same, but their positions have shuffled. The p ...more

While Magic Leap doesn't yet have a consumer edition of the Magic Leap One, that hasn't stopped AT&T from building apps for mainstream audiences for the headset. Elsewhere, startup 6D.ai, a company that shares Magic Leap's dream of the AR cloud, officially released the iOS ve ...more

The Apple rumor mill is getting its first real workout of 2019, and this time the whispers are more exciting than usual. Well known Apple analyst Ming-Chi Kuo has released a new report that claims that Apple's first augmented reality device will go into production in the four ...more

Investors continue to bet on augmented reality, both for short-term returns and long-term plays. This week, Niantic reportedly picked up another round of funding from Samsung and others, based on the success of PokémonGO and the prospects for future revenue. Likewise, investor ...more

Sony Pictures has tapped the powers of augmented reality as provided by startup 8th Wall & the Amazon Sumerian development platform to help it promote the latest motion picture manifestation of Spider-Man. On Monday, the Spider-Man: Into the Spider-Verse mobile web AR experie ...more

Riding the coattails of one of the biggest movies this year, the first edition of the new Moviebill augmented reality magazine will be available at Regal Cinema theaters nationwide this weekend alongside the release Avengers: Infinity War. Moviegoers will be able to scan the ...more

It's human nature to wonder if the grass is greener on the other side. This is no more true than for people who use iPhones, and those who use Galaxy S phones. While iPhones were initially the gold standard for smartphones, Samsung's phones equal them in many ways and surpass ...more

Coming into this year's Consumer Electronics Show (CES), the common sentiment among observers was that this was expected to be the big year for augmented reality. But as the biggest tech conference of the year draws to a close, the reality is that 2018 seems more likely to be ...more

Augmented reality was recently named the "Mobile Disruptor of the Year" for 2017 by Mobile Marketer, but the technology is showing no signs of slowing down as we head into 2018. In fact, the technology appears to be gaining momentum. While Facebook takes aim at future consume ...more

Two companies behind a number of augmented reality devices have joined forces to develop a 3D depth-sensing camera system that will facilitate computer vision capabilities for augmented/virtual reality experiences and more. Qualcomm Technologies, Inc., whose processors power ...more

The launch of the Audi A8 marks the world's first Level 3 car on offer in retail channels, except there is one catch: it can only take full control of driving at speeds of 37.3 mph or less. Audi would have certainly set the A8's self-drive to work at much higher speeds if it ...more

Samsung has some competition as LG may be incorporating OLED panels for their new flagship V30 launching later this year. Last month, it emerged that the "other" South Korean company would be preparing to mass produce curved OLED panels, which may be featured on the LG V30. L ...more

Uber has been in the hot seat for awhile now, for many reasons, especially for being sued by Waymo over stolen LiDAR designs. But now, perhaps the attention will be taken off both Uber and Waymo as a new contender enters the LiDAR arena; A small, independent company called Lum ...more

Baidu Inc, the "Chinese Google" search engine and technology company, which has been actively pursuing self-driving cars, reported that a gang of hackers recently attempted to steal its driverless car technology. The company, based in Beijing, has since beefed up its cybersec ...more

We've all received those impersonal mass text messages, whether we're getting invited out to a birthday party, graduation celebration, or just a group dinner or outing. Usually when I see those sort of text messages, I delete them, mostly because they're not personal. If some ...more

The "what (blank) are you" augmented reality filters on Instagram have become so popular that more and more Hollywood giants are following the augmented reality-powered social media meme train, with the latest example coming via Snapchat. The trendy camera effects that starte ...more

On Monday, Apple unveiled its Apple Card, the company's boldest move yet toward becoming a truly mainstream mobile payments company. And the product has vast implications for our augmented reality future, some of which may not be immediately obvious to many. Let's start with ...more

While Microsoft dominated the augmented reality news at this year's Mobile World Congress, a small AR startup we've covered in the past arrived in Barcelona, Spain, to unveil the next phase of its mission. This week, China-based Nreal made the potential mass adoption of its N ...more

In 2018, augmented reality went from the vague promise of interesting things in the near future to tangible developments in software and hardware, proving that immersive computing is indeed the future. Traditional mobile apps on smartphones continued to maintain user attentio ...more

As the fish farming industry struggles to become more environmentally friendly, it just gained another problem. Fish food loaded with antibiotic-resistant genes. Do you like salmon? Around the world, salmon aquaculture represents about 70% of the market, according to the Worl ...more

According to Alex Kipman, HoloLens inventor and futurist at Microsoft, the smartphone is already obsolete. In an interview with Bloomberg, Kipman boldly stated that the HoloLens will eventually replace the smartphone and drive society right into a new augmented normal. Kipman ...more

As Intel steps up their investment in driverless technology with a $15 billion acquisition of Mobileye, so have automotive supplier Bosch and NVIDIA teamed up to manufacturer driverless car systems with the much-awaited Xavier chip. The Xavier chip is the NVIDIA AI complete s ...more

If the rumors are right, Microsoft has decided to cancel the second version of the HoloLens, and they will instead move onto version three of their mixed reality headset. In the latest report, Thurrott's Brad Sams states that the expected release date of this new Windows Holog ...more

For some time now, there has been quite a bit of speculation as to when the selection of augmented and mixed reality head-mounted displays would begin to trickle out to the public. Pricing, availability, and software selection are all issues that will have to be addressed befo ...more

For many of you, the carving fork only comes out at Thanksgiving as an essential turkey-slicing aid. Perhaps you pull it out of the knife block to slice up the occasional roast. But the carving fork (also known as kitchen fork) can be used for many more tasks around the kitche ...more

Unwanted advertising is everywhere. Annoying pop-up ads, overly loud late night commercials, spam...it never ends. And before spam, there was junk mail. Junk mail is even worse because unlike TV commercials and internet ads, it's physical. You can't just delete or ignore it—an ...more

Despite the fact that over 600,000 Snap Lens filters have been created since Lens Studio debuted in 2017, and Facebook is reporting that more than a billion users have interacted with its Spark AR filters across Facebook properties, social augmented reality filters get a bad r ...more

Move over, Star Wars. You're not the only Disney property that can play in the Lenovo Mirage AR headset anymore. On Thursday, superhero powerhouse Marvel unveiled Dimension of Heroes, a new mobile app for iOS and Android that, when holstered in a Lenovo Mirage AR headset and ...more

Now that ARCore is out of its developer preview, it's time to get cracking on building augmented reality apps for the supported selection of Android phones available. Since Google's ARCore 1.0 is fairly new, there's not a lot of information out there for developers yet — but w ...more

Because augmented reality is still so new to so many people, there are a number of would-be experts opining online, often repeating basic facts anyone with a spare 15 minutes can find on their own. That's why it's important to point out when someone delivers what could be cons ...more

The world of investment and finance can be labyrinthine in its very nature — and even more complicated in regards to augmented and mixed reality. While these new emergent technologies are teeming with explosive levels of unrealized potential, there's still a big layer of uncer ...more

Japan is in the process of curbing its aging population and mature workforce. According to The Diplomat, the country's population has been declining at a steady rate. To meet future productivity demands in commercial and industrial sectors, local officials are turning to self- ...more

After years of rumors and waiting, Samsung's first foldable smartphone is finally a reality. The phone itself is a bit wild, but with Samsung going so far out of their comfort zone with this one, there were some bumps in the road that caused a delayed release. The launch has b ...more

Influencers of augmented reality demonstrate expertise in their fields and outline a strong vision for the future that they evangelize to others. They help define the direction of the industry and identify others who foster and create innovation in the field. The idea of the ...more

Three new iPhones means you have to make a choice: Do you go with the smaller iPhone XS, the larger iPhone XS Max, or the cheaper iPhone XR? There's lots to like about each model, but if you want to make an informed decision, it's time to learn what each has to offer. Here's w ...more

For almost a decade, projector phones have tried to entice consumers with their convenience as media machines. While these devices are alluring, they've never really taken off with mainstream success. The latest effort, Moviphone, sounds tempting if you watch a lot of films an ...more

It is well documented that what you say and do online is tracked. Yes, private organizations do their best to protect your data from hackers, but those protections don't extend to themselves, advertisers, and law enforcement. Whether you are a journalist, a protestor, or a hi ...more

In this jam-packed October, the Huawei Mate 20 Pro has flown under the radar in the US. Due to Huawei's lack of presence in the States, many are unfamiliar with the second largest OEM in the world. Huawei has continuously put out amazing mobile devices, and this year they rele ...more

It is almost indisputable that smartglasses and head-worn displays are the future of augmented reality. However, at this precise moment, they are still a very niche market. Those who have been in the presence of a HoloLens, Meta 2, or Magic Leap One have witnessed how powerfu ...more

In the Android community, Samsung's slow updates have long been the accepted norm. With the Note 8's recent Android Oreo update, Samsung completed annual version updates to their 2017 flagship lineup. Now is a great time to look back on how Samsung has fared with updates over ...more

At Build 2017, the annual developer's conference, Microsoft featured a Windows Mixed Reality Academy. This class was designed to get a developer started creating Mixed Reality experiences quickly. For those of us already developing for the Microsoft HoloLens, while the class — ...more

The USB Rubber Ducky comes with two software components, the payload script to be deployed and the firmware which controls how the Ducky behaves and what kind of device it pretends to be. This firmware can be reflashed to allow for custom Ducky behaviors, such as mounting USB ...more

Ask anyone that works on the development of driverless vehicle technology and there is a very good chance that AutonomouStuff will have supplied something to their project. Ottomatika, Cruise Automation, and Otto are all companies that specialize in self-driving technology, a ...more

The search for the causative agent of colony collapse—the mass die off of honey bees throughout the US and Europe—has escalated with increasing confusion lately. Everything from pesticides and stress to viruses and mites have been implicated, and some researchers think that ma ...more

It seems like everyone is getting in shape these days (or at least trying to improve their fitness), and as a result, there's an endless supply of fitness trackers and smartwatches hitting the market. This is all very wonderful, unless of course, you're broke and can barely af ...more

It was definitely a shocker when Microsoft proposed cross-network play between the Xbox One and PlayStation 4 last month. After all, Microsoft and Sony have been competing for the same user base for more than a decade now, and this new feature might actually decrease console s ...more

War leaves a lot of stuff behind. Torn families, delegitimized institutions, mass graves, and unexploded ordinances litter the post occupation landscape. Whether or not you have driven the imperialist out, or are still in the phase of armed resistance, you will need the abilit ...more

Among the various components of the emerging augmented reality space, the most lucrative is the advertising market. The prospect of turning every object, every location, ever signpost in the real world into a discount code or virtual transaction interface is why AR will ultima ...more

If you've ever spent any serious time examining the Chinese tech startup world, you know that it moves fast — very fast. The tech startups hailing from Beijing and Shenzhen are moving so fast that they're now in serious competition with Silicon Valley. The latest would-be com ...more

The Galaxy S10 has finally been revealed to the masses, and it certainly doesn't disappoint. As the flagship to herald the tenth anniversary of the venerable Galaxy S line, the S10 has kept popular and familiar design elements like the immersive Infinity Display while employin ...more

On the surface, Instagram is pretty intuitive, so you might think that you already know everything there is to know about using it on your iPhone or Android phone. But this photo and video-sharing app is constantly adding new features, some of which don't make the press releas ...more

The rise and fall of Meta, the Silicon Valley-based augmented reality startup that looked to challenge the likes of Microsoft's HoloLens, and others, took just six years. Now, as the story of the company draws to a close, we finally have some deeper insight into what exactly ...more

After getting confirmation from Tim Sweeney, CEO of Epic Games, we now know Fortnite Battle Royale will not be available on the Play Store when it's finally released for Android. Instead, users will have to download the APK directly from Epic Games' website — and quite frankly ...more