Nike+

Lebron James, or King James to his royal subjects, is extending the reach of his kingdom beyond basketball and into the realm of augmented reality. The NBA superstar, in his role as pitchman for Nike, is the centerpiece for a new in-store Snapchat AR advertisement at the Hous ...more

After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience. On Thursday, Nike unveiled its new Nike Fit tool, which the company is preparing to add to its existin ...more

Nike has launched an augmented reality design tool at its Niketown store in London that lets shoppers customize sneakers and see their designs on a real product. At the NIKEiD Direct Studio, shoppers can choose color and material selections on an enclosed tablet and see their ...more

Nike and Snapchat, having already reigned triumphant with its viral augmented reality ad featuring Lebron James, are teaming up with another basketball legend at NBA All-Star Weekend This year's site for the league's annual star-studded event, which takes place on Saturday an ...more

Nike's newest app is changing the way we shop. Called SNKRS, it uses augmented reality to sell the limited edition Nike SB Dunk High Pro "Momofuku" sneakers. The free app — available for both iPhone and Android — generally works sans AR by allowing users to shop for popular N ...more

If we go by the timeline set forth in Back to the Future Part II, Nike's new HyperAdapt 1.0 with adaptable lacing is at least a year late. But HyperAdapt will do more than just automatically tighten your laces—sensors in the sole of the shoe will provide a "tailored-to-the-mom ...more

Erica Dorn's Marathon Cake for the NIKE78 Project.

Did you know you can use your Nike sneakers as a fishbowl? Or video game controllers? Or dueling race cars? In honor of Nike's 78th birthday, Paul Jenkins, a graphic designer in the UK, held a themed "redesign" initiative for this year's London Design Festival. The results are ...more

As the Augmented World Expo (AWE) prepares to open its doors to AR developers and enthusiasts, we sat down with founder Ori Inbar to talk about AR's growth over the past decade, and what the future may hold. In its eleventh year of summoning developers to its own conference, ...more

3+ minutes of kinetic football cinematography! Enjoy! (The Ivory Coast has a space program...?) Nice LA Times review. Behind the Scenes footage about halfway through. Cool, if only to see Chivo at work..

Apple Pay has been available to use in stores, as well as in select apps and websites, ever since its first appearance in iOS 8.1. Now, with iOS 12, there are currently 13 different iPhone models that support Apple Pay functionality without the use of an Apple Watch, and the l ...more

Chief among iOS 14's excellent new features is the overhauled home screen. Now, you can add customizable widgets that live alongside your traditional apps, and both first-party and third-party apps can take advantage of it. Talk about an upgrade. They even work in the Today Vi ...more

It hasn't been long since Apple released iOS 16.0 with over 350 new features, but iOS 16.1 just came out with even more cool updates for your iPhone. While some of the recent upgrades were expected, others are somewhat surprising — and there's even one that you may not even th ...more

The iOS 12.0 beta earned admiration for its superior performance to last year's controversially buggy iOS 11. That doesn't mean it was free from problems before the stable release went live. During the initial iOS 12.0 beta testing phase, there were plenty of bugs and glitches ...more

In the case of Apple Watch v. Fitbit, the winner comes down to the judge at hand. Apple currently offers two smartwatches — the Series 5 and the Series 3 — while Fitbit offers three models — the Fitbit Versa 2, Fitbit Ionic, and Fitbit Versa Lite. Whatever your assumptions abo ...more

As someone who never uses Newsstand, it's pretty frustrating to have it clogging up the home screen on my iPad and iPhone. It's one of those applications that Apple doesn't allow you to delete, like Passbook and Nike + iPod. Why? Simply because Apple wants to make more money. ...more

Welcome to the first annual Next Reality 30, our list of people who've made the biggest impact on the augmented reality space in the last 12 months — and what a 12-month roller-coaster ride it's been. Apple introduced ARKit-powered apps last fall, Google launched ARCore for An ...more

Korean artist Osang Gwon creates more than just alluring paper-made girls. Gwon has moved past traditional papercraft, taking volumes of photographs of his subjects and constructing sculptural forms from the carefully arranged 2D images. Gwon shows in galleries, and has done ...more

A good smartphone can be the perfect workout companion. You have music for motivation, videos for pushing through boring cardio sessions, GPS to keep you on course, and even an array of sensors for gathering data about your workout. But not all phones are created equal when it ...more

The challenge of creating garments with unconventional materials has become an all too familiar gimmick for most first year students at fashion schools. The end result is more often than not a catwalk of garbage bags, zip ties, plastic bottles and cans, assembled into a menage ...more

Shopping wasn't always this easy. Now, in a matter of minutes, you can order your groceries for the week, send your cracked phone in for repairs, get your holiday shopping done, and have everything delivered to your front door in just a few days — without ever having to leave ...more

Move over, cosmetics companies. The athletic footwear industry wants to be able to give their customers the opportunity to try on products in augmented reality as well. A new mobile app from augmented reality commerce company Wannaby, appropriately named Wanna Kicks, uses sma ...more

We've shown you the best augmented reality headsets, and now it's time to show you the rest. These are the AR headsets you've probably never heard of or even seen. The AR headsets that, in some cases, have a shot at the big time, and may one day reach widespread adoption, and ...more

By now you’ve heard about the iPhone 4S announcement, possibly through our article about Apple’s newest smartphone. However, the star of the show was not the only announcement, so here are a few other announcements that were served along side the main entrée this morning. Let’ ...more

This may feel like a Nike ad (and I suppose technically it is an ad), but it's also a based-on-a-true-story-hollywood-motion-picture waiting to happen... This inspiring short film is part of an ad campaign series called Make THE Difference for the TMB Bank, but it's also a tru ...more

We've seen a variety of AR experiences related to athletic footwear over the years, but Puma is betting sneakerheads will buy into a version of interactive design where sneakers are the augmented reality experience The shoemaker launched the LQD Cell (pronounced "liquid cell" ...more

With Snapchat making the leap into the smartglasses realm, Facebook had to find a way to try and steal its competitor's augmented reality thunder. On Tuesday, the social media giant took the opportunity to fulfill its promise from this year's F8 developers conference, as Spar ...more

Sounds like a false promise à la infomercial or typical spammy web headline—how can a 4.8 ounce gadget aid in weight loss? But, in truth, "who" better to act as a dedicated personal trainer and nutritionalist than the iPhone? The smartphone is completely and utterly tethered t ...more

On Tuesday, on the one-year anniversary of the announcement of its AR Camera platform, Facebook founder and CEO Mark Zuckerburg revealed at the company's F8 developers conference that the platform will be extended to the company's Instagram and Messenger apps. Users of the In ...more

If the name Leroy Jenkins elicits a reaction from you, then you are old enough to remember the iconic title World of Warcraft from its heydey (whether or not you actually played the massively multiplayer online role-playing game). To celebrate the 15th anniversary of the game ...more

While Snapchat is no stranger to location-based AR scavenger hunts, the app's new world-facing game adds some environmental understanding to the mix. This week, Snapchat launched a new Snappables game dubbed Scavenger Hunt. However, while most Snappables games use the front-f ...more

Apple Card is the iPhone OEM's big leap into the credit card market. Its low barrier to entry and ease of use make it an appealing option, especially for those who often pay for goods with Apple Pay. To get the best rewards possible, make sure you use the Apple Card at stores ...more

When you're talking about collectibles, in 2021 it's heresy not to include the world of sneakerheads. Nowadays, a single, limited batch of newly designed sneakers from Nike can quickly sell out and then go on to be resold for many thousands more than they were purchased for at ...more

Whenever a new, category-defining Apple product is in the works, we usually get a series of creative concept designs to accompany the rumors swirling around the prospective launch. Now we're being given the same creative treatment for the much-talked-about potential release o ...more

Now that MLB has finally begun to play ball without fans, the NBA is gearing up to restart its season with 22 out of teams qualifying to play in isolation in Orlando and advance to the playoffs. While baseball teams are piping in crowd noise from MLB The Show and propping up ...more

It looks like Snap's foray into augmented reality billboards last year was successful, as the company has returned with two more outdoor advertisements for its Snap Originals series. Now through Sept. 24, Los Angeles residents and visitors will have the opportunity to interac ...more

In case you've been living under a rock for the last couple of years let me begin by explaining who banksy is. Bansky, is the pseudonym of one of the most popular street artists in the world. banksy has put his work up in various major locations in the around the world. this I ...more

Back to the Future Part II missed wildly on many technological advances for the year 2015, such as flying cars and rehydration ovens. However, it connected on several predictions, such as video calling and biometric security, and it was in the ballpark (pun intended) on others ...more

Universal Studios and Cinemark Theaters have enlisted mobile augmented reality game Seek to promote The Mummy, a reboot of the action-adventure film franchise starring summer movie mainstay Tom Cruise. Available as iOS and Android apps, Seek is among a growing number of mobil ...more